Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Articles

A Sabbatical: An Investment in Your Organization's Leadership

A Sabbatical: An Investment in Your Organization's Leadership

Gayle Ober | Governance, Management/Leadership

Sabbaticals are being used by more nonprofits as an effective tool to retain and reward the best executive talent. Read more

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A Chorus Treasurer’s Eight Key Responsibilities

A Chorus Treasurer’s Eight Key Responsibilities

Dennis Walsh | Finance, Governance

The majority of choruses in North America are all-volunteer organizations, from the singers who give their musical talent to the board members who run the organization. This poses special challenges for the treasurer in safeguarding and managing the finances. Here is a guide to keep your chorus transparent and accountable. Read more

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Building Audiences Today

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

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Give and Get...Gone?

Give and Get...Gone?

Matthew Sigman | Fundraising, Governance, Volunteer

Assembling the ideal board is less about fundraising prowess and more about about balancing the right skills. Read more

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A Strong Brand Is Essential to Success

A Strong Brand Is Essential to Success

Brandon C. Walsh | Governance, Management/Leadership, Marketing/Public Relations

A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand. Read more

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A Chorus Guide to Getting the Right Permissions

A Chorus Guide to Getting the Right Permissions

Matthew Sigman | Government/Policy, Legal/Licensing, Technique/Tool

Securing the rights to perform, commission, record, or distribute music gets more complicated with every technological advance—here are basic guidelines to keep your chorus on the right side of legal. Read more

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Preparing for Your Audit

Preparing for Your Audit

Eric Fraint | Finance, Governance, Operations

There are good reasons to have an audit even if it is not legally required. Audits provide an objective financial view of your organization. A few simple steps can make the process go more smoothly and keep the costs down. Read more

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Leading the Development Committee

Leading the Development Committee

Catherine Dehoney | Fundraising, Governance, Technique/Tool

Have you been asked to serve as the chair of development committee? Here's what you need to know to tackle this important job and ensure the future of your chorus. Read more

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Fresh Voices: Recruiting the Next Generation of Board Leaders

Fresh Voices: Recruiting the Next Generation of Board Leaders

David Styers | Diversity, Governance, Recruitment, Volunteer

Choruses are waking up to the fact that recruiting and nurturing young leaders may be critical to filling a growing nonprofit leadership shortage, especially at the board level. Here's how you can put the unique talents and perspectives of young professionals to work for your chorus—and keep the leadership pipeline full. Read more

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On Broccoli and Strategic Planning

On Broccoli and Strategic Planning

How Chorus America Ate Its Green Vegetables

Todd Estabrook | Governance, Management/Leadership, Strategic Planning

Most of us react to strategic planning like kids encountering strange green foodstuffs—we don't like it even if it is good for us! Here's how Chorus America tackled the job, and more importantly, why. Read more

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Resources

Email Marketing Makeover

Email Marketing Makeover

admin_ca | Marketing/Public Relations

Email has the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs, as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge to implement at your organization right away. Read more

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Making the Ask

Making the Ask

admin_ca | Fundraising

Does soliciting donors create stress, invoke fear, or cause anxiety? Learn some easy steps as well as "do's and don'ts" to ensure your fundraising campaign is a huge success! You will be armed with tried-and-true techniques and a fundraising philosophy that will make you comfortable with masking the ask. This session is for people of all roles and will be particularly helpful for staff and Board members who want to transform your chorus and realize your organization's artistic and educational goals. Read more

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Picking the Right Software for Your Chorus

Picking the Right Software for Your Chorus

admin_ca | Technology

With dozens of options for database software, features and pricing plans to sort through, how do you choose the right system for your organization? Learn how to select your software with confidence using a proven process. Idealware will cover how to evaluate your organization's needs, assemble a software selection team, sort through your options, review and test the software, and manage a smooth implementation. Whether you are considering your very first donor management system, or you hope to switch in the next year, you'll save yourself a lot of headaches by following these best practices Read more

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Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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Building A Development Plan

Building A Development Plan

admin_ca | Strategic Planning

A strong development plan can help map out your chorus’s fundraising strategy for the whole year. Development specialists Shayla Hines from Chorus America and Emma Moores from The Washington Chorus will walk you through the fundamentals of creating a plan that sets your organization up for success. In this hands-on webinar, you’ll work through a template in real-time, walking away with a first draft that can help you build a year-long plan. If this is your first time building a plan, or you just need a refresher of the basics, this is a session you won’t want to miss! Read more

