Social Media

Using Social Media to Engage Your Audiences

Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole.

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Broadcast Your Voice - Wednesday, February 10, 2016 - 2PM EST

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Funding in the Future

Crowdfunding is the way of the future, so start making it part of your development efforts now.

I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation.

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Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.

If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.

Social Media for Choruses

6 Commandments and the Golden Rule

These six commandments from marketing and communications professional Nancy Roberts will help guide your chorus’s social media tactics and save time and money.

Music Criticism Goes Digital

With the decline of print and the rise of digital media, the role of music criticism has changed. Veteran journalists share their thoughts on what the new landscape means for critics – and choruses.

Can You Hear Me Now?

Communicating with Children/Youth Chorus Constituents Today

Social media, email, text messaging, and more. Within the changing landscape of technology and communication methods, how do leaders of children/youth choruses navigate the most effective strategies for maintaining communication with choristers, parents, and alumni?

12 Signs You Sing in a Chorus: Holiday Edition

The holidays are an especially busy and rewarding time to be a choral singer  balancing family celebrations and errands with rehearsals and performances. In honor of the season, here’s a special list of telltale signs that you might be a singer in a chorus. 

11 Signs You Sing in a Chorus

We all know that there is something special about being a choral singer. In fact, Chorus America's research shows that singers are more likely to be good citizens that make positive contributions to their communities than people who don't sing in a chorus. However, there are other qualities that set chorus members apart in ways that are a bit more...unique. With some creativity and the help of our Facebook followers, we came up with 11 signs that you might be a choral singer.

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