Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Articles

Member Spotlight; Melinda Pollack-Harris, Sing to Live Community Chorus, Chicago

Member Spotlight; Melinda Pollack-Harris, Sing to Live Community Chorus, Chicago

Kelsey Menehan | Adults/Seniors, Community Outreach, General, Health, Impact/Value, Participation, Performance, Singing, Volunteer

When Melinda Pollack-Harris was diagnosed with breast cancer in 2004, she needed music to face the challenge. That was the inspiration for Sing to Live Community Chorus for women, loved ones, and friends touched by cancer. Read more

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Going Viral: The Power of Video to Raise Your Chorus's Profile

Going Viral: The Power of Video to Raise Your Chorus's Profile

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Fundraising, General, Impact/Value, Innovation, Marketing/Public Relations, Singing, Social Media, Technique/Tool, Technology

Plug the words “choir videos” into your search engine and you’ll get an astounding number of links (Google found 112,000,000. Yes, million.) Is your chorus among them? It could be—and more easily than you may think. Chorus America asked several choruses to tell us how they are making video a key part of their marketing strategy. Read more

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The Art of Strategic Alliances: Best Practices

The Art of Strategic Alliances: Best Practices

Matthew Sigman | Composing/Commissioning, Conducting, Governance, Innovation, Professional, Strategic Planning, Technique/Tool

Considering a strategic alliance? You might also want to consider these best practices drawn from the major findings of the Mendelssohn Club's Strategic Alliances study featured in the article "The Art of Strategic Alliances" by Matthew Sigman. Read more

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Learning Leadership

Learning Leadership

“More than just waving our hands”

Don Lee | Careers, Conducting, Governance, Management/Leadership, Professional, Strategic Planning, Technique/Tool

Many choral directors take on administrative responsibility with little formal preparation. Here are strategies to excel in the office and boardroom as well as the concert hall. Read more

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The Art of Strategic Alliances

The Art of Strategic Alliances

Matthew Sigman | Composing/Commissioning, Governance, Innovation, Management/Leadership, Strategic Planning, Technique/Tool

When do partnerships add value and when do they distract from a chorus’s mission?  Philadelphia’s venerable Mendelssohn Club explores the spectrum of collaboration, from artistic to administrative. Read more

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10 New Ways Your Chorus Can Use Facebook and Twitter

10 New Ways Your Chorus Can Use Facebook and Twitter

Lauren Rosenthal | Audiences, Education, Marketing/Public Relations, Social Media, Technology

Whether your chorus is a 150-member children's choir or an eight-member a cappella group, social media can be a powerful tool for staying in touch with your members and your audience. Here are some new ideas to help keep your Facebook and Twitter presence fresh. Read more

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Member Spotlight: Erica Battle, Detroit Children’s Choir

Member Spotlight: Erica Battle, Detroit Children’s Choir

Chorus America Staff | Children/Youth, Diversity, Education, General, Innovation, Management/Leadership, Operations, Schools

In Detroit, music and arts organizations are pooling their resources to buy management expertise. That's how Erica Battle, a certified public accountant, stepped into her position as executive director of the Detroit Children's Choir. Here she talks with Chorus America about the shared services model that has been successful in Detroit, her new role, and her recent experience at October's Chorus Management Institute. Read more

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The Changing World of Communications

The Changing World of Communications

Communications director Robin L. Perry reflects on how the tsunami of technology has changed the way organizations communicate.

Gayle Ober | CA News, Careers, Innovation, Marketing/Public Relations, Social Media

With this issue of The Voice, editor Robin L. Perry says farewell. After 12 years at Chorus America, she is taking on a new challenge, working with her father on a biography, which will involve a move to California. Chorus America has been the beneficiary of Robin's expertise, creativity, and hard work. She leaves us with a terrific base on which to grow and we wish her all the best in her new venture. I asked her to reflect on her tenure as director of communications and to share with readers her perspectives on how communications have changed during that time. Read more

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10 Tips for Engaging Your Board

10 Tips for Engaging Your Board

Don Lee | Fundraising, Governance, Management/Leadership, Operations

It's really the staff's job to position the board to do their best work―and most of that boils down to excellent communication and clarity of expectations. Read more

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How To Recruit Volunteer Singers

How To Recruit Volunteer Singers

Kelsey Menehan | Management/Leadership, Marketing/Public Relations, Singing, Social Media, Volunteer

Strategies for reaching out to prospective singers Read more

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Resources

Email Marketing Makeover

Email Marketing Makeover

admin_ca | Marketing/Public Relations

Email has the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs, as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge to implement at your organization right away. Read more

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Making the Ask

Making the Ask

admin_ca | Fundraising

Does soliciting donors create stress, invoke fear, or cause anxiety? Learn some easy steps as well as "do's and don'ts" to ensure your fundraising campaign is a huge success! You will be armed with tried-and-true techniques and a fundraising philosophy that will make you comfortable with masking the ask. This session is for people of all roles and will be particularly helpful for staff and Board members who want to transform your chorus and realize your organization's artistic and educational goals. Read more

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Picking the Right Software for Your Chorus

