Management & Governance

Chorus America strengthens the governance, management, marketing, fundraising, and operations of choruses by providing practical tools, templates, training, and strategies for its administrative and board leaders. We track the annual operations of choruses, identify best practices and assessment tools, and help our members build audiences for choral music.

Articles

Vu Le on the Evolution of the Nonprofit Sector

Vu Le on the Evolution of the Nonprofit Sector

Chorus America Staff | Diversity, Governance, Impact/Value, Management/Leadership, Profile

Nonprofit leader, humor blogger, and truth-teller. It’s a unique job description, but a perfect fit for Vu Le. Le is the executive director of Seattle-based social justice organization Rainier Valley Corps and the author of NonprofitAF.com, a blog that mixes pop culture and pictures of baby animals with candid insight into the current state of nonprofits. Read more

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Finding the Audience Etiquette Balance

Finding the Audience Etiquette Balance

Kelsey Menehan | Audiences, Operations

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy? Read more

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Five Steps to Actionable Audience Development

Five Steps to Actionable Audience Development

Matt Lehrman | Audiences, Marketing/Public Relations

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream.  Read more

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Women Who Inspire

Women Who Inspire

Liza Beth | Careers, Diversity, History, Impact/Value, Management/Leadership, Profile

In honor of International Women’s Day, we asked some of the leading women in the Chorus America community to tell us about the women who inspire their work. Here are their answers. Read more

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Reactivation Nation

Reactivation Nation

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

So, what do you do when you have a large amount of people who consistently don’t open your emails? Read more

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Time to Clean Your Email List

Time to Clean Your Email List

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention. Read more

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Keeping Your Email Strategy Relevant

Keeping Your Email Strategy Relevant

Ceci Dadisman | Audiences, Marketing/Public Relations, Technology

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand. Read more

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Making Your Chorus Welcoming for Transgender Singers

Making Your Chorus Welcoming for Transgender Singers

Ari Agha | Diversity, Participation, Singing

Choruses seek to foster an open, welcoming culture, but some practices can exclude and cause pain for transgender singers. Here are some steps your chorus can take to avoid them. Read more

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Welcoming Transgender Singers: Resource List

Welcoming Transgender Singers: Resource List

Ari Agha | Diversity, Participation, Research/Data, Singing

How can choruses foster a more inclusive culture for transgender singers? This list of resources accompanies our article from the Winter 2017-18 issue of the Voice on welcoming transgender singers. Read more

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Welcoming Transgender Singers: Key Terms

Welcoming Transgender Singers: Key Terms

Ari Agha | Diversity, Participation, Singing

In creating a chorus culture that is welcoming to transgender singers, terminology can be something that some choral leaders may need catching up on. This list of key terms below supplements our article in the Winter 2017-18 Voice on making choruses welcoming for transgender singers. Read more

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Resources

Email Marketing Makeover

Email Marketing Makeover

admin_ca | Marketing/Public Relations

Email has the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs, as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge to implement at your organization right away. Read more

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Making the Ask

Making the Ask

admin_ca | Fundraising

Does soliciting donors create stress, invoke fear, or cause anxiety? Learn some easy steps as well as "do's and don'ts" to ensure your fundraising campaign is a huge success! You will be armed with tried-and-true techniques and a fundraising philosophy that will make you comfortable with masking the ask. This session is for people of all roles and will be particularly helpful for staff and Board members who want to transform your chorus and realize your organization's artistic and educational goals. Read more

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Picking the Right Software for Your Chorus

Picking the Right Software for Your Chorus

admin_ca | Technology

With dozens of options for database software, features and pricing plans to sort through, how do you choose the right system for your organization? Learn how to select your software with confidence using a proven process. Idealware will cover how to evaluate your organization's needs, assemble a software selection team, sort through your options, review and test the software, and manage a smooth implementation. Whether you are considering your very first donor management system, or you hope to switch in the next year, you'll save yourself a lot of headaches by following these best practices Read more

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Using Social Media to Engage Your Audiences

