Audiences

Articles

EXIGENCE: A Vision Unfolding

EXIGENCE: A Vision Unfolding

Eugene Holley Jr. | Audiences, Community Outreach, Composing/Commissioning, Conducting, Diversity, Impact/Value, Innovation, Performance, Professional, Repertoire

Expanding its work around issues of equity and inclusion in classical music, the Sphinx Organization has launched EXIGENCE, a new professional vocal ensemble made up of singers of color. What were the impulses that led to the creation of EXIGENCE? Why is this development important to the choral field? Read more

  • Views (572)
  • Favorites (0)
  • Comments (0)
Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

Robert Marovich | Audiences, Composing/Commissioning, Conducting, Diversity, History, Impact/Value, Performance, Repertoire

In early 20th-century Chicago, the intersection of classical and gospel church traditions gave birth to the modern gospel chorus movement. This history has made Chicago the gospel choir capital of the world—and continues to have an impact on ensemble singing today. Read more

  • Views (237)
  • Favorites (0)
  • Comments (0)
Making the Case for Choruses: Three Studies in Advocacy

Making the Case for Choruses: Three Studies in Advocacy

Michael Gallant | Audiences, Civic Engagement, Community Outreach, Diversity, Education, Government/Policy, Impact/Value, Networking, Profile, Schools

Three choral organizations show how united voices can make a difference for themselves and their communities. Read more

  • Views (205)
  • Favorites (0)
  • Comments (0)
Finding the Audience Etiquette Balance

Finding the Audience Etiquette Balance

Kelsey Menehan | Audiences, Operations

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy? Read more

  • Views (149)
  • Favorites (0)
  • Comments (0)
Five Steps to Actionable Audience Development

Five Steps to Actionable Audience Development

Matt Lehrman | Audiences, Marketing/Public Relations

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream.  Read more

  • Views (1,227)
  • Favorites (0)
  • Comments (0)
Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

  • Views (160)
  • Favorites (0)
  • Comments (0)
Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

  • Views (188)
  • Favorites (0)
  • Comments (0)
Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

  • Views (427)
  • Favorites (0)
  • Comments (0)
Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

  • Views (2,297)
  • Favorites (0)
  • Comments (0)
Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

  • Views (1,042)
  • Favorites (0)
  • Comments (0)

Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

  • Views (305)
  • Favorites (0)
  • Comments (0)
How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

  • Views (639)
  • Favorites (0)
  • Comments (0)
Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

  • Views (995)
  • Favorites (0)
  • Comments (0)
Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

  • Views (1,006)
  • Favorites (0)
  • Comments (0)
The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

  • Views (3,260)
  • Favorites (0)
  • Comments (0)
Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

  • Views (2,084)
  • Favorites (0)
  • Comments (0)
Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

  • Views (2,011)
  • Favorites (0)
  • Comments (0)
Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

  • Views (1,800)
  • Favorites (0)
  • Comments (0)

Events

Celebration & Reflection

Celebration & Reflection

New York, NY

andrea@DCINY.org | Audiences

  • Views (206)
  • Favorites (0)
  • Comments (0)
Symposium: Princeton Pro Musica and Carmina Burana

Symposium: Princeton Pro Musica and Carmina Burana

Princeton, NJ 08540

Princeton Pro Musica | Audiences, Education, Performance

Princeton Pro Musica will present a symposium on its upcoming performance of Carl Orff's Carmina Burana.  Read more

  • Views (344)
  • Favorites (0)
  • Comments (0)
MasterVoices 2017 Spring Benefit

MasterVoices 2017 Spring Benefit

New York, NY

emilymt | Audiences

MasterVoices 2017 Spring Benefit featuring Kelli O'Hara and Ted Sperling with special guest Danny Burstein honoring Karen and Kevin Kennedy, Elaine Petschek, and Daisy Soros,Martina Arroyo, Harolyn Blackwell and Lauren Flanigan   Thursday, March 30, 2017 Read more

  • Views (291)
  • Favorites (0)
  • Comments (0)
J.S. Bach – The Reformer

J.S. Bach – The Reformer

Richmond, VA

RCSVPD | Adults/Seniors, Audiences, Community Outreach, Families, Performance, Singing

  Richmond Choral Society presents J.S. Bach -  The Reformer, a concert of Bach cantatas, including A Mighty Fortress and Now Thank We All Our God.       Read more

  • Views (314)
  • Favorites (0)
  • Comments (0)
J.S. Bach – The Reformer

J.S. Bach – The Reformer

Richmond, VA

RCSVPD | Adults/Seniors, Audiences, Community Outreach, Families, Performance, Singing

  Richmond Choral Society presents J.S. Bach -  The Reformer, a concert of Bach cantatas, including A Mighty Fortress and Now Thank We All Our God.       Read more

  • Views (320)
  • Favorites (0)
  • Comments (0)
Orange County Women's Chorus - Rocking the Boat

Orange County Women's Chorus - Rocking the Boat

Newport Beach, CA

Chardette | Audiences, CA News, Community Outreach, Composing/Commissioning, Singing

"We may have all come on different ships, but we’re all in the same boat now." – Martin Luther King, Jr.   Join us for some of the most touching, exhilarating music we've sung yet. Read more

  • Views (305)
  • Favorites (0)
  • Comments (0)
Orange County Women's Chorus - Rocking the Boat

Orange County Women's Chorus - Rocking the Boat

Huntington Beach CA

Chardette | Audiences, CA News, Community Outreach, Composing/Commissioning

"We may have all come on different ships, but we’re all in the same boat now." – Martin Luther King, Jr. Join us for some of the most touching, exhilarating music we've sung yet. Read more

  • Views (331)
  • Favorites (0)
  • Comments (0)
Together in Song - Morten Lauridsen: Lux Aeterna

Together in Song - Morten Lauridsen: Lux Aeterna

500 Park Street, Charlottesville, Virginia

Oratorio Societ... | Adults/Seniors, Audiences, Children/Youth, Civic Engagement, Community Outreach, Education, Participation, Performance

The Oratorio Society of Virginia features Morten Lauridsen’s Lux Aeterna at their fourth-annual Together in Song community sing Saturday, March 18 at Charlottesville’s First Presbyterian Church. Tickets and more info at oratorio society.org. Read more

  • Views (502)
  • Favorites (0)
  • Comments (0)
A "Romantic" Evening

A "Romantic" Evening

190 S. Fairmont Blvd., Anaheim Hills, CA

Meistersingers | Audiences

Not only are most of the songs of the Romantic period focused on the concept of love but are filled with truly amazing poetry and are marked by an appreciation for all things emotional. Love, nature, the past, relationships, and even loneliness, death, and fear were all experiences to be explored, understood and discussed.   Come join us! Read more

  • Views (235)
  • Favorites (0)
  • Comments (0)