Marketing/Public Relations

Articles

CD or Not CD

CD or Not CD

Matthew Sigman | Legal/Licensing, Marketing/Public Relations

On the internet all choruses are equal: Even the smallest ensemble with limited resources can now establish a global presence using digital technology to spread its sound. Here we offer some advice on how to decide which sound format is best for your chorus. Read more

  • Views (1,302)
  • Favorites (1)
  • Comments (0)
The Crowd Snores

The Crowd Snores

Brian Kellow | Audiences, Community Outreach, Innovation, Marketing/Public Relations

Are we chasing audiences with marketing and theatrics at the expense of real engagement? Some observations and lessons from the world of opera. Read more

  • Views (1,151)
  • Favorites (0)
  • Comments (0)
The Shifting Sands of Demand

The Shifting Sands of Demand

Trends in Arts Audience Behaviors

Alan Brown | Audiences, Community Outreach, Innovation, Marketing/Public Relations, Performance, Research/Data, Social Media

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming. Read more

  • Views (1,336)
  • Favorites (0)
  • Comments (0)
The Audience Talks

The Audience Talks

Conversations with Choral Music Concertgoers

Matthew Sigman | Audiences, Community Outreach, Diversity, Marketing/Public Relations

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders. Read more

  • Views (2,669)
  • Favorites (0)
  • Comments (0)
Making the Most of Media Opportunities

Making the Most of Media Opportunities

Tom Hall | Marketing/Public Relations, Technique/Tool

A professional with experience on both sides of the mic reveals five fundamentals of good media relations. Read more

  • Views (961)
  • Favorites (1)
  • Comments (0)
The 10 Commandments for Recording Your Chorus

The 10 Commandments for Recording Your Chorus

Brad Spencer | Impact/Value, Legal/Licensing, Management/Leadership, Marketing/Public Relations, Technique/Tool

Professionally produced recordings are still one of the best ways you can enhance the quality, image, reputation, and morale of your chorus. Read more

  • Views (2,543)
  • Favorites (0)
  • Comments (0)
The Wow Factor

The Wow Factor

Kelsey Menehan | Composing/Commissioning, Impact/Value, Innovation, Marketing/Public Relations, Repertoire

Think choral music is only found in drafty churches or formal concert halls? Think again! These innovators are stretching our imaginations and taking choral performances to the next level. Read more

  • Views (1,226)
  • Favorites (0)
  • Comments (1)
So You Can Sing but Can You Talk?

So You Can Sing but Can You Talk?

Jan-Marie Petersen | Careers, Fundraising, Marketing/Public Relations, Networking

Call it what you will—networking, hobnobbing, rubbing elbows—it is a skill that everyone should know how to do, even choral singers. Read more

  • Views (1,471)
  • Favorites (0)
  • Comments (0)
Get Your Story Straight

Get Your Story Straight

A Brand Audit Can Help

Todd Estabrook | Audiences, Marketing/Public Relations, Technique/Tool

It's important for a chorus to convey messages through marketing communications that are consistent with the brand conveyed through its musicmaking. A periodic brand audit—conducted either by a consultant or done yourselves following the simple steps below—will help bring you into alignment. Read more

  • Views (978)
  • Favorites (0)
  • Comments (0)
When an "Elevator Speech" Isn't Enough

When an "Elevator Speech" Isn't Enough

Todd Estabrook | Governance, Impact/Value, Marketing/Public Relations, Strategic Planning

A mission statement that articulates not just who you are but why you matter will help your chorus stand out in the eyes of potential singers, audiences, and donors. Read more

  • Views (1,386)
  • Favorites (0)
  • Comments (0)

Resources

Chorus Operations Survey Report (2012)

Chorus Operations Survey Report (2012)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Chorus Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2012 report features data from the 2010-2011 season. Read more

  • Views (5,523)
  • Favorites (1)
  • Comments (1)
'Chorus Impact Study' Tool: Talking Points

'Chorus Impact Study' Tool: Talking Points

Chorus America Staff | Civic Engagement, Impact/Value, Marketing/Public Relations, Participation, Research/Data, Sample/Template

A one-page handout summarizing the four key findings of the 2009 Chorus Impact Study. Read more

  • Views (2,063)
  • Favorites (0)
  • Comments (0)
'Chorus Impact Study' Tool: Adaptable Op-Ed