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Permissions and Licensing

Permissions and Licensing

admin_ca | Legal/Licensing

Securing the rights to perform, commission, record or distribute music is an enduring and evolving landscape for choruses. Composer Abbie Betinis will explain each of the different types of rights relevant to choruses, how to secure those rights, their importance to composers, and how evolving technology plays a role. Read more

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Singer Information Form

Singer Information Form

Chorus America Staff | General, Operations, Performance, Sample/Template, Singing

Use this singer information form template to gather information during the audition process.  Read more

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Events

National Chorale’s 50th Anniversary Online Auction

National Chorale’s 50th Anniversary Online Auction

Michelle Tabnick PR |

Bidding is now open at www.nationalchorale50thanniversary.org  Read more

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Works & Process at the Guggenheim presents Open Rehearsal: Steve Reich and Ensemble Signal

Works & Process at the Guggenheim presents Open Rehearsal: Steve Reich and Ensemble Signal

1071 Fifth Avenue, New York, 10128

Michelle Tabnick PR | Conducting

  Works & Process at the Guggenheim presents Open Rehearsal: Steve Reich and Ensemble Signal on Tuesday, October 17, 2017 at 7:30pm. Read more

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Cathedra

Cathedra

McLean, VA

Alison Combes | Performance

Cathedra in concert at Saint Luke Catholic Church in McLean, VA.  www.singcathedra.org Read more

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Autumn Rhapsody

Autumn Rhapsody

New York, New York

melodianyc | Performance

  Vivaldi's Magnificat, as originally performed by women's voices Dvořák's Largo, part of NY Phil 175th Anniversary New World Symphony U.S. Premiere of Seven Blake Songs by Rudi Tas NY Preimere of Ütle Sina (Tell Me) by Tonu Kõrvits  Read more

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Joy! Christmas in the Basilica

Joy! Christmas in the Basilica

2333 S. 6th St. Milwaukee, WI 53215

Bel Canto Chorus | Audiences

This ever-popular event, named to the Milwaukee Journal Sentinel’s “Fifteen Top Holiday Concerts in Milwaukee” list in 2015, will once again fill the Basilica of St. Josaphat.  Performed by Bel Canto and accompanied by Kevin Bailey on the organ and Stained Glass Brass, this year’s concert includes the premiere of a work by Christian Ellenwood along with the traditional carols and songs of the season that people have come to know and love.  Make this annual experience part of your holiday tradition. Read more

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THE MUSIC OF DAN FORREST

THE MUSIC OF DAN FORREST

Seventh Avenue and 57th Street, New York, New York

andrea@DCINY.org | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Conducting, Families, Government/Policy, Health, Impact/Value, Management/Leadership, Marketing/Public Relations, Networking, Participation, Performance, Professional, Recruitment, Rehearsal, Repertoire, Schools, Science, Singing, Social Media, Symphonic, Venue

DCINY proudly presents a concert of works by visiting composer Dan Forrest. Requiem for the Living is a lush five-movement exploration of life, love, loss, and renewal, for orchestra and choir. The work will be performed by the Distinguished Concerts Orchestra and Distinguished Concerts Singers International, led by Associate Artistic Director and Conductor, Dr. James M. Meaders. The rest of the all-Forrest program will be conducted by Jo-Michael Scheibe of USC Thornton School of Music. Read more

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MasterVoices Announces Appointment of New Co-Chairs of the Board of Directors: Jewelle Bickford and Deborah Stiles

MasterVoices Announces Appointment of New Co-Chairs of the Board of Directors: Jewelle Bickford and Deborah Stiles

115 E. 57th St, 11th Floor, NYC 10022

emilymt |

  MasterVoices announces the appointment of two new Co-Chairs of its Board of Directors, Jewelle Bickford and Deborah Stiles, to succeed its former Co-Chairs, Susan Baker and George Grumbach. Read more

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UPDATE on New York Choral Consortium's  Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

UPDATE on New York Choral Consortium's Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

NY, NY

Cathy Fischer -... | Education, Rehearsal, Singing, Technique/Tool

New York Choral Consortium is proud to present a day-long workshop on audience development and choral ear training at the Cathedral of St. John the Divine, in NYC, from 9:30 am to 4 pm.  Complimentary breakfast and lunch will be served, providing excellent opportunities to network and mingle with your colleagues from across the choral community. Read more

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Dialogue

Age Discrimination?

Age Discrimination?

Anonymous |

Giving ticket discounts to seniors and students is a widespread practice, but should we be concerned about age discrimination? Read more

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