The Voice magazine

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Bronze AwardChorus America's award-winning quarterly magazine, The Voice, highlights chorus news, artistic initiatives in the choral world, and advice and commentary on the business of running a successful chorus. The Voice is distributed to more than 4,000 choral leaders throughout North America. It is published in Spring, Summer, Fall, and Winter; ISSN 1074-0805. Browse articles and past issues in the tabs below.

Editor, Liza W. Beth
Managing Editor, Don Lee 

Articles

 

A Strong Brand Is Essential to Success

A Strong Brand Is Essential to Success

Brandon C. Walsh | Governance, Management/Leadership, Marketing/Public Relations

A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand. Read more

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A Chorus Guide to Getting the Right Permissions

A Chorus Guide to Getting the Right Permissions

Matthew Sigman | Government/Policy, Legal/Licensing, Technique/Tool

Securing the rights to perform, commission, record, or distribute music gets more complicated with every technological advance—here are basic guidelines to keep your chorus on the right side of legal. Read more

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From Score to Seat

From Score to Seat

A Composer and Her Audience

Gabriela Lena Frank | Audiences, Composing/Commissioning, Diversity, Families, Innovation, Profile

Composer Gabriela Lena Frank explores the evolving relationship with her audience, beginning with her doting parents. Read more

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The Rise of the Professional Chorus

The Rise of the Professional Chorus

Matthew Sigman | Careers, History, Innovation, Management/Leadership, Professional

We look back on the emergence of professional choruses in North America and the role of professional singers in bringing them public acclaim. Read more

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Preparing for Your Audit

Preparing for Your Audit

Eric Fraint | Finance, Governance, Operations

There are good reasons to have an audit even if it is not legally required. Audits provide an objective financial view of your organization. A few simple steps can make the process go more smoothly and keep the costs down. Read more

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Leading the Development Committee

Leading the Development Committee

Catherine Dehoney | Fundraising, Governance, Technique/Tool

Have you been asked to serve as the chair of development committee? Here's what you need to know to tackle this important job and ensure the future of your chorus. Read more

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Fresh Voices: Recruiting the Next Generation of Board Leaders

Fresh Voices: Recruiting the Next Generation of Board Leaders

David Styers | Diversity, Governance, Recruitment, Volunteer

Choruses are waking up to the fact that recruiting and nurturing young leaders may be critical to filling a growing nonprofit leadership shortage, especially at the board level. Here's how you can put the unique talents and perspectives of young professionals to work for your chorus—and keep the leadership pipeline full. Read more

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On Broccoli and Strategic Planning

On Broccoli and Strategic Planning

How Chorus America Ate Its Green Vegetables

Todd Estabrook | Governance, Management/Leadership, Strategic Planning

Most of us react to strategic planning like kids encountering strange green foodstuffs—we don't like it even if it is good for us! Here's how Chorus America tackled the job, and more importantly, why. Read more

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Should Board Members Be Required to Give Money?

Should Board Members Be Required to Give Money?

Matthew Sigman | Finance, Fundraising, Governance, Participation

Assembling the ideal board is less about fundraising prowess and more about about balancing the right components. Read more

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Chorus Operations Survey Report (2011)

Chorus Operations Survey Report (2011)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season. Read more

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Issues

 

Summer 2017, Volume 40 #4

Summer 2017, Volume 40 #4

September 20, 2017

This print issue celebrates Morten Lauridsen's impact on the choral field ahead of the 2017 Conference premiere of his fully orchestrated Lux Aeterna,  highlights the community engagement work of Conference plenary speaker Vijay Gupta, and provides...Read more

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Spring 2017, Volume 40 #3

Spring 2017, Volume 40 #3

April 30, 2017

This special print issue of The Voice focuses on singers, examining the new model for forging a career as a professional choral singer, articulating how to foster lifelong singing in children, uncovering strategies to keep adults singing through busy...Read more

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Winter 2016/17, Volume 40 #2

Winter 2016/17, Volume 40 #2

January 18, 2017

This print issue takes a look at the emerging trend of major choral-centered works that incorporate staging elements, recounts the conversations at the first-ever Choral Ecosystem Forum hosted by Chorus America, and offers tips for facilitating effective...Read more

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Fall 2016, Volume 40 #1

Fall 2016, Volume 40 #1

October 20, 2016

This print issue illuminates how choruses that are finding ways to respond in their communities in the wake of tragic events, and examines the takeaways from the Intrinsic Impact Audience Project, the first-ever comprehensive study on choral audiences.Read more

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Summer 2016, Volume 39 #4

Summer 2016, Volume 39 #4

July 20, 2016

This print issue remembers the legacy of American choral icon Robert Shaw in a profile on Chorus America's Shaw Centenary Symposium on the Brahms Requiem, outlines practical strategies and important considerations for dressing your chorus, and discusses...Read more

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Spring 2016, Volume 39 #3

Spring 2016, Volume 39 #3

April 8, 2016

This print issue examines the vital question of when and how to successfully hire a chorus's first employee, shares stories of choruses taking engagement with their community to a deeper level, and offers advice on securing grant funding.Read more

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Winter 2015/16, Volume 39 #2

Winter 2015/16, Volume 39 #2

January 31, 2016

This print issue highlights new choral programs that are embracing Venezuela's El Sistema model, programming early music, consultant Matt Lehrmen's framework for your audience development efforts, and four simple steps to a concrete work plan for your...Read more

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Fall 2015, Volume 39 #1

Fall 2015, Volume 39 #1

October 15, 2015

This print issue explores the latest research on how singing may benefit brain function (based on a 2015 Conference session), highlights new trends in crowdfunding, and features director of choral activities at Westminster Choir College Joe Miller's...Read more

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Summer 2015, Volume 38 #4

Summer 2015, Volume 38 #4

July 31, 2015

This print issue explores choral careers, including what it's like to be a one-person administrative shop and how today's choral conductors balance their many responsibilities. NEA Chairman Jane Chu also reflects on her career and the important role that...Read more

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Spring 2015, Volume 38 #3

Spring 2015, Volume 38 #3

March 25, 2015

This print issue celebrates the impact of high school choral festivals, explores how to find the right soloist for your chorus's next performance, answers commonly asked questions about choruses and technology, and provides tips for developing a clear...Read more

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