Marketing/Public Relations

Articles

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

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Meet A Member: Jean Davidson, Los Angeles Master Chorale

Meet A Member: Jean Davidson, Los Angeles Master Chorale

Mike Rowan | Audiences, Careers, Composing/Commissioning, Innovation, Management/Leadership, Marketing/Public Relations, Participation, Profile

Jean Davidson does not have the background of a typical choral administrator. The Los Angeles Master Chorale (LAMC) president and CEO took the job—her first in the choral community—after working in theater, contemporary dance, and instrumental music, where she served as the founding managing director of the Silk Road Ensemble with Yo-Yo Ma. Read more

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Choral Podcasts

Choral Podcasts

Mike Rowan | Audiences, Innovation, Marketing/Public Relations, Technique/Tool, Technology

Podcasts: They seem to be sprouting up everywhere these days. Similar to social media and the smartphone, the rise of podcasts—audio programs released as a series of episodes that you can subscribe to and download onto your device—has brought significant changes to the way we consume our media today. In 2013, Apple’s podcasts hit the one billion subscriber mark. Read more

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Understanding Audiences

Understanding Audiences

Takeaways from the Intrinsic Impact Audience Project

Kelsey Menehan | Audiences, CA News, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data

This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences.  Read more

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An Interview with Donna Walker-Kuhne

An Interview with Donna Walker-Kuhne

Mike Rowan | Audiences, Community Outreach, Diversity, Marketing/Public Relations, Profile

An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.”  Read more

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Working with Multicultural Choirs: Reflections after 25 Years

Working with Multicultural Choirs: Reflections after 25 Years

Kelsey Menehan | Audiences, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Operations, Participation, Profile, Repertoire

As a graduate conducting student at Temple University in the 1980s, Diana V. Saez recalls being frustrated that there was no mention of Latin American composers—except for the famous composers Villalobos from Brazil and Ginastera from Argentina. When she moved to Washington DC, in 1990, she found a bustling choral music scene, with a wide variety of choruses. But Latin American music was not part of the standard repertoire. Read more

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Audiences Everywhere!

Audiences Everywhere!

Kelsey Menehan | Audiences, Community Outreach, Marketing/Public Relations

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.  Read more

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Funding in the Future

Funding in the Future

Crowdfunding is the way of the future, so start making it part of your development efforts now.

Danny Ozment | Audiences, Fundraising, Innovation, Marketing/Public Relations, Technique/Tool, Technology

I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation. Read more

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Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Mike Rowan | Audiences, Careers, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Profile

Lorenzo Martinez wasn’t expecting to become the executive director of the Houston Chamber Choir, but his new job is, in a sense, a homecoming. “I feel extremely fortunate to have landed here and work with incredible people,” says Martinez.  Read more

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Five Truths about Marketing that May Not Be True

Five Truths about Marketing that May Not Be True

Chorus America Staff | Management/Leadership, Marketing/Public Relations

Chad M. Bauman, arts marketing expert and managing director of the Milwaukee Repertory Theater, looks at some often-repeated “truisms” about marketing. His data-driven advice may surprise you.  Read more

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Resources

Chorus Operations Survey Report (2012)

Chorus Operations Survey Report (2012)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Chorus Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2012 report features data from the 2010-2011 season. Read more

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'Chorus Impact Study' Tool: Talking Points

'Chorus Impact Study' Tool: Talking Points

Chorus America Staff | Civic Engagement, Impact/Value, Marketing/Public Relations, Participation, Research/Data, Sample/Template

A one-page handout summarizing the four key findings of the 2009 Chorus Impact Study. Read more

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'Chorus Impact Study' Tool: Adaptable Op-Ed

'Chorus Impact Study' Tool: Adaptable Op-Ed

Chorus America Staff | Civic Engagement, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data, Sample/Template

Download this opinion piece to customize and submit to your local newspaper to help raise the profile of choruses in your area. Read more

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Chorus Operations Survey Report (2011)

Chorus Operations Survey Report (2011)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season. Read more

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'Music Director Transition' Tool: Developing a Communications Plan

'Music Director Transition' Tool: Developing a Communications Plan

Chorus America Staff | Careers, Conducting, Governance, Marketing/Public Relations, Sample/Template, Strategic Planning, Technique/Tool

A worksheet to help choruses communicate to all constituents in the event of an artistic founder transition. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

35th Annual Conference

35th Annual Conference

Minneapolis, MN

Chorus America Staff | Composing/Commissioning, Education, Governance, Management/Leadership, Marketing/Public Relations, Networking, Operations, Strategic Planning, Technology

Chorus America's 35th Annual Conference is not to be missed! Featuring performances by nine of Minnesota's premier choruses, a massed youth choir, a morning sing with Garrison Keillor, and keynote speakers Marilyn Carlson Nelson and Melanie de More, among others, this Conference will inspire and educate. Read more

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