Audiences

Intrinsic Impact Audience Project - Full Report

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities.

Intrinsic Impact Audience Project - Executive Summary

 
The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities.

Anniversary Planning: Lessons Learned

We asked the chorus leaders we interviewed for our 2018-19 Winter Voice article “Cause for Celebration” to pass along practical lessons learned from their experience planning anniversary seasons. The wisdom they shared ranges from knowing when to start to knowing when to stop.

Priced Out of the Market

How Choruses Are Responding to the Concert Venue Crunch

Churches are the traditional performance venue of choice for many choral music organizations. But as rental costs rise and competition for event space becomes tighter, choruses are feeling the squeeze. Here are a few innovative, affordable solutions they’ve found.

Angel City Chorale Makes a Semifinal Run on "America’s Got Talent"

UPDATE: The Angel City Chorale was eliminated in the semifinal round of America's Got Talent. It sang Bruce Springsteen's 9/11 anthem "The Rising" in their final performance, which aired on Sept. 11.

EXIGENCE: A Vision Unfolding

Expanding its work around issues of equity and inclusion in classical music, the Sphinx Organization has launched EXIGENCE, a new professional vocal ensemble made up of singers of color. What were the impulses that led to the creation of EXIGENCE? Why is this development important to the choral field?

Sing Skillfully Unto the Lord: The Modern Gospel Chorus Movement in Chicago

In early 20th-century Chicago, the intersection of classical and gospel church traditions gave birth to the modern gospel chorus movement. This history has made Chicago the gospel choir capital of the world—and continues to have an impact on ensemble singing today.

Finding the Audience Etiquette Balance

How can choruses be welcoming hosts – particularly to new audiences – while still creating concert experiences that everyone can enjoy?

Five Steps to Actionable Audience Development

To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream. 

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