Audiences

Articles

EXIGENCE: A Vision Unfolding

EXIGENCE: A Vision Unfolding

Eugene Holley Jr. | Audiences, Community Outreach, Composing/Commissioning, Conducting, Diversity, Impact/Value, Innovation, Performance, Professional, Repertoire

Expanding its work around issues of equity and inclusion in classical music, the Sphinx Organization has launched EXIGENCE, a new professional vocal ensemble made up of singers of color. What were the impulses that led to the creation of EXIGENCE? Why is this development important to the choral field? Read more

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Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

Robert Marovich | Audiences, Composing/Commissioning, Conducting, Diversity, History, Impact/Value, Performance, Repertoire

In early 20th-century Chicago, the intersection of classical and gospel church traditions gave birth to the modern gospel chorus movement. This history has made Chicago the gospel choir capital of the world—and continues to have an impact on ensemble singing today. Read more

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Making the Case for Choruses: Three Studies in Advocacy

Making the Case for Choruses: Three Studies in Advocacy

Michael Gallant | Audiences, Civic Engagement, Community Outreach, Diversity, Education, Government/Policy, Impact/Value, Networking, Profile, Schools

Three choral organizations show how united voices can make a difference for themselves and their communities. Read more

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Finding the Audience Etiquette Balance

Finding the Audience Etiquette Balance

Kelsey Menehan | Audiences, Operations

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy? Read more

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Five Steps to Actionable Audience Development

Five Steps to Actionable Audience Development

Matt Lehrman | Audiences, Marketing/Public Relations

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream.  Read more

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Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

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Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

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Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

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Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

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Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Heritage Jazz Lounge

Heritage Jazz Lounge

2017 I Street, N.W., Washington, D.C. 20006-1804

Dana M. Anderson | Audiences, Civic Engagement, Community Outreach, Fundraising, General, Networking

              The Board of Directors                  of the        Heritage Signature Chorale                  Invites You                        to                     Join Us   Read more

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Water Music - Oceans, Rivers and Tears

Water Music - Oceans, Rivers and Tears

Eastsound, WA

Cynthia Abolin | Audiences

Celebrate Spring with The Orcas Choral Society in our program entitled Water Music - Oceans, Rivers and Tears     Read more

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Water Music - Oceans, Rivers and Tears

Water Music - Oceans, Rivers and Tears

Eastsound, WA

Cynthia Abolin | Audiences

Celebrate Spring with The Orcas Choral Society in our program entitled Water Music - Oceans, Rivers and Tears     Read more

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Sing Scandinavia! CCW Spring Concert

Sing Scandinavia! CCW Spring Concert

Washington, DC

Children's Chor... | Adults/Seniors, Audiences, Children/Youth, Families, Performance

Join Children's Chorus of Washington and its five ensembles on a musical journey exploring the rich choral traditions of Sweden, Norway, Denmark and Finland, during a concert at National Presbyterian Church, Sunday, May 6 at 4 pm. Read more

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She Rises

She Rises

Portland, Oregon

Aurora | Audiences

Aurora Chorus celebrates its 20th Anniversary, May 2012. Read more

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Volti: Pathways, Floods and Delusions

Volti: Pathways, Floods and Delusions

1111 O'Farrell Street, San Francisco CA

Brielle | Audiences, Composing/Commissioning, Innovation, Singing

VOLTI, possibly “the finest collection of chamber singers in the country” (SF Classical Voice), winds up a season that’s been filled with the excitement of discovery, exploring the nexus between poetry and sound, the translation of inspiration to creation, as some of the best and brightest composers working today share their talents and insights on life and art in the 21st century. Read more

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Volti: Pathways, Floods and Delusions

Volti: Pathways, Floods and Delusions

2300 Bancroft Way, Berkeley, CA

Brielle | Audiences, Composing/Commissioning, Innovation, Performance

VOLTI, possibly “the finest collection of chamber singers in the country” (SF Classical Voice), winds up a season that’s been filled with the excitement of discovery, exploring the nexus between poetry and sound, the translation of inspiration to creation, as some of the best and brightest composers working today share their talents and insights on life and art in the 21st century. Read more

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Con•tra•dic•tion – A choral fusion experience

Con•tra•dic•tion – A choral fusion experience

Pittsburgh, PA

BriGuySinger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Conducting, Families, Innovation, Performance, Repertoire, Singing, Symphonic

The Bach Choir of Pittsburgh will close its season of Con·ver·gence with a fascinating exploration of new and old music.  The choral works featured in this concert are mostly well-known and will be presented basically “as written”.  The twist conceived by Artistic Director Thomas Douglas is that the accompaniment will include a five-piece jazz / rock / fusion band, along with stringed instruments!  The purpose is to show how all music springs from the same roots, but can be interpreted in a variety of styles and using different instrumentation. Composers featured in the concerts include: Antonio Vivaldi; W. A. Mozart; G. F. Händel, Johann Pachelbel, J. S. Bach, M. Jagger & K. Richards, Gabriel Faure and Franz Josef Haydn.   Read more

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Sanctus: Spirit of Music

Sanctus: Spirit of Music

Woodbury, MN | Edina, MN

shoffman | Audiences

Music by Randall Thompson, Ralph Manuel, Jester Hairston, and Sergei Rachmaninoff (VOCALISE, arr. by Stanley M. Hoffman, world premiere performances of new unaccompanied SATB and TTBB arrangements). Saturday, May 5, 2012 at 7:30 pm in King of Kings Lutheran Church, 1583 Radio Drive, Woodbury, MN 55125, and Sunday, May 6, 2012 at 4:00 pm in Normandale Lutheran Church, 6100 Normandale Road, Edina, MN 55436. For more information, please visit http://www.nlca.com/2012may, and http://www.cantussings.org. --- Stanley M. Hoffman, Ph.D. http://stanleymhoffman.com Read more

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The Mississippi Chorus presents "Beethoven:  Before & After"

The Mississippi Chorus presents "Beethoven: Before & After"

Jackson, MS

Mandy Kate Myers | Adults/Seniors, Audiences, Families, General, Performance, Repertoire, Singing, Symphonic, Venue

The Mississippi Chorus presents its final concert of the season, "Beethoven:  Before & After," featuring the sole performance of a Wideman International Piano Competition medalist in the State of Mississippi. Read more

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