Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Articles

The Shifting Sands of Demand

The Shifting Sands of Demand

Trends in Arts Audience Behaviors

Alan Brown | Audiences, Community Outreach, Innovation, Marketing/Public Relations, Performance, Research/Data, Social Media

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming. Read more

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The Audience Talks

The Audience Talks

Conversations with Choral Music Concertgoers

Matthew Sigman | Audiences, Community Outreach, Diversity, Marketing/Public Relations

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders. Read more

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How to Engage the Millennial Generation in Choral Music

How to Engage the Millennial Generation in Choral Music

Jan-Marie Petersen | Audiences, Community Outreach, Diversity, Innovation, Performance

Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it may take a little ingenuity and a willingness to break traditions to get 20- and 30-somethings into your concert hall. Here are three ideas for cultivating young audiences. Read more

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Acknowledging Donors

Acknowledging Donors

Saying Thank You Is Just the Beginning

Catherine Dehoney | Fundraising, Governance, Technique/Tool

We all know that thanking our donors is more than good manners—it is a critical part of the donor relations process. But it is just the beginning of a longer- term effort to engage donors more deeply in our organizations. Read more

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The Call to Serve

The Call to Serve

Todd Estabrook | Governance, Recruitment, Technique/Tool

A Chorus America Board chair reflects upon important characteristics to consider when recruiting candidates for your chorus's board. Read more

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Building Today's Professional Choruses

Building Today's Professional Choruses

Matthew Sigman | Careers, Innovation, Management/Leadership, Professional

Adventuresome repertoire, distinctive voices, flexible organizations, and innovative productions have expanded the concept of what a professional chorus looks like today—here's what it takes to excel. Read more

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The Changing Contract with Your Audience

The Changing Contract with Your Audience

Ann Meier Baker | Audiences, Impact/Value, Innovation, Management/Leadership

Are we in the business of delivering excellent performances or delighting our audiences? The answer of course is both, but too many see it as an either-or construct, limiting their potential. Read more

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Back from the Brink

Back from the Brink

How One Chorus Grappled with the Perfect Storm of Bad Economic Circumstances

Eric Holtan | Audiences, Finance, Fundraising, Governance

All of us in the arts feel the pinch in a recession. Here is the story of how the Tucson Chamber Artists weathered the storm of economic bad news during one year, employing adaptive strategies throughout the season to overcome them. Read more

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Making the Most of Media Opportunities

Making the Most of Media Opportunities

Tom Hall | Marketing/Public Relations, Technique/Tool

A professional with experience on both sides of the mic reveals five fundamentals of good media relations. Read more

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The 10 Commandments for Recording Your Chorus

The 10 Commandments for Recording Your Chorus

Brad Spencer | Impact/Value, Legal/Licensing, Management/Leadership, Marketing/Public Relations, Technique/Tool

Professionally produced recordings are still one of the best ways you can enhance the quality, image, reputation, and morale of your chorus. Read more

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Resources

Navigating a Music Director Transition

Navigating a Music Director Transition

An Online Seminar

Chorus America Staff | Careers, Conducting, Governance, Operations, Strategic Planning, Technology

Responding to survey data that revealed that 33% of responding conductors were founding directors that anticipated retiring from their ensembles within 5-10 years, Chorus America created this online seminar, Navigating a Music Director Transition. Packed full of video interviews with leaders in the field who have addressed this transition from all different roles (departing music director, incoming music director, board president, executive director, search committee member, etc.), as well as practical worksheets and tools, the 4-part seminar is a vital resource for any choruses anticipating an artistic change. Read more

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Chorus Operations Survey Report (2011)

Chorus Operations Survey Report (2011)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season. Read more

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Strategic Plan Template

Strategic Plan Template

Chorus America Staff | Governance, Sample/Template, Strategic Planning

Use this template as a guide for your chorus. Read more

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Soloist Contract

Soloist Contract

Chorus America Staff | Legal/Licensing, Operations, Performance, Sample/Template

Use this basic sample letter of agreement to hire vocal or instrumental soloists (or a guest ensemble). Read more

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Singer Information Form

Singer Information Form

Chorus America Staff | Operations, Recruitment, Sample/Template, Singing

Use this template as a guide for collecting useful information about new and returning singers during auditions. Read more

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Singer Handbook Table of Contents

Singer Handbook Table of Contents

Chorus America Staff | Operations, Performance, Rehearsal, Sample/Template, Singing

