Marketing/Public Relations

Articles

10 New Ways Your Chorus Can Use Facebook and Twitter

10 New Ways Your Chorus Can Use Facebook and Twitter

Lauren Rosenthal | Audiences, Education, Marketing/Public Relations, Social Media, Technology

Whether your chorus is a 150-member children's choir or an eight-member a cappella group, social media can be a powerful tool for staying in touch with your members and your audience. Here are some new ideas to help keep your Facebook and Twitter presence fresh. Read more

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The Changing World of Communications

The Changing World of Communications

Communications director Robin L. Perry reflects on how the tsunami of technology has changed the way organizations communicate.

Gayle Ober | CA News, Careers, Innovation, Marketing/Public Relations, Social Media

With this issue of The Voice, editor Robin L. Perry says farewell. After 12 years at Chorus America, she is taking on a new challenge, working with her father on a biography, which will involve a move to California. Chorus America has been the beneficiary of Robin's expertise, creativity, and hard work. She leaves us with a terrific base on which to grow and we wish her all the best in her new venture. I asked her to reflect on her tenure as director of communications and to share with readers her perspectives on how communications have changed during that time. Read more

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Evaluate Your Chorus’ Education Program—On Any Budget

Evaluate Your Chorus’ Education Program—On Any Budget

Chorus America Staff | Audiences, Civic Engagement, Community Outreach, Education, Evaluation, Impact/Value, Marketing/Public Relations, Participation, Research/Data, Schools

Your chorus has created and launched an exciting education program. How will you fund its evaluation? Kimberly Meisten of VocalEssence and David Myers of the University of Minnesota School of Music presented these ideas at the 2012 Chorus America Conference. Read more

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Six Essential Steps for Evaluating Your Chorus’s Education Program

Six Essential Steps for Evaluating Your Chorus’s Education Program

Chorus America Staff | Audiences, Civic Engagement, Community Outreach, Education, Evaluation, Impact/Value, Marketing/Public Relations, Research/Data, Schools

Your chorus has created and launched an exciting education program. How will you measure its effectiveness? Kimberly Meisten of VocalEssence and David Myers of the University of Minnesota School of Music presented some winning ideas at the 2012 Chorus America Conference. Read more

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How To Recruit Volunteer Singers

How To Recruit Volunteer Singers

Kelsey Menehan | Management/Leadership, Marketing/Public Relations, Singing, Social Media, Volunteer

Strategies for reaching out to prospective singers Read more

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Chicago a cappella: Leveraging Repertoire To Build a Brand

Chicago a cappella: Leveraging Repertoire To Build a Brand

Matthew Sigman | Community Outreach, Marketing/Public Relations, Repertoire

A journey through the history of Jewish liturgical music alters a chorus’s path to the future. Read more

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Building Audiences Today

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

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A Strong Brand Is Essential to Success

A Strong Brand Is Essential to Success

Brandon C. Walsh | Governance, Management/Leadership, Marketing/Public Relations

A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand. Read more

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Guerilla Concerts

Guerilla Concerts

Susan Swaney | Audiences, Community Outreach, Innovation, Marketing/Public Relations

Singing is an anywhere, anytime activity in many parts of the world. There, it's not something you go to—it's something you are. What if we took music out into the world rather than always asking people to come to it? One ensemble endeavors to do just that by taking choral music to the most unlikely places. Read more

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Get the Media Attention Your Chorus Deserves

Get the Media Attention Your Chorus Deserves

Kathy Bonk | Audiences, Marketing/Public Relations

Getting the word out to your local media is one of the best ways to ensure that arts patrons and the public know about the good work your chorus is doing. Here are tips for getting your chorus activities and performances noticed. Read more

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Resources

Chorus Operations Survey Report (2012)

Chorus Operations Survey Report (2012)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Chorus Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2012 report features data from the 2010-2011 season. Read more

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'Chorus Impact Study' Tool: Talking Points

