Audiences

Articles

Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

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Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

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Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

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Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

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Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

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An Interview with Vijay Gupta

An Interview with Vijay Gupta

Chorus America Staff | Audiences, Community Outreach, Diversity, Health, Impact/Value, Profile, Science

Vijay Gupta is both a violinist with the Los Angeles Philharmonic and a dedicated advocate for the power of music to change lives and reconnect us to our shared humanity. In 2011, he founded Street Symphony, a non-profit organization dedicated to engaging musicians in performance and dialogue with marginalized communities of people experiencing poverty, homelessness and incarceration.  Read more

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Meet A Member: Jean Davidson, Los Angeles Master Chorale

Meet A Member: Jean Davidson, Los Angeles Master Chorale

Mike Rowan | Audiences, Careers, Composing/Commissioning, Innovation, Management/Leadership, Marketing/Public Relations, Participation, Profile

Jean Davidson does not have the background of a typical choral administrator. The Los Angeles Master Chorale (LAMC) president and CEO took the job—her first in the choral community—after working in theater, contemporary dance, and instrumental music, where she served as the founding managing director of the Silk Road Ensemble with Yo-Yo Ma. Read more

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Choral Podcasts

Choral Podcasts

Mike Rowan | Audiences, Innovation, Marketing/Public Relations, Technique/Tool, Technology

Podcasts: They seem to be sprouting up everywhere these days. Similar to social media and the smartphone, the rise of podcasts—audio programs released as a series of episodes that you can subscribe to and download onto your device—has brought significant changes to the way we consume our media today. In 2013, Apple’s podcasts hit the one billion subscriber mark. Read more

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Understanding Audiences

Understanding Audiences

Takeaways from the Intrinsic Impact Audience Project

Kelsey Menehan | Audiences, CA News, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data

This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences.  Read more

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An Interview with Donna Walker-Kuhne

An Interview with Donna Walker-Kuhne

Mike Rowan | Audiences, Community Outreach, Diversity, Marketing/Public Relations, Profile

An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.”  Read more

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Resources

Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Events

iSing of a Maiden

iSing of a Maiden

18631 Chapel Lane, Huntington Beach

Heather Spickard | Audiences

It’s digital, it’s mystical, it’s anything but typical! You can turn your phone on for our holiday concerts, when we’ll add the magic of technology to the beauty of the human voice for a unique program we promise you won’t soon forget.  Read more

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Seattle Pro Musica Presents: Sacred Ground

Seattle Pro Musica Presents: Sacred Ground

804 9th Ave Seattle, WA 98104

Caroline Little | Adults/Seniors, Audiences, Composing/Commissioning, Conducting, Education, Families, Performance, Repertoire, Venue, Volunteer

Sacred Ground focuses on sacred choral music that speaks to our spiritual relationship with the natural world. Included are the recently-premiered Canticle of the Sun by Estonian composer Tõnu Kõrvits, An Apostrophe to the Heavenly Host for multiple choirs by Healey Willan, and Amazing grace by Hyo-Won Woo  which incorporates bird song and other sounds of nature to unite the spiritual and natural worlds. Read more

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WINTER CONCERT

WINTER CONCERT

Larchmont, New York

H.Joyce Duffy | Audiences

Benjamin Britten's "Ceremonly of Carols";  Randall Thompson's " The Lord is My Shepherd" and "Alleluia".   Also performing is The Westchester Children's Chorus, singing "Tomorrow Will Be My Dancing Day" by John Rutter. Read more

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Resound Ensemble Fall Concert: Quicksand Years

Resound Ensemble Fall Concert: Quicksand Years

San Francisco, CA

Anne Marie Borch | Adults/Seniors, Audiences, Community Outreach, Performance, Repertoire, Venue

The theme of this concert, "Quicksand Years," is named after a piece of the same title in our program. The text is taken from Walt Whitman's collection of poems from 1855, Leaves of Grass.  Read more

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Harmonium Choral Society Presents "Fear Not"

Harmonium Choral Society Presents "Fear Not"

50 S Park Pl, Morristown, NJ 07960

Harmonium Chora... | Adults/Seniors, Audiences, General, Impact/Value, Performance, Professional, Singing

This year’s December concert, "Fear Not," is a collage concert with strings, ranging from Monteverdi to Schoenberg.  It will include works by Abbie Betinis and John Rutter, premieres of works by Dale Trumbore and Michael Bussewitz-Quarm, and multicultural carols. Read more

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A Full and Glorious Messiah

A Full and Glorious Messiah

30 Fenner Street, Providence, RI 02903

Mary at RICCO | Audiences

The Rhode Island Civic Chorale and Orchestra will perform Messiah by G.F. Handel on Saturday, November 25 at the Cathedral of Saints Peter and Paul, 30 Fenner St., Providence, RI and on Sunday, November 26 at St. Ann Arts and Cultural Center, 84 Cumberland St., Woonsocket, RI.   Read more

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Works & Process at the Guggenheim presents The Metropolitan Opera: The Exterminating Angel

Works & Process at the Guggenheim presents The Metropolitan Opera: The Exterminating Angel

1071 Fifth Avenue, New York, 10128

Michelle Tabnick PR | Adults/Seniors, Audiences

Works & Process at the Guggenheim presents The Metropolitan Opera: The Exterminating Angel on Monday, October 16, 2017 at 7:30pm. Read more

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Praise from the Royal Courts

Praise from the Royal Courts

1117 East Main Street. Westborough, MA

Robert Eaton | Audiences

Two enjoyable selections from Handel's creative and prolific tenure in England and one from Charpentier with orchesta and soloists Jessica Cooper, Catherine Hedberg, Charles Blandy, and Thomas Jones will provide an exciting program. Read more

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Philomusica Concert Choir's December Concerts "Gloria!"

Philomusica Concert Choir's December Concerts "Gloria!"

1740 Route 130 North, North Brunswick, NJ

Faith Knabe | Adults/Seniors, Audiences, Children/Youth, Families, Performance, Singing

The program will include Francis Poulenc's gorgeous "Gloria", and a variety of other seasonal music, from the Renaissnace to the modenr era.  Guest soprano soloist Mary Thorne will join the choir for the Poulenc. Read more

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