Audiences

Articles

EXIGENCE: A Vision Unfolding

EXIGENCE: A Vision Unfolding

Eugene Holley Jr. | Audiences, Community Outreach, Composing/Commissioning, Conducting, Diversity, Impact/Value, Innovation, Performance, Professional, Repertoire

Expanding its work around issues of equity and inclusion in classical music, the Sphinx Organization has launched EXIGENCE, a new professional vocal ensemble made up of singers of color. What were the impulses that led to the creation of EXIGENCE? Why is this development important to the choral field? Read more

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Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

Robert Marovich | Audiences, Composing/Commissioning, Conducting, Diversity, History, Impact/Value, Performance, Repertoire

In early 20th-century Chicago, the intersection of classical and gospel church traditions gave birth to the modern gospel chorus movement. This history has made Chicago the gospel choir capital of the world—and continues to have an impact on ensemble singing today. Read more

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Making the Case for Choruses: Three Studies in Advocacy

Making the Case for Choruses: Three Studies in Advocacy

Michael Gallant | Audiences, Civic Engagement, Community Outreach, Diversity, Education, Government/Policy, Impact/Value, Networking, Profile, Schools

Three choral organizations show how united voices can make a difference for themselves and their communities. Read more

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Finding the Audience Etiquette Balance

Finding the Audience Etiquette Balance

Kelsey Menehan | Audiences, Operations

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy? Read more

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Five Steps to Actionable Audience Development

Five Steps to Actionable Audience Development

Matt Lehrman | Audiences, Marketing/Public Relations

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream.  Read more

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Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

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Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

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Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

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Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

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Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Vancouver Chamber Choir-REJOICE! "European Carols & Readings"

Vancouver Chamber Choir-REJOICE! "European Carols & Readings"

Vancouver, BC

Steven Belanger | Adults/Seniors, Audiences, Children/Youth, Community Outreach

Chilly December days herald the warmth and intimacy of Christmas choirs singing the Nativity story. You are invited – join conductor Jon Washburn, organist Bryn Nixon and the Vancouver Chamber Choir for an evening of beloved favourites and new discoveries, all in the welcoming ambience of Dunbar Ryerson United Church. Music of Praetorius, Bach, Berlioz, Rubbra, Sibelius, Joubert, Tavener, Quinn, Mendelssohn and traditional carols galore. Read more

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Vancouver Chamber Choir-THE MASTERS "Great Choral Music"

Vancouver Chamber Choir-THE MASTERS "Great Choral Music"

Vancouver, BC

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Vancouver Chamber Choir alumna Kathleen Allan leads a programme of music from some of the greatest choral masters - Palestrina, Gabrieli, Bach, Brahms, Britten and Poulenc. Also, Jon Washburn combines the Choir’s professional singers with advanced choral students from six Metro Vancouver university music departments in the annual FOCUS! event – guaranteed choral excitement!  Read more

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HERITAGE "Singing Canada’s Choral Songs"

HERITAGE "Singing Canada’s Choral Songs"

2205 W 45 Ave, Vancouver, BC

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Canada’s choral music has always been one of the Vancouver Chamber Choir’s specialties. In this concert, we celebrate Canada’s 150th anniversary and conductor Jon Washburn’s 50th year in Vancouver with a great panorama of Canadian repertoire. Music of Willan, Somers, Beckwith, Raminsh, Chatman, Emery, Allan, Archer and a few special surprises from Canada’s past and future. Read more

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Perfect Harmony: Show Choir and International School Collaborate

Perfect Harmony: Show Choir and International School Collaborate

Katy, TX 77449

Houston Show Choir | Audiences, Children/Youth, Community Outreach, General, Performance, Schools, Singing

The British International School of Houston’s Accents Choir and soloists will make a guest appearance at the June 9 “Let The Sunshine In” performance by Houston Choral Showcase (HCS), an adult show choir. The June 9 show (and a similar performance by HCS alone on June 10) will feature show tunes, classic pop favorites, jazz pieces, new arrangements of contemporary hits, and other fun surprises. Read more

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VOX Femina Los Angeles presents Women on the Rise!

VOX Femina Los Angeles presents Women on the Rise!

200 S. Grand Ave., Los Angeles, CA 90012

Vox Femina Los ... | Adults/Seniors, Audiences, Composing/Commissioning, Performance, Singing

Award-winning women’s choral ensemble VOX Femina Los Angeles ends its 20th Anniversary season with a bang on June 10! With a brand new commission by composer Jocelyn Hagen, original choreography — a VOX first! — by Sarah Swenson & VOX Dance Theater, and graduates of VOX’s first Choral Scholar Program! Tickets to this fantastic season finale are on sale now! Read more

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VOX Femina Los Angeles presents Women on the Rise: WeHo (Free!)

VOX Femina Los Angeles presents Women on the Rise: WeHo (Free!)

1200 N La Brea Ave, West Hollywood, CA 90038 ​

Vox Femina Los ... | Audiences, Civic Engagement, Community Outreach, Families, General, Performance, Singing

Acclaimed women's choral ensemble VOX Femina Los Angeles presents a free preview of the final concert of its 20th anniversary season. Featuring a dynamic new commission by Jocelyn Hagen. Bring the whole family to experience LA's premier women's chorus -- a chorus like no other! Read more

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An American Songbook

An American Songbook

Henrico, VA 23229

RCSVPD | Adults/Seniors, Audiences, Community Outreach, Performance, Singing, Volunteer

Richmond Choral Society presents a tribute to classical American composers Aaron Copland, Samuel Barber, Randall Thompson and many others.       Read more

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Manhattan Chorale presents Reverent Sounds in a Sacred Space

Manhattan Chorale presents Reverent Sounds in a Sacred Space

213 West 30th Street, New York, NY 10001

cpapania | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Conducting, Education, Families, Performance, Professional, Repertoire, Schools, Singing, Symphonic, Venue

Manhattan Chorale presents "Reverent Sounds in A Sacred Space" led by Artistic Director Craig Arnold and featuring members of the New York City Chamber Orchestra at the gorgeous St. John the Baptist Church on Tuesday evening, May 23 at 7:30pm. Read more

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Portraits of Healing: Tyler's Suite and the Music of Ola Gjeilo

Portraits of Healing: Tyler's Suite and the Music of Ola Gjeilo

10 Lincoln Center Plaza New York NY 10023

andrea@DCINY.org | Audiences

http://lincolncenter.org/show/portraits-of-healing-tylers-suite-and-the-... Read more

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Gala and Grand Concert

Gala and Grand Concert

Portland, OR

Blueprint Ensem... | Adults/Seniors, Audiences, Children/Youth, Diversity, Families, Fundraising, Impact/Value, Performance, Singing

Blueprint Ensemble Arts and Theatre Initiative is a Portland-based non-profit performing arts and choral orgnaization that strives to expand the profile and appreciation of music and the performing arts, while making them accessible to all.  Read more

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