Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Articles

CD or Not CD

CD or Not CD

Matthew Sigman | Legal/Licensing, Marketing/Public Relations

On the internet all choruses are equal: Even the smallest ensemble with limited resources can now establish a global presence using digital technology to spread its sound. Here we offer some advice on how to decide which sound format is best for your chorus. Read more

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The Crowd Snores

The Crowd Snores

Brian Kellow | Audiences, Community Outreach, Innovation, Marketing/Public Relations

Are we chasing audiences with marketing and theatrics at the expense of real engagement? Some observations and lessons from the world of opera. Read more

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The Shifting Sands of Demand

The Shifting Sands of Demand

Trends in Arts Audience Behaviors

Alan Brown | Audiences, Community Outreach, Innovation, Marketing/Public Relations, Performance, Research/Data, Social Media

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming. Read more

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The Audience Talks

The Audience Talks

Conversations with Choral Music Concertgoers

Matthew Sigman | Audiences, Community Outreach, Diversity, Marketing/Public Relations

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders. Read more

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How to Engage the Millennial Generation in Choral Music

How to Engage the Millennial Generation in Choral Music

Jan-Marie Petersen | Audiences, Community Outreach, Diversity, Innovation, Performance

Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it may take a little ingenuity and a willingness to break traditions to get 20- and 30-somethings into your concert hall. Here are three ideas for cultivating young audiences. Read more

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Acknowledging Donors

Acknowledging Donors

Saying Thank You Is Just the Beginning

Catherine Dehoney | Fundraising, Governance, Technique/Tool

We all know that thanking our donors is more than good manners—it is a critical part of the donor relations process. But it is just the beginning of a longer- term effort to engage donors more deeply in our organizations. Read more

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The Call to Serve

The Call to Serve

Todd Estabrook | Governance, Recruitment, Technique/Tool

A Chorus America Board chair reflects upon important characteristics to consider when recruiting candidates for your chorus's board. Read more

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Building Today's Professional Choruses

Building Today's Professional Choruses

Matthew Sigman | Careers, Innovation, Management/Leadership, Professional

Adventuresome repertoire, distinctive voices, flexible organizations, and innovative productions have expanded the concept of what a professional chorus looks like today—here's what it takes to excel. Read more

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The Changing Contract with Your Audience

The Changing Contract with Your Audience

Ann Meier Baker | Audiences, Impact/Value, Innovation, Management/Leadership

Are we in the business of delivering excellent performances or delighting our audiences? The answer of course is both, but too many see it as an either-or construct, limiting their potential. Read more

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Back from the Brink

Back from the Brink

How One Chorus Grappled with the Perfect Storm of Bad Economic Circumstances

Eric Holtan | Audiences, Finance, Fundraising, Governance

All of us in the arts feel the pinch in a recession. Here is the story of how the Tucson Chamber Artists weathered the storm of economic bad news during one year, employing adaptive strategies throughout the season to overcome them. Read more

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Resources

Singer Information Form

Singer Information Form

Chorus America Staff | Operations, Recruitment, Sample/Template, Singing

Use this template as a guide for collecting useful information about new and returning singers during auditions. Read more

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Orchestra Contract

Orchestra Contract

Chorus America Staff | General, Governance, Legal/Licensing, Management/Leadership, Operations, Performance, Sample/Template

This sample contract provides a template as you incorporate a partnership with an orchestra. Read more

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Music Director Search Audition Evaluation Form

Music Director Search Audition Evaluation Form

A Sample from the Dessoff Choirs

Chorus America Staff | Careers, Conducting, Evaluation, Management/Leadership, Operations, Recruitment, Sample/Template

A rating form for singers to use when evaluating all potential conductors during a search. Read more

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Music Director Search Audition Evaluation Form

Music Director Search Audition Evaluation Form

Template for Evaluating Finalists

Chorus America Staff | Careers, Conducting, Evaluation, Management/Leadership, Operations, Recruitment, Sample/Template

A rating form for singers to use when evaluating conductors who have been identified as finalists during a music director search. Read more

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Fundraising Plan Outline

Fundraising Plan Outline

Chorus America Staff | Finance, Fundraising, Operations, Sample/Template

The most effective choruses plan out their annual fundraising; use this outline as a starting place. Read more

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Finance Scavenger Hunt

Finance Scavenger Hunt

Chorus America Staff | Finance, Sample/Template, Technique/Tool

Developed by an executive director, a treasurer, and a lawyer, this handout walks through the basics of sound financial management and how to read financial statements. A great primer for new board members! Read more

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Conflict of Interest Policy

Conflict of Interest Policy

Chorus America Staff | Governance, Legal/Licensing, Management/Leadership, Sample/Template

Use this policy template to ensure that your chorus is in compliance with tax requirements. Read more

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Chorus Handbook Table of Contents

Chorus Handbook Table of Contents

Chorus America Staff | General, Management/Leadership, Operations, Performance, Rehearsal, Sample/Template, Singing

This table of contents template will serve as a guide as you prepare your organization's handbook. Read more

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Children's Chorus Recruitment Case Study

Children's Chorus Recruitment Case Study

Chorus America Staff | Children/Youth, Recruitment, Technique/Tool

Developed after in-depth interviews with 20 children's choruses, this case study attempts to address common barriers and pre-conceptions about the recruitment issue. Read more

