Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Articles

Choral Music on the Radio

Choral Music on the Radio

A New Blend

Don Lee | Audiences, Impact/Value, Performance, Repertoire, Technology

Today's radio programmers are moving past the bad rap of early research and experimenting with a richer mix of choral and vocal music. Read more

  • Views (3,285)
  • Favorites (0)
  • Comments (0)
Getting on Board

Getting on Board

Kelsey Menehan | Governance, Recruitment

Some words to the wise for those who are new to a chorus board of directors. Read more

  • Views (2,405)
  • Favorites (2)
  • Comments (0)
Chicago a cappella: Leveraging Repertoire To Build a Brand

Chicago a cappella: Leveraging Repertoire To Build a Brand

Matthew Sigman | Community Outreach, Marketing/Public Relations, Repertoire

A journey through the history of Jewish liturgical music alters a chorus’s path to the future. Read more

  • Views (1,582)
  • Favorites (1)
  • Comments (0)
How Building a Website Can Transform an Organization

How Building a Website Can Transform an Organization

Robin L. Perry | Technology

Chorus America set out to build a new website and it ended up reshaping our organization. Here's what we learned along the way. Read more

  • Views (2,688)
  • Favorites (0)
  • Comments (2)
Why Not a Sabbatical?

Why Not a Sabbatical?

Gayle Ober | Governance, Management/Leadership

Sabbaticals are being used by more nonprofits as an effective tool to retain and reward the best executive talent. Read more

  • Views (1,554)
  • Favorites (1)
  • Comments (3)
The Road to Chorus Management

The Road to Chorus Management

Matthew Sigman | Management/Leadership

As the profession of chorus management matures, managers are finding new ways into their careers. Read more

  • Views (1,708)
  • Favorites (0)
  • Comments (1)
A Chorus Treasurer’s Eight Key Responsibilities

A Chorus Treasurer’s Eight Key Responsibilities

Dennis Walsh | Finance, Governance

The majority of choruses in North America are all-volunteer organizations, from the singers who give their musical talent to the board members who run the organization. This poses special challenges for the treasurer in safeguarding and managing the finances. Here is a guide to keep your chorus transparent and accountable. Read more

  • Views (2,145)
  • Favorites (1)
  • Comments (1)
Building Audiences Today

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

  • Views (2,237)
  • Favorites (1)
  • Comments (0)
Give and Get...Gone?

Give and Get...Gone?

Matthew Sigman | Fundraising, Governance, Volunteer

Assembling the ideal board is less about fundraising prowess and more about about balancing the right skills. Read more

  • Views (1,199)
  • Favorites (0)
  • Comments (0)
A Strong Brand Is Essential to Success

A Strong Brand Is Essential to Success

Brandon C. Walsh | Governance, Management/Leadership, Marketing/Public Relations

A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand. Read more

  • Views (2,208)
  • Favorites (1)
  • Comments (0)

Resources

National Performing Arts Convention Final Report (2008)

National Performing Arts Convention Final Report (2008)

Chorus America Staff | Diversity, Education, Impact/Value, Innovation, Technology

The National Performing Arts Convention (NPAC) was a five-day extravaganza, bringing together more than 30 different arts service organizations and their constituents to learn from each other and from high-profile experts from all arts fields. The final report summarizes the activities and outcomes of NPAC. Read more

  • Views (804)
  • Favorites (0)
  • Comments (0)

Events

UPDATE on New York Choral Consortium's  Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

UPDATE on New York Choral Consortium's Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

NY, NY

Cathy Fischer -... | Education, Rehearsal, Singing, Technique/Tool

New York Choral Consortium is proud to present a day-long workshop on audience development and choral ear training at the Cathedral of St. John the Divine, in NYC, from 9:30 am to 4 pm.  Complimentary breakfast and lunch will be served, providing excellent opportunities to network and mingle with your colleagues from across the choral community. Read more

  • Views (434)
  • Favorites (0)
  • Comments (0)
NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

1047 Amsterdam Ave, New York, NY 10025

Cathy Fischer -... | Audiences, Composing/Commissioning

Choral Karma - Getting Our Shared Community to Show Up! Is the marketing process or the idea of social media weighing you down? Don't know where to start or why those things you've tried aren't working? Need to expand your audience past the friends and family market, but don't know how? We all need some NYC "Choral Karma." Our expert clinician will lead a rousing discussion using a unique crowd-sourcing technique for revealing ideas and share expert tips and planning strategies for effective marketing of our choral music concerts here in NYC. Let's figure out how to get our music in the ears and hearts of every New Yorker!  The Commissioning Process   Have you always wanted to commission a new work for your choir, but worried that the process would be daunting or difficult for you or your singers? Let your friends at NYCC set your mind at ease. Hear the stories, the do's and don'ts, and get expert inside tips for successful collaborations between composers and choral conductors. A panel of distinguished artists from all sides of the spectrum will pave the way for your next (or first!) exciting project bringing new music to life for the first time! We'll even include a comprehensive info packet to help you get started! Read more

  • Views (209)
  • Favorites (0)
  • Comments (0)
The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

New York, NY

emilymt | Professional

THE COLLEGIATE CHORALE Announces An Expansion of its Executive Staff: Ted Sperling, Artistic Director Edward Barnes, Producing Director Join Music Director James Bagwell   and Executive Director Jennifer Collins Read more

  • Views (569)
  • Favorites (0)
  • Comments (0)
Purcell The Indian Queen

Purcell The Indian Queen

Boston, MA

Handel and Hayd... | Adults/Seniors, Audiences, Awards, Careers, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Impact/Value, Performance, Singing, Symphonic, Venue

H&H presents a program of comedy, romance, intrigue, and beautiful music with this dramatic semi-opera and scenes from other Purcell works. Read more

  • Views (1,197)
  • Favorites (0)
  • Comments (0)
Chorus Management Institute  2012

Chorus Management Institute 2012

Indianapolis, IN

Chorus America Staff |

  • Views (2,222)
  • Favorites (0)
  • Comments (0)
DeKalb Choral Guild Gala Celebration

DeKalb Choral Guild Gala Celebration

Sandy Springs, GA

DeKalb Choral Guild | Fundraising

Black Tie Gala celebration in support of the DeKalb Choral Guild -your premier community chorus in DeKalb County GA.  Read more

  • Views (1,459)
  • Favorites (0)
  • Comments (0)
Fundraiser for The Northern Virginia Chorale

Fundraiser for The Northern Virginia Chorale

12193 Fair Lakes Promenade Dr., Fairfax VA

Susanne Cook | Fundraising

  The Northern Virginia Chorale will have a fundraiser at Barnes and Noble, 12193 Fair Lakes Promenade Dr., Fairfax, VA, on March 17, 2012.  We will be performing between 10 AM and 2 PM.  There will be activities for children:  face painting and bookmark making, and also members will read to the children.  The music and activities will have a St. Patrick's theme.  We appreciate your support at any time that day (and for five days thereafter online) by using our voucher #10683035, which will give the Chorale a percentage of sales. Read more

  • Views (1,397)
  • Favorites (0)
  • Comments (0)

Dialogue

Age Discrimination?

Age Discrimination?

Anonymous |

Giving ticket discounts to seniors and students is a widespread practice, but should we be concerned about age discrimination? Read more

  • Views (1,433)
  • Favorites (0)
  • Comments (0)