More and more choruses are developing in-school programs in partnership with local schools and nurturing their own youth choruses. In doing this work, they are learning that successfully involving more young people and their communities in choral singing often involves meeting them where they are.

Nonprofit leader, humor blogger, and truth-teller. It’s a unique job description, but a perfect fit for Vu Le. Le is the executive director of Seattle-based social justice organization Rainier Valley Corps and the author of NonprofitAF.com, a blog that mixes pop culture and pictures of baby animals with candid insight into the current state of nonprofits.

In early 20th-century Chicago, the intersection of classical and gospel church traditions gave birth to the modern gospel chorus movement. This history has made Chicago the gospel choir capital of the world—and continues to have an impact on ensemble singing today.

More and more choruses are practicing advocacy inside the concert hall, representing social justice and community issues in their performances. What kinds of steps are they taking to ensure that singers are on the same page so that they can perform as a collective?

There are seemingly countless ways to make the case for the arts. The trick is knowing which ones are most effective. Leaders at five different arts organizations explain how they talk about the value of the arts, and how those messages are connecting with the audiences they are trying to reach.

Three choral organizations show how united voices can make a difference for themselves and their communities.

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy?