Audiences

Articles

Community Engagement: More Examples From Around North America

Community Engagement: More Examples From Around North America

Mike Rowan | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Health, Impact/Value

In preparation for publishing a series of community engagement case studies, we asked our members to share their own experiences with community engagement. The responses we received represent choruses of many types and sizes, from all over North America. They show the many different ways choruses are leveraging the power of choral music to impact their communities. Read more

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Audiences Everywhere!

Audiences Everywhere!

Kelsey Menehan | Audiences, Community Outreach, Marketing/Public Relations

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.  Read more

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Illuminating Early Music

Illuminating Early Music

Zoë Madonna | Conducting, History, Innovation, Performance, Repertoire

When done right, these choral directors say, early music transcends its intimidating reputation and connects with audiences. Read more

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Funding in the Future

Funding in the Future

Crowdfunding is the way of the future, so start making it part of your development efforts now.

Danny Ozment | Audiences, Fundraising, Innovation, Marketing/Public Relations, Technique/Tool, Technology

I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation. Read more

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Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Mike Rowan | Audiences, Careers, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Profile

Lorenzo Martinez wasn’t expecting to become the executive director of the Houston Chamber Choir, but his new job is, in a sense, a homecoming. “I feel extremely fortunate to have landed here and work with incredible people,” says Martinez.  Read more

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Member Spotlight: Timothy Seelig, Artistic Director, San Francisco Gay Men’s Chorus

Member Spotlight: Timothy Seelig, Artistic Director, San Francisco Gay Men’s Chorus

Kelsey Menehan | Careers, Composing/Commissioning

“The phenomenon of a gay men’s chorus is a vital part of the musical fabric of our society. It is not a gimmick to draw a crowd. We have always just wanted to put on great concerts – and make a difference while doing it.” Read more

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Member Spotlight: Mimi Bornstein, Midcoast Community Chorus

Member Spotlight: Mimi Bornstein, Midcoast Community Chorus

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Conducting, Impact/Value, Singing

Midcoast Community Chorus of Rockport, Maine was founded on the belief that everyone has a voice that deserves to be heard and that powerful things happen when we sing together in community. The group’s founder and artistic director Mimi Bornstein talks about the impact of that vision in the community. Read more

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Five Truths about Marketing that May Not Be True

Five Truths about Marketing that May Not Be True

Chorus America Staff | Management/Leadership, Marketing/Public Relations

Chad M. Bauman, arts marketing expert and managing director of the Milwaukee Repertory Theater, looks at some often-repeated “truisms” about marketing. His data-driven advice may surprise you.  Read more

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The Music of Downton Abbey

The Music of Downton Abbey

Kelsey Menehan | Audiences, Community Outreach, Composing/Commissioning, Impact/Value, Innovation, Marketing/Public Relations, Participation, Performance, Repertoire, Symphonic, Volunteer

Riding the wave of a popular cultural phenomenon has enabled the Oratorio Society of Minnesota to unearth previously unperformed music and attract new audiences. Read more

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Extreme Makeover: Community Chorus Edition II

Extreme Makeover: Community Chorus Edition II

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Diversity, Fundraising, Impact/Value, Innovation, Management/Leadership

For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part II of this two-part series explores how the chorus exponentially increased its development efforts and shares "words to the wise" learned through experience. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Concerts At Good Shepherd: Choral Arts Chamber Singers & Youth Choir

Concerts At Good Shepherd: Choral Arts Chamber Singers & Youth Choir

Burke, VA

Caryn Fraim | Audiences, Performance

Concert of Chamber Music at Church of the Good Shepherd. Read more

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Choral Arts Society of Washington: Sing We and Chant It

Choral Arts Society of Washington: Sing We and Chant It

Alexandria, VA

Caryn Fraim | Audiences, Performance

Celebrate spring at the historic Athenaeum! Join Scott Tucker, the conductor of the Choral Arts Chamber Singers for Music for Chamber Voices. Read more

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Empire City Men's Chorus presents "The Treasured Volume"

Empire City Men's Chorus presents "The Treasured Volume"

New York, NY

Empire City Men... | Adults/Seniors, Audiences, Composing/Commissioning, Diversity, Participation, Performance, Singing, Volunteer

