Audiences

Articles

Repertoire for a Cause: The Justice Choir Songbook

Repertoire for a Cause: The Justice Choir Songbook

Mike Rowan | Civic Engagement, Community Outreach, Composing/Commissioning, Diversity, Participation, Repertoire

This article is part of a series highlighting new choral repertoire that can be used by a wide range of choirs to address different community issues. Read more

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An Interview with Vijay Gupta

An Interview with Vijay Gupta

Chorus America Staff | Audiences, Community Outreach, Diversity, Health, Impact/Value, Profile, Science

Vijay Gupta is both a violinist with the Los Angeles Philharmonic and a dedicated advocate for the power of music to change lives and reconnect us to our shared humanity. In 2011, he founded Street Symphony, a non-profit organization dedicated to engaging musicians in performance and dialogue with marginalized communities of people experiencing poverty, homelessness and incarceration.  Read more

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Meet A Member: Jean Davidson, Los Angeles Master Chorale

Meet A Member: Jean Davidson, Los Angeles Master Chorale

Mike Rowan | Audiences, Careers, Composing/Commissioning, Innovation, Management/Leadership, Marketing/Public Relations, Participation, Profile

Jean Davidson does not have the background of a typical choral administrator. The Los Angeles Master Chorale (LAMC) president and CEO took the job—her first in the choral community—after working in theater, contemporary dance, and instrumental music, where she served as the founding managing director of the Silk Road Ensemble with Yo-Yo Ma. Read more

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The Emerging Art of Choral Theater

The Emerging Art of Choral Theater

Judith Malafronte | Impact/Value, Innovation, Performance, Repertoire, Technology, Venue

Is this growing trend a gimmick? Or a glimpse of the future? Read more

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Choral Podcasts

Choral Podcasts

Mike Rowan | Audiences, Innovation, Marketing/Public Relations, Technique/Tool, Technology

Podcasts: They seem to be sprouting up everywhere these days. Similar to social media and the smartphone, the rise of podcasts—audio programs released as a series of episodes that you can subscribe to and download onto your device—has brought significant changes to the way we consume our media today. In 2013, Apple’s podcasts hit the one billion subscriber mark. Read more

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Understanding Audiences

Understanding Audiences

Takeaways from the Intrinsic Impact Audience Project

Kelsey Menehan | Audiences, CA News, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data

This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences.  Read more

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An Interview with Donna Walker-Kuhne

An Interview with Donna Walker-Kuhne

Mike Rowan | Audiences, Community Outreach, Diversity, Marketing/Public Relations, Profile

An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.”  Read more

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Working with Multicultural Choirs: Reflections after 25 Years

Working with Multicultural Choirs: Reflections after 25 Years

Kelsey Menehan | Audiences, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Operations, Participation, Profile, Repertoire

As a graduate conducting student at Temple University in the 1980s, Diana V. Saez recalls being frustrated that there was no mention of Latin American composers—except for the famous composers Villalobos from Brazil and Ginastera from Argentina. When she moved to Washington DC, in 1990, she found a bustling choral music scene, with a wide variety of choruses. But Latin American music was not part of the standard repertoire. Read more

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My First German Requiem

My First German Requiem

Matthew Sigman | Audiences, Impact/Value, Performance, Symphonic

After performing the Brahms Requiem as the centerpiece of Chorus America’s Robert Shaw Centenary Symposium in mid-April, the Atlanta Symphony Orchestra and Chorus brought the work to New York for a special performance at Carnegie Hall. Music journalist Matthew Sigman attended the New York performance—which also included Jonathan Leshnoff’s newly-commissioned work Zohar—and reflects on his experience hearing the masterpiece for the first time. Read more

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Beyond Outreach: Four Community Engagement Stories

Beyond Outreach: Four Community Engagement Stories

Chorus America Staff | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Education, Impact/Value, Participation

Choral music has a unique power to touch hearts and souls – but how can choruses leverage that power to impact their communities? These four stories provide some answers.  Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Broadway, Beatles and Blues

