Audiences

Articles

Community Engagement: More Examples From Around North America

Community Engagement: More Examples From Around North America

Mike Rowan | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Health, Impact/Value

In preparation for publishing a series of community engagement case studies, we asked our members to share their own experiences with community engagement. The responses we received represent choruses of many types and sizes, from all over North America. They show the many different ways choruses are leveraging the power of choral music to impact their communities. Read more

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Audiences Everywhere!

Audiences Everywhere!

Kelsey Menehan | Audiences, Community Outreach, Marketing/Public Relations

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.  Read more

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Illuminating Early Music

Illuminating Early Music

Zoë Madonna | Conducting, History, Innovation, Performance, Repertoire

When done right, these choral directors say, early music transcends its intimidating reputation and connects with audiences. Read more

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Funding in the Future

Funding in the Future

Crowdfunding is the way of the future, so start making it part of your development efforts now.

Danny Ozment | Audiences, Fundraising, Innovation, Marketing/Public Relations, Technique/Tool, Technology

I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation. Read more

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Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Mike Rowan | Audiences, Careers, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Profile

Lorenzo Martinez wasn’t expecting to become the executive director of the Houston Chamber Choir, but his new job is, in a sense, a homecoming. “I feel extremely fortunate to have landed here and work with incredible people,” says Martinez.  Read more

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Member Spotlight: Timothy Seelig, Artistic Director, San Francisco Gay Men’s Chorus

Member Spotlight: Timothy Seelig, Artistic Director, San Francisco Gay Men’s Chorus

Kelsey Menehan | Careers, Composing/Commissioning

“The phenomenon of a gay men’s chorus is a vital part of the musical fabric of our society. It is not a gimmick to draw a crowd. We have always just wanted to put on great concerts – and make a difference while doing it.” Read more

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Member Spotlight: Mimi Bornstein, Midcoast Community Chorus

Member Spotlight: Mimi Bornstein, Midcoast Community Chorus

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Conducting, Impact/Value, Singing

Midcoast Community Chorus of Rockport, Maine was founded on the belief that everyone has a voice that deserves to be heard and that powerful things happen when we sing together in community. The group’s founder and artistic director Mimi Bornstein talks about the impact of that vision in the community. Read more

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Five Truths about Marketing that May Not Be True

Five Truths about Marketing that May Not Be True

Chorus America Staff | Management/Leadership, Marketing/Public Relations

Chad M. Bauman, arts marketing expert and managing director of the Milwaukee Repertory Theater, looks at some often-repeated “truisms” about marketing. His data-driven advice may surprise you.  Read more

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The Music of Downton Abbey

The Music of Downton Abbey

Kelsey Menehan | Audiences, Community Outreach, Composing/Commissioning, Impact/Value, Innovation, Marketing/Public Relations, Participation, Performance, Repertoire, Symphonic, Volunteer

Riding the wave of a popular cultural phenomenon has enabled the Oratorio Society of Minnesota to unearth previously unperformed music and attract new audiences. Read more

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Extreme Makeover: Community Chorus Edition II

Extreme Makeover: Community Chorus Edition II

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Diversity, Fundraising, Impact/Value, Innovation, Management/Leadership

For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part II of this two-part series explores how the chorus exponentially increased its development efforts and shares "words to the wise" learned through experience. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Kazakhstan Astana Ballet Gala

Kazakhstan Astana Ballet Gala

1941 Broadway, New York, NY 10023

andrea@DCINY.org | Audiences, Diversity, Education, Families, General, Governance, Government/Policy, Performance

"Modern Kazakhstan Culture in the Global World," a project of the Republic of Kazakhstan Ministry of Culture and Sport. Read more

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Princeton Pro Musica Presents Monteverdi’s Vespers

Princeton Pro Musica Presents Monteverdi’s Vespers

Princeton, NJ 08540

Princeton Pro Musica | Adults/Seniors, Audiences, Children/Youth, Families, Performance

The Princeton Pro Musica chorus and orchestra will present Monteverdi's Vespers at the Princeto University Chapel on March 3. For more information or to order tickets online, visit www.princetonpromusica.org.  Read more

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Noël: Music for the Season

Noël: Music for the Season

1471 Highland Avenue, Needham, MA 02492

cantatasingers | Audiences, Families, Performance, Singing

Celebrate the holiday season with Cantata Singers! Join us for a concert of radiant seasonal music for chamber chorus and ensemble. The beloved voices of Schütz, Harbison, Holst and Vaughan Williams surround this program’s heart—unusual, and unusually gorgeous, music by Bax and Chadwick. There will be two performances of this special program, the first at First Church, Cambridge, and the second, a Cantata Singers’ debut, at Powers Hall, Needham. Read more

