Audiences

Articles

Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

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Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

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Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

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Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

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Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

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An Interview with Vijay Gupta

An Interview with Vijay Gupta

Chorus America Staff | Audiences, Community Outreach, Diversity, Health, Impact/Value, Profile, Science

Vijay Gupta is both a violinist with the Los Angeles Philharmonic and a dedicated advocate for the power of music to change lives and reconnect us to our shared humanity. In 2011, he founded Street Symphony, a non-profit organization dedicated to engaging musicians in performance and dialogue with marginalized communities of people experiencing poverty, homelessness and incarceration.  Read more

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Meet A Member: Jean Davidson, Los Angeles Master Chorale

Meet A Member: Jean Davidson, Los Angeles Master Chorale

Mike Rowan | Audiences, Careers, Composing/Commissioning, Innovation, Management/Leadership, Marketing/Public Relations, Participation, Profile

Jean Davidson does not have the background of a typical choral administrator. The Los Angeles Master Chorale (LAMC) president and CEO took the job—her first in the choral community—after working in theater, contemporary dance, and instrumental music, where she served as the founding managing director of the Silk Road Ensemble with Yo-Yo Ma. Read more

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Choral Podcasts

Choral Podcasts

Mike Rowan | Audiences, Innovation, Marketing/Public Relations, Technique/Tool, Technology

Podcasts: They seem to be sprouting up everywhere these days. Similar to social media and the smartphone, the rise of podcasts—audio programs released as a series of episodes that you can subscribe to and download onto your device—has brought significant changes to the way we consume our media today. In 2013, Apple’s podcasts hit the one billion subscriber mark. Read more

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Understanding Audiences

Understanding Audiences

Takeaways from the Intrinsic Impact Audience Project

Kelsey Menehan | Audiences, CA News, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data

This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences.  Read more

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An Interview with Donna Walker-Kuhne

An Interview with Donna Walker-Kuhne

Mike Rowan | Audiences, Community Outreach, Diversity, Marketing/Public Relations, Profile

An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.”  Read more

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Resources

Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Events

Celebration & Reflection

Celebration & Reflection

New York, NY

andrea@DCINY.org | Audiences

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Symposium: Princeton Pro Musica and Carmina Burana

Symposium: Princeton Pro Musica and Carmina Burana

Princeton, NJ 08540

Princeton Pro Musica | Audiences, Education, Performance

Princeton Pro Musica will present a symposium on its upcoming performance of Carl Orff's Carmina Burana.  Read more

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MasterVoices 2017 Spring Benefit

MasterVoices 2017 Spring Benefit

New York, NY

emilymt | Audiences

MasterVoices 2017 Spring Benefit featuring Kelli O'Hara and Ted Sperling with special guest Danny Burstein honoring Karen and Kevin Kennedy, Elaine Petschek, and Daisy Soros,Martina Arroyo, Harolyn Blackwell and Lauren Flanigan   Thursday, March 30, 2017 Read more

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J.S. Bach – The Reformer

J.S. Bach – The Reformer

Richmond, VA

RCSVPD | Adults/Seniors, Audiences, Community Outreach, Families, Performance, Singing

  Richmond Choral Society presents J.S. Bach -  The Reformer, a concert of Bach cantatas, including A Mighty Fortress and Now Thank We All Our God.       Read more

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J.S. Bach – The Reformer

J.S. Bach – The Reformer

Richmond, VA

RCSVPD | Adults/Seniors, Audiences, Community Outreach, Families, Performance, Singing

  Richmond Choral Society presents J.S. Bach -  The Reformer, a concert of Bach cantatas, including A Mighty Fortress and Now Thank We All Our God.       Read more

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Orange County Women's Chorus - Rocking the Boat

Orange County Women's Chorus - Rocking the Boat

Newport Beach, CA

Chardette | Audiences, CA News, Community Outreach, Composing/Commissioning, Singing

"We may have all come on different ships, but we’re all in the same boat now." – Martin Luther King, Jr.   Join us for some of the most touching, exhilarating music we've sung yet. Read more

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Orange County Women's Chorus - Rocking the Boat

Orange County Women's Chorus - Rocking the Boat

Huntington Beach CA

Chardette | Audiences, CA News, Community Outreach, Composing/Commissioning

"We may have all come on different ships, but we’re all in the same boat now." – Martin Luther King, Jr. Join us for some of the most touching, exhilarating music we've sung yet. Read more

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Together in Song - Morten Lauridsen: Lux Aeterna

Together in Song - Morten Lauridsen: Lux Aeterna

500 Park Street, Charlottesville, Virginia

Oratorio Societ... | Adults/Seniors, Audiences, Children/Youth, Civic Engagement, Community Outreach, Education, Participation, Performance

The Oratorio Society of Virginia features Morten Lauridsen’s Lux Aeterna at their fourth-annual Together in Song community sing Saturday, March 18 at Charlottesville’s First Presbyterian Church. Tickets and more info at oratorio society.org. Read more

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A "Romantic" Evening

A "Romantic" Evening

190 S. Fairmont Blvd., Anaheim Hills, CA

Meistersingers | Audiences

Not only are most of the songs of the Romantic period focused on the concept of love but are filled with truly amazing poetry and are marked by an appreciation for all things emotional. Love, nature, the past, relationships, and even loneliness, death, and fear were all experiences to be explored, understood and discussed.   Come join us! Read more

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