Audiences

Articles

Member Spotlight: KellyAnn Nelson and Christopher Eanes & the Young Professionals Choral Collective, Cincinnati

Member Spotlight: KellyAnn Nelson and Christopher Eanes & the Young Professionals Choral Collective, Cincinnati

Kelsey Menehan | Civic Engagement, Impact/Value, Participation, Performance

Many young professionals lose the choral experience they loved in school. KellyAnn Nelson and Christopher Eanes hit on a surefire draw: Invite 20- and 30-somethings to rehearse and perform in a local bar. Read more

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Choral Music on the Radio

Choral Music on the Radio

A New Blend

Don Lee | Audiences, Impact/Value, Performance, Repertoire, Technology

Today's radio programmers are moving past the bad rap of early research and experimenting with a richer mix of choral and vocal music. Read more

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Member Spotlight: Anne Sears and Westminster Choir College

Member Spotlight: Anne Sears and Westminster Choir College

Chorus America Staff | Audiences, Civic Engagement, Community Outreach

Anne Sears, director of external affairs at Westminster Choir College of Rider University, tells Chorus America's president & CEO Ann Meier Baker about a special audience participation project during this year’s choir tour. Read more

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The Rewards of Adventurous Programming

The Rewards of Adventurous Programming

Don Lee | Composing/Commissioning, Conducting, Innovation, Performance, Repertoire

Chorus America/ASCAP Award winners describe their commitment to new music and share strategies for building programs, cultivating audiences, collaborating with composers, and bringing new music to life. Read more

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Building Audiences Today

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

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Singing in Tune

Singing in Tune

Chloe Veltman | Audiences, Health, Performance, Rehearsal, Science, Singing

The anatomy of choral intonation and techniques for improving it. Read more

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A Strong Brand Is Essential to Success

A Strong Brand Is Essential to Success

Brandon C. Walsh | Governance, Management/Leadership, Marketing/Public Relations

A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand. Read more

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From Score to Seat

From Score to Seat

A Composer and Her Audience

Gabriela Lena Frank | Audiences, Composing/Commissioning, Diversity, Families, Innovation, Profile

Composer Gabriela Lena Frank explores the evolving relationship with her audience, beginning with her doting parents. Read more

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Guerilla Concerts

Guerilla Concerts

Susan Swaney | Audiences, Community Outreach, Innovation, Marketing/Public Relations

Singing is an anywhere, anytime activity in many parts of the world. There, it's not something you go to—it's something you are. What if we took music out into the world rather than always asking people to come to it? One ensemble endeavors to do just that by taking choral music to the most unlikely places. Read more

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Get the Media Attention Your Chorus Deserves

Get the Media Attention Your Chorus Deserves

Kathy Bonk | Audiences, Marketing/Public Relations

Getting the word out to your local media is one of the best ways to ensure that arts patrons and the public know about the good work your chorus is doing. Here are tips for getting your chorus activities and performances noticed. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

20th Anniversary Celebration

20th Anniversary Celebration

Newport Beach, CA

Mary Langsdorf | Audiences

We're celebrating two decades of making extraordinary music with extraordinary women! Visit www.ocwomenschorus.org for more information. Read more

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Romantic Connections:  A Choral Concert for the Wild at Heart

Romantic Connections: A Choral Concert for the Wild at Heart

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Children/Youth, Families, Performance

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Welcome to the Romantic era, a cultural movement in the 1800s emphasizing emotion, expression, and freedom.  Our concert brings you back to the rapture of this time. Read more

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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A Mere Matter of Life and Death

A Mere Matter of Life and Death

1317 G Street NW, Washington DC, 20005

Thomas Circle S... | Adults/Seniors, Audiences, General, Performance, Singing

The Thomas Circle Singers is a chamber choral ensemble with a dual mission: to perform diverse choral works for the enjoyment of audiences in the Washington DC area and to raise awareness and funds for organizations that address the pressing needs of the city’s underserved citizens. Since 1976, TCS has filled this unique niche, enriching the quality of life for Washington-area residents by offering superb performances of choral classics and new works by living composers, while contributing to the life of the community by donating concert proceeds to DC-based social service organizations. The Seven Heavens (James Whitbourne) WASHINGTON, DC PREMIERE Requiem (Rutter) Read more

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Rainbow Connection: Pride (Boston Choral Ensemble)

Rainbow Connection: Pride (Boston Choral Ensemble)

Cambridge, MA

BCE President | Adults/Seniors, Audiences, Performance, Singing

Join Boston Choral Ensemble for a concert celebrating Pride Week with music and texts by LGBTQIA+ writers and composers, including Francis Poulenc and Benjamin Britten. https://www.bostonchoral.org/performances/pride/ Read more

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Sebastian & Sons

Sebastian & Sons

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Families, Performance

Sebastian & Sons explores the musical legacy of the J.S. Bach family. Their music. Their relationships. The sights and sounds of their lives. It's a multi-artful concert with the Bach Society chorus, actors from The Human Race Theatre Company, and musicians from the Dayton Philharmonic.   Read more

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Sebastian & Sons

Sebastian & Sons

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Families, Performance

Sebastian & Sons explores the musical legacy of the J.S. Bach family. Their music. Their relationships. The sights and sounds of their lives. It's a multi-artful concert with the Bach Society chorus, actors from The Human Race Theatre Company, and musicians from the Dayton Philharmonic.   Read more

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NYC Master Chorale Presents Glorious Seasons

NYC Master Chorale Presents Glorious Seasons

New York, NY

DBuonaiuto | Adults/Seniors, Audiences, General, Performance

Vivaldi: Four Seasons and Gloria, with Manhattan School of Music and Dakshina Dance Read more

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NYC Master Chorale Presents Let There Be Light

NYC Master Chorale Presents Let There Be Light

New York NY

DBuonaiuto | Adults/Seniors, Audiences, General, Performance

Brahms, Howells, Copland Read more

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