The Voice magazine

  • Favorites (0)
  • Views (46293)

Bronze AwardChorus America's award-winning quarterly magazine, The Voice, highlights chorus news, artistic initiatives in the choral world, and advice and commentary on the business of running a successful chorus. The Voice is distributed to more than 4,000 choral leaders throughout North America. It is published in Spring, Summer, Fall, and Winter; ISSN 1074-0805. Browse articles and past issues in the tabs below.

Editor, Liza W. Beth
Managing Editor, Don Lee 

Articles

 

Building Audiences Today

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

  • Views (2,756)
  • Comments (0)
The Power of "With"

The Power of "With"

Ann Meier Baker | Civic Engagement, Diversity, Performance, Singing

Choruses bring diverse people together to make beautiful music and offer us a much-needed antidote to the "i" epidemic. Read more

  • Views (1,816)
  • Comments (0)
Singing in Tune

Singing in Tune

Chloe Veltman | Audiences, Health, Performance, Rehearsal, Science, Singing

The anatomy of choral intonation and techniques for improving it. Read more

  • Views (3,513)
  • Comments (1)
Give and Get...Gone?

Give and Get...Gone?

Matthew Sigman | Fundraising, Governance, Volunteer

Assembling the ideal board is less about fundraising prowess and more about about balancing the right skills. Read more

  • Views (1,581)
  • Comments (0)
Singing in the Schools: Putting Education in Chorus DNA

Singing in the Schools: Putting Education in Chorus DNA

Kelsey Menehan | Children/Youth, Community Outreach, Education, Schools

Winner of Chorus America’s 2010 Education Outreach Award, Chanticleer demonstrates how to grow an education program that touches the lives of the next generation of singers Read more

  • Views (1,939)
  • Comments (0)
Choral Consortiums and the Local Advantage

Choral Consortiums and the Local Advantage

Kelsey Menehan | Innovation, Networking, Operations

Chorus America contacted representatives from about a dozen choral consortiums—umbrella groups that promote regional information sharing and collaboration among choruses. Those who manage these consortiums were eager to tell us about the advantages of collaboration, how they got started and why, and lessons they've learned along the way. Read more

  • Views (2,553)
  • Comments (0)
Choral Consortium Alternatives

Choral Consortium Alternatives

Choral Information Clearinghouses

Kelsey Menehan | Community Outreach, Networking, Operations

Several groups function primarily as repositories of information about the choruses in their area. They hesitate to call themselves consortiums because the staff of choruses do not regularly meet or collaborate. These are labors of love where one person or a small cadre of people saw an information gap and set out to fill it. Read more

  • Views (1,566)
  • Comments (0)
A Strong Brand Is Essential to Success

A Strong Brand Is Essential to Success

Brandon C. Walsh | Governance, Management/Leadership, Marketing/Public Relations

A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand. Read more

  • Views (2,597)
  • Comments (0)
A Chorus Guide to Getting the Right Permissions

A Chorus Guide to Getting the Right Permissions

Matthew Sigman | Government/Policy, Legal/Licensing, Technique/Tool

Securing the rights to perform, commission, record, or distribute music gets more complicated with every technological advance—here are basic guidelines to keep your chorus on the right side of legal. Read more

  • Views (5,359)
  • Comments (1)
From Score to Seat

From Score to Seat

A Composer and Her Audience

Gabriela Lena Frank | Audiences, Composing/Commissioning, Diversity, Families, Innovation, Profile

Composer Gabriela Lena Frank explores the evolving relationship with her audience, beginning with her doting parents. Read more

  • Views (1,392)
  • Comments (0)

Issues

 

Spring 2017, Volume 40 #3

Spring 2017, Volume 40 #3

April 30, 2017

This special print issue of The Voice focuses on singers, examining the new model for forging a career as a professional choral singer, articulating how to foster lifelong singing in children, uncovering strategies to keep adults singing through busy...Read more

  • Views (23)
Winter 2016/17, Volume 40 #2

Winter 2016/17, Volume 40 #2

January 18, 2017

This print issue takes a look at the emerging trend of major choral-centered works that incorporate staging elements, recounts the conversations at the first-ever Choral Ecosystem Forum hosted by Chorus America, and offers tips for facilitating effective...Read more

  • Views (84)
Fall 2016, Volume 40 #1

Fall 2016, Volume 40 #1

October 21, 2016

This print issue illuminates how choruses that are finding ways to respond in their communities in the wake of tragic events, and examines the takeaways from the Intrinsic Impact Audience Project, the first-ever comprehensive study on choral audiences.Read more

  • Views (37)
Summer 2016, Volume 39 #4

Summer 2016, Volume 39 #4

July 21, 2016

This print issue remembers the legacy of American choral icon Robert Shaw in a profile on Chorus America's Shaw Centenary Symposium on the Brahms Requiem, outlines practical strategies and important considerations for dressing your chorus, and discusses...Read more

  • Views (45)
Spring 2016, Volume 39 #3

Spring 2016, Volume 39 #3

April 8, 2016

This print issue examines the vital question of when and how to successfully hire a chorus's first employee, shares stories of choruses taking engagement with their community to a deeper level, and offers advice on securing grant funding.Read more

  • Views (430)
Winter 2015/16, Volume 39 #2

Winter 2015/16, Volume 39 #2

January 31, 2016

This print issue highlights new choral programs that are embracing Venezuela's El Sistema model, programming early music, consultant Matt Lehrmen's framework for your audience development efforts, and four simple steps to a concrete work plan for your...Read more

  • Views (311)
Fall 2015, Volume 39 #1

Fall 2015, Volume 39 #1

October 15, 2015

This print issue explores the latest research on how singing may benefit brain function (based on a 2015 Conference session), highlights new trends in crowdfunding, and features director of choral activities at Westminster Choir College Joe Miller's...Read more

  • Views (274)
Summer 2015, Volume 38 #4

Summer 2015, Volume 38 #4

July 31, 2015

This print issue explores choral careers, including what it's like to be a one-person administrative shop and how today's choral conductors balance their many responsibilities. NEA Chairman Jane Chu also reflects on her career and the important role that...Read more

  • Views (344)
Spring 2015, Volume 38 #3

Spring 2015, Volume 38 #3

March 25, 2015

This print issue celebrates the impact of high school choral festivals, explores how to find the right soloist for your chorus's next performance, answers commonly asked questions about choruses and technology, and provides tips for developing a clear...Read more

  • Views (754)
Winter 2014/2015, Volume 38 #2

Winter 2014/2015, Volume 38 #2

December 16, 2014

In this special print issue of The Voice focused on touring, Chorus America shares helpful advice from touring experts, answers questions posed by Chorus America members, and features personal stories about touring experiences that have made a big impact.Read more

  • Views (606)