Audiences

Articles

Member Spotlight: Grant Gershon, Los Angeles Master Chorale

Member Spotlight: Grant Gershon, Los Angeles Master Chorale

Kelsey Menehan | Conducting, Repertoire, Singing

Gershon’s vision as he begins his 14th season with the Master Chorale is to break down barriers in choral music and redefine the concert experience. Read more

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 Michael Kaiser On Building Healthy Arts Organizations

Michael Kaiser On Building Healthy Arts Organizations

Kelsey Menehan | Impact/Value, Management/Leadership, Marketing/Public Relations

In addition to expanding educational and artistic programming as president of the Kennedy Center, Michael Kaiser has become a prominent leader in arts management. Here are some of the insights he shared at Chorus America's 2014 Conference. Read more

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Choral Music Online: A Brave New World

Choral Music Online: A Brave New World

Don Lee | Marketing/Public Relations, Social Media, Technique/Tool, Technology

Distributing music online is an opportunity to reach more listeners, but the wide variety of platforms can be confusing. Consider these questions to help your chorus chart the right path. Read more

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Back from the Brink

Back from the Brink

How the Minnesota Chorale Bounced Back from an Orchestra Shutdown

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Fundraising, Impact/Value, Management/Leadership, Strategic Planning, Symphonic

What happens when a long-time relationship with an orchestra goes away—taking with it a third of your organization's income?  Shock, dismay, and then a determination to rally around your core mission. Read more

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Music Criticism Goes Digital

Music Criticism Goes Digital

Heidi Waleson | Marketing/Public Relations, Professional, Social Media, Technology

With the decline of print and the rise of digital media, the role of music criticism has changed. Veteran journalists share their thoughts on what the new landscape means for critics – and choruses. Read more

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Member Spotlight: Ben Olinsky, Artistic Director, 18th Street Singers

Member Spotlight: Ben Olinsky, Artistic Director, 18th Street Singers

Bringing the Diversity of Choral Music to Young Professionals

Chorus America Staff | Audiences, Community Outreach, Diversity, General, Impact/Value, Participation, Performance, Profile, Singing, Volunteer

A shared passion for singing led Ben Olinsky and his friends to create the 18th Street Singers, a Washington DC-based volunteer ensemble. Over the past nine years, the group has changed in size and membership, but the goal has remained the same: to make choral music more accessible to a new generation of audiences.  Read more

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On Tour with the Eric Whitacre Singers

On Tour with the Eric Whitacre Singers

Kelsey Menehan | Audiences, Conducting, Performance, Repertoire, Singing, Venue

The Eric Whitacre Singers recently made its debut U.S. tour in March, organized and presented by Distinguished Concerts International New York (DCINY.) Chorus America asked four of the Singers to provide some insight into life on the road, performing in American venues, and working with a choral "rock star."    Read more

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Community Sings: Resources

Community Sings: Resources

Kelsey Menehan | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Education, General, Impact/Value, Innovation, Participation, Repertoire, Singing, Technique/Tool

Want to learn more about organizing or leading a community sing? Here are some resources to explore. Read more

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Choruses and Community Wellness

Choruses and Community Wellness

Don Lee | Audiences, Civic Engagement, Community Outreach, Health, Impact/Value, Participation, Performance, Singing

How can we share the wellness benefits of choral singing with a broader community? A growing number of choral leaders are looking at ways to extend the group singing experience beyond the concert hall. Read more

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Can Everybody Sing?

Can Everybody Sing?

Singer and Composer Melanie DeMore Says Yes!

Kelsey Menehan | Audiences, Community Outreach, Conducting, Diversity, Participation, Performance, Rehearsal, Singing, Technique/Tool

Singer and composer Melanie DeMore enjoys nothing more than gathering together a group of people and forming a spontaneous choir. “I think that singing in a community allows people to have a certain bigness that they cannot have in a solitary way,” she says. In this Chorus America interview, DeMore talks about the importance of spreading the gift of choral singing far and wide.  Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

20th Anniversary Celebration

20th Anniversary Celebration

Newport Beach, CA

Mary Langsdorf | Audiences

We're celebrating two decades of making extraordinary music with extraordinary women! Visit www.ocwomenschorus.org for more information. Read more

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Romantic Connections:  A Choral Concert for the Wild at Heart

Romantic Connections: A Choral Concert for the Wild at Heart

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Children/Youth, Families, Performance

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Welcome to the Romantic era, a cultural movement in the 1800s emphasizing emotion, expression, and freedom.  Our concert brings you back to the rapture of this time. Read more

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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A Mere Matter of Life and Death

A Mere Matter of Life and Death

1317 G Street NW, Washington DC, 20005

Thomas Circle S... | Adults/Seniors, Audiences, General, Performance, Singing

The Thomas Circle Singers is a chamber choral ensemble with a dual mission: to perform diverse choral works for the enjoyment of audiences in the Washington DC area and to raise awareness and funds for organizations that address the pressing needs of the city’s underserved citizens. Since 1976, TCS has filled this unique niche, enriching the quality of life for Washington-area residents by offering superb performances of choral classics and new works by living composers, while contributing to the life of the community by donating concert proceeds to DC-based social service organizations. The Seven Heavens (James Whitbourne) WASHINGTON, DC PREMIERE Requiem (Rutter) Read more

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Rainbow Connection: Pride (Boston Choral Ensemble)

Rainbow Connection: Pride (Boston Choral Ensemble)

Cambridge, MA

BCE President | Adults/Seniors, Audiences, Performance, Singing

Join Boston Choral Ensemble for a concert celebrating Pride Week with music and texts by LGBTQIA+ writers and composers, including Francis Poulenc and Benjamin Britten. https://www.bostonchoral.org/performances/pride/ Read more

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Sebastian & Sons

Sebastian & Sons

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Families, Performance

Sebastian & Sons explores the musical legacy of the J.S. Bach family. Their music. Their relationships. The sights and sounds of their lives. It's a multi-artful concert with the Bach Society chorus, actors from The Human Race Theatre Company, and musicians from the Dayton Philharmonic.   Read more

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Sebastian & Sons

Sebastian & Sons

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Families, Performance

Sebastian & Sons explores the musical legacy of the J.S. Bach family. Their music. Their relationships. The sights and sounds of their lives. It's a multi-artful concert with the Bach Society chorus, actors from The Human Race Theatre Company, and musicians from the Dayton Philharmonic.   Read more

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NYC Master Chorale Presents Glorious Seasons

NYC Master Chorale Presents Glorious Seasons

New York, NY

DBuonaiuto | Adults/Seniors, Audiences, General, Performance

Vivaldi: Four Seasons and Gloria, with Manhattan School of Music and Dakshina Dance Read more

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NYC Master Chorale Presents Let There Be Light

NYC Master Chorale Presents Let There Be Light

New York NY

DBuonaiuto | Adults/Seniors, Audiences, General, Performance

Brahms, Howells, Copland Read more

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