Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Articles

Preparing for Your Audit

Preparing for Your Audit

Eric Fraint | Finance, Governance, Operations

There are good reasons to have an audit even if it is not legally required. Audits provide an objective financial view of your organization. A few simple steps can make the process go more smoothly and keep the costs down. Read more

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Leading the Development Committee

Leading the Development Committee

Catherine Dehoney | Fundraising, Governance, Technique/Tool

Have you been asked to serve as the chair of development committee? Here's what you need to know to tackle this important job and ensure the future of your chorus. Read more

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Fresh Voices: Recruiting the Next Generation of Board Leaders

Fresh Voices: Recruiting the Next Generation of Board Leaders

David Styers | Diversity, Governance, Recruitment, Volunteer

Choruses are waking up to the fact that recruiting and nurturing young leaders may be critical to filling a growing nonprofit leadership shortage, especially at the board level. Here's how you can put the unique talents and perspectives of young professionals to work for your chorus—and keep the leadership pipeline full. Read more

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On Broccoli and Strategic Planning

On Broccoli and Strategic Planning

How Chorus America Ate Its Green Vegetables

Todd Estabrook | Governance, Management/Leadership, Strategic Planning

Most of us react to strategic planning like kids encountering strange green foodstuffs—we don't like it even if it is good for us! Here's how Chorus America tackled the job, and more importantly, why. Read more

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Should Board Members Be Required to Give Money?

Should Board Members Be Required to Give Money?

Matthew Sigman | Finance, Fundraising, Governance, Participation

Assembling the ideal board is less about fundraising prowess and more about about balancing the right components. Read more

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You've Reached an Organizational Impasse—Now What?

You've Reached an Organizational Impasse—Now What?

A Children's Chorus Case Study

Chorus America Staff | Children/Youth, Community Outreach, Governance, Management/Leadership

A children's chorus manager is at at an impasse in moving her organization forward with the ambitious artistic plans for future growth. Several experts weigh in on how she should proceed. Read more

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Recruitment Strategies for Children's Choruses

Recruitment Strategies for Children's Choruses

Jan-Marie Petersen | Children/Youth, Community Outreach, Recruitment, Schools, Social Media

Growing challenges in recruiting singers has led to creative tactics and new successes Read more

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Never Ask for Money!

Never Ask for Money!

Four Steps To Greater Fundraising Success

Kelly Ruggirello | Fundraising, Governance, Management/Leadership, Recruitment

A values-based strategy that aims to match donors with ways that they can give back to their communities—and removes the ego factor that can make fundraising scary. Read more

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Guerilla Concerts

Guerilla Concerts

Susan Swaney | Audiences, Community Outreach, Innovation, Marketing/Public Relations

Singing is an anywhere, anytime activity in many parts of the world. There, it's not something you go to—it's something you are. What if we took music out into the world rather than always asking people to come to it? One ensemble endeavors to do just that by taking choral music to the most unlikely places. Read more

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Get the Media Attention Your Chorus Deserves

Get the Media Attention Your Chorus Deserves

Kathy Bonk | Audiences, Marketing/Public Relations

Getting the word out to your local media is one of the best ways to ensure that arts patrons and the public know about the good work your chorus is doing. Here are tips for getting your chorus activities and performances noticed. Read more

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Resources

Creating Your Social Media Footprint

Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Fundraising: Getting To and Making the Ask

Fundraising: Getting To and Making the Ask

Chorus America Staff | Fundraising, Technique/Tool

Paul Hogle, Executive Vice President of the Detroit Symphony Orchestra, addresses strategies to successfully cultivate individual donors in this PowerPoint presentation, originally given at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Chorus Governance: Recruitment, Roles, and Responsibilities

Chorus Governance: Recruitment, Roles, and Responsibilities

David Styers | Governance, Recruitment, Technique/Tool

Resources from a presentation given by David Styers of BoardSource at the 2010 Conference. Read more

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Branding: Beyond the Hype

Branding: Beyond the Hype

Securing Your Future by Building Your Brand

Roger Sametz | Marketing/Public Relations, Technique/Tool

Slides from a presentation given by Roger Sametz of Sametz Blackstone Associates at the 2010 Chorus America Conference. Read more