Broadway, Beatles and Blues

17200 N Del Webb Blvd, Sun City, AZ 85373

yvonne dolby | Audiences

In the first concert of the season, PMAZ presents a medley of tunes by the Beatles, or the “Fab Four” as they were known, plus selections by Broadway greats Andrew Lloyd Webber, Richard Rodgers and others! PMAZ will perform such all-time Beatles favorites as Imagine, Yesterday, She Loves You and All You Need is Love. Broadway hits of the time were outstanding, too, and PMAZ will delight audiences with selections from Phantom of the Opera, Cats, Evita and West Side Story to name a few. Top these off with quintessential Blues pieces like Blue Skies, At Last and The St. Louis Blues for a concert sure to inspire great memories! for tickets go to: www.pmaz.org. Read more

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Broadway, Beatles and Blues

Broadway, Beatles and Blues

39808 N Gavilan Peak Pkwy, Anthem, AZ 85086

yvonne dolby | Audiences

In the first concert of the season, PMAZ presents a medley of tunes by the Beatles, or the “Fab Four” as they were known, plus selections by Broadway greats Andrew Lloyd Webber, Richard Rodgers and others! PMAZ will perform such all-time Beatles favorites as Imagine, Yesterday, She Loves You and All You Need is Love. Broadway hits of the time were outstanding, too, and PMAZ will delight audiences with selections from Phantom of the Opera, Cats, Evita and West Side Story to name a few. Top these off with quintessential Blues pieces like Blue Skies, At Last and The St. Louis Blues for a concert sure to inspire great memories! For tickets go to: www.pmaz.org. Read more

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Coumbia Pro Cantare: Go for Baroque

Coumbia Pro Cantare: Go for Baroque

Columbia, MD

CPC | Audiences, Performance

Columbia Pro Cantare opens its 42nd season October 20, 2018, 8 pm, at the Jim Rouse Theatre with a concert dedicated to Baroque composers Read more

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I Am in Need of Music

I Am in Need of Music

1550 W. 33rd Ave., Vancouver

Elektra Marketing | Audiences

Two forces of Canadian classical music come together for a very special concert in Vancouver. Elektra Women’s Choir is delighted to collaborate for the first time with soprano Suzie LeBlanc in a program of music about music, ranging from Henry Purcell to the world premiere of a work by Vancouver composer and Elektra pianist Stephen Smith. Read more

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When the Spring is Born

When the Spring is Born

1550 W. 33rd Ave., Vancouver

Elektra Marketing | Audiences

Experience the richness of choral music by women as Elektra celebrates International Women’s Day 2019. Read more

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Chez Nous: Christmas with Elektra

Chez Nous: Christmas with Elektra

2250-150 St., South Surrey

Elektra Marketing | Audiences

Elektra is thrilled to bring the artistry of Canadian opera star, tenor Ben Heppner, to its audiences at Chez Nous: Christmas with Elektra Read more

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Chez Nous: Christmas with Elektra

Chez Nous: Christmas with Elektra

1550 W. 33rd Ave., Vancouver, British Columbia

Elektra Marketing | Audiences

Elektra is thrilled to bring the artistry of Canadian opera star, tenor Ben Heppner, to its audiences at Chez Nous: Christmas with Elektra. Read more

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Gonna Take a Sentimental Journey

Gonna Take a Sentimental Journey

Lafayette, CA

David Morales | Adults/Seniors, Audiences, Children/Youth, Families, General, Performance

Cantare Con Vivo kicks off their 32ndseason in early October with the Chorale’s annual Ice Cream Family Concert, Gonna Take a Sentimental Journey, featuring folk and popular songs, Broadway selections, light classics, and spirituals.  Read more

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Boston Choral Ensemble Summer Sing

Boston Choral Ensemble Summer Sing

Boston, MA

BCE President | Audiences, Fundraising, Participation, Performance, Singing

Boston Choral Ensemble hosts and informal Summer Sing in Gordon Chapel at Old South Church in Copley Square. Find out more on our website: https://www.bostonchoral.org/season-18-19/summer-sing-2018-faure-requiem/ Read more

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