Audiences

Articles

Six Essential Steps for Evaluating Your Chorus’s Education Program

Six Essential Steps for Evaluating Your Chorus’s Education Program

Chorus America Staff | Audiences, Civic Engagement, Community Outreach, Education, Evaluation, Impact/Value, Marketing/Public Relations, Research/Data, Schools

Your chorus has created and launched an exciting education program. How will you measure its effectiveness? Kimberly Meisten of VocalEssence and David Myers of the University of Minnesota School of Music presented some winning ideas at the 2012 Chorus America Conference. Read more

  • Views (3,360)
  • Favorites (0)
  • Comments (0)
Member Spotlight: Justin Raffa and Mid-Columbia Mastersingers, Washington State

Member Spotlight: Justin Raffa and Mid-Columbia Mastersingers, Washington State

Kelsey Menehan | Civic Engagement, Community Outreach, Conducting, Impact/Value, Performance, Repertoire

Artistic director of the Mid-Columbia Mastersingers since 2008, Justin Raffa has spearheaded a series of outreach programs within the Tri-Cities’ Latino community. Read more

  • Views (3,160)
  • Favorites (0)
  • Comments (0)
Member Spotlight: KellyAnn Nelson and Christopher Eanes & the Young Professionals Choral Collective, Cincinnati

Member Spotlight: KellyAnn Nelson and Christopher Eanes & the Young Professionals Choral Collective, Cincinnati

Kelsey Menehan | Civic Engagement, Impact/Value, Participation, Performance

Many young professionals lose the choral experience they loved in school. KellyAnn Nelson and Christopher Eanes hit on a surefire draw: Invite 20- and 30-somethings to rehearse and perform in a local bar. Read more

  • Views (3,941)
  • Favorites (0)
  • Comments (0)
Choral Music on the Radio

Choral Music on the Radio

A New Blend

Don Lee | Audiences, Impact/Value, Performance, Repertoire, Technology

Today's radio programmers are moving past the bad rap of early research and experimenting with a richer mix of choral and vocal music. Read more

  • Views (4,162)
  • Favorites (0)
  • Comments (0)
Member Spotlight: Anne Sears and Westminster Choir College

Member Spotlight: Anne Sears and Westminster Choir College

Chorus America Staff | Audiences, Civic Engagement, Community Outreach

Anne Sears, director of external affairs at Westminster Choir College of Rider University, tells Chorus America's president & CEO Ann Meier Baker about a special audience participation project during this year’s choir tour. Read more

  • Views (4,021)
  • Favorites (0)
  • Comments (0)
The Rewards of Adventurous Programming

The Rewards of Adventurous Programming

Don Lee | Composing/Commissioning, Conducting, Innovation, Performance, Repertoire

Chorus America/ASCAP Award winners describe their commitment to new music and share strategies for building programs, cultivating audiences, collaborating with composers, and bringing new music to life. Read more

  • Views (2,801)
  • Favorites (0)
  • Comments (0)
Building Audiences Today

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

  • Views (3,104)
  • Favorites (1)
  • Comments (0)
Singing in Tune

Singing in Tune

Chloe Veltman | Audiences, Health, Performance, Rehearsal, Science, Singing

The anatomy of choral intonation and techniques for improving it. Read more

  • Views (3,780)
  • Favorites (0)
  • Comments (1)
A Strong Brand Is Essential to Success

A Strong Brand Is Essential to Success

Brandon C. Walsh | Governance, Management/Leadership, Marketing/Public Relations

A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand. Read more

  • Views (2,717)
  • Favorites (1)
  • Comments (0)
From Score to Seat

From Score to Seat

A Composer and Her Audience

Gabriela Lena Frank | Audiences, Composing/Commissioning, Diversity, Families, Innovation, Profile

Composer Gabriela Lena Frank explores the evolving relationship with her audience, beginning with her doting parents. Read more

  • Views (1,560)
  • Favorites (0)
  • Comments (0)

Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

  • Views (382)
  • Favorites (0)
  • Comments (0)
How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

  • Views (700)
  • Favorites (0)
  • Comments (0)
Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

  • Views (1,081)
  • Favorites (0)
  • Comments (0)
Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

  • Views (1,063)
  • Favorites (0)
  • Comments (0)
The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

  • Views (3,288)
  • Favorites (0)
  • Comments (0)
Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

  • Views (2,127)
  • Favorites (0)
  • Comments (0)
Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

  • Views (2,049)
  • Favorites (0)
  • Comments (0)
Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

  • Views (1,835)
  • Favorites (0)
  • Comments (0)

