The Voice magazine

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Bronze AwardChorus America's award-winning quarterly magazine, The Voice, highlights chorus news, artistic initiatives in the choral world, and advice and commentary on the business of running a successful chorus. The Voice is distributed to more than 4,000 choral leaders throughout North America. It is published in Spring, Summer, Fall, and Winter; ISSN 1074-0805. Browse articles and past issues in the tabs below.

Editor, Robin L. Perry; Associate Editor, Jan-Marie Petersen

Articles

 

Masterclass in Motion: The Making of a Choral-Orchestral Conductor

Masterclass in Motion: The Making of a Choral-Orchestral Conductor

Matthew Sigman | Conducting, Education

Early- and mid-career learning for choral conductors is hard to find and requires a public process that demands courage and stamina. Read more

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Creating a Conducting Video

Creating a Conducting Video

An Essential Part of a Conductor's Portfolio

David Hayes | Careers, Conducting, Education, Performance, Professional, Technique/Tool, Technology

Videos play a vital role in advancing the careers of conductors today, both as self-evaluation tools and as a way to easily showcase skills to others. We explore two types of conducting videos, the guidelines to create them, and how to use them to enhance your career. Read more

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Choral Music on the Radio

Choral Music on the Radio

A New Blend

Don Lee | Audiences, Impact/Value, Performance, Repertoire, Technology

Today's radio programmers are moving past the bad rap of early research and experimenting with a richer mix of choral and vocal music. Read more

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Chicago a cappella: Leveraging Repertoire To Build a Brand

Chicago a cappella: Leveraging Repertoire To Build a Brand

Matthew Sigman | Community Outreach, Marketing/Public Relations, Repertoire

A journey through the history of Jewish liturgical music alters a chorus’s path to the future. Read more

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How Building a Website Can Transform an Organization

How Building a Website Can Transform an Organization

Robin L. Perry | Technology

Chorus America set out to build a new website and it ended up reshaping our organization. Here's what we learned along the way. Read more

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The Rewards of Adventurous Programming

The Rewards of Adventurous Programming

Don Lee | Composing/Commissioning, Conducting, Innovation, Performance, Repertoire

Chorus America/ASCAP Award winners describe their commitment to new music and share strategies for building programs, cultivating audiences, collaborating with composers, and bringing new music to life. Read more

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Why Not a Sabbatical?

Why Not a Sabbatical?

Gayle Ober | Governance, Management/Leadership

Sabbaticals are being used by more nonprofits as an effective tool to retain and reward the best executive talent. Read more

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The Road to Chorus Management

The Road to Chorus Management

Matthew Sigman | Management/Leadership

As the profession of chorus management matures, managers are finding new ways into their careers. Read more

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A Chorus Treasurer’s Eight Key Responsibilities

A Chorus Treasurer’s Eight Key Responsibilities

Dennis Walsh | Finance, Governance

The majority of choruses in North America are all-volunteer organizations, from the singers who give their musical talent to the board members who run the organization. This poses special challenges for the treasurer in safeguarding and managing the finances. Here is a guide to keep your chorus transparent and accountable. Read more

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Building Audiences Today

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

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Issues

 

Spring 2012, Volume 35, #3

Spring 2012, Volume 35, #3

March 1, 2012

The print issue includes an exploration of educational opportunities for conductors; a look at how choral music programming is changing on radio stations nationwide; a spotlight on Chicago a cappella and its journey to capture the history and repertoire...Read more

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Winter 2011-12, Volume 35, #2

Winter 2011-12, Volume 35, #2

December 1, 2011

The print issue includes a series of interviews with ASCAP Award winners about the challenges and rewards of programming contemporary music, a focus on the many paths to becoming the executive or managing director of a chorus, an essay by Chorus America...Read more

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Fall 2011, Volume 35, #1

Fall 2011, Volume 35, #1

October 1, 2011

The print issue includes a feature article examining the best methods for keeping singers in tune, a meditation on choruses as a communal activity, an exploration of "give and get" policies for boards, and a summary of the 2011 Conference.Read more

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Summer 2011: Volume 34, #4

Summer 2011: Volume 34, #4

May 31, 2011

The print issue includes profiles of numerous choral consortiums and other multi-chorus efforts around the U.S., a feature article on the growing trend of young men's choruses to keep boys singing through voice change, a lengthy exploration of the...Read more

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Spring 2011: Volume 34, #3

Spring 2011: Volume 34, #3

February 28, 2011

Winner of the Association TRENDS Media Bronze Medal, this special focus issue examined the face of today's audience from all angles: data on audience engagement from WolfBrown, lessons to be learned from opera marketing efforts, a conductor's perspective...Read more

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Winter 2010-11: Volume 34, #2

Winter 2010-11: Volume 34, #2

December 31, 2010

The print issue includes these three articles on singer health as one feature article, a discussion on the art and science of good sound design for your concerts, an interview with Grant Gershon on performing Rachmaninoff's All-Night Vigil, and the 2010...Read more

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Fall 2010: Volume 34, #1

Fall 2010: Volume 34, #1

August 31, 2010

The print issue includes a feature story about several choruses who have become ambassadors for peace and reconciliation, an in-depth look at Chanticleer's annual high school choral festival, a guide for the many ways that you should be thanking your...Read more

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Summer 2010: Volume 33, #4

Summer 2010: Volume 33, #4

May 31, 2010

The print issue includes a series of interviews with choral directors on how they nurture artistic excellence in their ensembles, the second of a two-part feaure on professional choruses, this time profiling today's ensembles, a children's chorus...Read more

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Spring 2010: Volume 33, #3

Spring 2010: Volume 33, #3

February 28, 2010

The print issue includes the first of a two-part feature on professional choruses, which examines the rise of professional choruses in the early days and profiles pioneers like Shaw, Wagner, Waring, and others, as well as an essay about audience...Read more

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Winter 2009-10: Volume 33, #2

Winter 2009-10: Volume 33, #2

December 31, 2009

The print issue includes a feature article about unraveling the mystery of music's profound impact on listeners and singers, a spotlight on the Gay Men's Chorus of Washington's concert-length commission about crystal meth addiction, a growing crisis in...Read more

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