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Noël: Music for the Season

Noël: Music for the Season

11 Garden Street, Cambridge, MA 02138

cantatasingers | Audiences, Performance, Singing

Celebrate the holiday season with Cantata Singers! Join us for a concert of radiant seasonal music for chamber chorus and ensemble. The beloved voices of Schütz, Harbison, Holst and Vaughan Williams surround this program’s heart—unusual, and unusually gorgeous, music by Bax and Chadwick. There will be two performances of this special program, the first at First Church, Cambridge, and the second, a Cantata Singers’ debut, at Powers Hall, Needham. Read more

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A Holiday with Friends - Colors of the Season

A Holiday with Friends - Colors of the Season

Kensington Parkway, Chevy Chase, MD 20815

Dana M. Anderson | Audiences, Families

Led by Artistic Director / Founder, Stanley J. Thurston, the chorale will perform holiday songs from the Western and African-American choral tradition. For a full listing of our December events and to purchase tickets, go to: heritagesignaturechorale.org Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

1601 Mary Drive, Pleasant Hill, CA

Diablo Choral A... | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

55 Eckley Lane, Walnut Creek, CA

Diablo Choral A... | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

1601 Mary Drive, Pleasant Hill, CA

Diablo Choral A... | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Nutcracker Production Premiered by LA Youth Ballet Stars Joffrey Ballet Principal Dancers and St. Mel School Children’s Choir

Nutcracker Production Premiered by LA Youth Ballet Stars Joffrey Ballet Principal Dancers and St. Mel School Children’s Choir

216 North Brand Blvd., Glendale, CA 91203

sgordon823 | Audiences, Children/Youth, Performance

Los Angeles Youth Ballet presents the world premiere of a new production of The Nutcracker by award-winning choreographer Andrea Paris-Gutierrez starring Joffrey Ballet principal dancers Jeraldine Mendoza (Sugar Plum Fairy) and Dylan Gutierrez (Sugar Plum Fairy's Cavalier) in three performances, Friday, December 22, 7 pm, and Saturday, December 23, 2 pm and 7 pm, at Glendale’s Alex Theatre.  Adding to the rich compendium of this beloved holiday tradition, Paris-Gutierrez’s new youth-inspired version of the two-act ballet, featuring Tchaikovsky’s quintessential score, includes traditional influences as well as Paris-Gutierrez’s distinctive point of view as the Artistic Director of the lauded LA Youth Ballet and an experienced mentor of young dancers.  Darrion Sellman, a 13-year-old rising dance star who moved from Virginia to Los Angeles specifically to train with Paris-Gutierrez and LA Youth Ballet, is cast as the Nutcracker.  Annie Bernstein and Jana Teruel alternate in the role of Clara; Malcolm McLaurin Takumi and Marcel Ramirez alternate in the role of as Fritz, Clara’s brother.  Children and parents at the party, soldiers, Mouse King, mice, snowflakes, flowers and dolls are performed by the accomplished dancers of LA Youth Ballet.  St. Mel School Children’s Choir, led by Director Susie Penney, provides live vocals for the performances.   Mendoza and Gutierrez – who bring to their roles exceptional artistry and emotional depth – appear courtesy of Chicago’s Joffrey Ballet.  Mendoza is hailed for dancing that is “always masterfully-rendered” (California Review), and Gutierrez is lauded for his “powerful solos,” (Chicago Tribune).  LA Youth Ballet, the premier ensemble of the Los Angeles Ballet Academy, is an advanced pre-professional student ensemble for accomplished classical dancers ages 13-19.  Many of its alumni have garnered numerous awards and have gone on to professional careers with some of the world’s leading ballet companies and musical theatre productions around the country.      Tickets start at $25 and are available through the Alex Theatre Box Office 818.243.2539 or visit www.alextheatre.org.  The Alex Theatre is located at 216 North Brand Boulevard, Glendale CA 91203  Read more

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Capture the Holiday Spirit with Schola Cantorum Silicon Valley

Capture the Holiday Spirit with Schola Cantorum Silicon Valley

Mountain View, CA

Mary Powell | Audiences

Schola Cantorum Silicon Valley presents “Warmest Christmas Traditions” on Sunday, December 17 at 3:00 pm, at the Mountain View Center for the Performing Arts, 500 Castro Street, Mountain View.  Read more

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