High Notes

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High Notes is an online news digest for the choral music community, curated by the Chorus America staff. Here, find links to the latest news, videos, and commentary on music, culture, and nonprofit operations. High Notes also includes information about policy issues that affect the choral field and advocacy alerts. View posts below or subscribe to the RSS feed.

Additional Advocacy Information
Chorus America is a member of the Performing Arts Alliance (PAA), a national coalition of nonprofit arts service organizations advocating for federal policies that impact the nonprofit performing arts sector. Membership in Chorus America includes membership in PAA and you can learn more about PAA's policy agenda in the PAA Advocacy Center.

Chorus America also partners with the Americans for the Arts Action Fund to mobilize support for the arts and arts education around the country. You can learn more about the Arts Action Fund's work to advance all the arts in America through its online Action Center.

The Changing Role of Nonprofit Websites

Liza Beth | Impact/Value, Marketing/Public Relations, Research/Data, Technology

Nonprofits expect that their social media strategy will change rapidly, but many don't understand that their websites need to constantly evolve as well, writes Colleen Dilenschneider on her Know Your Own Bone blog.Read more

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Getting a Jump on the Giving Season

Liza Beth | Fundraising, Technology

Labor Day traditionally signals the end of summer, but it may also be when donors start thinking about their year-end giving. A new research study by Google shows that the number of donation-related searches on the site jumped 30% between August and...Read more

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Why Sad Songs Make Us Happy

Liza Beth | Research/Data, Science, Singing

Sad music doesn't necessarily give us the blues - in fact, studies have shown that people find listening to music in a minor key more enjoyable. This Japanese study tries to get to the bottom of why that's the case.Read more

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Some Recent Numbers, and What They Mean

Liza Beth | Audiences, Civic Engagement, Impact/Value, Research/Data

Survey results are an important way to keep in touch with the big picture of what's going on in the arts, but it's sometimes difficult to know what the numbers mean and how they apply to your organization.Read more

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Attention Arts Marketers: Here's What You Can Stop Doing

Liza Beth | Community Outreach, Management/Leadership, Marketing/Public Relations

Focus more on audience development? Check. Ramp up your social media presence? Check. If you're involved in the marketing efforts for your chorus, chances are it's been a while since anyone told you about something that you could STOP doing.Read more

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5 Ways to Get Donors to Say "Yes"

Liza Beth | Fundraising, Technique/Tool

New technology has made it possible to communicate with donors in different ways, but the underlying psychology that makes people say "yes" hasn't changed.Read more

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Lifting Our Voices for Healthy Aging

Liza Beth | Adults/Seniors, Community Outreach, Government/Policy, Health, Impact/Value, Research/Data

Singers instinctively know that participating in a chorus is good for them, but more reasearch is needed to prove the health benefits scientifically.Read more

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Let's Brainstorm About How to Improve Brainstorming

Liza Beth | General, Management/Leadership, Technique/Tool

Brainstorming is generally accepted as a way to quickly generate lots of ideas, but new studies show that it doesn't actually work all that well.Read more

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Business Support for the Arts Is Up

Liza Beth | Fundraising, Management/Leadership, Research/Data

Business support for the arts was up between 2009 and 2012, with cash plus non-cash giving increasing 18 percent, says the BCA National Survey of Business Support for the Arts recently released by Americans for the Arts.Read more

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What Does "Beauty" Mean When It Comes to Music?

Liza Beth | Audiences, Impact/Value, Innovation, Participation

As society changes, definitions of beauty change. But has the world of classical music changed the way that it defines beauty?Read more

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