Using Social Media to Engage Your Audiences

admin_ca | Audiences, Social Media

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole. Read more

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Building A Development Plan

Building A Development Plan

admin_ca | Strategic Planning

A strong development plan can help map out your chorus’s fundraising strategy for the whole year. Development specialists Shayla Hines from Chorus America and Emma Moores from The Washington Chorus will walk you through the fundamentals of creating a plan that sets your organization up for success. In this hands-on webinar, you’ll work through a template in real-time, walking away with a first draft that can help you build a year-long plan. If this is your first time building a plan, or you just need a refresher of the basics, this is a session you won’t want to miss! Read more

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Permissions and Licensing

Permissions and Licensing

admin_ca | Legal/Licensing

Securing the rights to perform, commission, record or distribute music is an enduring and evolving landscape for choruses. Composer Abbie Betinis will explain each of the different types of rights relevant to choruses, how to secure those rights, their importance to composers, and how evolving technology plays a role. Read more

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Singer Information Form

Singer Information Form

Chorus America Staff | General, Operations, Performance, Sample/Template, Singing

Use this singer information form template to gather information during the audition process.  Read more

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Events

NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

NYCC Fall Workshop on Choral Karma – Getting Our Shared Community to Show Up and the Commissioning Process

1047 Amsterdam Ave, New York, NY 10025

Cathy Fischer -... | Audiences, Composing/Commissioning

Choral Karma - Getting Our Shared Community to Show Up! Is the marketing process or the idea of social media weighing you down? Don't know where to start or why those things you've tried aren't working? Need to expand your audience past the friends and family market, but don't know how? We all need some NYC "Choral Karma." Our expert clinician will lead a rousing discussion using a unique crowd-sourcing technique for revealing ideas and share expert tips and planning strategies for effective marketing of our choral music concerts here in NYC. Let's figure out how to get our music in the ears and hearts of every New Yorker!  The Commissioning Process   Have you always wanted to commission a new work for your choir, but worried that the process would be daunting or difficult for you or your singers? Let your friends at NYCC set your mind at ease. Hear the stories, the do's and don'ts, and get expert inside tips for successful collaborations between composers and choral conductors. A panel of distinguished artists from all sides of the spectrum will pave the way for your next (or first!) exciting project bringing new music to life for the first time! We'll even include a comprehensive info packet to help you get started! Read more

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The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

The Collegiate Chorale Announces Expansion of Executive Staff: Ted Sperling, Artistic Director; Edward Barnes, Producing Director

New York, NY

emilymt | Professional

THE COLLEGIATE CHORALE Announces An Expansion of its Executive Staff: Ted Sperling, Artistic Director Edward Barnes, Producing Director Join Music Director James Bagwell   and Executive Director Jennifer Collins Read more

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Purcell The Indian Queen

Purcell The Indian Queen

Boston, MA

Handel and Hayd... | Adults/Seniors, Audiences, Awards, Careers, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Impact/Value, Performance, Singing, Symphonic, Venue

H&H presents a program of comedy, romance, intrigue, and beautiful music with this dramatic semi-opera and scenes from other Purcell works. Read more

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Chorus Management Institute  2012

Chorus Management Institute 2012

Indianapolis, IN

Chorus America Staff |

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DeKalb Choral Guild Gala Celebration

DeKalb Choral Guild Gala Celebration

Sandy Springs, GA

DeKalb Choral Guild | Fundraising

Black Tie Gala celebration in support of the DeKalb Choral Guild -your premier community chorus in DeKalb County GA.  Read more

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Fundraiser for The Northern Virginia Chorale

Fundraiser for The Northern Virginia Chorale

12193 Fair Lakes Promenade Dr., Fairfax VA

Susanne Cook | Fundraising

  The Northern Virginia Chorale will have a fundraiser at Barnes and Noble, 12193 Fair Lakes Promenade Dr., Fairfax, VA, on March 17, 2012.  We will be performing between 10 AM and 2 PM.  There will be activities for children:  face painting and bookmark making, and also members will read to the children.  The music and activities will have a St. Patrick's theme.  We appreciate your support at any time that day (and for five days thereafter online) by using our voucher #10683035, which will give the Chorale a percentage of sales. Read more

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Dialogue

Age Discrimination?

Age Discrimination?

Anonymous |

Giving ticket discounts to seniors and students is a widespread practice, but should we be concerned about age discrimination? Read more

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