Audiences

Articles

Community Engagement: More Examples From Around North America

Community Engagement: More Examples From Around North America

Mike Rowan | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Health, Impact/Value

In preparation for publishing a series of community engagement case studies, we asked our members to share their own experiences with community engagement. The responses we received represent choruses of many types and sizes, from all over North America. They show the many different ways choruses are leveraging the power of choral music to impact their communities. Read more

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Audiences Everywhere!

Audiences Everywhere!

Kelsey Menehan | Audiences, Community Outreach, Marketing/Public Relations

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.  Read more

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Illuminating Early Music

Illuminating Early Music

Zoë Madonna | Conducting, History, Innovation, Performance, Repertoire

When done right, these choral directors say, early music transcends its intimidating reputation and connects with audiences. Read more

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Funding in the Future

Funding in the Future

Crowdfunding is the way of the future, so start making it part of your development efforts now.

Danny Ozment | Audiences, Fundraising, Innovation, Marketing/Public Relations, Technique/Tool, Technology

I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation. Read more

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Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Mike Rowan | Audiences, Careers, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Profile

Lorenzo Martinez wasn’t expecting to become the executive director of the Houston Chamber Choir, but his new job is, in a sense, a homecoming. “I feel extremely fortunate to have landed here and work with incredible people,” says Martinez.  Read more

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Member Spotlight: Timothy Seelig, Artistic Director, San Francisco Gay Men’s Chorus

Member Spotlight: Timothy Seelig, Artistic Director, San Francisco Gay Men’s Chorus

Kelsey Menehan | Careers, Composing/Commissioning

“The phenomenon of a gay men’s chorus is a vital part of the musical fabric of our society. It is not a gimmick to draw a crowd. We have always just wanted to put on great concerts – and make a difference while doing it.” Read more

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Member Spotlight: Mimi Bornstein, Midcoast Community Chorus

Member Spotlight: Mimi Bornstein, Midcoast Community Chorus

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Conducting, Impact/Value, Singing

Midcoast Community Chorus of Rockport, Maine was founded on the belief that everyone has a voice that deserves to be heard and that powerful things happen when we sing together in community. The group’s founder and artistic director Mimi Bornstein talks about the impact of that vision in the community. Read more

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Five Truths about Marketing that May Not Be True

Five Truths about Marketing that May Not Be True

Chorus America Staff | Management/Leadership, Marketing/Public Relations

Chad M. Bauman, arts marketing expert and managing director of the Milwaukee Repertory Theater, looks at some often-repeated “truisms” about marketing. His data-driven advice may surprise you.  Read more

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The Music of Downton Abbey

The Music of Downton Abbey

Kelsey Menehan | Audiences, Community Outreach, Composing/Commissioning, Impact/Value, Innovation, Marketing/Public Relations, Participation, Performance, Repertoire, Symphonic, Volunteer

Riding the wave of a popular cultural phenomenon has enabled the Oratorio Society of Minnesota to unearth previously unperformed music and attract new audiences. Read more

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Extreme Makeover: Community Chorus Edition II

Extreme Makeover: Community Chorus Edition II

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Diversity, Fundraising, Impact/Value, Innovation, Management/Leadership

For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part II of this two-part series explores how the chorus exponentially increased its development efforts and shares "words to the wise" learned through experience. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Broadway, Beatles and Blues

Broadway, Beatles and Blues

17200 N Del Webb Blvd, Sun City, AZ 85373

yvonne dolby | Audiences

In the first concert of the season, PMAZ presents a medley of tunes by the Beatles, or the “Fab Four” as they were known, plus selections by Broadway greats Andrew Lloyd Webber, Richard Rodgers and others! PMAZ will perform such all-time Beatles favorites as Imagine, Yesterday, She Loves You and All You Need is Love. Broadway hits of the time were outstanding, too, and PMAZ will delight audiences with selections from Phantom of the Opera, Cats, Evita and West Side Story to name a few. Top these off with quintessential Blues pieces like Blue Skies, At Last and The St. Louis Blues for a concert sure to inspire great memories! for tickets go to: www.pmaz.org. Read more

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Broadway, Beatles and Blues

Broadway, Beatles and Blues

39808 N Gavilan Peak Pkwy, Anthem, AZ 85086

yvonne dolby | Audiences

In the first concert of the season, PMAZ presents a medley of tunes by the Beatles, or the “Fab Four” as they were known, plus selections by Broadway greats Andrew Lloyd Webber, Richard Rodgers and others! PMAZ will perform such all-time Beatles favorites as Imagine, Yesterday, She Loves You and All You Need is Love. Broadway hits of the time were outstanding, too, and PMAZ will delight audiences with selections from Phantom of the Opera, Cats, Evita and West Side Story to name a few. Top these off with quintessential Blues pieces like Blue Skies, At Last and The St. Louis Blues for a concert sure to inspire great memories! For tickets go to: www.pmaz.org. Read more

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Coumbia Pro Cantare: Go for Baroque

Coumbia Pro Cantare: Go for Baroque

Columbia, MD

CPC | Audiences, Performance

Columbia Pro Cantare opens its 42nd season October 20, 2018, 8 pm, at the Jim Rouse Theatre with a concert dedicated to Baroque composers Read more

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I Am in Need of Music

I Am in Need of Music

1550 W. 33rd Ave., Vancouver

Elektra Marketing | Audiences

Two forces of Canadian classical music come together for a very special concert in Vancouver. Elektra Women’s Choir is delighted to collaborate for the first time with soprano Suzie LeBlanc in a program of music about music, ranging from Henry Purcell to the world premiere of a work by Vancouver composer and Elektra pianist Stephen Smith. Read more

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When the Spring is Born

When the Spring is Born

1550 W. 33rd Ave., Vancouver

Elektra Marketing | Audiences

Experience the richness of choral music by women as Elektra celebrates International Women’s Day 2019. Read more

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Chez Nous: Christmas with Elektra

Chez Nous: Christmas with Elektra

2250-150 St., South Surrey

Elektra Marketing | Audiences

Elektra is thrilled to bring the artistry of Canadian opera star, tenor Ben Heppner, to its audiences at Chez Nous: Christmas with Elektra Read more

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Chez Nous: Christmas with Elektra

Chez Nous: Christmas with Elektra

1550 W. 33rd Ave., Vancouver, British Columbia

Elektra Marketing | Audiences

Elektra is thrilled to bring the artistry of Canadian opera star, tenor Ben Heppner, to its audiences at Chez Nous: Christmas with Elektra. Read more

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Gonna Take a Sentimental Journey

Gonna Take a Sentimental Journey

Lafayette, CA

David Morales | Adults/Seniors, Audiences, Children/Youth, Families, General, Performance

Cantare Con Vivo kicks off their 32ndseason in early October with the Chorale’s annual Ice Cream Family Concert, Gonna Take a Sentimental Journey, featuring folk and popular songs, Broadway selections, light classics, and spirituals.  Read more

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Boston Choral Ensemble Summer Sing

Boston Choral Ensemble Summer Sing

Boston, MA

BCE President | Audiences, Fundraising, Participation, Performance, Singing

Boston Choral Ensemble hosts and informal Summer Sing in Gordon Chapel at Old South Church in Copley Square. Find out more on our website: https://www.bostonchoral.org/season-18-19/summer-sing-2018-faure-requiem/ Read more

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