'Chorus Impact Study' Tool: Talking Points

Chorus America Staff | Civic Engagement, Impact/Value, Marketing/Public Relations, Participation, Research/Data, Sample/Template

A one-page handout summarizing the four key findings of the 2009 Chorus Impact Study. Read more

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'Chorus Impact Study' Tool: Adaptable Op-Ed

'Chorus Impact Study' Tool: Adaptable Op-Ed

Chorus America Staff | Civic Engagement, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data, Sample/Template

Download this opinion piece to customize and submit to your local newspaper to help raise the profile of choruses in your area. Read more

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Chorus Operations Survey Report (2011)

Chorus Operations Survey Report (2011)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season. Read more

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'Music Director Transition' Tool: Developing a Communications Plan

'Music Director Transition' Tool: Developing a Communications Plan

Chorus America Staff | Careers, Conducting, Governance, Marketing/Public Relations, Sample/Template, Strategic Planning, Technique/Tool

A worksheet to help choruses communicate to all constituents in the event of an artistic founder transition. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

BOUNCE The Basketball Opera

BOUNCE The Basketball Opera

Lexington, KY

Michelle Tabnick PR | Adults/Seniors, Audiences, Awards, CA News, Careers, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Evaluation, Families, Finance, Fundraising, General, Governance, Government/Policy, Health, History, Impact/Value, Innovation, Legal/Licensing, Management/Leadership, Marketing/Public Relations, Networking, Operations, Participation, Performance, Professional, Profile, Recruitment, Rehearsal, Repertoire, Research/Data, Sample/Template, Schools, Science, Singing, Social Media, Strategic Planning, Symphonic, Technique/Tool, Technology, Venue, Volunteer

Ardea Arts announces the World Premiere of BOUNCE The Basketball Opera. Performances will take place at Calvary Baptist Church Recreation Center, 150 E. High Street, Lexington, KY, on Friday and Saturday, November 10 & 11 at 7:30pm, and Sunday, November 12at 2pm. General Admission, $18, Students $9. For more information, visit www.ardeaarts.com/bounce/. Read more

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Deadline: Indianapolis Symphonic Choir Christmas Carol Commission Competition

Deadline: Indianapolis Symphonic Choir Christmas Carol Commission Competition

Indianapolis, IN

Michael Pettry | Awards, Community Outreach, Composing/Commissioning, General, Innovation, Marketing/Public Relations, Performance, Professional, Repertoire

The Indianapolis Symphonic Choir announces the seventh annual Christmas Carol Commission Competition as part of its commitment to the future of choral music. Submitted works must be original, unpublished, and have not been publicly performed; between 3 and 5 minutes long; written for SATB, mixed adult choir; and may be a cappella or utilize keyboard accompaniment. Text and language are at the discretion of the composer, and should be suitable for a Christmas/holiday performance. Read more

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Harmonious Women: Rocking the Universe

Harmonious Women: Rocking the Universe

11269 Washington Boulevard, Culver City, CA 90230

VOX Femina | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Conducting, Diversity, Families, General, Innovation, Marketing/Public Relations, Networking, Performance, Repertoire, Venue

A TASTE OF SEASON 19 Vox performs for the community of Culver City in a free concert sponsored in part by the Culver City Cultural Affairs Commission and Sony Entertainment. Enjoy selections from all 3 of our regular season concerts during this afternoon of music.  We will take an uncommon look at the political and social achievements of women in history, women of renown and women of extraordinary creativity. And then we’ll sing and jam to music of rock icons: David Bowie, Joni Mitchell, Indigo Girls and other artists. Expect a fun afternoon of music that will get your groove on! This concert is offered free to the public, but RSVP is requested. *$10 Suggested Donation Read more

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Christmas Swings

Christmas Swings

Walnut Creek, California

Sarah Koller-Di... | Adults/Seniors, Audiences, Community Outreach, Education, General, History, Marketing/Public Relations, Networking, Participation, Performance, Recruitment, Rehearsal, Repertoire, Singing, Volunteer

