Audiences

Articles

The Rise of A Cappella

The Rise of A Cappella

An Interview with CASA Founder and Sing-Off Producer Deke Sharon

Chorus America Staff | Careers, Community Outreach

Choral music—especially a cappella choral music—is more popular than ever it seems. Chorus America sat down with Deke Sharon, founder of the Contemporary A Cappella Society (CASA) and a producer of NBC's The Sing-Off, to get the inside scoop behind the a cappella choral music movement and its current place in pop culture. Read more

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The Art and Science of Good Sound Design

The Art and Science of Good Sound Design

Michael Shaughnessy | Audiences, Performance, Technology

Whether your needs are as simple as amplifying announcements from the podium or as complex as balancing voices with instruments in a large space, paying attention to sound design can make or break your concert. Read more

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The Changing Contract with Your Audience

The Changing Contract with Your Audience

Ann Meier Baker | Audiences, Impact/Value, Innovation, Management/Leadership

Are we in the business of delivering excellent performances or delighting our audiences? The answer of course is both, but too many see it as an either-or construct, limiting their potential. Read more

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Back from the Brink

Back from the Brink

How One Chorus Grappled with the Perfect Storm of Bad Economic Circumstances

Eric Holtan | Audiences, Finance, Fundraising, Governance

All of us in the arts feel the pinch in a recession. Here is the story of how the Tucson Chamber Artists weathered the storm of economic bad news during one year, employing adaptive strategies throughout the season to overcome them. Read more

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Out of the Concert Hall...

Out of the Concert Hall...

Choral Concerts in Unusual Venues

Kelsey Menehan | Audiences, Community Outreach, Innovation, Operations, Performance

What happens when you take your concert to a museum, armory, warehouse, stone mill, or parking garage? Performing music in unusual venues can ignite a spark of creativity and community connection for choruses. Read more

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Staying Power: How Historic Choruses Keep Going Strong

Staying Power: How Historic Choruses Keep Going Strong

Sara Pearsaul Vice | Community Outreach, Governance, History, Innovation

What allows one chorus to thrive for more than a century while another is forced to close down after just a few years? Leaders of some of the longest-running choral organizations credit a combination of factors for their longevity. Read more

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Inside Conspirare: A Different Kind of Chorus

Inside Conspirare: A Different Kind of Chorus

Kelsey Menehan | Composing/Commissioning, Innovation, Performance, Repertoire

Choruses have a real chance to be innovators and maybe help lead the way for all the arts. Read more

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Ligeti in Winter

Ligeti in Winter

Gregory Boals | Audiences, Impact/Value, Rehearsal, Repertoire, Singing, Symphonic

Much in the same way you might stop and get to know your neighbors during a snowstorm, a difficult piece can draw singers together in solidarity amdist the flurry of notes. Read more

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Operas Move to the Silver Screen

Operas Move to the Silver Screen

Michael Shaughnessy | Audiences, Impact/Value, Singing

New ways of consuming opera performances may help reinvigorate the art form. Read more

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Get Your Story Straight

Get Your Story Straight

A Brand Audit Can Help

Todd Estabrook | Audiences, Marketing/Public Relations, Technique/Tool

It's important for a chorus to convey messages through marketing communications that are consistent with the brand conveyed through its musicmaking. A periodic brand audit—conducted either by a consultant or done yourselves following the simple steps below—will help bring you into alignment. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Romantic Connections:  A Choral Concert for the Wild at Heart

Romantic Connections: A Choral Concert for the Wild at Heart

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Children/Youth, Families, Performance

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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A Mere Matter of Life and Death

A Mere Matter of Life and Death

1317 G Street NW, Washington DC, 20005

Thomas Circle S... | Adults/Seniors, Audiences, General, Performance, Singing

The Thomas Circle Singers is a chamber choral ensemble with a dual mission: to perform diverse choral works for the enjoyment of audiences in the Washington DC area and to raise awareness and funds for organizations that address the pressing needs of the city’s underserved citizens. Since 1976, TCS has filled this unique niche, enriching the quality of life for Washington-area residents by offering superb performances of choral classics and new works by living composers, while contributing to the life of the community by donating concert proceeds to DC-based social service organizations. The Seven Heavens (James Whitbourne) WASHINGTON, DC PREMIERE Requiem (Rutter) Read more

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Rainbow Connection: Pride (Boston Choral Ensemble)

Rainbow Connection: Pride (Boston Choral Ensemble)

Cambridge, MA

BCE President | Adults/Seniors, Audiences, Performance, Singing

Join Boston Choral Ensemble for a concert celebrating Pride Week with music and texts by LGBTQIA+ writers and composers, including Francis Poulenc and Benjamin Britten. https://www.bostonchoral.org/performances/pride/ Read more

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Sebastian & Sons

Sebastian & Sons

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Families, Performance

Sebastian & Sons explores the musical legacy of the J.S. Bach family. Their music. Their relationships. The sights and sounds of their lives. It's a multi-artful concert with the Bach Society chorus, actors from The Human Race Theatre Company, and musicians from the Dayton Philharmonic.   Read more

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Sebastian & Sons

Sebastian & Sons

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Families, Performance

Sebastian & Sons explores the musical legacy of the J.S. Bach family. Their music. Their relationships. The sights and sounds of their lives. It's a multi-artful concert with the Bach Society chorus, actors from The Human Race Theatre Company, and musicians from the Dayton Philharmonic.   Read more

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NYC Master Chorale Presents Glorious Seasons

NYC Master Chorale Presents Glorious Seasons

New York, NY

DBuonaiuto | Adults/Seniors, Audiences, General, Performance

Vivaldi: Four Seasons and Gloria, with Manhattan School of Music and Dakshina Dance Read more

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NYC Master Chorale Presents Let There Be Light

NYC Master Chorale Presents Let There Be Light

New York NY

DBuonaiuto | Adults/Seniors, Audiences, General, Performance

Brahms, Howells, Copland Read more

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In Nature and Song

In Nature and Song

1800 Lakeside Avenue, Richmond, VA 23228

RCSVPD | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Families, Performance, Recruitment, Singing, Volunteer

Join the Richmond Choral Society, under the direction of Markus Compton, in a unique concert of music inspired by nature. Read more

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