'Chorus Impact Study' Tool: Adaptable Op-Ed

Chorus America Staff | Civic Engagement, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data, Sample/Template

Download this opinion piece to customize and submit to your local newspaper to help raise the profile of choruses in your area. Read more

  • Views (1,989)
  • Favorites (0)
  • Comments (0)
Chorus Operations Survey Report (2011)

Chorus Operations Survey Report (2011)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season. Read more

  • Views (3,620)
  • Favorites (0)
  • Comments (0)
'Music Director Transition' Tool: Developing a Communications Plan

'Music Director Transition' Tool: Developing a Communications Plan

Chorus America Staff | Careers, Conducting, Governance, Marketing/Public Relations, Sample/Template, Strategic Planning, Technique/Tool

A worksheet to help choruses communicate to all constituents in the event of an artistic founder transition. Read more

  • Views (1,615)
  • Favorites (1)
  • Comments (0)
Creating Your Social Media Footprint

Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference. Read more

  • Views (1,701)
  • Favorites (0)
  • Comments (0)
Creating Your Social Media Footprint

Creating Your Social Media Footprint

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more

  • Views (1,527)
  • Favorites (0)
  • Comments (0)
Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

  • Views (1,841)
  • Favorites (0)
  • Comments (0)
Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

  • Views (1,622)
  • Favorites (0)
  • Comments (0)

Events

BOUNCE The Basketball Opera

BOUNCE The Basketball Opera

Lexington, KY

Michelle Tabnick PR | Adults/Seniors, Audiences, Awards, CA News, Careers, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Evaluation, Families, Finance, Fundraising, General, Governance, Government/Policy, Health, History, Impact/Value, Innovation, Legal/Licensing, Management/Leadership, Marketing/Public Relations, Networking, Operations, Participation, Performance, Professional, Profile, Recruitment, Rehearsal, Repertoire, Research/Data, Sample/Template, Schools, Science, Singing, Social Media, Strategic Planning, Symphonic, Technique/Tool, Technology, Venue, Volunteer

Ardea Arts announces the World Premiere of BOUNCE The Basketball Opera. Performances will take place at Calvary Baptist Church Recreation Center, 150 E. High Street, Lexington, KY, on Friday and Saturday, November 10 & 11 at 7:30pm, and Sunday, November 12at 2pm. General Admission, $18, Students $9. For more information, visit www.ardeaarts.com/bounce/. Read more

  • Views (198)
  • Favorites (0)
  • Comments (0)
Deadline: Indianapolis Symphonic Choir Christmas Carol Commission Competition

Deadline: Indianapolis Symphonic Choir Christmas Carol Commission Competition

Indianapolis, IN

Michael Pettry | Awards, Community Outreach, Composing/Commissioning, General, Innovation, Marketing/Public Relations, Performance, Professional, Repertoire

The Indianapolis Symphonic Choir announces the seventh annual Christmas Carol Commission Competition as part of its commitment to the future of choral music. Submitted works must be original, unpublished, and have not been publicly performed; between 3 and 5 minutes long; written for SATB, mixed adult choir; and may be a cappella or utilize keyboard accompaniment. Text and language are at the discretion of the composer, and should be suitable for a Christmas/holiday performance. Read more

  • Views (533)
  • Favorites (0)
  • Comments (0)
Harmonious Women: Rocking the Universe

Harmonious Women: Rocking the Universe

11269 Washington Boulevard, Culver City, CA 90230

VOX Femina | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Conducting, Diversity, Families, General, Innovation, Marketing/Public Relations, Networking, Performance, Repertoire, Venue

A TASTE OF SEASON 19 Vox performs for the community of Culver City in a free concert sponsored in part by the Culver City Cultural Affairs Commission and Sony Entertainment. Enjoy selections from all 3 of our regular season concerts during this afternoon of music.  We will take an uncommon look at the political and social achievements of women in history, women of renown and women of extraordinary creativity. And then we’ll sing and jam to music of rock icons: David Bowie, Joni Mitchell, Indigo Girls and other artists. Expect a fun afternoon of music that will get your groove on! This concert is offered free to the public, but RSVP is requested. *$10 Suggested Donation Read more

  • Views (448)
  • Favorites (0)
  • Comments (0)
Christmas Swings

Christmas Swings

Walnut Creek, California

Sarah Koller-Di... | Adults/Seniors, Audiences, Community Outreach, Education, General, History, Marketing/Public Relations, Networking, Participation, Performance, Recruitment, Rehearsal, Repertoire, Singing, Volunteer