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Bylaws Template (USA)

Bylaws Template (USA)

Chorus America Staff | Governance, Legal/Licensing, Operations, Sample/Template

Use these sample by-laws to get your new chorus off the ground, adding in any clauses required by your state legislation. (USA only) Read more

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Events

THE MUSIC OF DAN FORREST

THE MUSIC OF DAN FORREST

Seventh Avenue and 57th Street, New York, New York

andrea@DCINY.org | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Conducting, Families, Government/Policy, Health, Impact/Value, Management/Leadership, Marketing/Public Relations, Networking, Participation, Performance, Professional, Recruitment, Rehearsal, Repertoire, Schools, Science, Singing, Social Media, Symphonic, Venue

DCINY proudly presents a concert of works by visiting composer Dan Forrest. Requiem for the Living is a lush five-movement exploration of life, love, loss, and renewal, for orchestra and choir. The work will be performed by the Distinguished Concerts Orchestra and Distinguished Concerts Singers International, led by Associate Artistic Director and Conductor, Dr. James M. Meaders. The rest of the all-Forrest program will be conducted by Jo-Michael Scheibe of USC Thornton School of Music. Read more

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MasterVoices Announces Appointment of New Co-Chairs of the Board of Directors: Jewelle Bickford and Deborah Stiles

MasterVoices Announces Appointment of New Co-Chairs of the Board of Directors: Jewelle Bickford and Deborah Stiles

115 E. 57th St, 11th Floor, NYC 10022

emilymt |

  MasterVoices announces the appointment of two new Co-Chairs of its Board of Directors, Jewelle Bickford and Deborah Stiles, to succeed its former Co-Chairs, Susan Baker and George Grumbach. Read more

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UPDATE on New York Choral Consortium's  Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

UPDATE on New York Choral Consortium's Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

NY, NY

Cathy Fischer -... | Education, Rehearsal, Singing, Technique/Tool

New York Choral Consortium is proud to present a day-long workshop on audience development and choral ear training at the Cathedral of St. John the Divine, in NYC, from 9:30 am to 4 pm.  Complimentary breakfast and lunch will be served, providing excellent opportunities to network and mingle with your colleagues from across the choral community. Read more

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NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

1047 Amsterdam Ave, New York, NY 10025

Cathy Fischer -... | Audiences, Composing/Commissioning

Choral Karma - Getting Our Shared Community to Show Up! Is the marketing process or the idea of social media weighing you down? Don't know where to start or why those things you've tried aren't working? Need to expand your audience past the friends and family market, but don't know how? We all need some NYC "Choral Karma." Our expert clinician will lead a rousing discussion using a unique crowd-sourcing technique for revealing ideas and share expert tips and planning strategies for effective marketing of our choral music concerts here in NYC. Let's figure out how to get our music in the ears and hearts of every New Yorker!  The Commissioning Process   Have you always wanted to commission a new work for your choir, but worried that the process would be daunting or difficult for you or your singers? Let your friends at NYCC set your mind at ease. Hear the stories, the do's and don'ts, and get expert inside tips for successful collaborations between composers and choral conductors. A panel of distinguished artists from all sides of the spectrum will pave the way for your next (or first!) exciting project bringing new music to life for the first time! We'll even include a comprehensive info packet to help you get started! Read more

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The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

New York, NY

emilymt | Professional

THE COLLEGIATE CHORALE Announces An Expansion of its Executive Staff: Ted Sperling, Artistic Director Edward Barnes, Producing Director Join Music Director James Bagwell   and Executive Director Jennifer Collins Read more

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Purcell The Indian Queen

Purcell The Indian Queen

Boston, MA

Handel and Hayd... | Adults/Seniors, Audiences, Awards, Careers, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Impact/Value, Performance, Singing, Symphonic, Venue

H&H presents a program of comedy, romance, intrigue, and beautiful music with this dramatic semi-opera and scenes from other Purcell works. Read more

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Chorus Management Institute  2012

Chorus Management Institute 2012

Indianapolis, IN

Chorus America Staff |

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DeKalb Choral Guild Gala Celebration

DeKalb Choral Guild Gala Celebration

Sandy Springs, GA

DeKalb Choral Guild | Fundraising

Black Tie Gala celebration in support of the DeKalb Choral Guild -your premier community chorus in DeKalb County GA.  Read more

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Fundraiser for The Northern Virginia Chorale

Fundraiser for The Northern Virginia Chorale

12193 Fair Lakes Promenade Dr., Fairfax VA

Susanne Cook | Fundraising

  The Northern Virginia Chorale will have a fundraiser at Barnes and Noble, 12193 Fair Lakes Promenade Dr., Fairfax, VA, on March 17, 2012.  We will be performing between 10 AM and 2 PM.  There will be activities for children:  face painting and bookmark making, and also members will read to the children.  The music and activities will have a St. Patrick's theme.  We appreciate your support at any time that day (and for five days thereafter online) by using our voucher #10683035, which will give the Chorale a percentage of sales. Read more

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Dialogue

Age Discrimination?

Age Discrimination?

Anonymous |

Giving ticket discounts to seniors and students is a widespread practice, but should we be concerned about age discrimination? Read more

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