Marketing/Communications

Priced Out of the Market

How Choruses Are Responding to the Concert Venue Crunch

Churches are the traditional performance venue of choice for many choral music organizations. But as rental costs rise and competition for event space becomes tighter, choruses are feeling the squeeze. Here are a few innovative, affordable solutions they’ve found.

Cause for Celebration: Why Choruses See Major Anniversaries as Major Opportunities

North American choruses are anticipating a wave of major anniversaries in the coming years, and their leaders are hard at work preparing to mark the occasions. The most thoughtful celebrations honor a chorus’s past achievements, while laying the groundwork for an even stronger future.

From Anonymous to Insta-Famous: Building Your Brand in the Digital Age

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Five Steps to Actionable Audience Development

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream. 

Email Marketing Makeover

Email has the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs, as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge to implement at your organization right away.

Apologies, but you don't have permission to view this page.

Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.

If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.

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