The Voice magazine

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Bronze AwardChorus America's award-winning quarterly magazine, The Voice, highlights chorus news, artistic initiatives in the choral world, and advice and commentary on the business of running a successful chorus. The Voice is distributed to more than 4,000 choral leaders throughout North America. It is published in Spring, Summer, Fall, and Winter; ISSN 1074-0805. Browse articles and past issues in the tabs below.

Editor, Liza W. Beth

Articles

 

Chicago a cappella: Leveraging Repertoire To Build a Brand

Chicago a cappella: Leveraging Repertoire To Build a Brand

Matthew Sigman | Community Outreach, Marketing/Public Relations, Repertoire

A journey through the history of Jewish liturgical music alters a chorus’s path to the future. Read more

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How Building a Website Can Transform an Organization

How Building a Website Can Transform an Organization

Robin L. Perry | Technology

Chorus America set out to build a new website and it ended up reshaping our organization. Here's what we learned along the way. Read more

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Masterclass in Motion: The Making of a Choral-Orchestral Conductor

Masterclass in Motion: The Making of a Choral-Orchestral Conductor

Matthew Sigman | Careers, Conducting, Education

Early- and mid-career learning for choral conductors is hard to find and requires a public process that demands courage and stamina. Read more

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The Rewards of Adventurous Programming

The Rewards of Adventurous Programming

Don Lee | Composing/Commissioning, Conducting, Innovation, Performance, Repertoire

Chorus America/ASCAP Award winners describe their commitment to new music and share strategies for building programs, cultivating audiences, collaborating with composers, and bringing new music to life. Read more

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Why Not a Sabbatical?

Why Not a Sabbatical?

Gayle Ober | Governance, Management/Leadership

Sabbaticals are being used by more nonprofits as an effective tool to retain and reward the best executive talent. Read more

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The Road to Chorus Management

The Road to Chorus Management

Matthew Sigman | Management/Leadership

As the profession of chorus management matures, managers are finding new ways into their careers. Read more

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A Chorus Treasurer’s Eight Key Responsibilities

A Chorus Treasurer’s Eight Key Responsibilities

Dennis Walsh | Finance, Governance

The majority of choruses in North America are all-volunteer organizations, from the singers who give their musical talent to the board members who run the organization. This poses special challenges for the treasurer in safeguarding and managing the finances. Here is a guide to keep your chorus transparent and accountable. Read more

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Building Audiences Today

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

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The Power of "With"

The Power of "With"

Ann Meier Baker | Civic Engagement, Diversity, Performance, Singing

Choruses bring diverse people together to make beautiful music and offer us a much-needed antidote to the "i" epidemic. Read more

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Singing in Tune

Singing in Tune

Chloe Veltman | Audiences, Health, Performance, Rehearsal, Science, Singing

The anatomy of choral intonation and techniques for improving it. Read more

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Issues

 

Spring 2016, Volume 39 #3

Spring 2016, Volume 39 #3

April 8, 2016

This print issue examines the vital question of when and how to successfully hire a chorus's first employee, shares stories of choruses taking engagement with their community to a deeper level, and offers advice on securing grant funding.Read more

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Winter 2015/16, Volume 39 #2

Winter 2015/16, Volume 39 #2

January 31, 2016

This print issue highlights new choral programs that are embracing Venezuela's El Sistema model, programming early music, consultant Matt Lehrmen's framework for your audience development efforts, and four simple steps to a concrete work plan for your...Read more

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Fall 2015, Volume 39 #1

Fall 2015, Volume 39 #1

October 15, 2015

This print issue explores the latest research on how singing may benefit brain function (based on a 2015 Conference session), highlights new trends in crowdfunding, and features director of choral activities at Westminster Choir College Joe Miller's...Read more

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Summer 2015, Volume 38 #4

Summer 2015, Volume 38 #4

July 31, 2015

This print issue explores choral careers, including what it's like to be a one-person administrative shop and how today's choral conductors balance their many responsibilities. NEA Chairman Jane Chu also reflects on her career and the important role that...Read more

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Spring 2015, Volume 38 #3

Spring 2015, Volume 38 #3

March 25, 2015

This print issue celebrates the impact of high school choral festivals, explores how to find the right soloist for your chorus's next performance, answers commonly asked questions about choruses and technology, and provides tips for developing a clear...Read more

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Winter 2014/2015, Volume 38 #2

Winter 2014/2015, Volume 38 #2

December 16, 2014

In this special print issue of The Voice focused on touring, Chorus America shares helpful advice from touring experts, answers questions posed by Chorus America members, and features personal stories about touring experiences that have made a big impact.Read more

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Fall 2014, Volume 38 #1

Fall 2014, Volume 38 #1

September 24, 2014

This print issue explores new trends in vocal music with Deke Sharon and Josh Habermann (based on a 2014 Conference plenary session), highlights the most effective ways to measure board performance, and features proven tips for getting the best...Read more

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Summer 2014, Volume 37 #4

Summer 2014, Volume 37 #4

July 8, 2014

This print issue explores trends in online music distribution for choruses, answers many common myths regarding "The Star-Spangled Banner," and explains what choruses can learn from a dance company that uses its art form to help communities tell their...Read more

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Spring 2014, Volume 37 #3

Spring 2014, Volume 37 #3

April 30, 2014

This special print issue focusing on community engagement explores how community engagement practices in the arts have changed, how prison choirs have helped inmates reconnect with their self-worth and build a sense of community, how to lead a successful...Read more

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Winter 2013/2014, Volume 37 #2

Winter 2013/2014, Volume 37 #2

December 27, 2013

This print issue explores the current and future trends for choruses and choral music, highlights the changes in music criticism in the digital era, and features the story of one singer's trip to visit a contemporary sound installation inspired by a...Read more

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