Audiences

Articles

Choral Podcasts

Choral Podcasts

Mike Rowan | Audiences, Innovation, Marketing/Public Relations, Technique/Tool, Technology

Podcasts: They seem to be sprouting up everywhere these days. Similar to social media and the smartphone, the rise of podcasts—audio programs released as a series of episodes that you can subscribe to and download onto your device—has brought significant changes to the way we consume our media today. In 2013, Apple’s podcasts hit the one billion subscriber mark. Read more

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Understanding Audiences

Understanding Audiences

Takeaways from the Intrinsic Impact Audience Project

Kelsey Menehan | Audiences, CA News, Community Outreach, Impact/Value, Marketing/Public Relations, Research/Data

This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences.  Read more

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An Interview with Donna Walker-Kuhne

An Interview with Donna Walker-Kuhne

Mike Rowan | Audiences, Community Outreach, Diversity, Marketing/Public Relations, Profile

An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.”  Read more

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Working with Multicultural Choirs: Reflections after 25 Years

Working with Multicultural Choirs: Reflections after 25 Years

Kelsey Menehan | Audiences, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Operations, Participation, Profile, Repertoire

As a graduate conducting student at Temple University in the 1980s, Diana V. Saez recalls being frustrated that there was no mention of Latin American composers—except for the famous composers Villalobos from Brazil and Ginastera from Argentina. When she moved to Washington DC, in 1990, she found a bustling choral music scene, with a wide variety of choruses. But Latin American music was not part of the standard repertoire. Read more

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My First German Requiem

My First German Requiem

Matthew Sigman | Audiences, Impact/Value, Performance, Symphonic

After performing the Brahms Requiem as the centerpiece of Chorus America’s Robert Shaw Centenary Symposium in mid-April, the Atlanta Symphony Orchestra and Chorus brought the work to New York for a special performance at Carnegie Hall. Music journalist Matthew Sigman attended the New York performance—which also included Jonathan Leshnoff’s newly-commissioned work Zohar—and reflects on his experience hearing the masterpiece for the first time. Read more

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Beyond Outreach: Four Community Engagement Stories

Beyond Outreach: Four Community Engagement Stories

Chorus America Staff | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Education, Impact/Value, Participation

Choral music has a unique power to touch hearts and souls – but how can choruses leverage that power to impact their communities? These four stories provide some answers.  Read more

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Community Engagement: More Examples From Around North America

Community Engagement: More Examples From Around North America

Mike Rowan | Adults/Seniors, Audiences, Civic Engagement, Community Outreach, Diversity, Health, Impact/Value

In preparation for publishing a series of community engagement case studies, we asked our members to share their own experiences with community engagement. The responses we received represent choruses of many types and sizes, from all over North America. They show the many different ways choruses are leveraging the power of choral music to impact their communities. Read more

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Audiences Everywhere!

Audiences Everywhere!

Kelsey Menehan | Audiences, Community Outreach, Marketing/Public Relations

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.  Read more

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Funding in the Future

Funding in the Future

Crowdfunding is the way of the future, so start making it part of your development efforts now.

Danny Ozment | Audiences, Fundraising, Innovation, Marketing/Public Relations, Technique/Tool, Technology

I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation. Read more

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Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Meet a Member: Lorenzo Martinez, Houston Chamber Choir

Mike Rowan | Audiences, Careers, Community Outreach, Diversity, Management/Leadership, Marketing/Public Relations, Profile

Lorenzo Martinez wasn’t expecting to become the executive director of the Houston Chamber Choir, but his new job is, in a sense, a homecoming. “I feel extremely fortunate to have landed here and work with incredible people,” says Martinez.  Read more

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Resources

Intrinsic Impact Audience Project - Full Report

Intrinsic Impact Audience Project - Full Report

admin_ca | Audiences, Research/Data

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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Intrinsic Impact Audience Project - Executive Summary

Intrinsic Impact Audience Project - Executive Summary

admin_ca | Audiences, Research/Data

  The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities. Read more

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The Choral Works of Hamish MacCunn (1868–1916)

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Events

What Cheer!

What Cheer!

634 West Peachtree St NW, Atlanta, GA 30308

Coro Vocati | Audiences

Join us for our holiday concert What Cheer! hosted by the concert series at All Saints Episcopal Church, Atlanta.  Read more

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Christmas at The Paramount - The Oratorio Society of Virginia

Christmas at The Paramount - The Oratorio Society of Virginia

Oratorio Societ... | Adults/Seniors, Audiences, Children/Youth, Conducting, Education, Families, Performance, Singing

The Oratorio Society of Virginia celebrates 50 years with Handel's Christmas Messiah in two festive concerts. Read more

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23rd Annual Toy-ful Celebration Concert at the Glenview Community Church

23rd Annual Toy-ful Celebration Concert at the Glenview Community Church

1000 Elm St., Glenview IL 60025

Sheryl1017 | Adults/Seniors, Audiences, Civic Engagement, Conducting, Families, General, Participation, Performance, Singing, Volunteer

Come join us for the 23rd annual “A Toy-Ful Celebration Holiday Concert!”  to benefit the  U. S. Marine Corps Reserve Toys for Tots Read more

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Holiday Baroque

Holiday Baroque

125 East Avenue, Norwalk, CT

jromano | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Diversity, Education, Families, General, History, Impact/Value, Performance, Professional, Repertoire, Singing, Symphonic

Ring in the holidays with the Fairfield County Chorale. The joyful and festive program features Handel's Dixit Dominus and Vivaldi's Gloria, as well as Baroque favorites by Handel and Bach. Then, in what has fast become a popular FCC tradition, the audience is invited to sing along with the Chorale to a selection of carols and other holiday favorites. Read more

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Cantata Singers presents A Seasonal Celebration

Cantata Singers presents A Seasonal Celebration

Cambridge, MA

cantatasingers | Audiences, General, Performance, Singing

Ring in the holidays with Cantata Singers!  Read more

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Cantata Singers presents A Seasonal Celebration

Cantata Singers presents A Seasonal Celebration

Lexington, MA

cantatasingers | Audiences, General, Performance, Singing

Ring in the holidays with Cantata Singers!  Read more

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A MESSIAH Sing for the Season

A MESSIAH Sing for the Season

37 High Street, Marlborough, MA 01752

Assabet Valley ... | Audiences

A "MESSIAH" SING will be presented by the Assabet Valley Mastersingers with organ and soloists.  Those in attendance invited to join in. Read more

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Merry Gentlemen: An ECMC Holiday (Manhattan)

Merry Gentlemen: An ECMC Holiday (Manhattan)

296 9th Avenue, New York, NY 10001

Empire City Men... | Audiences, General, Performance, Singing

The Empire City Men's Chorus will present "Merry Gentlemen," a selection of traditional holiday songs and carols in full dapper array. Read more

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Merry Gentlemen: An ECMC Holiday (Brooklyn)

Merry Gentlemen: An ECMC Holiday (Brooklyn)

199 Carroll Street, Brooklyn, NY 11231

Empire City Men... | Audiences, General, Performance, Singing

The Empire City Men's Chorus will present "Merry Gentlemen," a selection of traditional holiday songs and carols in full dapper array. Read more

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Winter Concert

Winter Concert

Larchmont, New York

H.Joyce Duffy | Audiences

The Westchester Chorale presents John Rutter's inspiring and melodious "Mass of the Children" with The Westchester Children's Chorus and also beloved Spirituals by William L. Dawson. Read more

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