Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Articles

E-Marketing for Your Chorus: Helpful Links

E-Marketing for Your Chorus: Helpful Links

Chorus America Staff | Fundraising, Marketing/Public Relations, Technique/Tool, Technology

E-marketing isn't a new trend, but, done correctly, it can be a key part of your chorus's communications program. Whether you are just beginning to experiment with email campaigns or looking to refresh your current marketing plan, these resources from around the web will help you get started.   Read more

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Member Spotlight: Kathleen Fargnoli

Member Spotlight: Kathleen Fargnoli

An Unexpected Journey to Executive Director

Chorus America Staff | Management/Leadership, Operations, Singing, Volunteer

Kathleen Fargnoli didn't anticipate that her love for singing would lead her to putting together a board or applying for 501(c)(3) status. But that's exactly what happened when she ended up as the volunteer executive director of the Palisades Community Chorus in Bucks County, Pennsylvania. Read more

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Creating a Board Committee that Works

Creating a Board Committee that Works

John William Trotter | Governance, Management/Leadership

Being appointed to chair a committee is the easy part. This practical advice, tested in the real world, will help ensure success. Read more

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The Power of Many: Crowdfunding for Choruses

The Power of Many: Crowdfunding for Choruses

Liza Beth | Community Outreach, Fundraising, General, Impact/Value, Innovation, Marketing/Public Relations, Operations, Social Media, Technology

Choruses are finding crowdfunding success, from raising money for specific projects to participating in community giving events. Read more

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Member Spotlight: Brett Stover, Giving Time and Talent as a Member of the Board

Member Spotlight: Brett Stover, Giving Time and Talent as a Member of the Board

Chorus America Staff | Adults/Seniors, Children/Youth, Civic Engagement, Community Outreach, Families, General, Governance, Impact/Value, Management/Leadership, Participation, Professional, Profile, Singing, Strategic Planning

Brett Stover grew up singing in choirs and has served on the boards of an array of music and arts groups in Cincinnati. Now he brings his business savvy and love of the performing arts to Chorus America's Board of Directors. "The more people who are singing, the better off we will all be," he says. Read more

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Member Spotlight; Melinda Pollack-Harris, Sing to Live Community Chorus, Chicago

Member Spotlight; Melinda Pollack-Harris, Sing to Live Community Chorus, Chicago

Kelsey Menehan | Adults/Seniors, Community Outreach, General, Health, Impact/Value, Participation, Performance, Singing, Volunteer

When Melinda Pollack-Harris was diagnosed with breast cancer in 2004, she needed music to face the challenge. That was the inspiration for Sing to Live Community Chorus for women, loved ones, and friends touched by cancer. Read more

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Going Viral: The Power of Video to Raise Your Chorus's Profile

Going Viral: The Power of Video to Raise Your Chorus's Profile

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Fundraising, General, Impact/Value, Innovation, Marketing/Public Relations, Singing, Social Media, Technique/Tool, Technology

Plug the words “choir videos” into your search engine and you’ll get an astounding number of links (Google found 112,000,000. Yes, million.) Is your chorus among them? It could be—and more easily than you may think. Chorus America asked several choruses to tell us how they are making video a key part of their marketing strategy. Read more

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Learning Leadership

Learning Leadership

“More than just waving our hands”

Don Lee | Careers, Conducting, Governance, Management/Leadership, Professional, Strategic Planning, Technique/Tool

Many choral directors take on administrative responsibility with little formal preparation. Here are strategies to excel in the office and boardroom as well as the concert hall. Read more

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10 New Ways Your Chorus Can Use Facebook and Twitter

10 New Ways Your Chorus Can Use Facebook and Twitter

Lauren Rosenthal | Audiences, Education, Marketing/Public Relations, Social Media, Technology

Whether your chorus is a 150-member children's choir or an eight-member a cappella group, social media can be a powerful tool for staying in touch with your members and your audience. Here are some new ideas to help keep your Facebook and Twitter presence fresh. Read more

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Choosing New Technology Solutions

Choosing New Technology Solutions

David Dombrosky | Management/Leadership, Technique/Tool, Technology

As you begin exploring your technology options, here are some ways to make the most of the evaluation and decision-making process. Read more

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Resources

Creating Your Social Media Footprint

Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Fundraising: Getting To and Making the Ask

Fundraising: Getting To and Making the Ask

Chorus America Staff | Fundraising, Technique/Tool

Paul Hogle, Executive Vice President of the Detroit Symphony Orchestra, addresses strategies to successfully cultivate individual donors in this PowerPoint presentation, originally given at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Chorus Governance: Recruitment, Roles, and Responsibilities

