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High Notes is an online news digest for the choral music community, curated by the Chorus America staff. Here, find links to the latest news, videos, and commentary on music, culture, and nonprofit operations. High Notes also includes information about policy issues that affect the choral field and advocacy alerts. View posts below or subscribe to the RSS feed.

Additional Advocacy Information
Chorus America is a member of the Performing Arts Alliance (PAA), a national coalition of nonprofit arts service organizations advocating for federal policies that impact the nonprofit performing arts sector. Membership in Chorus America includes membership in PAA and you can learn more about PAA's policy agenda in the PAA Advocacy Center.

Chorus America also partners with the Americans for the Arts Action Fund to mobilize support for the arts and arts education around the country. You can learn more about the Arts Action Fund's work to advance all the arts in America through its online Action Center.

  • by Liza Beth

    Sometimes we do our best thinking while singing. Art Fry, a long-time choir singer from Minnesota and one of the two men credited with the invention of the Post-It note, came up with the idea because his song page markers kept falling out of his hymnal. Those sticky pieces of yellow paper have gone on to be one of the top five best-selling office supply products around the world.

  • by Liza Beth

    We've all seen the viral videos: singers gathering in a train station or mall food court to treat unsuspecting bystanders to a surprise performance. But recently, organizations have been taking their art to the streets in more participatory ways.

  • by Liza Beth

    Much of classical music coverage is organized around composer's birthdays and deaths - for example, the Britten centenary. But these anniversaries aren't relevant to the general public and make the art form feel focused on the past instead of the future, writes Chloe Veltman in this ArtsJournal blog. What are some other creative "hooks" that could be used when programming?

  • by Liza Beth

    Nonprofits expect that their social media strategy will change rapidly, but many don't understand that their websites need to constantly evolve as well, writes Colleen Dilenschneider on her Know Your Own Bone blog. One easy test: write down the single most important action that you want people to take as a result of visiting your website. Then look at your website, and see how easy it is to tell that this action is a priority.

  • by Liza Beth

    Labor Day traditionally signals the end of summer, but it may also be when donors start thinking about their year-end giving. A new research study by Google shows that the number of donation-related searches on the site jumped 30% between August and September. The study, which hasn't been fully released, also includes information about donor behavior online.

  • by Liza Beth

    Sad music doesn't necessarily give us the blues - in fact, studies have shown that people find listening to music in a minor key more enjoyable. This Japanese study tries to get to the bottom of why that's the case. In related news, a new book written by choral singer Stacy Horn take a look at why performing sad music actually brings her intense joy.

  • by Liza Beth

    Survey results are an important way to keep in touch with the big picture of what's going on in the arts, but it's sometimes difficult to know what the numbers mean and how they apply to your organization. Read more about two relevant reports - a recent Pew Survey and a report on local arts agency salaries - as analyzed by Barry Hessenius of Barry's Blog.

  • by Liza Beth

    Focus more on audience development? Check. Ramp up your social media presence? Check. If you're involved in the marketing efforts for your chorus, chances are it's been a while since anyone told you about something that you could STOP doing.

  • by Liza Beth

    New technology has made it possible to communicate with donors in different ways, but the underlying psychology that makes people say "yes" hasn't changed. Claire Axelrad's post covers five psychological triggers you can draw on to make people more likely to support your organization. One example: when folks believe their peers approve of you, they'll be more likely to show their approval as well - including with their dollars.

  • by Liza Beth

    Singers instinctively know that participating in a chorus is good for them, but more reasearch is needed to prove the health benefits scientifically. Julene Johnson, a cognitive neuroscientist and professor at UCSF featured in our recent Singing & Wellness issue of the Voice, is embarking on a multi-year study funded by the NIH that she hopes will prove that singing in a choir makes seniors healthier.

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