Marketing/Public Relations

Articles

Meet A Member: Jean Davidson, Los Angeles Master Chorale

Meet A Member: Jean Davidson, Los Angeles Master Chorale

Mike Rowan | Audiences, Careers, Composing/Commissioning, Innovation, Management/Leadership, Marketing/Public Relations, Participation, Profile

Jean Davidson does not have the background of a typical choral administrator. The Los Angeles Master Chorale (LAMC) president and CEO took the job—her first in the choral community—after working in theater, contemporary dance, and instrumental music, where she served as the founding managing director of the Silk Road Ensemble with Yo-Yo Ma. Read more

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Choral Podcasts

Choral Podcasts

Mike Rowan | Audiences, Innovation, Marketing/Public Relations, Technique/Tool, Technology

Podcasts: They seem to be sprouting up everywhere these days. Similar to social media and the smartphone, the rise of podcasts—audio programs released as a series of episodes that you can subscribe to and download onto your device—has brought significant changes to the way we consume our media today. In 2013, Apple’s podcasts hit the one billion subscriber mark. Read more

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Understanding Audiences

Understanding Audiences

Takeaways from the Intrinsic Impact Audience Project

Kelsey Menehan | Audiences, CA News, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data

This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences.  Read more

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An Interview with Donna Walker-Kuhne

An Interview with Donna Walker-Kuhne

Mike Rowan | Audiences, Community Outreach, Diversity, Marketing/Public Relations, Profile

An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.”  Read more

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Working with Multicultural Choirs: Reflections after 25 Years

Working with Multicultural Choirs: Reflections after 25 Years

Kelsey Menehan | Audiences, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Operations, Participation, Profile, Repertoire

As a graduate conducting student at Temple University in the 1980s, Diana V. Saez recalls being frustrated that there was no mention of Latin American composers—except for the famous composers Villalobos from Brazil and Ginastera from Argentina. When she moved to Washington DC, in 1990, she found a bustling choral music scene, with a wide variety of choruses. But Latin American music was not part of the standard repertoire. Read more

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Audiences Everywhere!

Audiences Everywhere!

Kelsey Menehan | Audiences, Community Outreach, Marketing/Public Relations

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.  Read more

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Funding in the Future

Funding in the Future

Crowdfunding is the way of the future, so start making it part of your development efforts now.

Danny Ozment | Audiences, Fundraising, Innovation, Marketing/Public Relations, Technique/Tool, Technology

I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation. Read more

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Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Mike Rowan | Audiences, Careers, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Profile

Lorenzo Martinez wasn’t expecting to become the executive director of the Houston Chamber Choir, but his new job is, in a sense, a homecoming. “I feel extremely fortunate to have landed here and work with incredible people,” says Martinez.  Read more

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Five Truths about Marketing that May Not Be True

Five Truths about Marketing that May Not Be True

Chorus America Staff | Management/Leadership, Marketing/Public Relations

Chad M. Bauman, arts marketing expert and managing director of the Milwaukee Repertory Theater, looks at some often-repeated “truisms” about marketing. His data-driven advice may surprise you.  Read more

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The Music of Downton Abbey

The Music of Downton Abbey

Kelsey Menehan | Audiences, Community Outreach, Composing/Commissioning, Impact/Value, Innovation, Marketing/Public Relations, Participation, Performance, Repertoire, Symphonic, Volunteer

Riding the wave of a popular cultural phenomenon has enabled the Oratorio Society of Minnesota to unearth previously unperformed music and attract new audiences. Read more

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Resources

Chorus Operations Survey Report (2012)

Chorus Operations Survey Report (2012)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Chorus Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2012 report features data from the 2010-2011 season. Read more

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'Chorus Impact Study' Tool: Talking Points

'Chorus Impact Study' Tool: Talking Points

Chorus America Staff | Civic Engagement, Impact/Value, Marketing/Public Relations, Participation, Research/Data, Sample/Template

A one-page handout summarizing the four key findings of the 2009 Chorus Impact Study. Read more

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'Chorus Impact Study' Tool: Adaptable Op-Ed

'Chorus Impact Study' Tool: Adaptable Op-Ed

Chorus America Staff | Civic Engagement, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data, Sample/Template

Download this opinion piece to customize and submit to your local newspaper to help raise the profile of choruses in your area. Read more

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Chorus Operations Survey Report (2011)

Chorus Operations Survey Report (2011)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season. Read more

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'Music Director Transition' Tool: Developing a Communications Plan

'Music Director Transition' Tool: Developing a Communications Plan

Chorus America Staff | Careers, Conducting, Governance, Marketing/Public Relations, Sample/Template, Strategic Planning, Technique/Tool

A worksheet to help choruses communicate to all constituents in the event of an artistic founder transition. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

BOUNCE The Basketball Opera

BOUNCE The Basketball Opera

Lexington, KY

Michelle Tabnick PR | Adults/Seniors, Audiences, Awards, CA News, Careers, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Evaluation, Families, Finance, Fundraising, General, Governance, Government/Policy, Health, History, Impact/Value, Innovation, Legal/Licensing, Management/Leadership, Marketing/Public Relations, Networking, Operations, Participation, Performance, Professional, Profile, Recruitment, Rehearsal, Repertoire, Research/Data, Sample/Template, Schools, Science, Singing, Social Media, Strategic Planning, Symphonic, Technique/Tool, Technology, Venue, Volunteer

Ardea Arts announces the World Premiere of BOUNCE The Basketball Opera. Performances will take place at Calvary Baptist Church Recreation Center, 150 E. High Street, Lexington, KY, on Friday and Saturday, November 10 & 11 at 7:30pm, and Sunday, November 12at 2pm. General Admission, $18, Students $9. For more information, visit www.ardeaarts.com/bounce/. Read more

