Marketing/Public Relations

Articles

Choral Music: Worth Listening To

Choral Music: Worth Listening To

Tom Hall | Audiences, Impact/Value, Marketing/Public Relations, Performance

When choruses take the time to really sing the text—be it biblical or poetic, somber or silly—we demonstrate the moral consequence of lives that are animated by beauty, passion, and love. Read more

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How to Choose Chorus Apparel

How to Choose Chorus Apparel

Lawana Holland | Marketing/Public Relations, Operations, Performance

Finding the right look for your chorus is no easy undertaking. Here's a look at the questions you should consider before making a decision on what your chorus should wear on stage. Read more

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Do Choral Concerts Need To Be More Visual?

Do Choral Concerts Need To Be More Visual?

Sandra Bernhard | Audiences, Innovation, Marketing/Public Relations, Repertoire

Stage director Sandra Bernhard and conductor Stephen Coker consider ways choruses might enhance the concert experience by using visuals and storytelling techniques. Read more

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The Death of Performing Arts Subscriptions - Or Not?

The Death of Performing Arts Subscriptions - Or Not?

Douglas W. Kinzey | Audiences, Marketing/Public Relations

Clearly the concept of subscribing is not dead, just look at the sports world! To make headway against the challenges to build a robust subscription base, we must work smart, be students of our surroundings, and ask fundamental questions.  Read more

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Why Business Support May Come in Smaller Packages

Why Business Support May Come in Smaller Packages

Heidi Waleson | Fundraising, Marketing/Public Relations, Networking

Choruses looking for new sources of corporate support might do well to investigate small businesses, which, according to a survey by the Business Committee for the Arts, represent a largely untapped resource. Read more

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But I Don't Have a Tuxedo...

But I Don't Have a Tuxedo...

Is Concert Hall Etiquette Exclusionary?

Duain Wolfe | Adults/Seniors, Audiences, Impact/Value, Marketing/Public Relations, Operations

We have created an elitist culture around classical music, about clothes and small talk and polite applause, and then we wonder why the cabbies and those who "don't have tuxedos" don't come to our concerts. Should we be working to change this? How can we do it? Read more

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Maximize Your Marketing Impact

Maximize Your Marketing Impact

Helen Franczyk | Audiences, Management/Leadership, Marketing/Public Relations

A practical guide for improving message strategy and branding. Read more

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Spending Your Postage Dollars Wisely

Spending Your Postage Dollars Wisely

Frank Hood | Fundraising, Marketing/Public Relations, Operations, Recruitment, Technique/Tool

Like most choruses, you mail postcards, newsletters, reminders, and solicitations for donations on a regular basis. Unfortunately, you may be needlessly and unknowingly wasting money by not knowing enough about the costs and many options associated with mailing. The assumption that mail is just mail has never been more costly. Read more

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Audience Development for the 21st Century

Audience Development for the 21st Century

Ellen Rosewall | Audiences, Impact/Value, Marketing/Public Relations, Participation, Research/Data

Can we translate the good news of Chorus America's "chorus impact study" into larger audiences for choral music? More Americans participate in choral singing than in any other performing art. If this is true, why do we struggle each season to maintain our audience base, attract donors, and secure grants? If there are so many people out there who love choral music, why aren't they beating down our doors? Read more

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When Crisis Hits Home

When Crisis Hits Home

Steve Carr | Management/Leadership, Marketing/Public Relations, Operations

A crisis is an unwelcome visitor in any organization, but you can minimize its impact with a crisis management plan—here's how to craft yours. Read more

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Resources

Chorus Operations Survey Report (2012)

Chorus Operations Survey Report (2012)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Chorus Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2012 report features data from the 2010-2011 season. Read more

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'Chorus Impact Study' Tool: Talking Points

'Chorus Impact Study' Tool: Talking Points

Chorus America Staff | Civic Engagement, Impact/Value, Marketing/Public Relations, Participation, Research/Data, Sample/Template

A one-page handout summarizing the four key findings of the 2009 Chorus Impact Study. Read more

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'Chorus Impact Study' Tool: Adaptable Op-Ed

'Chorus Impact Study' Tool: Adaptable Op-Ed

Chorus America Staff | Civic Engagement, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data, Sample/Template

Download this opinion piece to customize and submit to your local newspaper to help raise the profile of choruses in your area. Read more

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Chorus Operations Survey Report (2011)

Chorus Operations Survey Report (2011)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season. Read more

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'Music Director Transition' Tool: Developing a Communications Plan

'Music Director Transition' Tool: Developing a Communications Plan

Chorus America Staff | Careers, Conducting, Governance, Marketing/Public Relations, Sample/Template, Strategic Planning, Technique/Tool

A worksheet to help choruses communicate to all constituents in the event of an artistic founder transition. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

BOUNCE The Basketball Opera

BOUNCE The Basketball Opera

Lexington, KY

Michelle Tabnick PR | Adults/Seniors, Audiences, Awards, CA News, Careers, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Evaluation, Families, Finance, Fundraising, General, Governance, Government/Policy, Health, History, Impact/Value, Innovation, Legal/Licensing, Management/Leadership, Marketing/Public Relations, Networking, Operations, Participation, Performance, Professional, Profile, Recruitment, Rehearsal, Repertoire, Research/Data, Sample/Template, Schools, Science, Singing, Social Media, Strategic Planning, Symphonic, Technique/Tool, Technology, Venue, Volunteer

Ardea Arts announces the World Premiere of BOUNCE The Basketball Opera. Performances will take place at Calvary Baptist Church Recreation Center, 150 E. High Street, Lexington, KY, on Friday and Saturday, November 10 & 11 at 7:30pm, and Sunday, November 12at 2pm. General Admission, $18, Students $9. For more information, visit www.ardeaarts.com/bounce/. Read more

