Audiences

Articles

EXIGENCE: A Vision Unfolding

EXIGENCE: A Vision Unfolding

Chorus America Staff | Audiences, Community Outreach, Composing/Commissioning, Conducting, Diversity, Impact/Value, Innovation, Performance, Professional, Repertoire

Expanding its work around issues of equity and inclusion in classical music, the Sphinx Organization has launched EXIGENCE, a new professional vocal ensemble made up of singers of color. What were the impulses that led to the creation of EXIGENCE? Why is this development important to the choral field? Read more

  • Views (20)
  • Favorites (0)
  • Comments (0)
Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

Robert Marovich | Audiences, Composing/Commissioning, Conducting, Diversity, History, Impact/Value, Performance, Repertoire

In early 20th-century Chicago, the intersection of classical and gospel church traditions gave birth to the modern gospel chorus movement. This history has made Chicago the gospel choir capital of the world—and continues to have an impact on ensemble singing today. Read more

  • Views (7)
  • Favorites (0)
  • Comments (0)
Making the Case for Choruses: Three Studies in Advocacy

Making the Case for Choruses: Three Studies in Advocacy

Michael Gallant | Audiences, Civic Engagement, Community Outreach, Diversity, Education, Government/Policy, Impact/Value, Networking, Profile, Schools

Three choral organizations show how united voices can make a difference for themselves and their communities. Read more

  • Views (141)
  • Favorites (0)
  • Comments (0)
Finding the Audience Etiquette Balance

Finding the Audience Etiquette Balance

Kelsey Menehan | Audiences, Operations

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy? Read more

  • Views (112)
  • Favorites (0)
  • Comments (0)
Five Steps to Actionable Audience Development

Five Steps to Actionable Audience Development

Matt Lehrman | Audiences, Marketing/Public Relations

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream.  Read more

  • Views (1,165)
  • Favorites (0)
  • Comments (0)
Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

  • Views (133)
  • Favorites (0)
  • Comments (0)
Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

  • Views (169)
  • Favorites (0)
  • Comments (0)
Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

  • Views (403)
  • Favorites (0)
  • Comments (0)
Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

  • Views (2,229)
  • Favorites (0)
  • Comments (0)
Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

  • Views (1,003)
  • Favorites (0)
  • Comments (0)

Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

  • Views (277)
  • Favorites (0)
  • Comments (0)
How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

  • Views (611)
  • Favorites (0)
  • Comments (0)
Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

  • Views (969)
  • Favorites (0)
  • Comments (0)
Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

  • Views (976)
  • Favorites (0)
  • Comments (0)
The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

  • Views (3,250)
  • Favorites (0)
  • Comments (0)
Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

  • Views (2,063)
  • Favorites (0)
  • Comments (0)
Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

  • Views (1,992)
  • Favorites (0)
  • Comments (0)
Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

  • Views (1,779)
  • Favorites (0)
  • Comments (0)

Events

Concerts At Good Shepherd: Choral Arts Chamber Singers & Youth Choir

Concerts At Good Shepherd: Choral Arts Chamber Singers & Youth Choir

Burke, VA

Caryn Fraim | Audiences, Performance

Concert of Chamber Music at Church of the Good Shepherd. Read more

  • Views (192)
  • Favorites (0)
  • Comments (0)
Choral Arts Society of Washington: Sing We and Chant It

Choral Arts Society of Washington: Sing We and Chant It

Alexandria, VA

Caryn Fraim | Audiences, Performance

Celebrate spring at the historic Athenaeum! Join Scott Tucker, the conductor of the Choral Arts Chamber Singers for Music for Chamber Voices. Read more

  • Views (152)
  • Favorites (0)
  • Comments (0)
Empire City Men's Chorus presents "The Treasured Volume"

Empire City Men's Chorus presents "The Treasured Volume"

New York, NY

Empire City Men... | Adults/Seniors, Audiences, Composing/Commissioning, Diversity, Participation, Performance, Singing, Volunteer

Visit www.empirecitymenschorus.org for tickets and info For 2017, ECMC celebrates American composer, Conrad Susa (1935-2013), who was teacher, mentor and great friend to our Artistic Director Vince Peterson.  We are thrilled to be the first men's chorus in the world to publish an album of Conrad's mens choral works and will record our May and December concerts live. Our spring program The Treasured Volume features an entire concert of Conrad Susa works including:   ·       Appalachian folk songs   ·       an arrangement of Vier Ernste Gesange by Brahms   ·       Dirge from Cymbeline   ·       Earth Song   Join us as history is made... and affirmed! May 13 & 16, 2017 at 8 pm The Church of the Holy Apostles 296 9th Avenue @ W.28th Street New York, NY 10001 General Admission $30 Students and Seniors $20 Fellow Artist $10 Kids under 12 tickets $5   Artistic Director, Vince Peterson Accompanist, Sam Shull Read more