Chorus Governance: Recruitment, Roles, and Responsibilities

David Styers | Governance, Recruitment, Technique/Tool

Resources from a presentation given by David Styers of BoardSource at the 2010 Conference. Read more

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Branding: Beyond the Hype

Branding: Beyond the Hype

Securing Your Future by Building Your Brand

Roger Sametz | Marketing/Public Relations, Technique/Tool

Slides from a presentation given by Roger Sametz of Sametz Blackstone Associates at the 2010 Chorus America Conference. Read more

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Economic Impact Study (2009)

Economic Impact Study (2009)

Chorus America Staff | Finance, Fundraising, Innovation, Operations, Research/Data

Member choruses reported on the impact of the recession on their financial and organizational outlook in a brief survey conducted in 2009. Read more

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Children's Chorus Recruitment Practices Survey (2009)

Children's Chorus Recruitment Practices Survey (2009)

Chorus America Staff | Children/Youth, Recruitment, Research/Data

A handout summarizing the results of a survey conducted in 2009 asking children's chorus leaders about recruitment issues. Read more

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Events

UPDATE on New York Choral Consortium's  Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

UPDATE on New York Choral Consortium's Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

NY, NY

Cathy Fischer -... | Education, Rehearsal, Singing, Technique/Tool

New York Choral Consortium is proud to present a day-long workshop on audience development and choral ear training at the Cathedral of St. John the Divine, in NYC, from 9:30 am to 4 pm.  Complimentary breakfast and lunch will be served, providing excellent opportunities to network and mingle with your colleagues from across the choral community. Read more

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NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

1047 Amsterdam Ave, New York, NY 10025

Cathy Fischer -... | Audiences, Composing/Commissioning

Choral Karma - Getting Our Shared Community to Show Up! Is the marketing process or the idea of social media weighing you down? Don't know where to start or why those things you've tried aren't working? Need to expand your audience past the friends and family market, but don't know how? We all need some NYC "Choral Karma." Our expert clinician will lead a rousing discussion using a unique crowd-sourcing technique for revealing ideas and share expert tips and planning strategies for effective marketing of our choral music concerts here in NYC. Let's figure out how to get our music in the ears and hearts of every New Yorker!  The Commissioning Process   Have you always wanted to commission a new work for your choir, but worried that the process would be daunting or difficult for you or your singers? Let your friends at NYCC set your mind at ease. Hear the stories, the do's and don'ts, and get expert inside tips for successful collaborations between composers and choral conductors. A panel of distinguished artists from all sides of the spectrum will pave the way for your next (or first!) exciting project bringing new music to life for the first time! We'll even include a comprehensive info packet to help you get started! Read more

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The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

New York, NY

emilymt | Professional

THE COLLEGIATE CHORALE Announces An Expansion of its Executive Staff: Ted Sperling, Artistic Director Edward Barnes, Producing Director Join Music Director James Bagwell   and Executive Director Jennifer Collins Read more

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Purcell The Indian Queen

Purcell The Indian Queen

Boston, MA

Handel and Hayd... | Adults/Seniors, Audiences, Awards, Careers, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Impact/Value, Performance, Singing, Symphonic, Venue

H&H presents a program of comedy, romance, intrigue, and beautiful music with this dramatic semi-opera and scenes from other Purcell works. Read more

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Chorus Management Institute  2012

Chorus Management Institute 2012

Indianapolis, IN

Chorus America Staff |

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DeKalb Choral Guild Gala Celebration

DeKalb Choral Guild Gala Celebration

Sandy Springs, GA

DeKalb Choral Guild | Fundraising

Black Tie Gala celebration in support of the DeKalb Choral Guild -your premier community chorus in DeKalb County GA.  Read more

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Fundraiser for The Northern Virginia Chorale

Fundraiser for The Northern Virginia Chorale

12193 Fair Lakes Promenade Dr., Fairfax VA

Susanne Cook | Fundraising

  The Northern Virginia Chorale will have a fundraiser at Barnes and Noble, 12193 Fair Lakes Promenade Dr., Fairfax, VA, on March 17, 2012.  We will be performing between 10 AM and 2 PM.  There will be activities for children:  face painting and bookmark making, and also members will read to the children.  The music and activities will have a St. Patrick's theme.  We appreciate your support at any time that day (and for five days thereafter online) by using our voucher #10683035, which will give the Chorale a percentage of sales. Read more

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Dialogue

Age Discrimination?

Age Discrimination?

Anonymous |

Giving ticket discounts to seniors and students is a widespread practice, but should we be concerned about age discrimination? Read more

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