Visit www.empirecitymenschorus.org for tickets and info For 2017, ECMC celebrates American composer, Conrad Susa (1935-2013), who was teacher, mentor and great friend to our Artistic Director Vince Peterson.  We are thrilled to be the first men's chorus in the world to publish an album of Conrad's mens choral works and will record our May and December concerts live. Our spring program The Treasured Volume features an entire concert of Conrad Susa works including:   ·       Appalachian folk songs   ·       an arrangement of Vier Ernste Gesange by Brahms   ·       Dirge from Cymbeline   ·       Earth Song   Join us as history is made... and affirmed! May 13 & 16, 2017 at 8 pm The Church of the Holy Apostles 296 9th Avenue @ W.28th Street New York, NY 10001 General Admission $30 Students and Seniors $20 Fellow Artist $10 Kids under 12 tickets $5   Artistic Director, Vince Peterson Accompanist, Sam Shull Read more

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Empire City Men's Chorus presents "The Treasured Volume"

Empire City Men's Chorus presents "The Treasured Volume"

New York, NY

Empire City Men... | Adults/Seniors, Audiences, Composing/Commissioning, Diversity, Performance, Singing, Volunteer

Visit www.empirecitymenschorus.org for tickets and info For 2017, ECMC celebrates American composer, Conrad Susa (1935-2013), who was teacher, mentor and great friend to our Artistic Director Vince Peterson.  We are thrilled to be the first men's chorus in the world to publish an album of Conrad's mens choral works and will record our May and December concerts live. Our spring program The Treasured Volume features an entire concert of Conrad Susa works including:   ·       Appalachian folk songs   ·       an arrangement of Vier Ernste Gesange by Brahms   ·       Dirge from Cymbeline   ·       Earth Song   Join us as history is made... and affirmed!   May 13 & 16, 2017 at 8 pm The Church of the Holy Apostles 296 9th Avenue @ W.28th Street New York, NY 10001 General Admission $30 Students and Seniors $20 (15% discount if purchased by April 29, 2017)   Fellow Artist $10 Kids under 12 tickets $5   Artistic Director, Vince Peterson Accompanist, Sam Shull   Read more

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LOVE IN BLOOM

LOVE IN BLOOM

Dayton, OH

Bach Society of... | Adults/Seniors, Audiences, Children/Youth

  Love blooms on Mother's Day with a classical concert about love and its hold on the human heart.  Featuring more than 70 singers and soloists, this vocal concert celebrates the music of beautiful new beginnings.  Melodies include Brahms' ode to love, Vaughn Williams' tribute to Shakespeare, and more.  A perfect way to celebrate Mother's Day.  From yours truly, Bach Society of Dayton. Read more

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A Celebration of Great Choruses

A Celebration of Great Choruses

Charlottesville, VA 22903

Oratorio Societ... | Adults/Seniors, Audiences, Conducting, Families, Singing

The Oratorio Society of Virginia celebrates Mother's Day with a Celebration of Great Choruses Read more

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Fairfield County Chorale Spring Concert of Peace & Hope: Fauré and Vaughan Williams

Fairfield County Chorale Spring Concert of Peace & Hope: Fauré and Vaughan Williams

125 East Ave, Norwalk, CT

jromano | Audiences, Education, Families, General, Performance, Repertoire, Singing

Gabriel Fauré's Requiem and Ralph Vaughan Williams' Dona Nobis Pacem close out our 2016-2017 season. These two deeply expressive works welcome spring with a message of hope. Both Fauré and Vaughan Williams saw firsthand the destructive nature of war and believed music was a means to preserve civilization. Vaughan Williams composed Dona Nobis Pacem in 1936, when memories of the loss of a generation of young men were fresh in the minds of the British public amid fears of a new war. In his piece, Vaughan Williams used text from three poems by Walt Whitman, parts of the Catholic mass, a political speech, and sections of the Bible. Read more

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 Hayden's Mass in Time of War and Lux Aeterna by Morton Lauridsen

Hayden's Mass in Time of War and Lux Aeterna by Morton Lauridsen

640 Main St., Shrewsburym MA 01545

Robert Eaton | Audiences

On Saturday, May 13th, at 8pm, Assabet Valley Mastersingers with orchestra will present a concert of uplifting and reassuring music, with vocal soloists soprano Jessica Cooper, mezzo Thea Lobo, tenor Charles Blandy and baritone John Salvi. Read more

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Youth Choirs of the Crystal Lake First Congregational Church in concert

Youth Choirs of the Crystal Lake First Congregational Church in concert

Glenview, IL

Sheryl1017 | Audiences, Children/Youth, Conducting, Families, Performance, Singing, Volunteer

The Youth Choirs of the Crystal Lake Congregational Church in concert at the Glenview Community Church on Friday, April 21 Read more

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Total Vocal 2017

Total Vocal 2017

881 7th Ave, New York, NY 10019

andrea@DCINY.org | Audiences

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