Audiences

Articles

Community Engagement: More Examples From Around North America

Community Engagement: More Examples From Around North America

Mike Rowan | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Health, Impact/Value

In preparation for publishing a series of community engagement case studies, we asked our members to share their own experiences with community engagement. The responses we received represent choruses of many types and sizes, from all over North America. They show the many different ways choruses are leveraging the power of choral music to impact their communities. Read more

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Audiences Everywhere!

Audiences Everywhere!

Kelsey Menehan | Audiences, Community Outreach, Marketing/Public Relations

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.  Read more

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Illuminating Early Music

Illuminating Early Music

Zoë Madonna | Conducting, History, Innovation, Performance, Repertoire

When done right, these choral directors say, early music transcends its intimidating reputation and connects with audiences. Read more

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Funding in the Future

Funding in the Future

Crowdfunding is the way of the future, so start making it part of your development efforts now.

Danny Ozment | Audiences, Fundraising, Innovation, Marketing/Public Relations, Technique/Tool, Technology

I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation. Read more

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Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Mike Rowan | Audiences, Careers, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Profile

Lorenzo Martinez wasn’t expecting to become the executive director of the Houston Chamber Choir, but his new job is, in a sense, a homecoming. “I feel extremely fortunate to have landed here and work with incredible people,” says Martinez.  Read more

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Member Spotlight: Timothy Seelig, Artistic Director, San Francisco Gay Men’s Chorus

Member Spotlight: Timothy Seelig, Artistic Director, San Francisco Gay Men’s Chorus

Kelsey Menehan | Careers, Composing/Commissioning

“The phenomenon of a gay men’s chorus is a vital part of the musical fabric of our society. It is not a gimmick to draw a crowd. We have always just wanted to put on great concerts – and make a difference while doing it.” Read more

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Member Spotlight: Mimi Bornstein, Midcoast Community Chorus

Member Spotlight: Mimi Bornstein, Midcoast Community Chorus

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Conducting, Impact/Value, Singing

Midcoast Community Chorus of Rockport, Maine was founded on the belief that everyone has a voice that deserves to be heard and that powerful things happen when we sing together in community. The group’s founder and artistic director Mimi Bornstein talks about the impact of that vision in the community. Read more

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Five Truths about Marketing that May Not Be True

Five Truths about Marketing that May Not Be True

Chorus America Staff | Management/Leadership, Marketing/Public Relations

Chad M. Bauman, arts marketing expert and managing director of the Milwaukee Repertory Theater, looks at some often-repeated “truisms” about marketing. His data-driven advice may surprise you.  Read more

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The Music of Downton Abbey

The Music of Downton Abbey

Kelsey Menehan | Audiences, Community Outreach, Composing/Commissioning, Impact/Value, Innovation, Marketing/Public Relations, Participation, Performance, Repertoire, Symphonic, Volunteer

Riding the wave of a popular cultural phenomenon has enabled the Oratorio Society of Minnesota to unearth previously unperformed music and attract new audiences. Read more

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Extreme Makeover: Community Chorus Edition II

Extreme Makeover: Community Chorus Edition II

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Diversity, Fundraising, Impact/Value, Innovation, Management/Leadership

For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part II of this two-part series explores how the chorus exponentially increased its development efforts and shares "words to the wise" learned through experience. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Christmas with Choral Arts

Christmas with Choral Arts

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Capture the joy of the season with a beloved Washington tradition! Take a break from the hustle and bustle of the holidays to join the Choral Arts Society of Washington for an evening of enchanting Christmas music.   More information: https://choralarts.org/christmas Read more

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A Family Christmas

A Family Christmas

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Bring the kids for an unforgettable holiday experience as Maestro Scott Tucker and the Choral Arts Chorus lead you on a whirlwind tour of favorite sing-alongs and Christmas classics.  More information: https://choralarts.org/christmas Read more

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Claudio Monteverdi: Vespers of 1610

Claudio Monteverdi: Vespers of 1610

Washington, DC

Caryn Fraim | Audiences, Conducting, Performance, Repertoire, Singing

Join Artistic Director Scott Tucker, the Choral Arts Chorus, special guests The Thirteen, and an orchestra featuring cornets, sackbuts, theorbo, and more for an evening of musical splendor. More information: https://choralarts.org/events/claudio-monteverdi-vespers-of-1610/  Read more

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In the Land of Northern Lights

In the Land of Northern Lights

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Join Artistic Director Scott Tucker and the Choral Arts Chamber Singers for a musical tour of Finland, Norway, and Sweden. More information: https://choralarts.org/events/in-the-land-of-northern-lights/  Read more

