Audiences

Articles

Community Engagement: More Examples From Around North America

Community Engagement: More Examples From Around North America

Mike Rowan | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Health, Impact/Value

In preparation for publishing a series of community engagement case studies, we asked our members to share their own experiences with community engagement. The responses we received represent choruses of many types and sizes, from all over North America. They show the many different ways choruses are leveraging the power of choral music to impact their communities. Read more

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Audiences Everywhere!

Audiences Everywhere!

Kelsey Menehan | Audiences, Community Outreach, Marketing/Public Relations

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.  Read more

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Funding in the Future

Funding in the Future

Crowdfunding is the way of the future, so start making it part of your development efforts now.

Danny Ozment | Audiences, Fundraising, Innovation, Marketing/Public Relations, Technique/Tool, Technology

I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation. Read more

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Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Mike Rowan | Audiences, Careers, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Profile

Lorenzo Martinez wasn’t expecting to become the executive director of the Houston Chamber Choir, but his new job is, in a sense, a homecoming. “I feel extremely fortunate to have landed here and work with incredible people,” says Martinez.  Read more

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Member Spotlight: Mimi Bornstein, Midcoast Community Chorus

Member Spotlight: Mimi Bornstein, Midcoast Community Chorus

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Conducting, Impact/Value, Singing

Midcoast Community Chorus of Rockport, Maine was founded on the belief that everyone has a voice that deserves to be heard and that powerful things happen when we sing together in community. The group’s founder and artistic director Mimi Bornstein talks about the impact of that vision in the community. Read more

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The Music of Downton Abbey

The Music of Downton Abbey

Kelsey Menehan | Audiences, Community Outreach, Composing/Commissioning, Impact/Value, Innovation, Marketing/Public Relations, Participation, Performance, Repertoire, Symphonic, Volunteer

Riding the wave of a popular cultural phenomenon has enabled the Oratorio Society of Minnesota to unearth previously unperformed music and attract new audiences. Read more

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Extreme Makeover: Community Chorus Edition II

Extreme Makeover: Community Chorus Edition II

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Diversity, Fundraising, Impact/Value, Innovation, Management/Leadership

For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part II of this two-part series explores how the chorus exponentially increased its development efforts and shares "words to the wise" learned through experience. Read more

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Extreme Makeover: Community Chorus Edition I

Extreme Makeover: Community Chorus Edition I

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Diversity, Impact/Value, Innovation, Management/Leadership

For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part I of this two-part series takes a look at the chorus's image makeover and efforts to attract a younger and more diverse community. Read more

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Back from the Brink

Back from the Brink

How the Minnesota Chorale Bounced Back from an Orchestra Shutdown

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Fundraising, Impact/Value, Management/Leadership, Strategic Planning, Symphonic

What happens when a long-time relationship with an orchestra goes away—taking with it a third of your organization's income?  Shock, dismay, and then a determination to rally around your core mission. Read more

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Member Spotlight: Ben Olinsky, Artistic Director, 18th Street Singers

Member Spotlight: Ben Olinsky, Artistic Director, 18th Street Singers

Bringing the Diversity of Choral Music to Young Professionals

Chorus America Staff | Audiences, Community Outreach, Diversity, General, Impact/Value, Participation, Performance, Profile, Singing, Volunteer

A shared passion for singing led Ben Olinsky and his friends to create the 18th Street Singers, a Washington DC-based volunteer ensemble. Over the past nine years, the group has changed in size and membership, but the goal has remained the same: to make choral music more accessible to a new generation of audiences.  Read more

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Resources

Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Events

Noël: Music for the Season

Noël: Music for the Season

1471 Highland Avenue, Needham, MA 02492

cantatasingers | Audiences, Families, Performance, Singing

Celebrate the holiday season with Cantata Singers! Join us for a concert of radiant seasonal music for chamber chorus and ensemble. The beloved voices of Schütz, Harbison, Holst and Vaughan Williams surround this program’s heart—unusual, and unusually gorgeous, music by Bax and Chadwick. There will be two performances of this special program, the first at First Church, Cambridge, and the second, a Cantata Singers’ debut, at Powers Hall, Needham. Read more

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Noël: Music for the Season

Noël: Music for the Season

11 Garden Street, Cambridge, MA 02138

cantatasingers | Audiences, Performance, Singing

Celebrate the holiday season with Cantata Singers! Join us for a concert of radiant seasonal music for chamber chorus and ensemble. The beloved voices of Schütz, Harbison, Holst and Vaughan Williams surround this program’s heart—unusual, and unusually gorgeous, music by Bax and Chadwick. There will be two performances of this special program, the first at First Church, Cambridge, and the second, a Cantata Singers’ debut, at Powers Hall, Needham. Read more

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A Holiday with Friends - Colors of the Season

A Holiday with Friends - Colors of the Season

Kensington Parkway, Chevy Chase, MD 20815

Dana M. Anderson | Audiences, Families

Led by Artistic Director / Founder, Stanley J. Thurston, the chorale will perform holiday songs from the Western and African-American choral tradition. For a full listing of our December events and to purchase tickets, go to: heritagesignaturechorale.org Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

