Performance

How to Engage Your Audiences (Yes, Plural!)

To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter

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What to Wear: Let’s Get Practical

One choral leader described setting a concert attire policy as “somewhere near getting a root canal.” Ouch! We asked choruses—and the choral apparel companies that clothe them—to give us their best advice for making the process as pain-free as possible. 

Dressing Your Chorus

Whether your chorus has 10 singers or 110, what those singers wear matters. The overall look should complement, not distract from, the music and communicate a certain level of seriousness, or as one choral conductor quipped, “not like you just walked in off the street.” 

Robert Shaw and the Brahms Requiem

No other piece of music captivated iconic conductor Robert Shaw more than the Brahms  Requiem. A symposium presented by Chorus America in honor of the Shaw centenary explored the conductor’s deep connection to this masterwork—and what it reveals about his approach to music and his legacy.

My First German Requiem

After performing the Brahms Requiem as the centerpiece of Chorus America’s Robert Shaw Centenary Symposium in mid-April, the Atlanta Symphony Orchestra and Chorus brought the work to New York for a special performance at Carnegie Hall. Music journalist Matthew Sigman attended the New York performance—which also included Jonathan Leshnoff’s newly-commissioned work Zohar—and reflects on his experience hearing the masterpiece for the first time.

The Brahms Requiem: Questions for the Conductor

The Brahms Requiem served as the artistic focal point of Chorus America’s Robert Shaw Centenary Symposium, which centered around the Atlanta Symphony Orchestra and Chorus’s April 2016 performance of this masterwork. Symposium faculty shared their thoughts on issues conductors ought to address as they prepare the piece.

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Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.

If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.

Commissioning Journeys: When the Place Shapes the Music

With the 2015 premiere of TURBINE, the Mendelssohn Club of Philadelphia helped celebrate a unique cultural landmark and its vital role in the history of the city.

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