Most choruses provide singers with a handbook for participation; use this sample table of contents to make sure you haven't forgotten any policies. Read more

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Orchestra Contract

Orchestra Contract

Chorus America Staff | Legal/Licensing, Operations, Performance, Sample/Template

Use this basic sample contract when your chorus is retained to perform by an orchestra. Read more

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Music Director Search Audition Evaluation Form

Music Director Search Audition Evaluation Form

A Sample from the Dessoff Choirs

Chorus America Staff | Careers, Conducting, Evaluation, Management/Leadership, Operations, Recruitment, Sample/Template

A rating form for singers to use when evaluating all potential conductors during a search. Read more

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Music Director Search Audition Evaluation Form

Music Director Search Audition Evaluation Form

Template for Evaluating Finalists

Chorus America Staff | Careers, Conducting, Evaluation, Management/Leadership, Operations, Recruitment, Sample/Template

A rating form for singers to use when evaluating conductors who have been identified as finalists during a music director search. Read more

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Fundraising Plan Outline

Fundraising Plan Outline

Chorus America Staff | Finance, Fundraising, Operations, Sample/Template

The most effective choruses plan out their annual fundraising; use this outline as a starting place. Read more

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Events

The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

New York, NY

emilymt | Professional

THE COLLEGIATE CHORALE Announces An Expansion of its Executive Staff: Ted Sperling, Artistic Director Edward Barnes, Producing Director Join Music Director James Bagwell   and Executive Director Jennifer Collins Read more

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Messiah...Refreshed Returns to Avery Fisher Hall, Lincoln Center December 1

Messiah...Refreshed Returns to Avery Fisher Hall, Lincoln Center December 1

New York, NY

andrea@DCINY.org | Adults/Seniors, Audiences, Awards, CA News, Careers, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Evaluation, Families, Finance, Fundraising, General, Governance, Government/Policy, Health, History, Impact/Value, Innovation, Legal/Licensing, Management/Leadership, Marketing/Public Relations, Networking, Operations, Participation, Performance, Professional, Profile, Recruitment, Rehearsal, Repertoire, Research/Data, Sample/Template, Schools, Science, Singing, Social Media, Strategic Planning, Symphonic, Technique/Tool, Technology, Venue

MESSIAH…REFRESHED! RETURNS TO LINCOLN CENTER DCINY proudly ushers in the holiday season at Avery Fisher Hall, Lincoln Center on Sunday, December 1 at 2:00pm with Thomas Beecham/Eugene Goossens's 1959 re-orchestration for full symphony orchestra of Handel's Messiah. Called a “radical rescoring” by the New York Times, this revamped version will fill the concert hall with the gloriously festive sounds of the beloved holiday masterpiece. Read more

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Purcell The Indian Queen

Purcell The Indian Queen

Boston, MA

Handel and Hayd... | Adults/Seniors, Audiences, Awards, Careers, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Impact/Value, Performance, Singing, Symphonic, Venue

H&H presents a program of comedy, romance, intrigue, and beautiful music with this dramatic semi-opera and scenes from other Purcell works. Read more

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Chorus Management Institute  2012

Chorus Management Institute 2012

Indianapolis, IN

Chorus America Staff |

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DeKalb Choral Guild Gala Celebration

DeKalb Choral Guild Gala Celebration

Sandy Springs, GA

DeKalb Choral Guild | Fundraising

Black Tie Gala celebration in support of the DeKalb Choral Guild -your premier community chorus in DeKalb County GA.  Read more

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Fundraiser for The Northern Virginia Chorale

Fundraiser for The Northern Virginia Chorale

12193 Fair Lakes Promenade Dr., Fairfax VA

Susanne Cook | Fundraising

  The Northern Virginia Chorale will have a fundraiser at Barnes and Noble, 12193 Fair Lakes Promenade Dr., Fairfax, VA, on March 17, 2012.  We will be performing between 10 AM and 2 PM.  There will be activities for children:  face painting and bookmark making, and also members will read to the children.  The music and activities will have a St. Patrick's theme.  We appreciate your support at any time that day (and for five days thereafter online) by using our voucher #10683035, which will give the Chorale a percentage of sales. Read more

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Dialogue

Age Discrimination?

Age Discrimination?

Anonymous |

Giving ticket discounts to seniors and students is a widespread practice, but should we be concerned about age discrimination? Read more

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