Audiences

Articles

Making the Case for Choruses: Three Studies in Advocacy

Making the Case for Choruses: Three Studies in Advocacy

Michael Gallant | Audiences, Civic Engagement, Community Outreach, Diversity, Education, Government/Policy, Impact/Value, Networking, Profile, Schools

Three choral organizations show how united voices can make a difference for themselves and their communities. Read more

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Finding the Audience Etiquette Balance

Finding the Audience Etiquette Balance

Kelsey Menehan | Audiences, Operations

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy? Read more

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Five Steps to Actionable Audience Development

Five Steps to Actionable Audience Development

Matt Lehrman | Audiences, Marketing/Public Relations

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream.  Read more

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Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

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Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

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Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

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Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

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Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

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Repertoire for a Cause: The Justice Choir Songbook

Repertoire for a Cause: The Justice Choir Songbook

Mike Rowan | Civic Engagement, Community Outreach, Composing/Commissioning, Diversity, Participation, Repertoire

This article is part of a series highlighting new choral repertoire that can be used by a wide range of choirs to address different community issues. Read more

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An Interview with Vijay Gupta

An Interview with Vijay Gupta

Chorus America Staff | Audiences, Community Outreach, Diversity, Health, Impact/Value, Profile, Science

Vijay Gupta is both a violinist with the Los Angeles Philharmonic and a dedicated advocate for the power of music to change lives and reconnect us to our shared humanity. In 2011, he founded Street Symphony, a non-profit organization dedicated to engaging musicians in performance and dialogue with marginalized communities of people experiencing poverty, homelessness and incarceration.  Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

BOUNCE The Basketball Opera

BOUNCE The Basketball Opera

Lexington, KY

Michelle Tabnick PR | Adults/Seniors, Audiences, Awards, CA News, Careers, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Evaluation, Families, Finance, Fundraising, General, Governance, Government/Policy, Health, History, Impact/Value, Innovation, Legal/Licensing, Management/Leadership, Marketing/Public Relations, Networking, Operations, Participation, Performance, Professional, Profile, Recruitment, Rehearsal, Repertoire, Research/Data, Sample/Template, Schools, Science, Singing, Social Media, Strategic Planning, Symphonic, Technique/Tool, Technology, Venue, Volunteer

Ardea Arts announces the World Premiere of BOUNCE The Basketball Opera. Performances will take place at Calvary Baptist Church Recreation Center, 150 E. High Street, Lexington, KY, on Friday and Saturday, November 10 & 11 at 7:30pm, and Sunday, November 12at 2pm. General Admission, $18, Students $9. For more information, visit www.ardeaarts.com/bounce/. Read more

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Celebrate Halloween Choral-Style

Celebrate Halloween Choral-Style

Palo Alto, CA

Mary Powell | Audiences

Schola Cantorum Silicon Valley invites audiences to don their costumes for a spooky-fun concert, Ghosts, Goblins and Ghouls. Read more

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Simple Gifts Gala Concert

Simple Gifts Gala Concert

1000 Elm St., Glenview IL 60025

Sheryl1017 | Adults/Seniors, Audiences, Conducting, Fundraising, Performance, Singing, Volunteer

The musicians of GCC open our 12th Simple Gifts concert season with sacred and secular music performed by vocal and instrumental soloists, small ensembles, the Chancel Choir and the Joyful Ringers Hand Bell Choir!  Read more

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2018 Serenade! Washington, D.C. Choral Festival

2018 Serenade! Washington, D.C. Choral Festival

Washington, D.C.

classicalmovements | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Conducting, Education, Families, General, Participation, Performance, Rehearsal, Singing

2018 Serenade! Washington, DC Choral Festival celebrates Nelson Mandela’s 100th birthday in Songs from June 28-July 2, 2018 Read more

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Christmas with Choral Arts

Christmas with Choral Arts

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Capture the joy of the season with a beloved Washington tradition! Take a break from the hustle and bustle of the holidays to join the Choral Arts Society of Washington for an evening of enchanting Christmas music.   More information: https://choralarts.org/christmas Read more

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Christmas with Choral Arts

Christmas with Choral Arts

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Capture the joy of the season with a beloved Washington tradition! Take a break from the hustle and bustle of the holidays to join the Choral Arts Society of Washington for an evening of enchanting Christmas music.  More information: https://choralarts.org/christmas Read more

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Christmas with Choral Arts

Christmas with Choral Arts

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Capture the joy of the season with a beloved Washington tradition! Take a break from the hustle and bustle of the holidays to join the Choral Arts Society of Washington for an evening of enchanting Christmas music.   More information: https://choralarts.org/christmas Read more

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A Family Christmas

A Family Christmas

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Bring the kids for an unforgettable holiday experience as Maestro Scott Tucker and the Choral Arts Chorus lead you on a whirlwind tour of favorite sing-alongs and Christmas classics.  More information: https://choralarts.org/christmas Read more

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Claudio Monteverdi: Vespers of 1610

Claudio Monteverdi: Vespers of 1610

Washington, DC

Caryn Fraim | Audiences, Conducting, Performance, Repertoire, Singing

Join Artistic Director Scott Tucker, the Choral Arts Chorus, special guests The Thirteen, and an orchestra featuring cornets, sackbuts, theorbo, and more for an evening of musical splendor. More information: https://choralarts.org/events/claudio-monteverdi-vespers-of-1610/  Read more

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In the Land of Northern Lights

In the Land of Northern Lights

Washington, DC

Caryn Fraim | Audiences, Conducting, General, Performance, Repertoire, Singing, Venue

Join Artistic Director Scott Tucker and the Choral Arts Chamber Singers for a musical tour of Finland, Norway, and Sweden. More information: https://choralarts.org/events/in-the-land-of-northern-lights/  Read more

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