Audiences

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities.

 
The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities.

As optimism for the return to live gatherings cautiously dawns, it’s time to commence the work of rebuilding your choral organization’s capabilities and re-engaging its audiences. Building on “Asking Thru Adversity,” his breakout presentation at the Chorus America Winter Conference, leadership and community engagement consultant Matt Lehrman offers this guide to focusing your efforts.

Many choruses and choral leaders are wondering if their organizations should require vaccination as a condition of returning to in-person rehearsal and performance as safely as possible. Their first question: “Is that even allowed?”

In the U.S., under federal law and current guidelines, choruses—like other private employers and organizations—can require staff, volunteers, and audiences to get vaccinated in most cases. Below you’ll find more detail about the guidelines around each of these cases, as well as some important things to consider.

Digital Content Revenue Strategies During the Pandemic and Beyond

BY KATHERINE CASTILLE

As it became clear the COVID-19 pandemic would wear on for months, many choruses launched digital initiatives to keep their music and their message in front of their audiences. Those with digital strategies already in place have stepped up their efforts. Others are just beginning to navigate this new frontier. All of them are learning valuable lessons about what digital content their audiences want and are willing to pay for.

With singers and concertgoers alike missing festive outings to beloved holiday concerts, this season’s online holiday choral events are giving us the chance to adapt our time-honored traditions. Chorus America is promoting these events to the public to help choruses connect with new audiences and choral fans discover good cheer from the safety of their homes.

In the Summer 2020 issue of Chorus America's magazine, the Voice, we published a number of special features that highlighted the choral community's response in the wake of COVID-19. With in-person performances and rehearsals abruptly taken away, dozens of choral organizations showed their creativity by quickly finding new ways to make music and serve their communities.

(image via pixabay)

Chorus America continues to track news and collect information about the impact of COVID-19 (Coronavirus) from our members and partners. This page serves as our central hub of information to help you stay informed about reopening and advocacy developments as the choral field moves forward together.

 

A Few Early Ventures Into In-Person Singing

Slowly and cautiously - and with great hope - corners of the choral community are beginning to explore possibilities of in-person singing, adapting to take precautions as COVID-19 concerns remain. The summer appears to have allowed the field some room to plan and experiment, with a few projects airing this weekend. True to choral form, these ventures display an abundance of creativity and represent a broad range of ideas!

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