Community Outreach

Articles

The Crowd Snores

The Crowd Snores

Brian Kellow | Audiences, Community Outreach, Innovation, Marketing/Public Relations

Are we chasing audiences with marketing and theatrics at the expense of real engagement? Some observations and lessons from the world of opera. Read more

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Homeless Women Find Healing in DC Chorus

Homeless Women Find Healing in DC Chorus

Amanda Weber | Civic Engagement, Community Outreach, Conducting, Diversity, Health, Singing

One conductor witnesses the restorative power of music in her chorus at Washington, DC's N Street Village shelter. Read more

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The Shifting Sands of Demand

The Shifting Sands of Demand

Trends in Arts Audience Behaviors

Alan Brown | Audiences, Community Outreach, Innovation, Marketing/Public Relations, Performance, Research/Data, Social Media

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming. Read more

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The Audience Talks

The Audience Talks

Conversations with Choral Music Concertgoers

Matthew Sigman | Audiences, Community Outreach, Diversity, Marketing/Public Relations

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders. Read more

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How to Engage the Millennial Generation in Choral Music

How to Engage the Millennial Generation in Choral Music

Jan-Marie Petersen | Audiences, Community Outreach, Diversity, Innovation, Performance

Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it may take a little ingenuity and a willingness to break traditions to get 20- and 30-somethings into your concert hall. Here are three ideas for cultivating young audiences. Read more

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The Rise of A Cappella

The Rise of A Cappella

An Interview with CASA Founder and Sing-Off Producer Deke Sharon

Chorus America Staff | Careers, Community Outreach

Choral music—especially a cappella choral music—is more popular than ever it seems. Chorus America sat down with Deke Sharon, founder of the Contemporary A Cappella Society (CASA) and a producer of NBC's The Sing-Off, to get the inside scoop behind the a cappella choral music movement and its current place in pop culture. Read more

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How Choruses Have Become Ambassadors of Peace

How Choruses Have Become Ambassadors of Peace

Kelsey Menehan | Community Outreach, Impact/Value, Profile, Repertoire, Singing

There is perhaps no more fitting metaphor for bridging discord than voices joined in harmony. Read more

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Breaking the Silence of Addiction

Breaking the Silence of Addiction

Daniel O'Neill | Community Outreach, Education, Health

Composer Michael Shaieb's oratorio, "Through a Glass, Darkly," is making choral music a vehicle to address methamphetamine addiction in the gay community. When the Gay Men's Chorus of Washington, DC set out to perform it, they did a lot more than just learn the music. Read about the comprehensive outreach initiative they developed to bring this growing social problem to light. Read more

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Out of the Concert Hall...

Out of the Concert Hall...

Choral Concerts in Unusual Venues

Kelsey Menehan | Audiences, Community Outreach, Innovation, Operations, Performance

What happens when you take your concert to a museum, armory, warehouse, stone mill, or parking garage? Performing music in unusual venues can ignite a spark of creativity and community connection for choruses. Read more

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Time Out for Good Behavior

Time Out for Good Behavior

An Executive Sabbatical Renews and Refuels

Allison Vulgamore | Children/Youth, Community Outreach, Impact/Value

After more than a decade as chief executive of the Atlanta Symphony Orchestra, Allison Vulgamore took a sabbatical to travel to a prison in Morocco for boys. She shares her transformative experience of preparing them to sing in a concert without the benefit of a shared language. Read more

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Resources

Educational Partnerships

Educational Partnerships

admin_ca | Children/Youth, Civic Engagement, Community Outreach, Education, Schools

Educational partnerships that serve school-age children are a focus for teachers and community choir leaders alike. In this webinar, our panel of experts will explore the different types of partnerships, talk about potential program models, and discuss how to create the ideal program for your community. Participants will walk away with a range of program styles to use in the future and a first-hand account of how programs work in different settings. Read more

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'Chorus Impact Study' Tool: Adaptable Op-Ed

'Chorus Impact Study' Tool: Adaptable Op-Ed

Chorus America Staff | Civic Engagement, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data, Sample/Template

