Social Media

Going Viral: The Power of Video to Raise Your Chorus's Profile

Plug the words “choir videos” into your search engine and you’ll get an astounding number of links (Google found 112,000,000. Yes, million.) Is your chorus among them? It could be—and more easily than you may think. Chorus America asked several choruses to tell us how they are making video a key part of their marketing strategy.

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How To Recruit Volunteer Singers

Strategies for reaching out to prospective singers

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The Shifting Sands of Demand

Trends in Arts Audience Behaviors

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming.

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Creating Your Social Media Footprint

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference.

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Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference.

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Shifting Sands of Demand

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference.

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Eric Whitacre Speaks Out

An Interview With Choral Music's Rock Star

Eric Whitacre muses on how he gets inspired to compose, his special connection with young people, and what he thinks about the future of choral music.

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