Audiences

Articles

Finding the Audience Etiquette Balance

Finding the Audience Etiquette Balance

Kelsey Menehan | Audiences, Operations

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy? Read more

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Five Steps to Actionable Audience Development

Five Steps to Actionable Audience Development

Matt Lehrman | Audiences, Marketing/Public Relations

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream.  Read more

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Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

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Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

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Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

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Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

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Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

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Repertoire for a Cause: The Justice Choir Songbook

Repertoire for a Cause: The Justice Choir Songbook

Mike Rowan | Civic Engagement, Community Outreach, Composing/Commissioning, Diversity, Participation, Repertoire

This article is part of a series highlighting new choral repertoire that can be used by a wide range of choirs to address different community issues. Read more

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An Interview with Vijay Gupta

An Interview with Vijay Gupta

Chorus America Staff | Audiences, Community Outreach, Diversity, Health, Impact/Value, Profile, Science

Vijay Gupta is both a violinist with the Los Angeles Philharmonic and a dedicated advocate for the power of music to change lives and reconnect us to our shared humanity. In 2011, he founded Street Symphony, a non-profit organization dedicated to engaging musicians in performance and dialogue with marginalized communities of people experiencing poverty, homelessness and incarceration.  Read more

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Meet A Member: Jean Davidson, Los Angeles Master Chorale

Meet A Member: Jean Davidson, Los Angeles Master Chorale

Mike Rowan | Audiences, Careers, Composing/Commissioning, Innovation, Management/Leadership, Marketing/Public Relations, Participation, Profile

Jean Davidson does not have the background of a typical choral administrator. The Los Angeles Master Chorale (LAMC) president and CEO took the job—her first in the choral community—after working in theater, contemporary dance, and instrumental music, where she served as the founding managing director of the Silk Road Ensemble with Yo-Yo Ma. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

In Nature and Song

In Nature and Song

1800 Lakeside Avenue, Richmond, VA 23228

RCSVPD | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Families, Performance, Recruitment, Singing, Volunteer

Join the Richmond Choral Society, under the direction  of Markus Compton, in a unique concert of music inspired by nature. Read more

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Beethoven's Missa solemnis

Beethoven's Missa solemnis

30 Gainsborough Street, Boston, MA

cantatasingers | Audiences, General, Performance, Singing

Cantata Singers returns to Beethoven’s epic Missa solemnis.  Read more

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Columbia Pro Cantare: Sing into Spring

Columbia Pro Cantare: Sing into Spring

3604 Chatham Road, Ellicott City, MD 21042

CPC | Audiences

The Columbia Pro Cantare chorus will welcome the season of new beginnings with a concert, "Sing into Spring," Sunday, March 18, 2018, 4 pm. Read more

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EXIGENCE: A Vision Unfolding

EXIGENCE: A Vision Unfolding

Detroit, MI: Hartford Memorial Baptist Church

Eugene Rogers | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Conducting, Diversity, Impact/Value, Innovation

EXIGENCE, the new Sphinx Organization vocal ensemble, is dedicated to the belief that there is a great need, an exigence, for diversity in the arts and the world of choral music. Lead by founding conductor Eugene Rogers, EXIGENCE is comprised of vocal artists within the Black and Latino communities, including solo performers, voice-teachers, conductors and composers who recognize the power of community and expression through choral music. A Vision Unfolding is the inaugural performance by this groundbreaking group and will feature a range of music from traditional classical concert repertoire to newly commissioned works by Black and Latino composers. Using three perspectives of the concert theme, A Vision Unfolding of mercy, equanimity and hope, the program includes works by Verdi, Beethoven, Villa-Lobos, Woo, Guillaume, Castañeda, Hearne, Hill and two premieres – A Vision Unfolding by Derrick Spiva, Jr. and Caged Bird by Joel Thompson. A Vision Unfolding at the Hartford Baptist Memorial Church in Detroit on February 2nd, 2018, is a part of SphinxConnect – Sphinx's national convention, the epicenter for artists and leaders in diversity. Tickets for A Vision Unfolding will be available online or at the door. This inaugural performance by EXIGENCE will be followed by a performance on Feb. 4th at the Finals Concert of the national Sphinx Competition for young Black and Latino string players (tickets sold separately). Please join us for what is sure to be an unforgettable evening of music with EXIGENCE: A Vision Unfolding. “We believe that vocal concert music continues to need more voices at the table from disparate backgrounds and perspectives” –Dr. Eugene Rogers, EXIGENCE founding director Read more

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Kazakhstan Astana Ballet Gala

Kazakhstan Astana Ballet Gala

1941 Broadway, New York, NY 10023

andrea@DCINY.org | Audiences, Diversity, Education, Families, General, Governance, Government/Policy, Performance

"Modern Kazakhstan Culture in the Global World," a project of the Republic of Kazakhstan Ministry of Culture and Sport. Read more

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Princeton Pro Musica Presents Monteverdi’s Vespers

Princeton Pro Musica Presents Monteverdi’s Vespers

Princeton, NJ 08540

Princeton Pro Musica | Adults/Seniors, Audiences, Children/Youth, Families, Performance

The Princeton Pro Musica chorus and orchestra will present Monteverdi's Vespers at the Princeto University Chapel on March 3. For more information or to order tickets online, visit www.princetonpromusica.org.  Read more

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Noël: Music for the Season

Noël: Music for the Season

1471 Highland Avenue, Needham, MA 02492

cantatasingers | Audiences, Families, Performance, Singing

Celebrate the holiday season with Cantata Singers! Join us for a concert of radiant seasonal music for chamber chorus and ensemble. The beloved voices of Schütz, Harbison, Holst and Vaughan Williams surround this program’s heart—unusual, and unusually gorgeous, music by Bax and Chadwick. There will be two performances of this special program, the first at First Church, Cambridge, and the second, a Cantata Singers’ debut, at Powers Hall, Needham. Read more

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Noël: Music for the Season

Noël: Music for the Season

11 Garden Street, Cambridge, MA 02138

cantatasingers | Audiences, Performance, Singing

Celebrate the holiday season with Cantata Singers! Join us for a concert of radiant seasonal music for chamber chorus and ensemble. The beloved voices of Schütz, Harbison, Holst and Vaughan Williams surround this program’s heart—unusual, and unusually gorgeous, music by Bax and Chadwick. There will be two performances of this special program, the first at First Church, Cambridge, and the second, a Cantata Singers’ debut, at Powers Hall, Needham. Read more

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A Holiday with Friends - Colors of the Season

A Holiday with Friends - Colors of the Season

Kensington Parkway, Chevy Chase, MD 20815

Dana M. Anderson | Audiences, Families

Led by Artistic Director / Founder, Stanley J. Thurston, the chorale will perform holiday songs from the Western and African-American choral tradition. For a full listing of our December events and to purchase tickets, go to: heritagesignaturechorale.org Read more

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