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Deadline: Indianapolis Symphonic Choir Christmas Carol Commission Competition

Deadline: Indianapolis Symphonic Choir Christmas Carol Commission Competition

Indianapolis, IN

Michael Pettry | Awards, Community Outreach, Composing/Commissioning, General, Innovation, Marketing/Public Relations, Performance, Professional, Repertoire

The Indianapolis Symphonic Choir announces the seventh annual Christmas Carol Commission Competition as part of its commitment to the future of choral music. Submitted works must be original, unpublished, and have not been publicly performed; between 3 and 5 minutes long; written for SATB, mixed adult choir; and may be a cappella or utilize keyboard accompaniment. Text and language are at the discretion of the composer, and should be suitable for a Christmas/holiday performance. Read more

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Harmonious Women: Rocking the Universe

Harmonious Women: Rocking the Universe

11269 Washington Boulevard, Culver City, CA 90230

VOX Femina | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Conducting, Diversity, Families, General, Innovation, Marketing/Public Relations, Networking, Performance, Repertoire, Venue

A TASTE OF SEASON 19 Vox performs for the community of Culver City in a free concert sponsored in part by the Culver City Cultural Affairs Commission and Sony Entertainment. Enjoy selections from all 3 of our regular season concerts during this afternoon of music.  We will take an uncommon look at the political and social achievements of women in history, women of renown and women of extraordinary creativity. And then we’ll sing and jam to music of rock icons: David Bowie, Joni Mitchell, Indigo Girls and other artists. Expect a fun afternoon of music that will get your groove on! This concert is offered free to the public, but RSVP is requested. *$10 Suggested Donation Read more

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Christmas Swings

Christmas Swings

Walnut Creek, California

Sarah Koller-Di... | Adults/Seniors, Audiences, Community Outreach, Education, General, History, Marketing/Public Relations, Networking, Participation, Performance, Recruitment, Rehearsal, Repertoire, Singing, Volunteer

Join the spirited Diablo Women's Chorale to kick off the coming holiday season. You'll be delighted by a swinging twist on many of your Christmas favorites.  Advance tickets available at www.diablowomenschorale.org Read more

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THE MUSIC OF DAN FORREST

THE MUSIC OF DAN FORREST

Seventh Avenue and 57th Street, New York, New York

andrea@DCINY.org | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Conducting, Families, Government/Policy, Health, Impact/Value, Management/Leadership, Marketing/Public Relations, Networking, Participation, Performance, Professional, Recruitment, Rehearsal, Repertoire, Schools, Science, Singing, Social Media, Symphonic, Venue

DCINY proudly presents a concert of works by visiting composer Dan Forrest. Requiem for the Living is a lush five-movement exploration of life, love, loss, and renewal, for orchestra and choir. The work will be performed by the Distinguished Concerts Orchestra and Distinguished Concerts Singers International, led by Associate Artistic Director and Conductor, Dr. James M. Meaders. The rest of the all-Forrest program will be conducted by Jo-Michael Scheibe of USC Thornton School of Music. Read more

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The Advent Project with Lori Piitz, piano

The Advent Project with Lori Piitz, piano

201 South Washington Street Alexandria, VA 22314

Rick Roe | Adults/Seniors, Audiences, Conducting, Marketing/Public Relations, Performance, Professional, Repertoire, Singing, Social Media

The professional choral ensemble, The Advent Project, with pianist Lori Piitz, presents a concert of a cappella and piano accompanied Lieder on Saturday, September 19, 2015, at 8:00 pm at The Lyceum, 201 South Washington Street, Alexandria, VA 22314.     Read more

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Side by Side by Sondeheim

Side by Side by Sondeheim

200 S. Grand Ave., Los Angeles, CA 90012

Vox Femina Los ... | Adults/Seniors, Audiences, Conducting, Diversity, Education, Families, General, Marketing/Public Relations, Networking, Performance, Rehearsal, Repertoire, Singing, Venue

Join us for a fun and light-hearted evening of solos, duets and choral pieces from American lyricist and composer, Stephen Sondheim.  And for a special treat, KT Sullivan will be joining us on stage! Read more

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American Folksongs & Spirituals: A Fusion of New Music, Poetry, Visual Arts and Dance

American Folksongs & Spirituals: A Fusion of New Music, Poetry, Visual Arts and Dance

1317 G St., NW

CongressionalChorus | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Conducting, Diversity, Families, Impact/Value, Marketing/Public Relations, Venue

Congressional Chorus presents its annual, multi-sensory collaborative concert on November 15, 2014 at 7:30PM at the historic Church of the Epiphany.  This innovative concert was discussed in a case study during the June 2014 Chorus America Conference entitled "Attract New People as Audiences and Singers."  This concert is quickly becoming renowned as one of the most unique choral performances of its kind in the USA and Canada!     Click here for a Behind-the-Scenes w/ Collaborator Joy of Motion's Choreographer Helen Hayes:  bit.ly/FolksongsYDE  Read more

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A Downton Abbey Christmas

A Downton Abbey Christmas

Minneapolis, MN

dhcfielding | Audiences, Composing/Commissioning, Conducting, Education, Families, General, History, Impact/Value, Innovation, Marketing/Public Relations, Performance, Professional, Recruitment, Repertoire, Research/Data, Singing

  Inspired by the overwhelming popularity of last season’s "Music of Downton Abbey" concert and anticipating Season 5 of the PBS television drama, we return to the Gothic splendor of Saint. Mark’s Cathedral for a program of post-Edwardian English choral and orchestral music for Christmas. "Lady Alice - Duchess of Kirkwood"  returns to provide the history of each piece and pair each selection with memorable events from the story line of the "Downton Abbey" series. We invite you to come and "Celebrate the Seasons" with us! Read more

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