Join the spirited Diablo Women's Chorale to kick off the coming holiday season. You'll be delighted by a swinging twist on many of your Christmas favorites.  Advance tickets available at www.diablowomenschorale.org Read more

  • Views (703)
  • Favorites (0)
  • Comments (0)
THE MUSIC OF DAN FORREST

THE MUSIC OF DAN FORREST

Seventh Avenue and 57th Street, New York, New York

andrea@DCINY.org | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Conducting, Families, Government/Policy, Health, Impact/Value, Management/Leadership, Marketing/Public Relations, Networking, Participation, Performance, Professional, Recruitment, Rehearsal, Repertoire, Schools, Science, Singing, Social Media, Symphonic, Venue

DCINY proudly presents a concert of works by visiting composer Dan Forrest. Requiem for the Living is a lush five-movement exploration of life, love, loss, and renewal, for orchestra and choir. The work will be performed by the Distinguished Concerts Orchestra and Distinguished Concerts Singers International, led by Associate Artistic Director and Conductor, Dr. James M. Meaders. The rest of the all-Forrest program will be conducted by Jo-Michael Scheibe of USC Thornton School of Music. Read more

  • Views (1,429)
  • Favorites (0)
  • Comments (0)
The Advent Project with Lori Piitz, piano

The Advent Project with Lori Piitz, piano

201 South Washington Street Alexandria, VA 22314

Rick Roe | Adults/Seniors, Audiences, Conducting, Marketing/Public Relations, Performance, Professional, Repertoire, Singing, Social Media

The professional choral ensemble, The Advent Project, with pianist Lori Piitz, presents a concert of a cappella and piano accompanied Lieder on Saturday, September 19, 2015, at 8:00 pm at The Lyceum, 201 South Washington Street, Alexandria, VA 22314.     Read more

  • Views (708)
  • Favorites (0)
  • Comments (0)
Side by Side by Sondeheim

Side by Side by Sondeheim

200 S. Grand Ave., Los Angeles, CA 90012

Vox Femina Los ... | Adults/Seniors, Audiences, Conducting, Diversity, Education, Families, General, Marketing/Public Relations, Networking, Performance, Rehearsal, Repertoire, Singing, Venue

Join us for a fun and light-hearted evening of solos, duets and choral pieces from American lyricist and composer, Stephen Sondheim.  And for a special treat, KT Sullivan will be joining us on stage! Read more

  • Views (676)
  • Favorites (0)
  • Comments (0)
American Folksongs & Spirituals: A Fusion of New Music, Poetry, Visual Arts and Dance

American Folksongs & Spirituals: A Fusion of New Music, Poetry, Visual Arts and Dance

1317 G St., NW

CongressionalChorus | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Conducting, Diversity, Families, Impact/Value, Marketing/Public Relations, Venue

Congressional Chorus presents its annual, multi-sensory collaborative concert on November 15, 2014 at 7:30PM at the historic Church of the Epiphany.  This innovative concert was discussed in a case study during the June 2014 Chorus America Conference entitled "Attract New People as Audiences and Singers."  This concert is quickly becoming renowned as one of the most unique choral performances of its kind in the USA and Canada!     Click here for a Behind-the-Scenes w/ Collaborator Joy of Motion's Choreographer Helen Hayes:  bit.ly/FolksongsYDE  Read more

  • Views (825)
  • Favorites (0)
  • Comments (0)
A Downton Abbey Christmas

A Downton Abbey Christmas

Minneapolis, MN

dhcfielding | Audiences, Composing/Commissioning, Conducting, Education, Families, General, History, Impact/Value, Innovation, Marketing/Public Relations, Performance, Professional, Recruitment, Repertoire, Research/Data, Singing

  Inspired by the overwhelming popularity of last season’s "Music of Downton Abbey" concert and anticipating Season 5 of the PBS television drama, we return to the Gothic splendor of Saint. Mark’s Cathedral for a program of post-Edwardian English choral and orchestral music for Christmas. "Lady Alice - Duchess of Kirkwood"  returns to provide the history of each piece and pair each selection with memorable events from the story line of the "Downton Abbey" series. We invite you to come and "Celebrate the Seasons" with us! Read more

  • Views (1,253)
  • Favorites (0)
  • Comments (0)