High Notes

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High Notes is an online news digest for the choral music community, curated by the Chorus America staff. Here, find links to the latest news, videos, and commentary on music, culture, and nonprofit operations. High Notes also includes information about policy issues that affect the choral field and advocacy alerts. View posts below or subscribe to the RSS feed.

Additional Advocacy Information
Chorus America is a member of the Performing Arts Alliance (PAA), a national coalition of nonprofit arts service organizations advocating for federal policies that impact the nonprofit performing arts sector. Membership in Chorus America includes membership in PAA and you can learn more about PAA's policy agenda in the PAA Advocacy Center.

Chorus America also partners with the Americans for the Arts Action Fund to mobilize support for the arts and arts education around the country. You can learn more about the Arts Action Fund's work to advance all the arts in America through its online Action Center.

Business Support for the Arts Is Up

Liza Beth | Fundraising, Management/Leadership, Research/Data

Business support for the arts was up between 2009 and 2012, with cash plus non-cash giving increasing 18 percent, says the BCA National Survey of Business Support for the Arts recently released by Americans for the Arts.Read more

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What Does "Beauty" Mean When It Comes to Music?

Liza Beth | Audiences, Impact/Value, Innovation, Participation

As society changes, definitions of beauty change. But has the world of classical music changed the way that it defines beauty?Read more

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Poetry and Choral Music

Liza Beth | Composing/Commissioning, Repertoire, Technique/Tool

April is National Poetry Month—a special reason to focus on an art form that the choral community celebrates year-round. For many choral composers, the text comes first, and the poetry they use for inspiration can be found in unexpected places.Read more

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Planning a Cultural Event? Keep These 8 Things In Mind

Liza Beth | Audiences, Civic Engagement, Community Outreach, Diversity, Marketing/Public Relations

Sponsored by the Knight Foundation, the O, Miami Festival brought poetry to the streets and people of Miami. Co-founder Scott Cunningham's blog post about what he learned from the experience has take-aways for anyone planning a community event.Read more

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A Choral Piece Becomes a Part of Life's Journey

Liza Beth | Audiences, Community Outreach, General, Impact/Value, Singing

L.A. Times pop music writer Randy Lewis first encountered Mozart's "Ave Verum Corpus" on a retreat in upstate New York. Singing the piece became a daily ritual and led to an unexpected performance with the Pacific Chorale and Pacific Symphony.Read more

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Donor Engagement: From a Pyramid to a Vortex

Liza Beth | Audiences, Community Outreach, Fundraising, Impact/Value, Innovation, Social Media, Technology

A new study finds that, with the advent of social media, the traditional pyramid model of donor engagment is falling short.Read more

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Orchestra Makes Its Music "Felt" - Literally

Liza Beth | Audiences, Community Outreach, Diversity, Impact/Value, Innovation, Performance

The BBC National Orchestra of Wales has created a "sound box" as part of a systematic effort to open up its performances to the deaf community.Read more

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Market Research: Important Doesn't Have to Mean Intimidating

Liza Beth | Audiences, Marketing/Public Relations, Research/Data

Market research is the key to helping arts organizations make informed decisions rather than educated guesses, writes Chad Bauman in this Arts Marketing blog post.Read more

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Private Participation vs. Public Performance

Liza Beth | Civic Engagement, Community Outreach, General, Impact/Value, Participation

Is choral music more fun for the people doing the singing or the people doing the listening? In this blog post, Chloe Veltman wonders whether attracting a paying audience should be the ultimate goal for all choruses.Read more

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Be a Good Listener

Liza Beth | Audiences, General, Impact/Value, Management/Leadership, Participation

In live interactions, the listener bears almost as much responsibility as the speaker, writes author and marketing guru Seth Godin in his blog.Read more

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