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Vancouver Chamber Choir- LIGHT TRANSFORMING "Choral Explorations II with Michael Zaugg"

Vancouver Chamber Choir- LIGHT TRANSFORMING "Choral Explorations II with Michael Zaugg"

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Michael Zaugg is the guest conductor for this last concert of the 2017-2018 subscription season. Originally from Switzerland, he is now the conductor and music director of Alberta’s Pro Coro Canada. Michael is a long-time friend and collaborator with the Vancouver Chamber Choir, whom he has hosted many times in Edmonton, Ottawa and Montreal. His programme will have many new and intriguing choral works by Rautavaara, Rheinberger, Soderqvist, Whitacre, Archer, Saint-Saens, Elgar, Kuula, Knudson and Joby Talbot. Read more

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Vancouver Chamber Choir - RACHMANINOV VESPERS "and Lauridsen Lux aeterna"

Vancouver Chamber Choir - RACHMANINOV VESPERS "and Lauridsen Lux aeterna"

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Russian composer Sergei Rachmaninov’s music for the Orthodox “All-Night Vigil” - often known in the West as the “Vespers” - is known as his finest unaccompanied choral work, one of the landmarks of the entire choral repertoire. The Vancouver Chamber Choir combines with the Vancouver Cantata Singers to create a suitable Slavic sonority. As a companion piece, the Pacifica Singers join us for a 21st-century masterpiece and Vancouver Chamber Choir favourite – Morten Lauridsen’s “Lux Aeterna” for choirs and orchestra, an intimate work of quiet serenity centred around a universal symbol of hope, reassurance and goodness. And as a little bonus, Gabriel Faure’s exquisite “Messe basse” in Jon Washburn’s orchestral version, featuring the vibrant young singers of the Vancouver Youth Choir. Read more

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Vancouver Chamber Choir- MOODS AND MODES "Emotion in Music"

Vancouver Chamber Choir- MOODS AND MODES "Emotion in Music"

Vancouver, BC

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Choral programmes are often organized by similarities of the composers included or the texts being sung or chronologically by the eras they represent. But for this concert we’re experimenting with affective elements of music, grouping pieces together by the emotions they evoke. Of course, all music affects us emotionally, even those by composers who try expressly to not be expressive. Our Moods and Modes concert is more playful in concept, taking us on an evening’s journey through cheerfulness, piety, intensity, playfulness, sorrow and humour. Music of Bennet, Antognini, two Bachs, Dvorak, Beckwith, Berring, Alfven, Bernstein, Dowland, Josquin and Brazinskas. Read more

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Vancouver Chamber Choir- MAESTRO! The Annual Conductors’ Concert

Vancouver Chamber Choir- MAESTRO! The Annual Conductors’ Concert

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Our Conductors’ Concert is always one of the most fascinating events of the choral season. As the culmination of our 38th annual National Conductors’ Symposium, Jon Washburn and five invited conductors from around the world and pianist Stephen Smith will focus on three distinct musical genres — famous prayers, indigenous songs and story ballads. Come and enjoy the unusual repertoire and the varied interpretations of the six conductors. Music by Mozart, Bruckner, Durufle, Foss, Enkhbayar, Healey, Adams, Crossin, Bartok, Daunais, Washburn and more. Read more

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Vancouver Chamber Choir - RIVERS OF LIGHT "Choral Explorations I with Timothy Shantz""

Vancouver Chamber Choir - RIVERS OF LIGHT "Choral Explorations I with Timothy Shantz""

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Our guest conductor for this concert is Timothy Shantz from Calgary, where he is the music director of Spiritus Chamber Choir and Luminous Voices, as well as chorus master for the Calgary Philharmonic Orchestra. He will lead the Vancouver Chamber Choir and pianist Stephen Smith in a programme from favourite composers old and new in our familiar performance home at Dunbar Ryerson United Church in Kerrisdale. Music of Esenvalds, Sisask, Debussy, O’Regan, Palestrina, Brahms, Ryan, Elgar, Monteverdi and Jonathan Dove. Read more

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Vancouver Chamber Choir- A BAROQUE CHRISTMAS Bach and More for Christmas

Vancouver Chamber Choir- A BAROQUE CHRISTMAS Bach and More for Christmas

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

The great Baroque composers knew how to write music that literally dances with joy. Make it a party – meet the Vancouver Chamber Choir family of choirs, orchestra and soloists in the Orpheum for a concert which celebrates the Christmas season like no other. Our guest conductor is John William Trotter, the Choir’s former Associate Conductor, who will lead the various forces in music of Bach, Vivaldi and carols for all to sing. Read more

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