Innovation

Chorus America/ASCAP Award winners describe their commitment to new music and share strategies for building programs, cultivating audiences, collaborating with composers, and bringing new music to life.

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A Composer and Her Audience

Composer Gabriela Lena Frank explores the evolving relationship with her audience, beginning with her doting parents.

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Singing is an anywhere, anytime activity in many parts of the world. There, it's not something you go to—it's something you are. What if we took music out into the world rather than always asking people to come to it? One ensemble endeavors to do just that by taking choral music to the most unlikely places.

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Are we chasing audiences with marketing and theatrics at the expense of real engagement? Some observations and lessons from the world of opera.

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Trends in Arts Audience Behaviors

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming.

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Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it may take a little ingenuity and a willingness to break traditions to get 20- and 30-somethings into your concert hall. Here are three ideas for cultivating young audiences.

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Is a chorus still a chorus if the singers are singing from their computers?

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A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference.

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How Choruses Actively Plan for Improvement

No matter where your chorus is on the road toward artistic excellence, you can take steps to get better—a diverse sample of choruses tell their inspiring stories.

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Adventuresome repertoire, distinctive voices, flexible organizations, and innovative productions have expanded the concept of what a professional chorus looks like today—here's what it takes to excel.

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