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Economic Impact Study (2009)

Economic Impact Study (2009)

Chorus America Staff | Finance, Fundraising, Innovation, Operations, Research/Data

Member choruses reported on the impact of the recession on their financial and organizational outlook in a brief survey conducted in 2009. Read more

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Children's Chorus Recruitment Practices Survey (2009)

Children's Chorus Recruitment Practices Survey (2009)

Chorus America Staff | Children/Youth, Recruitment, Research/Data

A handout summarizing the results of a survey conducted in 2009 asking children's chorus leaders about recruitment issues. Read more

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Events

UPDATE on New York Choral Consortium's  Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

UPDATE on New York Choral Consortium's Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

NY, NY

Cathy Fischer -... | Education, Rehearsal, Singing, Technique/Tool

New York Choral Consortium is proud to present a day-long workshop on audience development and choral ear training at the Cathedral of St. John the Divine, in NYC, from 9:30 am to 4 pm.  Complimentary breakfast and lunch will be served, providing excellent opportunities to network and mingle with your colleagues from across the choral community. Read more

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NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

1047 Amsterdam Ave, New York, NY 10025

Cathy Fischer -... | Audiences, Composing/Commissioning

Choral Karma - Getting Our Shared Community to Show Up! Is the marketing process or the idea of social media weighing you down? Don't know where to start or why those things you've tried aren't working? Need to expand your audience past the friends and family market, but don't know how? We all need some NYC "Choral Karma." Our expert clinician will lead a rousing discussion using a unique crowd-sourcing technique for revealing ideas and share expert tips and planning strategies for effective marketing of our choral music concerts here in NYC. Let's figure out how to get our music in the ears and hearts of every New Yorker!  The Commissioning Process   Have you always wanted to commission a new work for your choir, but worried that the process would be daunting or difficult for you or your singers? Let your friends at NYCC set your mind at ease. Hear the stories, the do's and don'ts, and get expert inside tips for successful collaborations between composers and choral conductors. A panel of distinguished artists from all sides of the spectrum will pave the way for your next (or first!) exciting project bringing new music to life for the first time! We'll even include a comprehensive info packet to help you get started! Read more

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The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

New York, NY

emilymt | Professional

THE COLLEGIATE CHORALE Announces An Expansion of its Executive Staff: Ted Sperling, Artistic Director Edward Barnes, Producing Director Join Music Director James Bagwell   and Executive Director Jennifer Collins Read more

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Purcell The Indian Queen

Purcell The Indian Queen

Boston, MA

Handel and Hayd... | Adults/Seniors, Audiences, Awards, Careers, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Impact/Value, Performance, Singing, Symphonic, Venue

H&H presents a program of comedy, romance, intrigue, and beautiful music with this dramatic semi-opera and scenes from other Purcell works. Read more

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Chorus Management Institute  2012

Chorus Management Institute 2012

Indianapolis, IN

Chorus America Staff |

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DeKalb Choral Guild Gala Celebration

DeKalb Choral Guild Gala Celebration

Sandy Springs, GA

DeKalb Choral Guild | Fundraising

Black Tie Gala celebration in support of the DeKalb Choral Guild -your premier community chorus in DeKalb County GA.  Read more

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Fundraiser for The Northern Virginia Chorale

Fundraiser for The Northern Virginia Chorale

12193 Fair Lakes Promenade Dr., Fairfax VA

Susanne Cook | Fundraising

  The Northern Virginia Chorale will have a fundraiser at Barnes and Noble, 12193 Fair Lakes Promenade Dr., Fairfax, VA, on March 17, 2012.  We will be performing between 10 AM and 2 PM.  There will be activities for children:  face painting and bookmark making, and also members will read to the children.  The music and activities will have a St. Patrick's theme.  We appreciate your support at any time that day (and for five days thereafter online) by using our voucher #10683035, which will give the Chorale a percentage of sales. Read more

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Dialogue

Age Discrimination?

Age Discrimination?

Anonymous |

Giving ticket discounts to seniors and students is a widespread practice, but should we be concerned about age discrimination? Read more

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