Audiences

Articles

Community Sings: Resources

Community Sings: Resources

Kelsey Menehan | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Education, General, Impact/Value, Innovation, Participation, Repertoire, Singing, Technique/Tool

Want to learn more about organizing or leading a community sing? Here are some resources to explore. Read more

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Choruses and Community Wellness

Choruses and Community Wellness

Don Lee | Audiences, Civic Engagement, Community Outreach, Health, Impact/Value, Participation, Performance, Singing

How can we share the wellness benefits of choral singing with a broader community? A growing number of choral leaders are looking at ways to extend the group singing experience beyond the concert hall. Read more

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Can Everybody Sing?

Can Everybody Sing?

Singer and Composer Melanie DeMore Says Yes!

Kelsey Menehan | Audiences, Community Outreach, Conducting, Diversity, Participation, Performance, Rehearsal, Singing, Technique/Tool

Singer and composer Melanie DeMore enjoys nothing more than gathering together a group of people and forming a spontaneous choir. “I think that singing in a community allows people to have a certain bigness that they cannot have in a solitary way,” she says. In this Chorus America interview, DeMore talks about the importance of spreading the gift of choral singing far and wide.  Read more

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Going Viral: The Power of Video to Raise Your Chorus's Profile

Going Viral: The Power of Video to Raise Your Chorus's Profile

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Fundraising, General, Impact/Value, Innovation, Marketing/Public Relations, Singing, Social Media, Technique/Tool, Technology

Plug the words “choir videos” into your search engine and you’ll get an astounding number of links (Google found 112,000,000. Yes, million.) Is your chorus among them? It could be—and more easily than you may think. Chorus America asked several choruses to tell us how they are making video a key part of their marketing strategy. Read more

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Benjamin Britten’s War Requiem

Benjamin Britten’s War Requiem

An Act of International Reconciliation

Dr John Evans | Audiences, Composing/Commissioning, Conducting, History, Impact/Value, Performance, Repertoire

As the world celebrates the centenary of this central figure of 20th century classical music, noted scholar John Evans illuminates the power and impact of his great choral-orchestral work. Read more

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10 New Ways Your Chorus Can Use Facebook and Twitter

10 New Ways Your Chorus Can Use Facebook and Twitter

Lauren Rosenthal | Audiences, Education, Marketing/Public Relations, Social Media, Technology

Whether your chorus is a 150-member children's choir or an eight-member a cappella group, social media can be a powerful tool for staying in touch with your members and your audience. Here are some new ideas to help keep your Facebook and Twitter presence fresh. Read more

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Member Spotlight: Jane Ramseyer Miller, One Voice Mixed Chorus

Member Spotlight: Jane Ramseyer Miller, One Voice Mixed Chorus

Confronting Bullying Through Song

Chorus America Staff | Audiences, Children/Youth, Community Outreach, Diversity, Education, Families, Impact/Value, Innovation, Schools

One Voice Mixed Chorus, Minnesota's gay, lesbian, bisexual, transgender and allies chorus, is committed to building community and creating social change. The group's music director, Jane Ramseyer Miller, talked with Chorus America about how their mission propelled a unique outreach to public school students in the Twin Cities. Read more

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The Evolution of Choral Concerts: Creating Multisensory Experiences

The Evolution of Choral Concerts: Creating Multisensory Experiences

Kevin Frey | Adults/Seniors, Audiences, Community Outreach, Conducting, Diversity, General, Impact/Value, Innovation, Participation, Performance, Singing

No longer is choral music constrained to choristers standing on risers at the front of a church or concert hall. In recent years, the traditional format has evolved into multisensory, multimedia experiences. Read more

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Member Spotlight: Brooks Firestone

Member Spotlight: Brooks Firestone

Discovering Choral Singing in the "Evensong" of Life

Chorus America Staff | Audiences, Health, Participation, Performance, Singing

Brooks Firestone was looking for an activity that would enliven his retirement years. Little did he know that choral singing would become his passion. Chorus America asked him to describe his unlikely journey. Read more

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Evaluate Your Chorus’ Education Program—On Any Budget

Evaluate Your Chorus’ Education Program—On Any Budget

Chorus America Staff | Audiences, Civic Engagement, Community Outreach, Education, Evaluation, Impact/Value, Marketing/Public Relations, Participation, Research/Data, Schools

