Audiences

Articles

Guerilla Concerts

Guerilla Concerts

Susan Swaney | Audiences, Community Outreach, Innovation, Marketing/Public Relations

Singing is an anywhere, anytime activity in many parts of the world. There, it's not something you go to—it's something you are. What if we took music out into the world rather than always asking people to come to it? One ensemble endeavors to do just that by taking choral music to the most unlikely places. Read more

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Get the Media Attention Your Chorus Deserves

Get the Media Attention Your Chorus Deserves

Kathy Bonk | Audiences, Marketing/Public Relations

Getting the word out to your local media is one of the best ways to ensure that arts patrons and the public know about the good work your chorus is doing. Here are tips for getting your chorus activities and performances noticed. Read more

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CD or Not CD

CD or Not CD

Matthew Sigman | Legal/Licensing, Marketing/Public Relations

On the internet all choruses are equal: Even the smallest ensemble with limited resources can now establish a global presence using digital technology to spread its sound. Here we offer some advice on how to decide which sound format is best for your chorus. Read more

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Why the Bach Passions Are Problematic

Why the Bach Passions Are Problematic

Tom Hall | History, Performance, Repertoire

What is our responsibility as singers and as choruses when historic choral works are offensive, even hostile, to a whole group of people? Tom Hall, music director of the Baltimore Choral Arts Society, discusses Bach's St. Matthew Passion and St. John Passion. Read more

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The Crowd Snores

The Crowd Snores

Brian Kellow | Audiences, Community Outreach, Innovation, Marketing/Public Relations

Are we chasing audiences with marketing and theatrics at the expense of real engagement? Some observations and lessons from the world of opera. Read more

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The Shifting Sands of Demand

The Shifting Sands of Demand

Trends in Arts Audience Behaviors

Alan Brown | Audiences, Community Outreach, Innovation, Marketing/Public Relations, Performance, Research/Data, Social Media

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming. Read more

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The Audience Talks

The Audience Talks

Conversations with Choral Music Concertgoers

Matthew Sigman | Audiences, Community Outreach, Diversity, Marketing/Public Relations

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders. Read more

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Selecting Music for Diverse Audiences

Selecting Music for Diverse Audiences

An Interview with Julian Wachner

Chorus America Staff | Audiences, Conducting, Innovation, Profile, Repertoire

With so many music directors juggling multiple podiums, choosing repertoire that meets the specific needs of each chorus and the audience in that community takes on special significance. Read more

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How to Engage the Millennial Generation in Choral Music

How to Engage the Millennial Generation in Choral Music

Jan-Marie Petersen | Audiences, Community Outreach, Diversity, Innovation, Performance

Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it may take a little ingenuity and a willingness to break traditions to get 20- and 30-somethings into your concert hall. Here are three ideas for cultivating young audiences. Read more

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The Rise of A Cappella

The Rise of A Cappella

An Interview with CASA Founder and Sing-Off Producer Deke Sharon

Chorus America Staff | Careers, Community Outreach

Choral music—especially a cappella choral music—is more popular than ever it seems. Chorus America sat down with Deke Sharon, founder of the Contemporary A Cappella Society (CASA) and a producer of NBC's The Sing-Off, to get the inside scoop behind the a cappella choral music movement and its current place in pop culture. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

20th Anniversary Celebration

20th Anniversary Celebration

Newport Beach, CA

Mary Langsdorf | Audiences

We're celebrating two decades of making extraordinary music with extraordinary women! Visit www.ocwomenschorus.org for more information. Read more

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Romantic Connections:  A Choral Concert for the Wild at Heart

Romantic Connections: A Choral Concert for the Wild at Heart

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Children/Youth, Families, Performance

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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A Mere Matter of Life and Death

A Mere Matter of Life and Death

1317 G Street NW, Washington DC, 20005

Thomas Circle S... | Adults/Seniors, Audiences, General, Performance, Singing

The Thomas Circle Singers is a chamber choral ensemble with a dual mission: to perform diverse choral works for the enjoyment of audiences in the Washington DC area and to raise awareness and funds for organizations that address the pressing needs of the city’s underserved citizens. Since 1976, TCS has filled this unique niche, enriching the quality of life for Washington-area residents by offering superb performances of choral classics and new works by living composers, while contributing to the life of the community by donating concert proceeds to DC-based social service organizations. The Seven Heavens (James Whitbourne) WASHINGTON, DC PREMIERE Requiem (Rutter) Read more

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Rainbow Connection: Pride (Boston Choral Ensemble)

Rainbow Connection: Pride (Boston Choral Ensemble)

Cambridge, MA

BCE President | Adults/Seniors, Audiences, Performance, Singing

Join Boston Choral Ensemble for a concert celebrating Pride Week with music and texts by LGBTQIA+ writers and composers, including Francis Poulenc and Benjamin Britten. https://www.bostonchoral.org/performances/pride/ Read more

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Sebastian & Sons

Sebastian & Sons

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Families, Performance

Sebastian & Sons explores the musical legacy of the J.S. Bach family. Their music. Their relationships. The sights and sounds of their lives. It's a multi-artful concert with the Bach Society chorus, actors from The Human Race Theatre Company, and musicians from the Dayton Philharmonic.   Read more

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Sebastian & Sons

Sebastian & Sons

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Families, Performance

Sebastian & Sons explores the musical legacy of the J.S. Bach family. Their music. Their relationships. The sights and sounds of their lives. It's a multi-artful concert with the Bach Society chorus, actors from The Human Race Theatre Company, and musicians from the Dayton Philharmonic.   Read more

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NYC Master Chorale Presents Glorious Seasons

NYC Master Chorale Presents Glorious Seasons

New York, NY

DBuonaiuto | Adults/Seniors, Audiences, General, Performance

Vivaldi: Four Seasons and Gloria, with Manhattan School of Music and Dakshina Dance Read more

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NYC Master Chorale Presents Let There Be Light

NYC Master Chorale Presents Let There Be Light

New York NY

DBuonaiuto | Adults/Seniors, Audiences, General, Performance

Brahms, Howells, Copland Read more

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