Resource Center

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole.

A strong development plan can help map out your chorus’s fundraising strategy for the whole year. Development specialists Shayla Hines from Chorus America and Emma Moores from The Washington Chorus will walk you through the fundamentals of creating a plan that sets your organization up for success. In this hands-on webinar, you’ll work through a template in real-time, walking away with a first draft that can help you build a year-long plan. If this is your first time building a plan, or you just need a refresher of the basics, this is a session you won’t want to miss!

This webinar will provide participants with an overview of specific anatomic, physiologic, and technical issues for singers of all ages. Voice pathologist and singing voice specialist Wendy LeBorgne will explore health and wellness practices and vocal exercises. Participants will come away from this session with increased knowledge related to vocal health and wellness, along with tips for voice maximization for all singers.

Chorus America's annual survey of the operations of choruses, the Chorus Operations Survey Report includes more than 45 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2016 report features data from the 2014-2015 season, as well as a new series on board terms and director term limits.

Securing the rights to perform, commission, record or distribute music is an enduring and evolving landscape for choruses. Composer Abbie Betinis will explain each of the different types of rights relevant to choruses, how to secure those rights, their importance to composers, and how evolving technology plays a role.

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter

This issue of the Research Memorandum Series focuses on resources pertaining to movement education in both the choral rehearsal and in teaching choral conducting. After a brief background on movement methodologies, author Caron Daley lists resources pertaining to the choral rehearsal and choral conducting.

This issue of the Research Memorandum Series focuses on the choral output of two influential Canadian composers - John Weinzwieg and John Beckwith. Although their choral output is relatively small in relation to their other output, it has had significant impact both in Canada and abroad. A brief biography of each composer is given before the listing of their choral compositions.