1601 Mary Drive, Pleasant Hill, CA

DiabloChoralArtists | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

55 Eckley Lane, Walnut Creek, CA

DiabloChoralArtists | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

1601 Mary Drive, Pleasant Hill, CA

DiabloChoralArtists | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Nutcracker Production Premiered by LA Youth Ballet Stars Joffrey Ballet Principal Dancers and St. Mel School Children’s Choir

Nutcracker Production Premiered by LA Youth Ballet Stars Joffrey Ballet Principal Dancers and St. Mel School Children’s Choir

216 North Brand Blvd., Glendale, CA 91203

sgordon823 | Audiences, Children/Youth, Performance

Los Angeles Youth Ballet presents the world premiere of a new production of The Nutcracker by award-winning choreographer Andrea Paris-Gutierrez starring Joffrey Ballet principal dancers Jeraldine Mendoza (Sugar Plum Fairy) and Dylan Gutierrez (Sugar Plum Fairy's Cavalier) in three performances, Friday, December 22, 7 pm, and Saturday, December 23, 2 pm and 7 pm, at Glendale’s Alex Theatre.  Adding to the rich compendium of this beloved holiday tradition, Paris-Gutierrez’s new youth-inspired version of the two-act ballet, featuring Tchaikovsky’s quintessential score, includes traditional influences as well as Paris-Gutierrez’s distinctive point of view as the Artistic Director of the lauded LA Youth Ballet and an experienced mentor of young dancers.  Darrion Sellman, a 13-year-old rising dance star who moved from Virginia to Los Angeles specifically to train with Paris-Gutierrez and LA Youth Ballet, is cast as the Nutcracker.  Annie Bernstein and Jana Teruel alternate in the role of Clara; Malcolm McLaurin Takumi and Marcel Ramirez alternate in the role of as Fritz, Clara’s brother.  Children and parents at the party, soldiers, Mouse King, mice, snowflakes, flowers and dolls are performed by the accomplished dancers of LA Youth Ballet.  St. Mel School Children’s Choir, led by Director Susie Penney, provides live vocals for the performances.   Mendoza and Gutierrez – who bring to their roles exceptional artistry and emotional depth – appear courtesy of Chicago’s Joffrey Ballet.  Mendoza is hailed for dancing that is “always masterfully-rendered” (California Review), and Gutierrez is lauded for his “powerful solos,” (Chicago Tribune).  LA Youth Ballet, the premier ensemble of the Los Angeles Ballet Academy, is an advanced pre-professional student ensemble for accomplished classical dancers ages 13-19.  Many of its alumni have garnered numerous awards and have gone on to professional careers with some of the world’s leading ballet companies and musical theatre productions around the country.      Tickets start at $25 and are available through the Alex Theatre Box Office 818.243.2539 or visit www.alextheatre.org.  The Alex Theatre is located at 216 North Brand Boulevard, Glendale CA 91203  Read more

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Capture the Holiday Spirit with Schola Cantorum Silicon Valley

Capture the Holiday Spirit with Schola Cantorum Silicon Valley

Mountain View, CA

Mary Powell | Audiences

Schola Cantorum Silicon Valley presents “Warmest Christmas Traditions” on Sunday, December 17 at 3:00 pm, at the Mountain View Center for the Performing Arts, 500 Castro Street, Mountain View.  Read more

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The Morning Star!

The Morning Star!

St. Petersburg, FL

The Master Chor... | Adults/Seniors, Audiences, Performance, Singing

Celebrating the Morning Star as a symbol of hope, a sign of courage and spiritual renewal.  The Master Chorale Ensemble Singers will perform the music of J. S. Bach, Felix Mendelssohn, arvo Pärt, Ola Gjeilo, and Roberto Sierra with music based on the well known theme, How brightly shines the morning star... The Master Chorale Outreach Choir will join in with a “mini Messiah” sing-along to top both these spiritually inspired concerts conducted by Doreen Rao as a preview of the larger Messiah performances later on December 21, 22 & 23 with The Florida Orchestra.  Like the Morning Star traditions worldwide, the celebratory concerts represent many musical stars in multiple traditions and cultures, from Bach to the Baltics. Performances: Friday, December 1 at 8:00 pm First Presbyterian Church on Beach Drive, St. Petersburg Complementary Valet   Sponsored by the First Presbyterian Church, St. Pete Sunday, December 3 at 3:00 pm St. Andrews Episcopal Church, Tampa Tickets:  Adults $20 (available at the door and online in advance) Students $15 at the door with valid student ID Read more

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Ancora presents "Sacred Night"

Ancora presents "Sacred Night"

Seattle and Redmond, WA

Ancora | Audiences, General, Performance, Singing

Seattle women’s choir Ancora, directed by Interim Artistic Director Freddie Coleman, accompanied by Justin Hansen, and joined by guest artists Resonance Handbell Quartet, unveils “Sacred Night.” This seasonal winter program features a Gregorian-inspired “Magnificat” and “Nunc Dimittis” by Frank La Rocca, the Bach-inspired “Mass No. 6” by Romanian-born Hungarian György Orbán, and the mystical “Northern Lights” written for treble voices, handbells, and tuned glasses by Latvian Ēriks Ešenvalds. Read more

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