Audiences

Articles

EXIGENCE: A Vision Unfolding

EXIGENCE: A Vision Unfolding

Eugene Holley Jr. | Audiences, Community Outreach, Composing/Commissioning, Conducting, Diversity, Impact/Value, Innovation, Performance, Professional, Repertoire

Expanding its work around issues of equity and inclusion in classical music, the Sphinx Organization has launched EXIGENCE, a new professional vocal ensemble made up of singers of color. What were the impulses that led to the creation of EXIGENCE? Why is this development important to the choral field? Read more

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Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

Robert Marovich | Audiences, Composing/Commissioning, Conducting, Diversity, History, Impact/Value, Performance, Repertoire

In early 20th-century Chicago, the intersection of classical and gospel church traditions gave birth to the modern gospel chorus movement. This history has made Chicago the gospel choir capital of the world—and continues to have an impact on ensemble singing today. Read more

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Making the Case for Choruses: Three Studies in Advocacy

Making the Case for Choruses: Three Studies in Advocacy

Michael Gallant | Audiences, Civic Engagement, Community Outreach, Diversity, Education, Government/Policy, Impact/Value, Networking, Profile, Schools

Three choral organizations show how united voices can make a difference for themselves and their communities. Read more

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Finding the Audience Etiquette Balance

Finding the Audience Etiquette Balance

Kelsey Menehan | Audiences, Operations

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy? Read more

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Five Steps to Actionable Audience Development

Five Steps to Actionable Audience Development

Matt Lehrman | Audiences, Marketing/Public Relations

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream.  Read more

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Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

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Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

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Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

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Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

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Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Christmas with Choral Arts

Christmas with Choral Arts

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Capture the joy of the season with a beloved Washington tradition! Take a break from the hustle and bustle of the holidays to join the Choral Arts Society of Washington for an evening of enchanting Christmas music.  More information: https://choralarts.org/christmas Read more

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Christmas with Choral Arts

Christmas with Choral Arts

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Capture the joy of the season with a beloved Washington tradition! Take a break from the hustle and bustle of the holidays to join the Choral Arts Society of Washington for an evening of enchanting Christmas music.   More information: https://choralarts.org/christmas Read more

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A Family Christmas

A Family Christmas

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Bring the kids for an unforgettable holiday experience as Maestro Scott Tucker and the Choral Arts Chorus lead you on a whirlwind tour of favorite sing-alongs and Christmas classics.  More information: https://choralarts.org/christmas Read more

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Claudio Monteverdi: Vespers of 1610

Claudio Monteverdi: Vespers of 1610

Washington, DC

Caryn Fraim | Audiences, Conducting, Performance, Repertoire, Singing

Join Artistic Director Scott Tucker, the Choral Arts Chorus, special guests The Thirteen, and an orchestra featuring cornets, sackbuts, theorbo, and more for an evening of musical splendor. More information: https://choralarts.org/events/claudio-monteverdi-vespers-of-1610/  Read more

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In the Land of Northern Lights

In the Land of Northern Lights

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Join Artistic Director Scott Tucker and the Choral Arts Chamber Singers for a musical tour of Finland, Norway, and Sweden. More information: https://choralarts.org/events/in-the-land-of-northern-lights/  Read more

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Vancouver Chamber Choir- LIGHT TRANSFORMING "Choral Explorations II with Michael Zaugg"

Vancouver Chamber Choir- LIGHT TRANSFORMING "Choral Explorations II with Michael Zaugg"

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Michael Zaugg is the guest conductor for this last concert of the 2017-2018 subscription season. Originally from Switzerland, he is now the conductor and music director of Alberta’s Pro Coro Canada. Michael is a long-time friend and collaborator with the Vancouver Chamber Choir, whom he has hosted many times in Edmonton, Ottawa and Montreal. His programme will have many new and intriguing choral works by Rautavaara, Rheinberger, Soderqvist, Whitacre, Archer, Saint-Saens, Elgar, Kuula, Knudson and Joby Talbot. Read more

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Vancouver Chamber Choir - RACHMANINOV VESPERS "and Lauridsen Lux aeterna"

Vancouver Chamber Choir - RACHMANINOV VESPERS "and Lauridsen Lux aeterna"

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Russian composer Sergei Rachmaninov’s music for the Orthodox “All-Night Vigil” - often known in the West as the “Vespers” - is known as his finest unaccompanied choral work, one of the landmarks of the entire choral repertoire. The Vancouver Chamber Choir combines with the Vancouver Cantata Singers to create a suitable Slavic sonority. As a companion piece, the Pacifica Singers join us for a 21st-century masterpiece and Vancouver Chamber Choir favourite – Morten Lauridsen’s “Lux Aeterna” for choirs and orchestra, an intimate work of quiet serenity centred around a universal symbol of hope, reassurance and goodness. And as a little bonus, Gabriel Faure’s exquisite “Messe basse” in Jon Washburn’s orchestral version, featuring the vibrant young singers of the Vancouver Youth Choir. Read more

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Vancouver Chamber Choir- MOODS AND MODES "Emotion in Music"

Vancouver Chamber Choir- MOODS AND MODES "Emotion in Music"

Vancouver, BC

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Choral programmes are often organized by similarities of the composers included or the texts being sung or chronologically by the eras they represent. But for this concert we’re experimenting with affective elements of music, grouping pieces together by the emotions they evoke. Of course, all music affects us emotionally, even those by composers who try expressly to not be expressive. Our Moods and Modes concert is more playful in concept, taking us on an evening’s journey through cheerfulness, piety, intensity, playfulness, sorrow and humour. Music of Bennet, Antognini, two Bachs, Dvorak, Beckwith, Berring, Alfven, Bernstein, Dowland, Josquin and Brazinskas. Read more

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Vancouver Chamber Choir- MAESTRO! The Annual Conductors’ Concert

Vancouver Chamber Choir- MAESTRO! The Annual Conductors’ Concert

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Our Conductors’ Concert is always one of the most fascinating events of the choral season. As the culmination of our 38th annual National Conductors’ Symposium, Jon Washburn and five invited conductors from around the world and pianist Stephen Smith will focus on three distinct musical genres — famous prayers, indigenous songs and story ballads. Come and enjoy the unusual repertoire and the varied interpretations of the six conductors. Music by Mozart, Bruckner, Durufle, Foss, Enkhbayar, Healey, Adams, Crossin, Bartok, Daunais, Washburn and more. Read more

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Vancouver Chamber Choir - RIVERS OF LIGHT "Choral Explorations I with Timothy Shantz""

Vancouver Chamber Choir - RIVERS OF LIGHT "Choral Explorations I with Timothy Shantz""

Steven Belanger | Adults/Seniors, Audiences, Children/Youth

Our guest conductor for this concert is Timothy Shantz from Calgary, where he is the music director of Spiritus Chamber Choir and Luminous Voices, as well as chorus master for the Calgary Philharmonic Orchestra. He will lead the Vancouver Chamber Choir and pianist Stephen Smith in a programme from favourite composers old and new in our familiar performance home at Dunbar Ryerson United Church in Kerrisdale. Music of Esenvalds, Sisask, Debussy, O’Regan, Palestrina, Brahms, Ryan, Elgar, Monteverdi and Jonathan Dove. Read more

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