Audiences

Articles

Six Essential Steps for Evaluating Your Chorus’s Education Program

Six Essential Steps for Evaluating Your Chorus’s Education Program

Chorus America Staff | Audiences, Civic Engagement, Community Outreach, Education, Evaluation, Impact/Value, Marketing/Public Relations, Research/Data, Schools

Your chorus has created and launched an exciting education program. How will you measure its effectiveness? Kimberly Meisten of VocalEssence and David Myers of the University of Minnesota School of Music presented some winning ideas at the 2012 Chorus America Conference. Read more

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Choral Music on the Radio

Choral Music on the Radio

A New Blend

Don Lee | Audiences, Impact/Value, Performance, Repertoire, Technology

Today's radio programmers are moving past the bad rap of early research and experimenting with a richer mix of choral and vocal music. Read more

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Member Spotlight: Anne Sears and Westminster Choir College

Member Spotlight: Anne Sears and Westminster Choir College

Chorus America Staff | Audiences, Civic Engagement, Community Outreach

Anne Sears, director of external affairs at Westminster Choir College of Rider University, tells Chorus America's president & CEO Ann Meier Baker about a special audience participation project during this year’s choir tour. Read more

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Building Audiences Today

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

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Singing in Tune

Singing in Tune

Chloe Veltman | Audiences, Health, Performance, Rehearsal, Science, Singing

The anatomy of choral intonation and techniques for improving it. Read more

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From Score to Seat

From Score to Seat

A Composer and Her Audience

Gabriela Lena Frank | Audiences, Composing/Commissioning, Diversity, Families, Innovation, Profile

Composer Gabriela Lena Frank explores the evolving relationship with her audience, beginning with her doting parents. Read more

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Guerilla Concerts

Guerilla Concerts

Susan Swaney | Audiences, Community Outreach, Innovation, Marketing/Public Relations

Singing is an anywhere, anytime activity in many parts of the world. There, it's not something you go to—it's something you are. What if we took music out into the world rather than always asking people to come to it? One ensemble endeavors to do just that by taking choral music to the most unlikely places. Read more

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Get the Media Attention Your Chorus Deserves

Get the Media Attention Your Chorus Deserves

Kathy Bonk | Audiences, Marketing/Public Relations

Getting the word out to your local media is one of the best ways to ensure that arts patrons and the public know about the good work your chorus is doing. Here are tips for getting your chorus activities and performances noticed. Read more

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The Crowd Snores

The Crowd Snores

Brian Kellow | Audiences, Community Outreach, Innovation, Marketing/Public Relations

Are we chasing audiences with marketing and theatrics at the expense of real engagement? Some observations and lessons from the world of opera. Read more

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The Shifting Sands of Demand

The Shifting Sands of Demand

Trends in Arts Audience Behaviors

Alan Brown | Audiences, Community Outreach, Innovation, Marketing/Public Relations, Performance, Research/Data, Social Media

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming. Read more

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Resources

Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Events

Noël: Music for the Season

Noël: Music for the Season

1471 Highland Avenue, Needham, MA 02492

cantatasingers | Audiences, Families, Performance, Singing

Celebrate the holiday season with Cantata Singers! Join us for a concert of radiant seasonal music for chamber chorus and ensemble. The beloved voices of Schütz, Harbison, Holst and Vaughan Williams surround this program’s heart—unusual, and unusually gorgeous, music by Bax and Chadwick. There will be two performances of this special program, the first at First Church, Cambridge, and the second, a Cantata Singers’ debut, at Powers Hall, Needham. Read more

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Noël: Music for the Season

Noël: Music for the Season

11 Garden Street, Cambridge, MA 02138

cantatasingers | Audiences, Performance, Singing

Celebrate the holiday season with Cantata Singers! Join us for a concert of radiant seasonal music for chamber chorus and ensemble. The beloved voices of Schütz, Harbison, Holst and Vaughan Williams surround this program’s heart—unusual, and unusually gorgeous, music by Bax and Chadwick. There will be two performances of this special program, the first at First Church, Cambridge, and the second, a Cantata Singers’ debut, at Powers Hall, Needham. Read more

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A Holiday with Friends - Colors of the Season

A Holiday with Friends - Colors of the Season

Kensington Parkway, Chevy Chase, MD 20815

Dana M. Anderson | Audiences, Families

Led by Artistic Director / Founder, Stanley J. Thurston, the chorale will perform holiday songs from the Western and African-American choral tradition. For a full listing of our December events and to purchase tickets, go to: heritagesignaturechorale.org Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

1601 Mary Drive, Pleasant Hill, CA

DiabloChoralArtists | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

55 Eckley Lane, Walnut Creek, CA

DiabloChoralArtists | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

1601 Mary Drive, Pleasant Hill, CA

DiabloChoralArtists | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Nutcracker Production Premiered by LA Youth Ballet Stars Joffrey Ballet Principal Dancers and St. Mel School Children’s Choir