Join the spirited Diablo Women's Chorale to kick off the coming holiday season. You'll be delighted by a swinging twist on many of your Christmas favorites.  Advance tickets available at www.diablowomenschorale.org Read more

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THE MUSIC OF DAN FORREST

THE MUSIC OF DAN FORREST

Seventh Avenue and 57th Street, New York, New York

andrea@DCINY.org | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Conducting, Families, Government/Policy, Health, Impact/Value, Management/Leadership, Marketing/Public Relations, Networking, Participation, Performance, Professional, Recruitment, Rehearsal, Repertoire, Schools, Science, Singing, Social Media, Symphonic, Venue

DCINY proudly presents a concert of works by visiting composer Dan Forrest. Requiem for the Living is a lush five-movement exploration of life, love, loss, and renewal, for orchestra and choir. The work will be performed by the Distinguished Concerts Orchestra and Distinguished Concerts Singers International, led by Associate Artistic Director and Conductor, Dr. James M. Meaders. The rest of the all-Forrest program will be conducted by Jo-Michael Scheibe of USC Thornton School of Music. Read more

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The Advent Project with Lori Piitz, piano

The Advent Project with Lori Piitz, piano

201 South Washington Street Alexandria, VA 22314

Rick Roe | Adults/Seniors, Audiences, Conducting, Marketing/Public Relations, Performance, Professional, Repertoire, Singing, Social Media

The professional choral ensemble, The Advent Project, with pianist Lori Piitz, presents a concert of a cappella and piano accompanied Lieder on Saturday, September 19, 2015, at 8:00 pm at The Lyceum, 201 South Washington Street, Alexandria, VA 22314.     Read more

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Side by Side by Sondeheim

Side by Side by Sondeheim

200 S. Grand Ave., Los Angeles, CA 90012

Vox Femina Los ... | Adults/Seniors, Audiences, Conducting, Diversity, Education, Families, General, Marketing/Public Relations, Networking, Performance, Rehearsal, Repertoire, Singing, Venue

Join us for a fun and light-hearted evening of solos, duets and choral pieces from American lyricist and composer, Stephen Sondheim.  And for a special treat, KT Sullivan will be joining us on stage! Read more

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American Folksongs & Spirituals: A Fusion of New Music, Poetry, Visual Arts and Dance

American Folksongs & Spirituals: A Fusion of New Music, Poetry, Visual Arts and Dance

1317 G St., NW

CongressionalChorus | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Conducting, Diversity, Families, Impact/Value, Marketing/Public Relations, Venue

Congressional Chorus presents its annual, multi-sensory collaborative concert on November 15, 2014 at 7:30PM at the historic Church of the Epiphany.  This innovative concert was discussed in a case study during the June 2014 Chorus America Conference entitled "Attract New People as Audiences and Singers."  This concert is quickly becoming renowned as one of the most unique choral performances of its kind in the USA and Canada!     Click here for a Behind-the-Scenes w/ Collaborator Joy of Motion's Choreographer Helen Hayes:  bit.ly/FolksongsYDE  Read more

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A Downton Abbey Christmas

A Downton Abbey Christmas

Minneapolis, MN

dhcfielding | Audiences, Composing/Commissioning, Conducting, Education, Families, General, History, Impact/Value, Innovation, Marketing/Public Relations, Performance, Professional, Recruitment, Repertoire, Research/Data, Singing

  Inspired by the overwhelming popularity of last season’s "Music of Downton Abbey" concert and anticipating Season 5 of the PBS television drama, we return to the Gothic splendor of Saint. Mark’s Cathedral for a program of post-Edwardian English choral and orchestral music for Christmas. "Lady Alice - Duchess of Kirkwood"  returns to provide the history of each piece and pair each selection with memorable events from the story line of the "Downton Abbey" series. We invite you to come and "Celebrate the Seasons" with us! Read more

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