Audiences

Articles

Choral Podcasts

Choral Podcasts

Mike Rowan | Audiences, Innovation, Marketing/Public Relations, Technique/Tool, Technology

Podcasts: They seem to be sprouting up everywhere these days. Similar to social media and the smartphone, the rise of podcasts—audio programs released as a series of episodes that you can subscribe to and download onto your device—has brought significant changes to the way we consume our media today. In 2013, Apple’s podcasts hit the one billion subscriber mark. Read more

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Understanding Audiences

Understanding Audiences

Takeaways from the Intrinsic Impact Audience Project

Kelsey Menehan | Audiences, CA News, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data

This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences.  Read more

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An Interview with Donna Walker-Kuhne

An Interview with Donna Walker-Kuhne

Mike Rowan | Audiences, Community Outreach, Diversity, Marketing/Public Relations, Profile

An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.”  Read more

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Working with Multicultural Choirs: Reflections after 25 Years

Working with Multicultural Choirs: Reflections after 25 Years

Kelsey Menehan | Audiences, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Operations, Participation, Profile, Repertoire

As a graduate conducting student at Temple University in the 1980s, Diana V. Saez recalls being frustrated that there was no mention of Latin American composers—except for the famous composers Villalobos from Brazil and Ginastera from Argentina. When she moved to Washington DC, in 1990, she found a bustling choral music scene, with a wide variety of choruses. But Latin American music was not part of the standard repertoire. Read more

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My First German Requiem

My First German Requiem

Matthew Sigman | Audiences, Impact/Value, Performance, Symphonic

After performing the Brahms Requiem as the centerpiece of Chorus America’s Robert Shaw Centenary Symposium in mid-April, the Atlanta Symphony Orchestra and Chorus brought the work to New York for a special performance at Carnegie Hall. Music journalist Matthew Sigman attended the New York performance—which also included Jonathan Leshnoff’s newly-commissioned work Zohar—and reflects on his experience hearing the masterpiece for the first time. Read more

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Beyond Outreach: Four Community Engagement Stories

Beyond Outreach: Four Community Engagement Stories

Chorus America Staff | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Education, Impact/Value, Participation

Choral music has a unique power to touch hearts and souls – but how can choruses leverage that power to impact their communities? These four stories provide some answers.  Read more

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Community Engagement: More Examples From Around North America

Community Engagement: More Examples From Around North America

Mike Rowan | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Health, Impact/Value

In preparation for publishing a series of community engagement case studies, we asked our members to share their own experiences with community engagement. The responses we received represent choruses of many types and sizes, from all over North America. They show the many different ways choruses are leveraging the power of choral music to impact their communities. Read more

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Audiences Everywhere!

Audiences Everywhere!

Kelsey Menehan | Audiences, Community Outreach, Marketing/Public Relations

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.  Read more

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Funding in the Future

Funding in the Future

Crowdfunding is the way of the future, so start making it part of your development efforts now.

Danny Ozment | Audiences, Fundraising, Innovation, Marketing/Public Relations, Technique/Tool, Technology

I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation. Read more

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Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Mike Rowan | Audiences, Careers, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Profile

Lorenzo Martinez wasn’t expecting to become the executive director of the Houston Chamber Choir, but his new job is, in a sense, a homecoming. “I feel extremely fortunate to have landed here and work with incredible people,” says Martinez.  Read more

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Resources

Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Events

A "Romantic" Evening

A "Romantic" Evening

190 S. Fairmont Blvd., Anaheim Hills, CA

Meistersingers | Audiences

Not only are most of the songs of the Romantic period focused on the concept of love but are filled with truly amazing poetry and are marked by an appreciation for all things emotional. Love, nature, the past, relationships, and even loneliness, death, and fear were all experiences to be explored, understood and discussed.   Come join us! Read more

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World Premiere of "Moses, an Oratorio"

World Premiere of "Moses, an Oratorio"

3663 Wilshire Blvd., Los Angeles, CA 90010

San Fernando Va... | Adults/Seniors, Audiences, Composing/Commissioning, History, Performance, Singing, Symphonic, Venue

The San Fernando Valley Master Chorale and Artistic Director Charlie Kim, with orchestra, soloists, narration and staging, will perform the world premiere of Sergio Barer's 'Moses, an Oratorio' in the historic and beautifully restored 1920's landmark Wilshire Boulevard Temple. General Admission: $18, tickets at www.mosesanoratorio.brownpapertickets.com and go to www.igg.me/at/moseso to view donation rewards including tickets and additional perks Read more

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BACH'S ST. JOHN PASSION

BACH'S ST. JOHN PASSION

Dayton, OH

Bach Society of... | Adults/Seniors, Audiences, Children/Youth, Performance

A tribute to the expressive immediacy of the St. John Passion and the humility and agony of Christ's final days. Read more

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Broadway at 92Y Chorus

Broadway at 92Y Chorus

92nd Street Y

Broadway at 92n... | Audiences

Come listen to the Broadway at 92Y Chorus Concert on Sunday, February 19th at 4 pm at the 92nd St Y (Lexington Ave at 92nd St, NYC). Free. Hear songs from “Waitress”, “West Side  Story”, “The Music Man”, “Gypsy”, “New York, New York (film)”, and “Forty-Second Street”. The Broadway at 92Y Chorus is over 20 years old and remains the only community chorus in New York City devoted to the classic repertory from the American musical theater, stage and screen. Free admission.   Read more

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A Joyful Noise, the Princeton Pro Musica in Concert

A Joyful Noise, the Princeton Pro Musica in Concert

Princeton, NJ

Princeton Pro Musica | Audiences, Families, General, Performance

A Joyful Noise, the Princeton Pro Musica in Concert Bernstein’s Chichester Psalms Britten Festival Te Deum O’Regan Triptych Guest Artists: The College of New Jersey Percussion Ensemble Saturday, March 18, 2017, 8:00 p.m. University Chapel, Princeton University Read more

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Columbia Pro Cantare: Eastern European Masters

Columbia Pro Cantare: Eastern European Masters

Ellicott City, MD

Columbia Pro Ca... | Audiences, Performance

Eastern European composers hold a special place in the heart of CPC Artistic Director, Frances Motyca Dawson. That is why, in Columbia Pro Cantare's 40th anniversary season, the chorus is dedicating a performance to some of the works of the region's known (and little known) composers. Read more

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THE POET SINGS

THE POET SINGS

25 Marlboro Road (Route 85), Southborough, MA 01772

Robert Eaton | Audiences

A concert of poetry set to music, 12 different poets in a variety of musical settings. A preconcert presentation will be given by critically acclaimed poet and classical music critic Lloyd Shwartz. Read more

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Evensong at Riverside Dickens Festival

Evensong at Riverside Dickens Festival

Riverside, California

William Brakemeyer | Adults/Seniors, Audiences, Performance, Repertoire, Venue

Raincross Master Chorale presents Evensong for the 17th consecutive year at Riverside Dickens Festival. Read more

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