Nutcracker Production Premiered by LA Youth Ballet Stars Joffrey Ballet Principal Dancers and St. Mel School Children’s Choir

216 North Brand Blvd., Glendale, CA 91203

sgordon823 | Audiences, Children/Youth, Performance

Los Angeles Youth Ballet presents the world premiere of a new production of The Nutcracker by award-winning choreographer Andrea Paris-Gutierrez starring Joffrey Ballet principal dancers Jeraldine Mendoza (Sugar Plum Fairy) and Dylan Gutierrez (Sugar Plum Fairy's Cavalier) in three performances, Friday, December 22, 7 pm, and Saturday, December 23, 2 pm and 7 pm, at Glendale’s Alex Theatre.  Adding to the rich compendium of this beloved holiday tradition, Paris-Gutierrez’s new youth-inspired version of the two-act ballet, featuring Tchaikovsky’s quintessential score, includes traditional influences as well as Paris-Gutierrez’s distinctive point of view as the Artistic Director of the lauded LA Youth Ballet and an experienced mentor of young dancers.  Darrion Sellman, a 13-year-old rising dance star who moved from Virginia to Los Angeles specifically to train with Paris-Gutierrez and LA Youth Ballet, is cast as the Nutcracker.  Annie Bernstein and Jana Teruel alternate in the role of Clara; Malcolm McLaurin Takumi and Marcel Ramirez alternate in the role of as Fritz, Clara’s brother.  Children and parents at the party, soldiers, Mouse King, mice, snowflakes, flowers and dolls are performed by the accomplished dancers of LA Youth Ballet.  St. Mel School Children’s Choir, led by Director Susie Penney, provides live vocals for the performances.   Mendoza and Gutierrez – who bring to their roles exceptional artistry and emotional depth – appear courtesy of Chicago’s Joffrey Ballet.  Mendoza is hailed for dancing that is “always masterfully-rendered” (California Review), and Gutierrez is lauded for his “powerful solos,” (Chicago Tribune).  LA Youth Ballet, the premier ensemble of the Los Angeles Ballet Academy, is an advanced pre-professional student ensemble for accomplished classical dancers ages 13-19.  Many of its alumni have garnered numerous awards and have gone on to professional careers with some of the world’s leading ballet companies and musical theatre productions around the country.      Tickets start at $25 and are available through the Alex Theatre Box Office 818.243.2539 or visit www.alextheatre.org.  The Alex Theatre is located at 216 North Brand Boulevard, Glendale CA 91203  Read more

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Capture the Holiday Spirit with Schola Cantorum Silicon Valley

Capture the Holiday Spirit with Schola Cantorum Silicon Valley

Mountain View, CA

Mary Powell | Audiences

Schola Cantorum Silicon Valley presents “Warmest Christmas Traditions” on Sunday, December 17 at 3:00 pm, at the Mountain View Center for the Performing Arts, 500 Castro Street, Mountain View.  Read more

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The Morning Star!

The Morning Star!

St. Petersburg, FL

The Master Chor... | Adults/Seniors, Audiences, Performance, Singing

Celebrating the Morning Star as a symbol of hope, a sign of courage and spiritual renewal.  The Master Chorale Ensemble Singers will perform the music of J. S. Bach, Felix Mendelssohn, arvo Pärt, Ola Gjeilo, and Roberto Sierra with music based on the well known theme, How brightly shines the morning star... The Master Chorale Outreach Choir will join in with a “mini Messiah” sing-along to top both these spiritually inspired concerts conducted by Doreen Rao as a preview of the larger Messiah performances later on December 21, 22 & 23 with The Florida Orchestra.  Like the Morning Star traditions worldwide, the celebratory concerts represent many musical stars in multiple traditions and cultures, from Bach to the Baltics. Performances: Friday, December 1 at 8:00 pm First Presbyterian Church on Beach Drive, St. Petersburg Complementary Valet   Sponsored by the First Presbyterian Church, St. Pete Sunday, December 3 at 3:00 pm St. Andrews Episcopal Church, Tampa Tickets:  Adults $20 (available at the door and online in advance) Students $15 at the door with valid student ID Read more

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Ancora presents "Sacred Night"

Ancora presents "Sacred Night"

Seattle and Redmond, WA

Ancora | Audiences, General, Performance, Singing

Seattle women’s choir Ancora, directed by Interim Artistic Director Freddie Coleman, accompanied by Justin Hansen, and joined by guest artists Resonance Handbell Quartet, unveils “Sacred Night.” This seasonal winter program features a Gregorian-inspired “Magnificat” and “Nunc Dimittis” by Frank La Rocca, the Bach-inspired “Mass No. 6” by Romanian-born Hungarian György Orbán, and the mystical “Northern Lights” written for treble voices, handbells, and tuned glasses by Latvian Ēriks Ešenvalds. Read more

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