Management

Generally having to do with chorus management

Understanding Audiences

Takeaways from the Intrinsic Impact Audience Project

This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences. 

Meet A Member: Victoria Buchy, Toronto Children's Chorus

Victoria Buchy is someone you might call an administrator’s administrator. “I’m passionate about the people who work in the arts, who serve the artistic vision and mission that cultural organizations bring to life,” says the Toronto Children’s Chorus executive director.

Working with Multicultural Choirs: Reflections after 25 Years

As a graduate conducting student at Temple University in the 1980s, Diana V. Saez recalls being frustrated that there was no mention of Latin American composers—except for the famous composers Villalobos from Brazil and Ginastera from Argentina. When she moved to Washington DC, in 1990, she found a bustling choral music scene, with a wide variety of choruses. But Latin American music was not part of the standard repertoire.

Meet A Member: Brett Scott, University of Cincinnati-College Conservatory of Music

L. Brett Scott has touched many sides of the choral world in his career so far, and it figures that plenty more is in store. “My association has gone from a symphonic chorus, to research, to a community choir, and now includes a larger choral-orchestral ensemble again,” he says.

Audiences Everywhere!

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains. 

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The Essential Board Plan

By Jay W. Vogt and Judy A. Ozbun

These four simple steps will get your board working well on the right work.

Meet A Member: Mary Henriques, Pensacola Children's Chorus

Each month, Chorus America president and CEO Catherine Dehoney sits down to have a conversation over the phone with one of our members. This January, she spoke with Mary Henriques, executive director of the Pensacola Children's Chorus.

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