Download this opinion piece to customize and submit to your local newspaper to help raise the profile of choruses in your area. Read more

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Additional content: Ambassadors of Peace

Additional content: Ambassadors of Peace

Kelsey Menehan | Community Outreach, Impact/Value, Profile, Repertoire, Singing

Examples of concert programming that are designed on themes of peace or reconciliation. Partner piece to "How Choruses Have Become Ambassadors of Peace." Read more

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Grantwriting: Crafting an Effective Case Statement

Grantwriting: Crafting an Effective Case Statement

Chorus America Staff | Community Outreach, Fundraising, Impact/Value, Sample/Template

Writing grant proposals or even a simple appeal letter is always a challenge. These sample paragraphs may help you as you are trying to "make the case" for your chorus. Read more

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Events

Alpharetta Community Chorus Summer Singers

Alpharetta Community Chorus Summer Singers

180 Academy Street, Alpharetta, GA 30009

Alpharetta Comm... | Community Outreach

The Alpharetta Community Chorus Summer Singers will rehearse July 13-15, 2018 at Alpharetta Presbyterian Church and give a performance in the same venue on July 15th at 3 PM.  Admission is free!  For more information go to www.alpharettacommunitychorus.com/summer-singers   Read more

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Summer Singers Day Camp (Grove City location)

Summer Singers Day Camp (Grove City location)

100 Campus Drive, Grove City, PA 16127

Edwina French | Children/Youth, Community Outreach, Education, General, Participation, Recruitment, Singing

A fun day camp to inspire and encourage musical talent in children ages 7-11! Read more

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Summer Singers Day Camp (Pittsburgh location)

Summer Singers Day Camp (Pittsburgh location)

2425 Liberty Avenue, Pittsburgh, PA. 15222

Edwina French | Children/Youth, Community Outreach, Education, General, Participation, Performance, Recruitment, Singing

A fun day camp to inspire and encourage musical talent in children ages 7-10! Read more

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An Afternoon of Jazz

An Afternoon of Jazz

Henrico, VA

RCSVPD | Adults/Seniors, Community Outreach, Performance, Singing, Volunteer

Come listen to the Richmond Choral Society and tap your toes to favorites from America’s own music!  Read more

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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Naamah's Ark

Naamah's Ark

New York, NY

Jennifer Collins | Adults/Seniors, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Families, Performance

https://www.mastervoices.org/events/naamahs-ark/ Artists: Victoria Clark (“Naamah”) Sachal Vasandani (“Merman”) Stuyvesant High School Chorus (Liliya Shamazov, Director) Jerriese Johnson Gospel Choir of Middle Collegiate Church Life Rhythms Percussion Ensemble (Alan Katz, Leader) Cantor Rebecca Garfein of Congregation Rodeph Sholom MasterVoices Chorus Ted Sperling, Conductor Max Frieder, Co-Founder and Co-Director of Artolution Read more

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Requiem for the Middle Class - Concert

Requiem for the Middle Class - Concert

Willimantic, CT

Sarah K. | Community Outreach, Performance, Singing

Two new choral ensembles in the Quiet Corner of Connecticut will present their debut concert, “Requiem for the Middle Class: a brief survey of a cappella choral music for comfort.”  This preview concert  introducing Voices of Concinnity, a new vocal chamber ensemble, and Choir Matrix, a new community women’s choir, will feature the Howell’s Requiem, and the music of Bruckner, Hogan, Lotti, Daley, and more.  This performance is to benefit the Neighbor Fund, a local organization dedicated to help local people facing deporation. Read more

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In Nature and Song

In Nature and Song

1800 Lakeside Avenue, Richmond, VA 23228

RCSVPD | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Families, Performance, Recruitment, Singing, Volunteer

Join the Richmond Choral Society, under the direction of Markus Compton, in a unique concert of music inspired by nature. Read more

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In Nature and Song

In Nature and Song

1800 Lakeside Avenue, Richmond, VA 23228

RCSVPD | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Families, Performance, Recruitment, Singing, Volunteer

Join the Richmond Choral Society, under the direction  of Markus Compton, in a unique concert of music inspired by nature. Read more

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