Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Articles

 Michael Kaiser On Building Healthy Arts Organizations

Michael Kaiser On Building Healthy Arts Organizations

Kelsey Menehan | Impact/Value, Management/Leadership, Marketing/Public Relations

In addition to expanding educational and artistic programming as president of the Kennedy Center, Michael Kaiser has become a prominent leader in arts management. Here are some of the insights he shared at Chorus America's 2014 Conference. Read more

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Choral Music Online: A Brave New World

Choral Music Online: A Brave New World

Don Lee | Marketing/Public Relations, Social Media, Technique/Tool, Technology

Distributing music online is an opportunity to reach more listeners, but the wide variety of platforms can be confusing. Consider these questions to help your chorus chart the right path. Read more

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What's Your Story?

What's Your Story?

A B.O.L.D. Approach to Community Engagement

Kelsey Menehan | Civic Engagement, Community Outreach, Diversity, Impact/Value, Innovation, Participation

What choruses can learn from a dance company that uses its art form to help communities tell their own stories. Read more

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10 Things You Can Expect at a Chorus America Conference

10 Things You Can Expect at a Chorus America Conference

Chorus America Staff |

Whether you are considering attending for the first time or you're a Chorus America Conference veteran, here are a few things you can expect to see at our Conference. We think they are a big part of what makes the experience so special. Read more

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Back from the Brink

Back from the Brink

How the Minnesota Chorale Bounced Back from an Orchestra Shutdown

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Fundraising, Impact/Value, Management/Leadership, Strategic Planning, Symphonic

What happens when a long-time relationship with an orchestra goes away—taking with it a third of your organization's income?  Shock, dismay, and then a determination to rally around your core mission. Read more

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Music Criticism Goes Digital

Music Criticism Goes Digital

Heidi Waleson | Marketing/Public Relations, Professional, Social Media, Technology

With the decline of print and the rise of digital media, the role of music criticism has changed. Veteran journalists share their thoughts on what the new landscape means for critics – and choruses. Read more

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Can You Hear Me Now?

Can You Hear Me Now?

Communicating with Children/Youth Chorus Constituents Today

Lauren Rosenthal | Children/Youth, Families, Marketing/Public Relations, Social Media, Technology

Social media, email, text messaging, and more. Within the changing landscape of technology and communication methods, how do leaders of children/youth choruses navigate the most effective strategies for maintaining communication with choristers, parents, and alumni? Read more

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E-Marketing for Your Chorus: Helpful Links

E-Marketing for Your Chorus: Helpful Links

Chorus America Staff | Fundraising, Marketing/Public Relations, Technique/Tool, Technology

E-marketing isn't a new trend, but, done correctly, it can be a key part of your chorus's communications program. Whether you are just beginning to experiment with email campaigns or looking to refresh your current marketing plan, these resources from around the web will help you get started.   Read more

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Member Spotlight: Kathleen Fargnoli

Member Spotlight: Kathleen Fargnoli

An Unexpected Journey to Executive Director

Chorus America Staff | Management/Leadership, Operations, Singing, Volunteer

Kathleen Fargnoli didn't anticipate that her love for singing would lead her to putting together a board or applying for 501(c)(3) status. But that's exactly what happened when she ended up as the volunteer executive director of the Palisades Community Chorus in Bucks County, Pennsylvania. Read more

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Creating a Board Committee that Works

Creating a Board Committee that Works

John William Trotter | Governance, Management/Leadership

Being appointed to chair a committee is the easy part. This practical advice, tested in the real world, will help ensure success. Read more

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Resources

Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Fundraising: Getting To and Making the Ask

Fundraising: Getting To and Making the Ask

Chorus America Staff | Fundraising, Technique/Tool

Paul Hogle, Executive Vice President of the Detroit Symphony Orchestra, addresses strategies to successfully cultivate individual donors in this PowerPoint presentation, originally given at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Chorus Governance: Recruitment, Roles, and Responsibilities

Chorus Governance: Recruitment, Roles, and Responsibilities

David Styers | Governance, Recruitment, Technique/Tool

Resources from a presentation given by David Styers of BoardSource at the 2010 Conference. Read more

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Branding: Beyond the Hype

Branding: Beyond the Hype

Securing Your Future by Building Your Brand

Roger Sametz | Marketing/Public Relations, Technique/Tool

Slides from a presentation given by Roger Sametz of Sametz Blackstone Associates at the 2010 Chorus America Conference. Read more

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Economic Impact Study (2009)

Economic Impact Study (2009)

Chorus America Staff | Finance, Fundraising, Innovation, Operations, Research/Data

Member choruses reported on the impact of the recession on their financial and organizational outlook in a brief survey conducted in 2009. Read more

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Children's Chorus Recruitment Practices Survey (2009)

Children's Chorus Recruitment Practices Survey (2009)

Chorus America Staff | Children/Youth, Recruitment, Research/Data

A handout summarizing the results of a survey conducted in 2009 asking children's chorus leaders about recruitment issues. Read more

