Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Articles

Boards, Measure Thyselves!

Boards, Measure Thyselves!

Kelsey Menehan | Evaluation, Governance, Management/Leadership

The most effective boards measure their own performance. Governance expert Nancy Axelrod shares her insights into self-evaluation for your organization. Read more

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10 Articles to Jumpstart Your Chorus's Year-End Fundraising

10 Articles to Jumpstart Your Chorus's Year-End Fundraising

Lauren Rosenthal | Fundraising

Turning leaves and the appearance of pumpkin lattes mean that fall is just around the corner—which means it's time to start thinking about your chorus's end-of-year fundraising campaign. But where do you begin? Here is a collection of articles from around the web to help you get started, as well as some Chorus America resources to inform your fundraising all year long. Read more

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Social Media for Choruses

Social Media for Choruses

6 Commandments and the Golden Rule

Nancy Roberts | Marketing/Public Relations, Social Media, Technology

These six commandments from marketing and communications professional Nancy Roberts will help guide your chorus’s social media tactics and save time and money. Read more

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 Michael Kaiser On Building Healthy Arts Organizations

Michael Kaiser On Building Healthy Arts Organizations

Kelsey Menehan | Impact/Value, Management/Leadership, Marketing/Public Relations

In addition to expanding educational and artistic programming as president of the Kennedy Center, Michael Kaiser has become a prominent leader in arts management. Here are some of the insights he shared at Chorus America's 2014 Conference. Read more

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Choral Music Online: A Brave New World

Choral Music Online: A Brave New World

Don Lee | Marketing/Public Relations, Social Media, Technique/Tool, Technology

Distributing music online is an opportunity to reach more listeners, but the wide variety of platforms can be confusing. Consider these questions to help your chorus chart the right path. Read more

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What's Your Story?

What's Your Story?

A B.O.L.D. Approach to Community Engagement

Kelsey Menehan | Civic Engagement, Community Outreach, Diversity, Impact/Value, Innovation, Participation

What choruses can learn from a dance company that uses its art form to help communities tell their own stories. Read more

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10 Things You Can Expect at a Chorus America Conference

10 Things You Can Expect at a Chorus America Conference

Chorus America Staff |

Whether you are considering attending for the first time or you're a Chorus America Conference veteran, here are a few things you can expect to see at our Conference. We think they are a big part of what makes the experience so special. Read more

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Back from the Brink

Back from the Brink

How the Minnesota Chorale Bounced Back from an Orchestra Shutdown

Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Fundraising, Impact/Value, Management/Leadership, Strategic Planning, Symphonic

What happens when a long-time relationship with an orchestra goes away—taking with it a third of your organization's income?  Shock, dismay, and then a determination to rally around your core mission. Read more

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Music Criticism Goes Digital

Music Criticism Goes Digital

Heidi Waleson | Marketing/Public Relations, Professional, Social Media, Technology

With the decline of print and the rise of digital media, the role of music criticism has changed. Veteran journalists share their thoughts on what the new landscape means for critics – and choruses. Read more

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Can You Hear Me Now?

Can You Hear Me Now?

Communicating with Children/Youth Chorus Constituents Today

Lauren Rosenthal | Children/Youth, Families, Marketing/Public Relations, Social Media, Technology

Social media, email, text messaging, and more. Within the changing landscape of technology and communication methods, how do leaders of children/youth choruses navigate the most effective strategies for maintaining communication with choristers, parents, and alumni? Read more

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Resources

Fundraising from Individuals

Fundraising from Individuals

Chorus America Staff | Fundraising, Governance, Research/Data, Technique/Tool

Slides from Chorus America's webinar on ways to build your individual donor base. (Webinar available separately.) Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference. Read more

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Creating Your Social Media Footprint

Creating Your Social Media Footprint

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more

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Chorus Operations Survey Report (2010)

Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Fundraising: Getting To and Making the Ask

Fundraising: Getting To and Making the Ask

Chorus America Staff | Fundraising, Technique/Tool

Paul Hogle, Executive Vice President of the Detroit Symphony Orchestra, addresses strategies to successfully cultivate individual donors in this PowerPoint presentation, originally given at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Chorus Governance: Recruitment, Roles, and Responsibilities

Chorus Governance: Recruitment, Roles, and Responsibilities

David Styers | Governance, Recruitment, Technique/Tool

Resources from a presentation given by David Styers of BoardSource at the 2010 Conference. Read more

