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Articles

The Changing World of Communications

The Changing World of Communications

Communications director Robin L. Perry reflects on how the tsunami of technology has changed the way organizations communicate.

Gayle Ober | CA News, Careers, Innovation, Marketing/Public Relations, Social Media

With this issue of The Voice, editor Robin L. Perry says farewell. After 12 years at Chorus America, she is taking on a new challenge, working with her father on a biography, which will involve a move to California. Chorus America has been the beneficiary of Robin's expertise, creativity, and hard work. She leaves us with a terrific base on which to grow and we wish her all the best in her new venture. I asked her to reflect on her tenure as director of communications and to share with readers her perspectives on how communications have changed during that time. Read more

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The Human Singing Voice in the Age of Twitter

The Human Singing Voice in the Age of Twitter

Eric Friesen | Community Outreach, General, History, Impact/Value, Innovation, Participation, Singing, Social Media

Though the river of time engulfs us in change, the purity and beauty of the human singing voice remains a constant. Read more

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How To Recruit Volunteer Singers

How To Recruit Volunteer Singers

Kelsey Menehan | Management/Leadership, Marketing/Public Relations, Singing, Social Media, Volunteer

Strategies for reaching out to prospective singers Read more

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Building Audiences Today

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

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Recruitment Strategies for Children's Choruses

Recruitment Strategies for Children's Choruses

Jan-Marie Petersen | Children/Youth, Community Outreach, Recruitment, Schools, Social Media

Growing challenges in recruiting singers has led to creative tactics and new successes Read more

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The Shifting Sands of Demand

The Shifting Sands of Demand

Trends in Arts Audience Behaviors

Alan Brown | Audiences, Community Outreach, Innovation, Marketing/Public Relations, Performance, Research/Data, Social Media

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming. Read more

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Eric Whitacre Speaks Out

Eric Whitacre Speaks Out

An Interview With Choral Music's Rock Star

Kelsey Menehan | Composing/Commissioning, Education, Impact/Value, Innovation, Profile, Social Media

Eric Whitacre muses on how he gets inspired to compose, his special connection with young people, and what he thinks about the future of choral music. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

BOUNCE The Basketball Opera

BOUNCE The Basketball Opera

Lexington, KY

Michelle Tabnick PR | Adults/Seniors, Audiences, Awards, CA News, Careers, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Evaluation, Families, Finance, Fundraising, General, Governance, Government/Policy, Health, History, Impact/Value, Innovation, Legal/Licensing, Management/Leadership, Marketing/Public Relations, Networking, Operations, Participation, Performance, Professional, Profile, Recruitment, Rehearsal, Repertoire, Research/Data, Sample/Template, Schools, Science, Singing, Social Media, Strategic Planning, Symphonic, Technique/Tool, Technology, Venue, Volunteer

Ardea Arts announces the World Premiere of BOUNCE The Basketball Opera. Performances will take place at Calvary Baptist Church Recreation Center, 150 E. High Street, Lexington, KY, on Friday and Saturday, November 10 & 11 at 7:30pm, and Sunday, November 12at 2pm. General Admission, $18, Students $9. For more information, visit www.ardeaarts.com/bounce/. Read more

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Chesapeake Children's Chorus Spring Concert

Chesapeake Children's Chorus Spring Concert

Leonardtown, MD

Carl Ellinwood | Community Outreach, Conducting, Education, Families, Performance, Professional, Repertoire, Schools, Singing, Social Media

The Chesapeke Children's Chorus is founded with a vision of uniting Southern Maryland youth through singing.  Operating as the children's branch of the local adult choir St. Maries Musica, CCC is an auditioned vocal ensemble that meets weekly to provide musically-interested students in Grades 2-8 with a unique choral education. Read more

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Festival of Carols

Festival of Carols

USA and Canada

Toronto Mendels... | Community Outreach, Performance, Social Media

Toronto Mendelssohn Choir is joined by the Canadian Staff Band and organist David Briggs for its annual joyous celebration of music for the season. If you're in Toronto, experience the concert in person at Yorkminster Park Baptist Church. Can't make it to the concert, then you can enjoy the live concert webcast on Livestream: https://livestream.com/TMChoir/FOC2016 Read more

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Let My Love Be Heard: A Choral Concert featuring Camerata d'Amici

Let My Love Be Heard: A Choral Concert featuring Camerata d'Amici

6 Ivy Hill Road, Ridgefield, CT

JeannieH22 | Audiences, General, Performance, Repertoire, Social Media

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THE MUSIC OF DAN FORREST

THE MUSIC OF DAN FORREST

Seventh Avenue and 57th Street, New York, New York

andrea@DCINY.org | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Conducting, Families, Government/Policy, Health, Impact/Value, Management/Leadership, Marketing/Public Relations, Networking, Participation, Performance, Professional, Recruitment, Rehearsal, Repertoire, Schools, Science, Singing, Social Media, Symphonic, Venue

DCINY proudly presents a concert of works by visiting composer Dan Forrest. Requiem for the Living is a lush five-movement exploration of life, love, loss, and renewal, for orchestra and choir. The work will be performed by the Distinguished Concerts Orchestra and Distinguished Concerts Singers International, led by Associate Artistic Director and Conductor, Dr. James M. Meaders. The rest of the all-Forrest program will be conducted by Jo-Michael Scheibe of USC Thornton School of Music. Read more

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THE MUSIC OF KARL JENKINS: A CONCERT FOR PEACE

THE MUSIC OF KARL JENKINS: A CONCERT FOR PEACE

Seventh Avenue and 57th Street, New York, NY

andrea@DCINY.org | Adults/Seniors, Audiences, Children/Youth, Composing/Commissioning, Conducting, Diversity, Education, Families, General, History, Impact/Value, Performance, Repertoire, Sample/Template, Schools, Singing, Social Media, Symphonic, Technique/Tool, Venue

 DCINY honors newly-knighted Welsh composer Sir Karl Jenkins with an evening comprised entirely of his compositions. The concert includes one of Jenkins’ earliest works, Songs of Sanctuary (for treble voices), as well as his enduringly popular The Armed Man: A Mass for Peace. The pieces will be performed by the Distinguished Concerts Orchestra and Distinguished Concerts Singers International, led by DCINY Artistic Director and Principal Conductor Jonathan Griffith. http://www.carnegiehall.org/Calendar/2016/1/18/0700/PM/The-Music-of-Karl-Jenkins/    Read more

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The Advent Project with Lori Piitz, piano

The Advent Project with Lori Piitz, piano

201 South Washington Street Alexandria, VA 22314

Rick Roe | Adults/Seniors, Audiences, Conducting, Marketing/Public Relations, Performance, Professional, Repertoire, Singing, Social Media

The professional choral ensemble, The Advent Project, with pianist Lori Piitz, presents a concert of a cappella and piano accompanied Lieder on Saturday, September 19, 2015, at 8:00 pm at The Lyceum, 201 South Washington Street, Alexandria, VA 22314.     Read more

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Forbidden Voice @ Congregation Kol Ami, West Hollywood

Forbidden Voice @ Congregation Kol Ami, West Hollywood

1200 North La Brea Ave., West Hollywood, CA 90038

Vox Femina Los ... | Adults/Seniors, Audiences, CA News, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Impact/Value, Performance, Repertoire, Schools, Singing, Social Media, Venue, Volunteer

  Their behavior is improper; their books are banned; their love is illicit. Authors, artists and poets ostracized for not conforming are celebrated as we give voice to their incredible accomplishments during this concert.   Highlights include a new work by Eric Banks, which chronicles the life of Russia’s first openly lesbian poet, Sophia Parnok. Read more

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