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National Performing Arts Convention Final Report (2008)

National Performing Arts Convention Final Report (2008)

Chorus America Staff | Diversity, Education, Impact/Value, Innovation, Technology

The National Performing Arts Convention (NPAC) was a five-day extravaganza, bringing together more than 30 different arts service organizations and their constituents to learn from each other and from high-profile experts from all arts fields. The final report summarizes the activities and outcomes of NPAC. Read more

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Events

UPDATE on New York Choral Consortium's  Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

UPDATE on New York Choral Consortium's Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

NY, NY

Cathy Fischer -... | Education, Rehearsal, Singing, Technique/Tool

New York Choral Consortium is proud to present a day-long workshop on audience development and choral ear training at the Cathedral of St. John the Divine, in NYC, from 9:30 am to 4 pm.  Complimentary breakfast and lunch will be served, providing excellent opportunities to network and mingle with your colleagues from across the choral community. Read more

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Coro Allegro Presents: American Visions

Coro Allegro Presents: American Visions

Boston, MA

Coro Allegro | Adults/Seniors, Audiences, Awards, CA News, Careers, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Evaluation, Families, Finance, Fundraising, General, Governance, Government/Policy, Health, History, Impact/Value, Innovation, Legal/Licensing, Management/Leadership, Marketing/Public Relations, Networking, Operations, Participation, Performance, Professional, Profile, Recruitment, Rehearsal, Repertoire, Research/Data, Sample/Template, Schools, Science, Singing, Social Media, Strategic Planning, Symphonic, Technique/Tool, Technology, Venue, Volunteer

  Coro Allegro, Boston’s award-winning classical chorus for members, friends, and allies of the lesbian, gay, bisexual, and transgender community, and Artistic Director David Hodgkins present “American Visions”, 3:00 p.m. on Sunday, Nov. 9, at New England Conservatory’s Jordan Hall, 30 Gainsborough Street, Boston.      Read more

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NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

1047 Amsterdam Ave, New York, NY 10025

Cathy Fischer -... | Audiences, Composing/Commissioning

Choral Karma - Getting Our Shared Community to Show Up! Is the marketing process or the idea of social media weighing you down? Don't know where to start or why those things you've tried aren't working? Need to expand your audience past the friends and family market, but don't know how? We all need some NYC "Choral Karma." Our expert clinician will lead a rousing discussion using a unique crowd-sourcing technique for revealing ideas and share expert tips and planning strategies for effective marketing of our choral music concerts here in NYC. Let's figure out how to get our music in the ears and hearts of every New Yorker!  The Commissioning Process   Have you always wanted to commission a new work for your choir, but worried that the process would be daunting or difficult for you or your singers? Let your friends at NYCC set your mind at ease. Hear the stories, the do's and don'ts, and get expert inside tips for successful collaborations between composers and choral conductors. A panel of distinguished artists from all sides of the spectrum will pave the way for your next (or first!) exciting project bringing new music to life for the first time! We'll even include a comprehensive info packet to help you get started! Read more

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The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

New York, NY

emilymt | Professional

THE COLLEGIATE CHORALE Announces An Expansion of its Executive Staff: Ted Sperling, Artistic Director Edward Barnes, Producing Director Join Music Director James Bagwell   and Executive Director Jennifer Collins Read more

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Purcell The Indian Queen

Purcell The Indian Queen

Boston, MA

Handel and Hayd... | Adults/Seniors, Audiences, Awards, Careers, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Impact/Value, Performance, Singing, Symphonic, Venue

H&H presents a program of comedy, romance, intrigue, and beautiful music with this dramatic semi-opera and scenes from other Purcell works. Read more

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Chorus Management Institute  2012

Chorus Management Institute 2012

Indianapolis, IN

Chorus America Staff |

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DeKalb Choral Guild Gala Celebration

DeKalb Choral Guild Gala Celebration

Sandy Springs, GA

DeKalb Choral Guild | Fundraising

Black Tie Gala celebration in support of the DeKalb Choral Guild -your premier community chorus in DeKalb County GA.  Read more

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Fundraiser for The Northern Virginia Chorale

Fundraiser for The Northern Virginia Chorale

12193 Fair Lakes Promenade Dr., Fairfax VA

Susanne Cook | Fundraising

  The Northern Virginia Chorale will have a fundraiser at Barnes and Noble, 12193 Fair Lakes Promenade Dr., Fairfax, VA, on March 17, 2012.  We will be performing between 10 AM and 2 PM.  There will be activities for children:  face painting and bookmark making, and also members will read to the children.  The music and activities will have a St. Patrick's theme.  We appreciate your support at any time that day (and for five days thereafter online) by using our voucher #10683035, which will give the Chorale a percentage of sales. Read more

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Dialogue

Age Discrimination?

Age Discrimination?

Anonymous |

Giving ticket discounts to seniors and students is a widespread practice, but should we be concerned about age discrimination? Read more

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