Audiences

Articles

Finding the Audience Etiquette Balance

Finding the Audience Etiquette Balance

Kelsey Menehan | Audiences, Operations

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy? Read more

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Five Steps to Actionable Audience Development

Five Steps to Actionable Audience Development

Matt Lehrman | Audiences, Marketing/Public Relations

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream.  Read more

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Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

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Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

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Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

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Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

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Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

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Repertoire for a Cause: The Justice Choir Songbook

Repertoire for a Cause: The Justice Choir Songbook

Mike Rowan | Civic Engagement, Community Outreach, Composing/Commissioning, Diversity, Participation, Repertoire

This article is part of a series highlighting new choral repertoire that can be used by a wide range of choirs to address different community issues. Read more

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An Interview with Vijay Gupta

An Interview with Vijay Gupta

Chorus America Staff | Audiences, Community Outreach, Diversity, Health, Impact/Value, Profile, Science

Vijay Gupta is both a violinist with the Los Angeles Philharmonic and a dedicated advocate for the power of music to change lives and reconnect us to our shared humanity. In 2011, he founded Street Symphony, a non-profit organization dedicated to engaging musicians in performance and dialogue with marginalized communities of people experiencing poverty, homelessness and incarceration.  Read more

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Meet A Member: Jean Davidson, Los Angeles Master Chorale

Meet A Member: Jean Davidson, Los Angeles Master Chorale

Mike Rowan | Audiences, Careers, Composing/Commissioning, Innovation, Management/Leadership, Marketing/Public Relations, Participation, Profile

Jean Davidson does not have the background of a typical choral administrator. The Los Angeles Master Chorale (LAMC) president and CEO took the job—her first in the choral community—after working in theater, contemporary dance, and instrumental music, where she served as the founding managing director of the Silk Road Ensemble with Yo-Yo Ma. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

A Holiday with Friends - Colors of the Season

A Holiday with Friends - Colors of the Season

Kensington Parkway, Chevy Chase, MD 20815

Dana M. Anderson | Audiences, Families

Led by Artistic Director / Founder, Stanley J. Thurston, the chorale will perform holiday songs from the Western and African-American choral tradition. For a full listing of our December events and to purchase tickets, go to: heritagesignaturechorale.org Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

1601 Mary Drive, Pleasant Hill, CA

DiabloChoralArtists | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

55 Eckley Lane, Walnut Creek, CA

DiabloChoralArtists | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Christmas Concert - Diablo Choral Artists

Christmas Concert - Diablo Choral Artists

1601 Mary Drive, Pleasant Hill, CA

DiabloChoralArtists | Adults/Seniors, Audiences, Performance, Singing

Christmas concert Read more

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Nutcracker Production Premiered by LA Youth Ballet Stars Joffrey Ballet Principal Dancers and St. Mel School Children’s Choir

Nutcracker Production Premiered by LA Youth Ballet Stars Joffrey Ballet Principal Dancers and St. Mel School Children’s Choir

216 North Brand Blvd., Glendale, CA 91203

sgordon823 | Audiences, Children/Youth, Performance

Los Angeles Youth Ballet presents the world premiere of a new production of The Nutcracker by award-winning choreographer Andrea Paris-Gutierrez starring Joffrey Ballet principal dancers Jeraldine Mendoza (Sugar Plum Fairy) and Dylan Gutierrez (Sugar Plum Fairy's Cavalier) in three performances, Friday, December 22, 7 pm, and Saturday, December 23, 2 pm and 7 pm, at Glendale’s Alex Theatre.  Adding to the rich compendium of this beloved holiday tradition, Paris-Gutierrez’s new youth-inspired version of the two-act ballet, featuring Tchaikovsky’s quintessential score, includes traditional influences as well as Paris-Gutierrez’s distinctive point of view as the Artistic Director of the lauded LA Youth Ballet and an experienced mentor of young dancers.  Darrion Sellman, a 13-year-old rising dance star who moved from Virginia to Los Angeles specifically to train with Paris-Gutierrez and LA Youth Ballet, is cast as the Nutcracker.  Annie Bernstein and Jana Teruel alternate in the role of Clara; Malcolm McLaurin Takumi and Marcel Ramirez alternate in the role of as Fritz, Clara’s brother.  Children and parents at the party, soldiers, Mouse King, mice, snowflakes, flowers and dolls are performed by the accomplished dancers of LA Youth Ballet.  St. Mel School Children’s Choir, led by Director Susie Penney, provides live vocals for the performances.   Mendoza and Gutierrez – who bring to their roles exceptional artistry and emotional depth – appear courtesy of Chicago’s Joffrey Ballet.  Mendoza is hailed for dancing that is “always masterfully-rendered” (California Review), and Gutierrez is lauded for his “powerful solos,” (Chicago Tribune).  LA Youth Ballet, the premier ensemble of the Los Angeles Ballet Academy, is an advanced pre-professional student ensemble for accomplished classical dancers ages 13-19.  Many of its alumni have garnered numerous awards and have gone on to professional careers with some of the world’s leading ballet companies and musical theatre productions around the country.      Tickets start at $25 and are available through the Alex Theatre Box Office 818.243.2539 or visit www.alextheatre.org.  The Alex Theatre is located at 216 North Brand Boulevard, Glendale CA 91203  Read more