Your chorus has created and launched an exciting education program. How will you fund its evaluation? Kimberly Meisten of VocalEssence and David Myers of the University of Minnesota School of Music presented these ideas at the 2012 Chorus America Conference. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Broadway, Beatles and Blues

Broadway, Beatles and Blues

17200 N Del Webb Blvd, Sun City, AZ 85373

yvonne dolby | Audiences

In the first concert of the season, PMAZ presents a medley of tunes by the Beatles, or the “Fab Four” as they were known, plus selections by Broadway greats Andrew Lloyd Webber, Richard Rodgers and others! PMAZ will perform such all-time Beatles favorites as Imagine, Yesterday, She Loves You and All You Need is Love. Broadway hits of the time were outstanding, too, and PMAZ will delight audiences with selections from Phantom of the Opera, Cats, Evita and West Side Story to name a few. Top these off with quintessential Blues pieces like Blue Skies, At Last and The St. Louis Blues for a concert sure to inspire great memories! for tickets go to: www.pmaz.org. Read more

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Broadway, Beatles and Blues

Broadway, Beatles and Blues

39808 N Gavilan Peak Pkwy, Anthem, AZ 85086

yvonne dolby | Audiences

In the first concert of the season, PMAZ presents a medley of tunes by the Beatles, or the “Fab Four” as they were known, plus selections by Broadway greats Andrew Lloyd Webber, Richard Rodgers and others! PMAZ will perform such all-time Beatles favorites as Imagine, Yesterday, She Loves You and All You Need is Love. Broadway hits of the time were outstanding, too, and PMAZ will delight audiences with selections from Phantom of the Opera, Cats, Evita and West Side Story to name a few. Top these off with quintessential Blues pieces like Blue Skies, At Last and The St. Louis Blues for a concert sure to inspire great memories! For tickets go to: www.pmaz.org. Read more

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Coumbia Pro Cantare: Go for Baroque

Coumbia Pro Cantare: Go for Baroque

Columbia, MD

CPC | Audiences, Performance

Columbia Pro Cantare opens its 42nd season October 20, 2018, 8 pm, at the Jim Rouse Theatre with a concert dedicated to Baroque composers Read more

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I Am in Need of Music

I Am in Need of Music

1550 W. 33rd Ave., Vancouver

Elektra Marketing | Audiences

Two forces of Canadian classical music come together for a very special concert in Vancouver. Elektra Women’s Choir is delighted to collaborate for the first time with soprano Suzie LeBlanc in a program of music about music, ranging from Henry Purcell to the world premiere of a work by Vancouver composer and Elektra pianist Stephen Smith. Read more

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When the Spring is Born

When the Spring is Born

1550 W. 33rd Ave., Vancouver

Elektra Marketing | Audiences

Experience the richness of choral music by women as Elektra celebrates International Women’s Day 2019. Read more

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Chez Nous: Christmas with Elektra

Chez Nous: Christmas with Elektra

2250-150 St., South Surrey

Elektra Marketing | Audiences

Elektra is thrilled to bring the artistry of Canadian opera star, tenor Ben Heppner, to its audiences at Chez Nous: Christmas with Elektra Read more

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Chez Nous: Christmas with Elektra

Chez Nous: Christmas with Elektra

1550 W. 33rd Ave., Vancouver, British Columbia

Elektra Marketing | Audiences

Elektra is thrilled to bring the artistry of Canadian opera star, tenor Ben Heppner, to its audiences at Chez Nous: Christmas with Elektra. Read more

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Gonna Take a Sentimental Journey

Gonna Take a Sentimental Journey

Lafayette, CA

David Morales | Adults/Seniors, Audiences, Children/Youth, Families, General, Performance

Cantare Con Vivo kicks off their 32ndseason in early October with the Chorale’s annual Ice Cream Family Concert, Gonna Take a Sentimental Journey, featuring folk and popular songs, Broadway selections, light classics, and spirituals.  Read more

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Boston Choral Ensemble Summer Sing

Boston Choral Ensemble Summer Sing

Boston, MA

BCE President | Audiences, Fundraising, Participation, Performance, Singing

Boston Choral Ensemble hosts and informal Summer Sing in Gordon Chapel at Old South Church in Copley Square. Find out more on our website: https://www.bostonchoral.org/season-18-19/summer-sing-2018-faure-requiem/ Read more

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