A Brand Audit Can Help
Todd Estabrook | Audiences, Marketing/Public Relations, Technique/Tool
It's important for a chorus to convey messages through marketing communications that are consistent with the brand conveyed through its musicmaking. A periodic brand audit—conducted either by a consultant or done yourselves following the simple steps below—will help bring you into alignment.
Steven Smith | Governance, Impact/Value, Management/Leadership
In his recent book egonomics: what makes ego our greatest asset (or most expensive liability), co-author Steven Smith explores the power of ego to enhance communication and organizational effectiveness. Because choruses, like many arts organizations, are comprised of community boards and often little or no staff—all led by an artistic director whose vision, talent, and charisma play a major role in galvanizing and motivating the activities of singers, board, and staff—the quality of communication among them is vital to organizational health. Smith elaborates on how ego can be harnessed to foster effective communication.
How Choristers and Choruses Can Address the Challenges Together
Kelsey Menehan | Adults/Seniors, Evaluation, Singing, Technique/Tool
As singers age, what used to be easy becomes harder—sustaining the high notes, singing through a phrase on one breath, doing a smooth crescendo and decrescendo. Here's a look at several strategies for overcoming the challenges of an aging voice.
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Tom Hall | Conducting, Profile
Richard Westenburg, the founder of New York's famed chorus and orchestra, Musica Sacra, died of colon cancer on February 20, 2008. Westenburg had been an important fixture on the New York scene for more than 40 years.
Ben Cameron | Finance, Fundraising, Governance, Management/Leadership
Seismic market shifts invite us to rethink our missions. Smart performing arts groups are expanding social lobby spaces, adding coffee bars, engaging in re-branding—all to recognize that we traffic not merely artistic production but a total experience that begins with seeing the first ad, continues through the first call to the box office, and doesn't end until long after the audience member is home in bed. But, are we ready for a world where value is co-created?
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