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In early 20th-century Chicago, the intersection of classical and gospel church traditions gave birth to the modern gospel chorus movement. This history has made Chicago the gospel choir capital of the world—and continues to have an impact on ensemble singing today.

More and more choruses are practicing advocacy inside the concert hall, representing social justice and community issues in their performances. What kinds of steps are they taking to ensure that singers are on the same page so that they can perform as a collective?

There are seemingly countless ways to make the case for the arts. The trick is knowing which ones are most effective. Leaders at five different arts organizations explain how they talk about the value of the arts, and how those messages are connecting with the audiences they are trying to reach.

Three choral organizations show how united voices can make a difference for themselves and their communities.

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy?

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream. 

This article is part of a series highlighting new choral repertoire that can be used by a wide range of choirs to address different community issues.

Chorus America communications manager Mike Rowan represented our organization and the choral field at Arts Advocacy Day 2018, and came back with some insider tips on how the process works in our nation’s capital.

In honor of International Women’s Day, we asked some of the leading women in the Chorus America community to tell us about the women who inspire their work. Here are their answers.

So, what do you do when you have a large amount of people who consistently don’t open your emails?

If you can’t remember the last time you cleaned your email list, odds are that it is due for some attention.

As marketing evolves, relevance is becoming more and more important. Sending your patrons and prospective patrons the most relevant communications is key to not only selling tickets but to engaging them in your brand.

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