Picking the Right Software for Your Chorus

admin_ca | Technology

With dozens of options for database software, features and pricing plans to sort through, how do you choose the right system for your organization? Learn how to select your software with confidence using a proven process. Idealware will cover how to evaluate your organization's needs, assemble a software selection team, sort through your options, review and test the software, and manage a smooth implementation. Whether you are considering your very first donor management system, or you hope to switch in the next year, you'll save yourself a lot of headaches by following these best practices Read more

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Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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Building A Development Plan

Building A Development Plan

admin_ca | Strategic Planning

A strong development plan can help map out your chorus’s fundraising strategy for the whole year. Development specialists Shayla Hines from Chorus America and Emma Moores from The Washington Chorus will walk you through the fundamentals of creating a plan that sets your organization up for success. In this hands-on webinar, you’ll work through a template in real-time, walking away with a first draft that can help you build a year-long plan. If this is your first time building a plan, or you just need a refresher of the basics, this is a session you won’t want to miss! Read more

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Permissions and Licensing

Permissions and Licensing

admin_ca | Legal/Licensing

Securing the rights to perform, commission, record or distribute music is an enduring and evolving landscape for choruses. Composer Abbie Betinis will explain each of the different types of rights relevant to choruses, how to secure those rights, their importance to composers, and how evolving technology plays a role. Read more

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Singer Information Form

Singer Information Form

Chorus America Staff | General, Operations, Performance, Sample/Template, Singing

Use this singer information form template to gather information during the audition process.  Read more

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Events

National Chorale’s 50th Anniversary Online Auction

National Chorale’s 50th Anniversary Online Auction

Michelle Tabnick PR |

Bidding is now open at www.nationalchorale50thanniversary.org  Read more

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Works & Process at the Guggenheim presents Open Rehearsal: Steve Reich and Ensemble Signal

Works & Process at the Guggenheim presents Open Rehearsal: Steve Reich and Ensemble Signal

1071 Fifth Avenue, New York, 10128

Michelle Tabnick PR | Conducting

  Works & Process at the Guggenheim presents Open Rehearsal: Steve Reich and Ensemble Signal on Tuesday, October 17, 2017 at 7:30pm. Read more

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Cathedra

Cathedra

McLean, VA

Alison Combes | Performance

Cathedra in concert at Saint Luke Catholic Church in McLean, VA.  www.singcathedra.org Read more

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Autumn Rhapsody

Autumn Rhapsody

New York, New York

melodianyc | Performance

  Vivaldi's Magnificat, as originally performed by women's voices Dvořák's Largo, part of NY Phil 175th Anniversary New World Symphony U.S. Premiere of Seven Blake Songs by Rudi Tas NY Preimere of Ütle Sina (Tell Me) by Tonu Kõrvits  Read more

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Joy! Christmas in the Basilica

Joy! Christmas in the Basilica

2333 S. 6th St. Milwaukee, WI 53215

Bel Canto Chorus | Audiences

This ever-popular event, named to the Milwaukee Journal Sentinel’s “Fifteen Top Holiday Concerts in Milwaukee” list in 2015, will once again fill the Basilica of St. Josaphat.  Performed by Bel Canto and accompanied by Kevin Bailey on the organ and Stained Glass Brass, this year’s concert includes the premiere of a work by Christian Ellenwood along with the traditional carols and songs of the season that people have come to know and love.  Make this annual experience part of your holiday tradition. Read more

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THE MUSIC OF DAN FORREST

THE MUSIC OF DAN FORREST

Seventh Avenue and 57th Street, New York, New York

andrea@DCINY.org | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Conducting, Families, Government/Policy, Health, Impact/Value, Management/Leadership, Marketing/Public Relations, Networking, Participation, Performance, Professional, Recruitment, Rehearsal, Repertoire, Schools, Science, Singing, Social Media, Symphonic, Venue

DCINY proudly presents a concert of works by visiting composer Dan Forrest. Requiem for the Living is a lush five-movement exploration of life, love, loss, and renewal, for orchestra and choir. The work will be performed by the Distinguished Concerts Orchestra and Distinguished Concerts Singers International, led by Associate Artistic Director and Conductor, Dr. James M. Meaders. The rest of the all-Forrest program will be conducted by Jo-Michael Scheibe of USC Thornton School of Music. Read more

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MasterVoices Announces Appointment of New Co-Chairs of the Board of Directors: Jewelle Bickford and Deborah Stiles

MasterVoices Announces Appointment of New Co-Chairs of the Board of Directors: Jewelle Bickford and Deborah Stiles

115 E. 57th St, 11th Floor, NYC 10022

emilymt |

  MasterVoices announces the appointment of two new Co-Chairs of its Board of Directors, Jewelle Bickford and Deborah Stiles, to succeed its former Co-Chairs, Susan Baker and George Grumbach. Read more

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UPDATE on New York Choral Consortium's  Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

UPDATE on New York Choral Consortium's Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

NY, NY

Cathy Fischer -... | Education, Rehearsal, Singing, Technique/Tool

New York Choral Consortium is proud to present a day-long workshop on audience development and choral ear training at the Cathedral of St. John the Divine, in NYC, from 9:30 am to 4 pm.  Complimentary breakfast and lunch will be served, providing excellent opportunities to network and mingle with your colleagues from across the choral community. Read more

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Dialogue

Age Discrimination?

Age Discrimination?

Anonymous |

Giving ticket discounts to seniors and students is a widespread practice, but should we be concerned about age discrimination? Read more

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