Audiences

Articles

Extreme Makeover: Community Chorus Edition I

Extreme Makeover: Community Chorus Edition I

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Diversity, Impact/Value, Innovation, Management/Leadership

For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part I of this two-part series takes a look at the chorus's image makeover and efforts to attract a younger and more diverse community. Read more

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7 Tips for Photographing Your Chorus

7 Tips for Photographing Your Chorus

Liza Beth | Marketing/Public Relations

These tips from choruses and the photographers they work with will help you get images that represent your organization at its best. Read more

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Social Media for Choruses

Social Media for Choruses

6 Commandments and the Golden Rule

Nancy Roberts | Marketing/Public Relations, Social Media, Technology

These six commandments from marketing and communications professional Nancy Roberts will help guide your chorus’s social media tactics and save time and money. Read more

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Member Spotlight: Grant Gershon, Los Angeles Master Chorale

Member Spotlight: Grant Gershon, Los Angeles Master Chorale

Kelsey Menehan | Conducting, Repertoire, Singing

Gershon’s vision as he begins his 14th season with the Master Chorale is to break down barriers in choral music and redefine the concert experience. Read more

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 Michael Kaiser On Building Healthy Arts Organizations

Michael Kaiser On Building Healthy Arts Organizations

Kelsey Menehan | Impact/Value, Management/Leadership, Marketing/Public Relations

In addition to expanding educational and artistic programming as president of the Kennedy Center, Michael Kaiser has become a prominent leader in arts management. Here are some of the insights he shared at Chorus America's 2014 Conference. Read more

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Choral Music Online: A Brave New World

Choral Music Online: A Brave New World

Don Lee | Marketing/Public Relations, Social Media, Technique/Tool, Technology

Distributing music online is an opportunity to reach more listeners, but the wide variety of platforms can be confusing. Consider these questions to help your chorus chart the right path. Read more

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Back from the Brink

Back from the Brink

How the Minnesota Chorale Bounced Back from an Orchestra Shutdown

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Fundraising, Impact/Value, Management/Leadership, Strategic Planning, Symphonic

What happens when a long-time relationship with an orchestra goes away—taking with it a third of your organization's income?  Shock, dismay, and then a determination to rally around your core mission. Read more

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Music Criticism Goes Digital

Music Criticism Goes Digital

Heidi Waleson | Marketing/Public Relations, Professional, Social Media, Technology

With the decline of print and the rise of digital media, the role of music criticism has changed. Veteran journalists share their thoughts on what the new landscape means for critics – and choruses. Read more

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Member Spotlight: Ben Olinsky, Artistic Director, 18th Street Singers

Member Spotlight: Ben Olinsky, Artistic Director, 18th Street Singers

Bringing the Diversity of Choral Music to Young Professionals

Chorus America Staff | Audiences, Community Outreach, Diversity, General, Impact/Value, Participation, Performance, Profile, Singing, Volunteer

A shared passion for singing led Ben Olinsky and his friends to create the 18th Street Singers, a Washington DC-based volunteer ensemble. Over the past nine years, the group has changed in size and membership, but the goal has remained the same: to make choral music more accessible to a new generation of audiences.  Read more

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On Tour with the Eric Whitacre Singers

On Tour with the Eric Whitacre Singers

Kelsey Menehan | Audiences, Conducting, Performance, Repertoire, Singing, Venue

The Eric Whitacre Singers recently made its debut U.S. tour in March, organized and presented by Distinguished Concerts International New York (DCINY.) Chorus America asked four of the Singers to provide some insight into life on the road, performing in American venues, and working with a choral "rock star."    Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

I Am in Need of Music

I Am in Need of Music

1550 W. 33rd Ave., Vancouver

Elektra Marketing | Audiences

Two forces of Canadian classical music come together for a very special concert in Vancouver. Elektra Women’s Choir is delighted to collaborate for the first time with soprano Suzie LeBlanc in a program of music about music, ranging from Henry Purcell to the world premiere of a work by Vancouver composer and Elektra pianist Stephen Smith. Read more

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When the Spring is Born

When the Spring is Born

1550 W. 33rd Ave., Vancouver

Elektra Marketing | Audiences

Experience the richness of choral music by women as Elektra celebrates International Women’s Day 2019. Read more

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Chez Nous: Christmas with Elektra

Chez Nous: Christmas with Elektra

2250-150 St., South Surrey

Elektra Marketing | Audiences

Elektra is thrilled to bring the artistry of Canadian opera star, tenor Ben Heppner, to its audiences at Chez Nous: Christmas with Elektra Read more

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Chez Nous: Christmas with Elektra

Chez Nous: Christmas with Elektra

1550 W. 33rd Ave., Vancouver, British Columbia

Elektra Marketing | Audiences

Elektra is thrilled to bring the artistry of Canadian opera star, tenor Ben Heppner, to its audiences at Chez Nous: Christmas with Elektra. Read more

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Gonna Take a Sentimental Journey

Gonna Take a Sentimental Journey

Lafayette, CA

David Morales | Adults/Seniors, Audiences, Children/Youth, Families, General, Performance

Cantare Con Vivo kicks off their 32ndseason in early October with the Chorale’s annual Ice Cream Family Concert, Gonna Take a Sentimental Journey, featuring folk and popular songs, Broadway selections, light classics, and spirituals.  Read more

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Boston Choral Ensemble Summer Sing

Boston Choral Ensemble Summer Sing

Boston, MA

BCE President | Audiences, Fundraising, Participation, Performance, Singing

Boston Choral Ensemble hosts and informal Summer Sing in Gordon Chapel at Old South Church in Copley Square. Find out more on our website: https://www.bostonchoral.org/season-18-19/summer-sing-2018-faure-requiem/ Read more

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 Chicago, Chicago with Geoffrey Baer

Chicago, Chicago with Geoffrey Baer

171 E. Chicago Ave. Naperville, IL 60540

Matt Greenberg | Audiences

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 Chicago, Chicago with Geoffrey Baer

Chicago, Chicago with Geoffrey Baer

1490 Chicago Avenue Evanston, IL 60201

Matt Greenberg | Audiences

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Chicago, Chicago with Geoffrey Baer

Chicago, Chicago with Geoffrey Baer

460 Lake Street Oak Park, IL 60302

Matt Greenberg | Audiences

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