Social Media
Articles
Going Viral: The Power of Video to Raise Your Chorus's Profile
Kelsey Menehan | Audiences, Civic Engagement, Community Outreach, Fundraising, General, Impact/Value, Innovation, Marketing/Public Relations, Singing, Social Media, Technique/Tool, Technology
Plug the words “choir videos” into your search engine and you’ll get an astounding number of links (Google found 112,000,000. Yes, million.) Is your chorus among them? It could be—and more easily than you may think. Chorus America asked several choruses to tell us how they are making video a key part of their marketing strategy. Read more
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10 New Ways Your Chorus Can Use Facebook and Twitter
Lauren Rosenthal | Audiences, Education, Marketing/Public Relations, Social Media, Technology
Whether your chorus is a 150-member children's choir or an eight-member a cappella group, social media can be a powerful tool for staying in touch with your members and your audience. Here are some new ideas to help keep your Facebook and Twitter presence fresh. Read more
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The Changing World of Communications
Communications director Robin L. Perry reflects on how the tsunami of technology has changed the way organizations communicate.
Gayle Ober | CA News, Careers, Innovation, Marketing/Public Relations, Social Media
With this issue of The Voice, editor Robin L. Perry says farewell. After 12 years at Chorus America, she is taking on a new challenge, working with her father on a biography, which will involve a move to California. Chorus America has been the beneficiary of Robin's expertise, creativity, and hard work. She leaves us with a terrific base on which to grow and we wish her all the best in her new venture. I asked her to reflect on her tenure as director of communications and to share with readers her perspectives on how communications have changed during that time. Read more
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The Human Singing Voice in the Age of Twitter
Eric Friesen | Community Outreach, General, History, Impact/Value, Innovation, Participation, Singing, Social Media
Though the river of time engulfs us in change, the purity and beauty of the human singing voice remains a constant. Read more
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How To Recruit Volunteer Singers
Kelsey Menehan | Management/Leadership, Marketing/Public Relations, Singing, Social Media, Volunteer
Strategies for reaching out to prospective singers Read more
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Building Audiences Today
Six Sure Strategies for Effective Marketing and Ticketing
Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media
How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more
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Recruitment Strategies for Children's Choruses
Jan-Marie Petersen | Children/Youth, Community Outreach, Recruitment, Schools, Social Media
Growing challenges in recruiting singers has led to creative tactics and new successes Read more
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The Shifting Sands of Demand
Trends in Arts Audience Behaviors
Alan Brown | Audiences, Community Outreach, Innovation, Marketing/Public Relations, Performance, Research/Data, Social Media
Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming. Read more
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Eric Whitacre Speaks Out
An Interview With Choral Music's Rock Star
Kelsey Menehan | Composing/Commissioning, Education, Impact/Value, Innovation, Profile, Social Media
Eric Whitacre muses on how he gets inspired to compose, his special connection with young people, and what he thinks about the future of choral music. Read more
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Resources
Creating Your Social Media Footprint
How to Set Up Your Facebook Page, Twitter Account and YouTube Channel
Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool
A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference. Read more
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Creating Your Social Media Footprint
Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool
"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more
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Shifting Sands of Demand
Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media
Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more
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Events
Heritage Presents: 13th Annual Concert Sing On!
4101 Nebraska Avenue, NW, Washington, DC 20016
Miriam Dixon | Adults/Seniors, Audiences, CA News, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, Fundraising, General, Impact/Value, Innovation, Management/Leadership, Marketing/Public Relations, Networking, Participation, Performance, Professional, Recruitment, Schools, Singing, Social Media, Symphonic, Venue, Volunteer
We Preserve the Past. We Inspire the Community. We Sing On. Join Heritage Signature Chorale for our annual concert which promises to stir your soul. Tickets may be purchased at www.heritagesignaturechorale.org or by phone (202) 808-0583. Read more
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Messiah in Space
Pittsburgh, PA
BriGuySinger | Adults/Seniors, Audiences, Conducting, Diversity, Families, Impact/Value, Performance, Repertoire, Singing, Social Media, Symphonic, Venue, Volunteer