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Branding: Beyond the Hype

Branding: Beyond the Hype

Securing Your Future by Building Your Brand

Roger Sametz | Marketing/Public Relations, Technique/Tool

Slides from a presentation given by Roger Sametz of Sametz Blackstone Associates at the 2010 Chorus America Conference. Read more

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Economic Impact Study (2009)

Economic Impact Study (2009)

Chorus America Staff | Finance, Fundraising, Innovation, Operations, Research/Data

Member choruses reported on the impact of the recession on their financial and organizational outlook in a brief survey conducted in 2009. Read more

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Events

UPDATE on New York Choral Consortium's  Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

UPDATE on New York Choral Consortium's Free Winter Workshop!. NEW TOPIC: Know and Grow Your Audience and Technology Tools That Can Help, plus Stealthy Ear Training -- This Saturday January 10 -- Reserve Now!

NY, NY

Cathy Fischer -... | Education, Rehearsal, Singing, Technique/Tool

New York Choral Consortium is proud to present a day-long workshop on audience development and choral ear training at the Cathedral of St. John the Divine, in NYC, from 9:30 am to 4 pm.  Complimentary breakfast and lunch will be served, providing excellent opportunities to network and mingle with your colleagues from across the choral community. Read more

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NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

1047 Amsterdam Ave, New York, NY 10025

Cathy Fischer -... | Audiences, Composing/Commissioning

Choral Karma - Getting Our Shared Community to Show Up! Is the marketing process or the idea of social media weighing you down? Don't know where to start or why those things you've tried aren't working? Need to expand your audience past the friends and family market, but don't know how? We all need some NYC "Choral Karma." Our expert clinician will lead a rousing discussion using a unique crowd-sourcing technique for revealing ideas and share expert tips and planning strategies for effective marketing of our choral music concerts here in NYC. Let's figure out how to get our music in the ears and hearts of every New Yorker!  The Commissioning Process   Have you always wanted to commission a new work for your choir, but worried that the process would be daunting or difficult for you or your singers? Let your friends at NYCC set your mind at ease. Hear the stories, the do's and don'ts, and get expert inside tips for successful collaborations between composers and choral conductors. A panel of distinguished artists from all sides of the spectrum will pave the way for your next (or first!) exciting project bringing new music to life for the first time! We'll even include a comprehensive info packet to help you get started! Read more

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The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

New York, NY

emilymt | Professional

THE COLLEGIATE CHORALE Announces An Expansion of its Executive Staff: Ted Sperling, Artistic Director Edward Barnes, Producing Director Join Music Director James Bagwell   and Executive Director Jennifer Collins Read more

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Purcell The Indian Queen

Purcell The Indian Queen

Boston, MA

Handel and Hayd... | Adults/Seniors, Audiences, Awards, Careers, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Impact/Value, Performance, Singing, Symphonic, Venue

H&H presents a program of comedy, romance, intrigue, and beautiful music with this dramatic semi-opera and scenes from other Purcell works. Read more

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Chorus Management Institute  2012

Chorus Management Institute 2012

Indianapolis, IN

Chorus America Staff |

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DeKalb Choral Guild Gala Celebration

DeKalb Choral Guild Gala Celebration

Sandy Springs, GA

DeKalb Choral Guild | Fundraising

Black Tie Gala celebration in support of the DeKalb Choral Guild -your premier community chorus in DeKalb County GA.  Read more

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Fundraiser for The Northern Virginia Chorale

Fundraiser for The Northern Virginia Chorale

12193 Fair Lakes Promenade Dr., Fairfax VA

Susanne Cook | Fundraising

  The Northern Virginia Chorale will have a fundraiser at Barnes and Noble, 12193 Fair Lakes Promenade Dr., Fairfax, VA, on March 17, 2012.  We will be performing between 10 AM and 2 PM.  There will be activities for children:  face painting and bookmark making, and also members will read to the children.  The music and activities will have a St. Patrick's theme.  We appreciate your support at any time that day (and for five days thereafter online) by using our voucher #10683035, which will give the Chorale a percentage of sales. Read more

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Dialogue

Age Discrimination?

Age Discrimination?

Anonymous |

Giving ticket discounts to seniors and students is a widespread practice, but should we be concerned about age discrimination? Read more

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