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Capture the Holiday Spirit with Schola Cantorum Silicon Valley

Capture the Holiday Spirit with Schola Cantorum Silicon Valley

Mountain View, CA

Mary Powell | Audiences

Schola Cantorum Silicon Valley presents “Warmest Christmas Traditions” on Sunday, December 17 at 3:00 pm, at the Mountain View Center for the Performing Arts, 500 Castro Street, Mountain View.  Read more

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The Morning Star!

The Morning Star!

St. Petersburg, FL

The Master Chor... | Adults/Seniors, Audiences, Performance, Singing

Celebrating the Morning Star as a symbol of hope, a sign of courage and spiritual renewal.  The Master Chorale Ensemble Singers will perform the music of J. S. Bach, Felix Mendelssohn, arvo Pärt, Ola Gjeilo, and Roberto Sierra with music based on the well known theme, How brightly shines the morning star... The Master Chorale Outreach Choir will join in with a “mini Messiah” sing-along to top both these spiritually inspired concerts conducted by Doreen Rao as a preview of the larger Messiah performances later on December 21, 22 & 23 with The Florida Orchestra.  Like the Morning Star traditions worldwide, the celebratory concerts represent many musical stars in multiple traditions and cultures, from Bach to the Baltics. Performances: Friday, December 1 at 8:00 pm First Presbyterian Church on Beach Drive, St. Petersburg Complementary Valet   Sponsored by the First Presbyterian Church, St. Pete Sunday, December 3 at 3:00 pm St. Andrews Episcopal Church, Tampa Tickets:  Adults $20 (available at the door and online in advance) Students $15 at the door with valid student ID Read more

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Ancora presents "Sacred Night"

Ancora presents "Sacred Night"

Seattle and Redmond, WA

Ancora | Audiences, General, Performance, Singing

Seattle women’s choir Ancora, directed by Interim Artistic Director Freddie Coleman, accompanied by Justin Hansen, and joined by guest artists Resonance Handbell Quartet, unveils “Sacred Night.” This seasonal winter program features a Gregorian-inspired “Magnificat” and “Nunc Dimittis” by Frank La Rocca, the Bach-inspired “Mass No. 6” by Romanian-born Hungarian György Orbán, and the mystical “Northern Lights” written for treble voices, handbells, and tuned glasses by Latvian Ēriks Ešenvalds. Read more

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A Choral Christmas Carol

A Choral Christmas Carol

Sammamish, WA

Master Chorus E... | Adults/Seniors, Audiences, Children/Youth, Families, General, Performance, Professional, Singing

Our poignant adaptation of Charles Dickens’ beloved classic A Christmas Carol, for chorus and readers theater, is back by popular demand! Encounter the true spirit of Christmas in this timeless tale of redemption and joy; with David Ketter as the Narrator, and John Deveney as Scrooge. Read more

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iSing of a Maiden

iSing of a Maiden

2200 San Joaquin Hills Road, Newport Beach

Heather Spickard | Audiences

It’s digital, it’s mystical, it’s anything but typical! You can turn your phone on for our holiday concerts, when we’ll add the magic of technology to the beauty of the human voice for a unique program we promise you won’t soon forget. Read more

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