The second concert in the season entitled Time Voyagers presents a reprise of the very popular interpretation of George Frederic Handel’s brilliant oratorio Messiah, in a version entitled Messiah in Space. This does not have to do with travel into the cosmos, but places the well-known work in a most intriguing physical space. The Hunt Armory provides a unique setting for a dramatic revision of this masterwork. Recounting the biblical stories of the Messiah surrounded by the implements of war offers a thoughtful new approach to the beautiful music in this stunning oratorio. When last presented in 2007, Messiah in Space drew rave reviews from audience members and the press. Bach Choir Artistic Director Thomas W. Douglas comments, “The passage of time only enhances our appreciation of the brilliance of this musical work. We now want to recount the biblical story in a context that speaks of the conflict between conscience and human nature. When the Prophet asks, ‘Why do the nations rage so furiously together?’, we often experience that in a church setting. Hearing that within the walls of Hunt Armory the meaning is magnified and provokes even deeper consideration.” These performances continue the commitment of the Bach Choir to present unique programs in intriguing venues. This season of Time Voyagers continues the vision of Artistic Director Douglas by programming an interesting exploration of Time and its meaning as we examine our own place in the temporal universe with Messiah in Space. Tickets are available in advance at www.BachPgh.Showclix.com or at 1-888-718-4253 Tickets are also available at the door on the day of performance. Prices range from $10-$30. More info at www.BachChoirPittsburgh.org Read more
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Season of Harmony Concert
3812 Hillsboro Pike, Nashville, TN
nashvillesingers | Adults/Seniors, Audiences, Awards, Children/Youth, Community Outreach, Conducting, Fundraising, General, Performance, Repertoire, Singing, Social Media, Venue, Volunteer
The Nashville Singers Present - The Season of Harmony Annual Fundraising Concert Draws Attendees from Far and Wide NASHVILLE, TN - Nashville Singers is presenting an a cappella fundraising concert entitled "The Season of Harmony" at 7:00pm on November 17, 2012. The event will be held at Hillsboro High School. The school is located at 3812 Hillsboro Pike in Nashville. The zip code is 37215. Other performers include Lunch Break, and the W. H. Oliver Middle School Choir. Fox 17 reporter Erin Como will serve as Master of Ceremonies. Tickets are $15 and $30, and can be ordered online www.nashvillesingers.org, or purchased at the door. A silent auction is being held in conjunction with the concert. The auction will begin at 6:00pm and will be open for bids through the end of intermission. The previous two Nashville Singers annual concerts have attracted 600 attendees from 38 cities in eight states across the USA. This year's event has attracted ticket buyers from across Middle Tennessee, and as far away as Illinois, and Georgia. Many are curious how a new performing ensemble manages to draw attendees from such a great distance. Executive Director Todd Wilson remarks, "When you have a reputation for presenting your audience with a quality product, are serving a good cause, and can and combine traditional marketing with the cost-effective reach of reach of social media, you can accomplish a great deal." This concert is our most critical fundraiser of the year. Enjoying success with this event is vital to funding our music education, grant, and scholarship programs for the coming year." About Nashville Singers In their first four years, this volunteer group has grown from four to 15 singers, learned 42 songs, released their first CD, racked up 47 performances for 28 organizations in seven counties across Tennessee, and produced a successful concert series which attracted attendees from 36 cities in eight states across the USA. Their concert audiences have ranged in size from a few hundred to 4000 people. Their diverse repertoire spans many genres. Their philanthropic mission is to enrich lives through support of music education in our schools and the community. This support comes in the form of music education grants, college scholarships, master classes in area schools, and an annual free singing lessons program called Acappella Academy. Nashville Singers is recognized by the IRS as a tax-exempt 501(c)3 non-profit organization. The singers are all volunteers, range in age from teenagers to retirees, and travel from five different counties throughout Middle Tennessee to be a part of the chorus.For more information about Nashville Singers, call 615-852-SING (7464), visit them online at www.nashvillesingers.org, or follow the chorus via social media on Facebook, Twitter, ReverbNation, and LinkedIn. The Nashville Singers annual Season of Harmony concert will be held on November 17, at 7:00pm at Hillsboro High School. Tickets are on sale now. Nashville Singers, Inc., Nashville Singers and Nashvillesingers.org are registered and protected service marks (SM) of Nashville Singers, Inc. Read more
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Time Remembered / Time Forgotten
Pittsburgh, PA
BriGuySinger | Adults/Seniors, Audiences, Community Outreach, Conducting, Diversity, Education, Families, General, Health, Impact/Value, Performance, Repertoire, Science, Singing, Social Media, Symphonic, Venue, Volunteer
The first concerts in the Bach Choir of Pittsburgh season entitled Time Voyagers will present a collection of choral works all dealing with time and the elements that affect us. Time Remembered/Time Forgotten features the Pittsburgh premiere of Robert S. Cohen’s Alzheimer’s Stories. Also on this program are Howard Hansen’s Song of Democracy based on the poetry of Walt Whitman. The program finishes with a newly discovered SATB a cappella arrangement of the beautiful Vocalise of Sergei Rachmaninoff along with two new choral works from Diane Benjamin, Are We Not Your Family? and Remembering Read more
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