Events

Broadway, Beatles and Blues

Broadway, Beatles and Blues

17200 N Del Webb Blvd, Sun City, AZ 85373

yvonne dolby | Audiences

In the first concert of the season, PMAZ presents a medley of tunes by the Beatles, or the “Fab Four” as they were known, plus selections by Broadway greats Andrew Lloyd Webber, Richard Rodgers and others! PMAZ will perform such all-time Beatles favorites as Imagine, Yesterday, She Loves You and All You Need is Love. Broadway hits of the time were outstanding, too, and PMAZ will delight audiences with selections from Phantom of the Opera, Cats, Evita and West Side Story to name a few. Top these off with quintessential Blues pieces like Blue Skies, At Last and The St. Louis Blues for a concert sure to inspire great memories! for tickets go to: www.pmaz.org. Read more

  • Views (21)
  • Favorites (0)
  • Comments (0)
Broadway, Beatles and Blues

Broadway, Beatles and Blues

39808 N Gavilan Peak Pkwy, Anthem, AZ 85086

yvonne dolby | Audiences

In the first concert of the season, PMAZ presents a medley of tunes by the Beatles, or the “Fab Four” as they were known, plus selections by Broadway greats Andrew Lloyd Webber, Richard Rodgers and others! PMAZ will perform such all-time Beatles favorites as Imagine, Yesterday, She Loves You and All You Need is Love. Broadway hits of the time were outstanding, too, and PMAZ will delight audiences with selections from Phantom of the Opera, Cats, Evita and West Side Story to name a few. Top these off with quintessential Blues pieces like Blue Skies, At Last and The St. Louis Blues for a concert sure to inspire great memories! For tickets go to: www.pmaz.org. Read more

  • Views (20)
  • Favorites (0)
  • Comments (0)
Coumbia Pro Cantare: Go for Baroque

Coumbia Pro Cantare: Go for Baroque

Columbia, MD

CPC | Audiences, Performance

Columbia Pro Cantare opens its 42nd season October 20, 2018, 8 pm, at the Jim Rouse Theatre with a concert dedicated to Baroque composers Read more

  • Views (27)
  • Favorites (0)
  • Comments (0)
I Am in Need of Music

I Am in Need of Music

1550 W. 33rd Ave., Vancouver

Elektra Marketing | Audiences

Two forces of Canadian classical music come together for a very special concert in Vancouver. Elektra Women’s Choir is delighted to collaborate for the first time with soprano Suzie LeBlanc in a program of music about music, ranging from Henry Purcell to the world premiere of a work by Vancouver composer and Elektra pianist Stephen Smith. Read more

  • Views (39)
  • Favorites (0)
  • Comments (0)
When the Spring is Born

When the Spring is Born

1550 W. 33rd Ave., Vancouver

Elektra Marketing | Audiences

Experience the richness of choral music by women as Elektra celebrates International Women’s Day 2019. Read more

  • Views (29)
  • Favorites (0)
  • Comments (0)
Chez Nous: Christmas with Elektra

Chez Nous: Christmas with Elektra

2250-150 St., South Surrey

Elektra Marketing | Audiences

Elektra is thrilled to bring the artistry of Canadian opera star, tenor Ben Heppner, to its audiences at Chez Nous: Christmas with Elektra Read more

  • Views (28)
  • Favorites (0)
  • Comments (0)
Chez Nous: Christmas with Elektra

Chez Nous: Christmas with Elektra

1550 W. 33rd Ave., Vancouver, British Columbia

Elektra Marketing | Audiences

Elektra is thrilled to bring the artistry of Canadian opera star, tenor Ben Heppner, to its audiences at Chez Nous: Christmas with Elektra. Read more

  • Views (20)
  • Favorites (0)
  • Comments (0)
Gonna Take a Sentimental Journey

Gonna Take a Sentimental Journey

Lafayette, CA

David Morales | Adults/Seniors, Audiences, Children/Youth, Families, General, Performance

Cantare Con Vivo kicks off their 32ndseason in early October with the Chorale’s annual Ice Cream Family Concert, Gonna Take a Sentimental Journey, featuring folk and popular songs, Broadway selections, light classics, and spirituals.  Read more

  • Views (41)
  • Favorites (0)
  • Comments (0)
Boston Choral Ensemble Summer Sing

Boston Choral Ensemble Summer Sing

Boston, MA

BCE President | Audiences, Fundraising, Participation, Performance, Singing

Boston Choral Ensemble hosts and informal Summer Sing in Gordon Chapel at Old South Church in Copley Square. Find out more on our website: https://www.bostonchoral.org/season-18-19/summer-sing-2018-faure-requiem/ Read more

  • Views (49)
  • Favorites (0)
  • Comments (0)