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Deadline: Indianapolis Symphonic Choir Christmas Carol Commission Competition

Deadline: Indianapolis Symphonic Choir Christmas Carol Commission Competition

Indianapolis, IN

Michael Pettry | Awards, Community Outreach, Composing/Commissioning, General, Innovation, Marketing/Public Relations, Performance, Professional, Repertoire

The Indianapolis Symphonic Choir announces the seventh annual Christmas Carol Commission Competition as part of its commitment to the future of choral music. Submitted works must be original, unpublished, and have not been publicly performed; between 3 and 5 minutes long; written for SATB, mixed adult choir; and may be a cappella or utilize keyboard accompaniment. Text and language are at the discretion of the composer, and should be suitable for a Christmas/holiday performance. Read more

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Harmonious Women: Rocking the Universe

Harmonious Women: Rocking the Universe

11269 Washington Boulevard, Culver City, CA 90230

VOX Femina | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Conducting, Diversity, Families, General, Innovation, Marketing/Public Relations, Networking, Performance, Repertoire, Venue

A TASTE OF SEASON 19 Vox performs for the community of Culver City in a free concert sponsored in part by the Culver City Cultural Affairs Commission and Sony Entertainment. Enjoy selections from all 3 of our regular season concerts during this afternoon of music.  We will take an uncommon look at the political and social achievements of women in history, women of renown and women of extraordinary creativity. And then we’ll sing and jam to music of rock icons: David Bowie, Joni Mitchell, Indigo Girls and other artists. Expect a fun afternoon of music that will get your groove on! This concert is offered free to the public, but RSVP is requested. *$10 Suggested Donation Read more

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Christmas Swings

Christmas Swings

Walnut Creek, California

Sarah Koller-Di... | Adults/Seniors, Audiences, Community Outreach, Education, General, History, Marketing/Public Relations, Networking, Participation, Performance, Recruitment, Rehearsal, Repertoire, Singing, Volunteer

Join the spirited Diablo Women's Chorale to kick off the coming holiday season. You'll be delighted by a swinging twist on many of your Christmas favorites.  Advance tickets available at www.diablowomenschorale.org Read more

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THE MUSIC OF DAN FORREST

THE MUSIC OF DAN FORREST

Seventh Avenue and 57th Street, New York, New York

andrea@DCINY.org | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Conducting, Families, Government/Policy, Health, Impact/Value, Management/Leadership, Marketing/Public Relations, Networking, Participation, Performance, Professional, Recruitment, Rehearsal, Repertoire, Schools, Science, Singing, Social Media, Symphonic, Venue

DCINY proudly presents a concert of works by visiting composer Dan Forrest. Requiem for the Living is a lush five-movement exploration of life, love, loss, and renewal, for orchestra and choir. The work will be performed by the Distinguished Concerts Orchestra and Distinguished Concerts Singers International, led by Associate Artistic Director and Conductor, Dr. James M. Meaders. The rest of the all-Forrest program will be conducted by Jo-Michael Scheibe of USC Thornton School of Music. Read more

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The Advent Project with Lori Piitz, piano

The Advent Project with Lori Piitz, piano

201 South Washington Street Alexandria, VA 22314

Rick Roe | Adults/Seniors, Audiences, Conducting, Marketing/Public Relations, Performance, Professional, Repertoire, Singing, Social Media

The professional choral ensemble, The Advent Project, with pianist Lori Piitz, presents a concert of a cappella and piano accompanied Lieder on Saturday, September 19, 2015, at 8:00 pm at The Lyceum, 201 South Washington Street, Alexandria, VA 22314.     Read more

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Side by Side by Sondeheim

Side by Side by Sondeheim

200 S. Grand Ave., Los Angeles, CA 90012

Vox Femina Los ... | Adults/Seniors, Audiences, Conducting, Diversity, Education, Families, General, Marketing/Public Relations, Networking, Performance, Rehearsal, Repertoire, Singing, Venue

Join us for a fun and light-hearted evening of solos, duets and choral pieces from American lyricist and composer, Stephen Sondheim.  And for a special treat, KT Sullivan will be joining us on stage! Read more

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American Folksongs & Spirituals: A Fusion of New Music, Poetry, Visual Arts and Dance

American Folksongs & Spirituals: A Fusion of New Music, Poetry, Visual Arts and Dance

1317 G St., NW

CongressionalChorus | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Conducting, Diversity, Families, Impact/Value, Marketing/Public Relations, Venue

Congressional Chorus presents its annual, multi-sensory collaborative concert on November 15, 2014 at 7:30PM at the historic Church of the Epiphany.  This innovative concert was discussed in a case study during the June 2014 Chorus America Conference entitled "Attract New People as Audiences and Singers."  This concert is quickly becoming renowned as one of the most unique choral performances of its kind in the USA and Canada!     Click here for a Behind-the-Scenes w/ Collaborator Joy of Motion's Choreographer Helen Hayes:  bit.ly/FolksongsYDE  Read more

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A Downton Abbey Christmas

A Downton Abbey Christmas

Minneapolis, MN

dhcfielding | Audiences, Composing/Commissioning, Conducting, Education, Families, General, History, Impact/Value, Innovation, Marketing/Public Relations, Performance, Professional, Recruitment, Repertoire, Research/Data, Singing

  Inspired by the overwhelming popularity of last season’s "Music of Downton Abbey" concert and anticipating Season 5 of the PBS television drama, we return to the Gothic splendor of Saint. Mark’s Cathedral for a program of post-Edwardian English choral and orchestral music for Christmas. "Lady Alice - Duchess of Kirkwood"  returns to provide the history of each piece and pair each selection with memorable events from the story line of the "Downton Abbey" series. We invite you to come and "Celebrate the Seasons" with us! Read more

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