  • Views (363)
  • Favorites (0)
  • Comments (0)
Empire City Men's Chorus presents "The Treasured Volume"

Empire City Men's Chorus presents "The Treasured Volume"

New York, NY

Empire City Men... | Adults/Seniors, Audiences, Composing/Commissioning, Diversity, Performance, Singing, Volunteer

Visit www.empirecitymenschorus.org for tickets and info For 2017, ECMC celebrates American composer, Conrad Susa (1935-2013), who was teacher, mentor and great friend to our Artistic Director Vince Peterson.  We are thrilled to be the first men's chorus in the world to publish an album of Conrad's mens choral works and will record our May and December concerts live. Our spring program The Treasured Volume features an entire concert of Conrad Susa works including:   ·       Appalachian folk songs   ·       an arrangement of Vier Ernste Gesange by Brahms   ·       Dirge from Cymbeline   ·       Earth Song   Join us as history is made... and affirmed!   May 13 & 16, 2017 at 8 pm The Church of the Holy Apostles 296 9th Avenue @ W.28th Street New York, NY 10001 General Admission $30 Students and Seniors $20 (15% discount if purchased by April 29, 2017)   Fellow Artist $10 Kids under 12 tickets $5   Artistic Director, Vince Peterson Accompanist, Sam Shull   Read more

  • Views (402)
  • Favorites (0)
  • Comments (0)
LOVE IN BLOOM

LOVE IN BLOOM

Dayton, OH

Bach Society of... | Adults/Seniors, Audiences, Children/Youth

  Love blooms on Mother's Day with a classical concert about love and its hold on the human heart.  Featuring more than 70 singers and soloists, this vocal concert celebrates the music of beautiful new beginnings.  Melodies include Brahms' ode to love, Vaughn Williams' tribute to Shakespeare, and more.  A perfect way to celebrate Mother's Day.  From yours truly, Bach Society of Dayton. Read more

  • Views (220)
  • Favorites (0)
  • Comments (0)
A Celebration of Great Choruses

A Celebration of Great Choruses

Charlottesville, VA 22903

Oratorio Societ... | Adults/Seniors, Audiences, Conducting, Families, Singing

The Oratorio Society of Virginia celebrates Mother's Day with a Celebration of Great Choruses Read more

  • Views (201)
  • Favorites (0)
  • Comments (0)
Fairfield County Chorale Spring Concert of Peace & Hope: Fauré and Vaughan Williams

Fairfield County Chorale Spring Concert of Peace & Hope: Fauré and Vaughan Williams

125 East Ave, Norwalk, CT

jromano | Audiences, Education, Families, General, Performance, Repertoire, Singing

Gabriel Fauré's Requiem and Ralph Vaughan Williams' Dona Nobis Pacem close out our 2016-2017 season. These two deeply expressive works welcome spring with a message of hope. Both Fauré and Vaughan Williams saw firsthand the destructive nature of war and believed music was a means to preserve civilization. Vaughan Williams composed Dona Nobis Pacem in 1936, when memories of the loss of a generation of young men were fresh in the minds of the British public amid fears of a new war. In his piece, Vaughan Williams used text from three poems by Walt Whitman, parts of the Catholic mass, a political speech, and sections of the Bible. Read more

  • Views (264)
  • Favorites (0)
  • Comments (0)
 Hayden's Mass in Time of War and Lux Aeterna by Morton Lauridsen

Hayden's Mass in Time of War and Lux Aeterna by Morton Lauridsen

640 Main St., Shrewsburym MA 01545

Robert Eaton | Audiences

On Saturday, May 13th, at 8pm, Assabet Valley Mastersingers with orchestra will present a concert of uplifting and reassuring music, with vocal soloists soprano Jessica Cooper, mezzo Thea Lobo, tenor Charles Blandy and baritone John Salvi. Read more

  • Views (210)
  • Favorites (0)
  • Comments (0)
Youth Choirs of the Crystal Lake First Congregational Church in concert

Youth Choirs of the Crystal Lake First Congregational Church in concert

Glenview, IL

Sheryl1017 | Audiences, Children/Youth, Conducting, Families, Performance, Singing, Volunteer

The Youth Choirs of the Crystal Lake Congregational Church in concert at the Glenview Community Church on Friday, April 21 Read more

  • Views (260)
  • Favorites (0)
  • Comments (0)
Total Vocal 2017

Total Vocal 2017

881 7th Ave, New York, NY 10019

andrea@DCINY.org | Audiences

  • Views (207)
  • Favorites (0)
  • Comments (0)
Conference 2018 Ad
Please visit the 2018 Conference Website for information and online registration.
CA 2017 Ad
Please visit the 2018 Conducting Academy Website for more information.

Join Become a Member

HelpMembership FAQHelpemail a question to webmaster