Audiences

Articles

Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

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Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

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Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

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Nontraditional Holiday Choral Programs

Nontraditional Holiday Choral Programs

Mike Rowan | Audiences, Diversity, Innovation, Repertoire

The December holidays are synonymous with choral music, and thousands of people in North America celebrate with singing in or attending concerts that feature timeless carols and familiar favorites. But some choruses are breaking away from the tried-and-true holiday concert formula. We spoke with several choral leaders whose ensembles are highlighting lesser-known traditions, or using holiday themes to explore more universal concepts or address timely social issues. Read more

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Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Meet A Member: Anne Longmore, Toronto Mendelssohn Choir

Mike Rowan | Audiences, Careers, Education, Marketing/Public Relations, Profile

Toronto Mendelssohn Choir director of marketing and community outreach Anne Longmore has an unusual dual career—college professor and arts administrator, thanks to a big move. Read more

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Repertoire for a Cause: The Justice Choir Songbook

Repertoire for a Cause: The Justice Choir Songbook

Mike Rowan | Civic Engagement, Community Outreach, Composing/Commissioning, Diversity, Participation, Repertoire

This article is part of a series highlighting new choral repertoire that can be used by a wide range of choirs to address different community issues. Read more

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An Interview with Vijay Gupta

An Interview with Vijay Gupta

Chorus America Staff | Audiences, Community Outreach, Diversity, Health, Impact/Value, Profile, Science

Vijay Gupta is both a violinist with the Los Angeles Philharmonic and a dedicated advocate for the power of music to change lives and reconnect us to our shared humanity. In 2011, he founded Street Symphony, a non-profit organization dedicated to engaging musicians in performance and dialogue with marginalized communities of people experiencing poverty, homelessness and incarceration.  Read more

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Meet A Member: Jean Davidson, Los Angeles Master Chorale

Meet A Member: Jean Davidson, Los Angeles Master Chorale

Mike Rowan | Audiences, Careers, Composing/Commissioning, Innovation, Management/Leadership, Marketing/Public Relations, Participation, Profile

Jean Davidson does not have the background of a typical choral administrator. The Los Angeles Master Chorale (LAMC) president and CEO took the job—her first in the choral community—after working in theater, contemporary dance, and instrumental music, where she served as the founding managing director of the Silk Road Ensemble with Yo-Yo Ma. Read more

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The Emerging Art of Choral Theater

The Emerging Art of Choral Theater

Judith Malafronte | Impact/Value, Innovation, Performance, Repertoire, Technology, Venue

Is this growing trend a gimmick? Or a glimpse of the future? Read more

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Choral Podcasts

Choral Podcasts

Mike Rowan | Audiences, Innovation, Marketing/Public Relations, Technique/Tool, Technology

Podcasts: They seem to be sprouting up everywhere these days. Similar to social media and the smartphone, the rise of podcasts—audio programs released as a series of episodes that you can subscribe to and download onto your device—has brought significant changes to the way we consume our media today. In 2013, Apple’s podcasts hit the one billion subscriber mark. Read more

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Resources

Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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How to Engage Your Audiences (Yes, Plural!)

How to Engage Your Audiences (Yes, Plural!)

admin_ca | Audiences

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter Read more

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Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Events

Romantic Connections:  A Choral Concert for the Wild at Heart

Romantic Connections: A Choral Concert for the Wild at Heart

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Children/Youth, Families, Performance

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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 Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith"

Carolina Master Chorale presents "How Great Thou Art: Great Songs of Faith"

First United Methodist Church, 1001 Fifth Avenue, Conway, SC 29526

Laura Grainger | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Participation, Performance, Professional, Singing

Carolina Master Chorale presents "How Great Thou Art:  Great Songs of Faith" as you’ve never heard them before in brilliant concert arrangements for choir, soloists, brass and percussion. Read more

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A Mere Matter of Life and Death

A Mere Matter of Life and Death

1317 G Street NW, Washington DC, 20005

Thomas Circle S... | Adults/Seniors, Audiences, General, Performance, Singing

The Thomas Circle Singers is a chamber choral ensemble with a dual mission: to perform diverse choral works for the enjoyment of audiences in the Washington DC area and to raise awareness and funds for organizations that address the pressing needs of the city’s underserved citizens. Since 1976, TCS has filled this unique niche, enriching the quality of life for Washington-area residents by offering superb performances of choral classics and new works by living composers, while contributing to the life of the community by donating concert proceeds to DC-based social service organizations. The Seven Heavens (James Whitbourne) WASHINGTON, DC PREMIERE Requiem (Rutter) Read more

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Rainbow Connection: Pride (Boston Choral Ensemble)

Rainbow Connection: Pride (Boston Choral Ensemble)

Cambridge, MA

BCE President | Adults/Seniors, Audiences, Performance, Singing

Join Boston Choral Ensemble for a concert celebrating Pride Week with music and texts by LGBTQIA+ writers and composers, including Francis Poulenc and Benjamin Britten. https://www.bostonchoral.org/performances/pride/ Read more

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Sebastian & Sons

Sebastian & Sons

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Families, Performance

Sebastian & Sons explores the musical legacy of the J.S. Bach family. Their music. Their relationships. The sights and sounds of their lives. It's a multi-artful concert with the Bach Society chorus, actors from The Human Race Theatre Company, and musicians from the Dayton Philharmonic.   Read more

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Sebastian & Sons

Sebastian & Sons

3939 Stonebridge Rd, Dayton OH 45419

Bach Society of... | Adults/Seniors, Audiences, Families, Performance

Sebastian & Sons explores the musical legacy of the J.S. Bach family. Their music. Their relationships. The sights and sounds of their lives. It's a multi-artful concert with the Bach Society chorus, actors from The Human Race Theatre Company, and musicians from the Dayton Philharmonic.   Read more

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NYC Master Chorale Presents Glorious Seasons

NYC Master Chorale Presents Glorious Seasons

New York, NY

DBuonaiuto | Adults/Seniors, Audiences, General, Performance

Vivaldi: Four Seasons and Gloria, with Manhattan School of Music and Dakshina Dance Read more

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NYC Master Chorale Presents Let There Be Light

NYC Master Chorale Presents Let There Be Light

New York NY

DBuonaiuto | Adults/Seniors, Audiences, General, Performance

Brahms, Howells, Copland Read more

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In Nature and Song

In Nature and Song

1800 Lakeside Avenue, Richmond, VA 23228

RCSVPD | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Families, Performance, Recruitment, Singing, Volunteer

Join the Richmond Choral Society, under the direction of Markus Compton, in a unique concert of music inspired by nature. Read more

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